Emerging industries as key enablers for the adoption of advanced technologies in the agrifood sector

Technology PlatformsTechnology Platforms

1

This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478

Agrifood & Precision Agriculture:N liti h llNew realities, new challenges

Greatersustainability

Thepromise of Higherpromise ofPrecisionAgriculture

Higherproductivity

Economicbenefits

2

What KATANA Offers you beyond Funding?y y g

Matchmaking facilityPeer‐2‐peer evaluationMarketplace for Precision 

Agriculture Services

Training programReward crowdfunding

Equity crowdfunding

Platform for exploiting IoT to reach consumers

Toolbox for the design of Lean start‐up approachEquity crowdfunding

functional foods (recipes and processes)

Supporting servicesSelection and funding scheme

Technology

3

KATANA Technology: Technology PlatformsTechnology Platforms

KATANA offers access to 3 technology platforms in Agrifood related emerging industries (eco‐industries, mobile services and personalized health), as enablers for shaping new products/services.

Emerging Industry KATANA Technology Platforms Target Groups

Eco‐industries

Precision Technologies for  sustainable farming: Marketplace for Precision Agriculture Services

Farmers, Agronomists, Sensordesigners, S/W developers,Environmental Consultants,

bil S i i i i d d l d di ibMobileServices

Mobile Services in Accessing AgriFoodMarkets: Platform for exploiting IoT to reach consumers

App developers, Food distributors,Food retailers, Farming cooperatives,Restaurants, Marketing agencies

Food manufacturers food engineersPersonalizedHealth

Functional Foods for personalized nutrition: Toolbox for the design of functional foods (recipes and processes)

Food manufacturers, food engineers,healthy supplements vendors,nutrition experts, health servicesproviders.

4

KATANA Technology: #1 M k t l & t h ki f ilit#1: Marketplace & matchmaking facility

Search engineBoth parties can search for partners;

3.2. PA costs calculator

Calculate cost, set up bidfor partners;

1.Farmer enters:crop type GPS coordinates

4.

Consultants/PA Service provider‘P fil t i ibilitcrop type, GPS coordinates

photos, soil type, machinery;language 5.

‘Profile; gets visibility

Matchmaking algorithmProvides suggestions for farmers& agronomists;

5

KATANA Technology: #1 S i /F t#1 Services/FeaturesServices for Vendors and 

/Services for Farmers

Agricultural consultants/ PA solution providers• Products multi‐vendor marketplace

• Open Request for products• Open Request for Services• Put auctions/bids

• Services multi‐vendor marketplace• Products/Services Grouping• Promotion/Discount Services

/b d

• Market Statistics/Trends• Matchmaking algorithm• Rate product/services

• Put auctions/bids• Market Statistics/Trends• Manage OrdersM d t i

• Manage OrdersGeneral Services• Authenticated access• Users Management• Manage product reviews

• Manage shipping

g• Electronic Payments• Calculator• Search toolbox• Multilingual Support• Shipping management • User Profile/personalization

6

• Simple Dashboard• Social networks• Peer communications

KATANA Technology: #1 A hit t#1 Architecture

Storage

7

Matchmaking statistics, VendorsBuyers, Bids, Orders, TransactionsProducts/Services information

KATANA Technology: #2 T h l i l M k t l I T#2: Technological Marketplace on IoT

Exploiting IoT technology to reach AgriFood consumersp g gy g

2 Customer enters:3. Payments:Make on line2. Customer enters:

Product order via mobile Device or Beacon Device

Make on‐line payments(e.g. PayPal)

Either from home or on the move

One TouchBeacon Devices

8

1. Farmer enters:crop type, GPS coordinatesphotos, soil type, machinery

4. Promotion:Bonus & PersonalizedOfferings

KATANA Technology: #2 S i /F t#2 Services/FeaturesTechnological framework and open APIs to build IoT apps for mobile g f p pp fmarketing of agrifood products. 

Specific functionalities :  N i (GUI/UX) f lli if d d t ith bil New user experiences (GUI/UX) for selling agrifood products with mobile 

apps or wearable’s; Location awareness triggers as Beacon proximity services to push and 

trigger mobile events on the point of sales;  Peer‐to‐Peer mobile sales channels for direct transactions;  Ship Management for costumer centric sales models

Open APIs to support developers Identity Management API to control access and privacy

Ship Management for costumer centric sales models. 

Identity Management API to control access and privacyMobile API to connect 3rd party mobile apps Beacon/GPS location API

9

Payment API Logistic API e.g. for “same day delivery” services

KATANA Technology: #2 A hit t

Manage Profile of• Storefront users • Customers• Affiliates

Web based online GUI to manage products.Web based online GUI 

d#2 Architecture Affiliatesto manage Orders.

Transaction Manager payment, marketplace user manager, logistics.

T i t tiTrigger transactions and order based upon e.g. location or user / IoT Device context

Web based online GUI to manage storefront Extend storefronts with settings.Extend storefronts with 

3rd party services & clients. E.g. iBeacons

Interface various devices as smartphones, smart home appliances, smart cars…

10

OAuth 2.0 server: Authenticates Persons, IoTclients  or 3rd Party service

KATANA Technology: #3: Functional Foods Toolbox for personalized nutrition

Help industries/SMEs to the sustainable development of healthy innovative functional foods. 

Provides guided data/information based on:

Food category (dairy products, dried products, extruded snacks, emulsions, g y ( y p , p , , ,

Target group (athletes, pregnant women, etc.)

Techno economic data & Market analysis 

Solution

Resource type of available compound, etc.

Data on European food legislations

User’s input

FunFood GUISME user

User s input

Database

11Data processing

FunFood

KATANA Technology: #3 S i /F t#3 Services/Features

• Functional Food: Provides results for functional foods products according to user’s selection of target group, food functionality, bioactive compound (BAC), Category.

• Processes: Provides information on the major proposed / used processes• Processes: Provides information on the major proposed / used processes.

• BACs/BACs category: Provides information on selected bioactive compound and/or their respective category.

• Recipes: Provides information for food product recipes based on user’s selections.

• Market Analysis: Provides information on the market size, competitors, leading companies and RTDs, on the specific functional food product/product category.

• Legislation: Provides information on the major legislation issues regarding the• Legislation: Provides information on the major legislation issues regarding the selected product.

• Other functions: Contact, Sign‐in/sign‐up/Profile 

12

, g / g p/

KATANA Technology: #3 T lb A hit t#3 Toolbox Architecture

L l 1

•Market Analysis

UserConstraints Select

Food Selection

Level 1• Dairy products• Dried products• Extruded Snacks

Level 2• Milk• YogurtMarket Analysis

• Available Resources• Technology• Regional Data•…. Analysis

FunFood Tool• Emulsions• …………..

Yogurt• Cream• Cheese• …………..

Current Current Target • Pregnant• Elderly

…. Analysis Engine

Level 3• Cow Milk• …………..

ProcessRecipeGroup• Athletes• …..

NewR i

NewProcess

• Quality• Quantity

Addition of functional compounds

Replacement of ingredients•

13

Recipe Process • Quantity• Cost Savings• Resource using• …

• ….

www.katanaproject.eu https://www.facebook.com/H2020KaTaNa

https://www.linkedin.com/groups/8551588@H2020_KATANA

14

This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478