H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.
-
Upload
annabelle-wilkinson -
Category
Documents
-
view
214 -
download
0
Transcript of H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.
![Page 1: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/1.jpg)
H2 FASHION LOGO PRESENTATION // round 2PRESENTED TO HANY ABU OMARSUNDAY, APRIL 14th, 2012
![Page 2: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/2.jpg)
THE REFRESHED H2 FASHION BRAND
New Brand Name Spelling
A reliable partner that brings extraordinary value, joy & surprise to the relationship.
![Page 3: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/3.jpg)
SELECTED DIRECTION FROM FIRST PRESENTATION
In the last presentation it was agreed to explore & develop the pegasus direction.
![Page 4: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/4.jpg)
PEGASUS DIRECTION RATIONALE
The pegasus direction stems from the horse, a traditional Arabian symbol. One that begins to represent the core values that have been crystallized for the refreshed h2 fashion brand - etshtoo.
It’s known to have powerful, solid and reliable relationships with man.
If we take the horse and add the element of surprise and joy, 2 key values of etshtoo, we get the pegasus; a horse with wings.
If we push the envelope of magic even further, we arrive to the unicorn.
![Page 5: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/5.jpg)
PEGASUS SYMBOL EXPLORATION // 3 STYLE ROUTES
Magical TraditionalMystical
![Page 6: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/6.jpg)
PEGASUS SYMBOL EXPLORATION // RECOMMENDED ROUTE
Magical
Exploration Takeout‣Magical routes are the most powerful representations of the refreshed etshtoo brand & they create the most impactful visual design options from the 3 routes.
While a few symbols were explored in this presentation from the 2 other routes, the focus is on the 2 Magical route options.
![Page 7: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/7.jpg)
TYPEFACE EXPLORATION
Exploration Takeout‣Lower case works best with the “etsh too” name‣Sans serif fonts work best‣The two words still look slightly loose even with the most suitable fonts in lower case
![Page 8: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/8.jpg)
TYPEFACE EXPLORATION // SPACING
Exploration Takeout‣Joint word creates most balanced option ‣The colon creates an interesting option
![Page 9: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/9.jpg)
TYPEFACE EXPLORATION // COLOR SEPARATION
Exploration Takeout‣Color &/or typeface weight could be used to create word syllable breaks
![Page 10: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/10.jpg)
ROUTE 1.A // fabulously fashionable
![Page 11: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/11.jpg)
ROUTE 1.B // fabulously fashionable
![Page 12: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/12.jpg)
ROUTE 2.A // Crystal mosaic
![Page 13: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/13.jpg)
ROUTE 2.B // Crystal mosaic
![Page 14: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/14.jpg)
ROUTE 3.A // Floral thread
![Page 15: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/15.jpg)
ROUTE 3.B // floral thread
![Page 16: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/16.jpg)
ROUTE 4.A // glitter glitz
![Page 17: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/17.jpg)
ROUTE 4.B // glitter glitz
![Page 18: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/18.jpg)
ROUTE 5.A // pink petals
![Page 19: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/19.jpg)
ROUTE 5.B // pink petals
![Page 20: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/20.jpg)
ROUTE 6.A // purple petals
![Page 21: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/21.jpg)
ROUTE 6.B // purple petals
![Page 22: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/22.jpg)
ROUTE 7.A // studded stud
![Page 23: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/23.jpg)
ROUTE 7.B // studded stud
![Page 24: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/24.jpg)
ROUTE 8.A // fuscia fabric
![Page 25: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/25.jpg)
ROUTE 8.B // fuscia fabric
![Page 26: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/26.jpg)
ROUTE 8.C // fuscia fabric
![Page 27: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/27.jpg)
ROUTE 9 // autumn air
![Page 28: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/28.jpg)
ADDITIONAL ROUTE EXPLORATIONS
ROUTE 10 ROUTE 11 ROUTE 12 ROUTE 13
ROUTE 14 ROUTE 15 ROUTE 16 ROUTE 17
![Page 29: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/29.jpg)
TYPEFACE / SYMBOL EXPLORATIONS
![Page 30: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/30.jpg)
RECOMMENDED SHORTLIST // 4 routes
ROUTE 1A
ROUTE 2A
ROUTE 4A
ROUTE 3A
![Page 31: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/31.jpg)
RECOMMENDED LOGO // 2a / crystal mosaic
![Page 32: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/32.jpg)
RECOMMENDED LOGO // 2a / crystal mosaic // biz card application
![Page 33: H2 FASHION LOGO PRESENTATION // round 2 PRESENTED TO HANY ABU OMAR SUNDAY, APRIL 14 th, 2012.](https://reader035.fdocuments.in/reader035/viewer/2022062717/56649e265503460f94b15701/html5/thumbnails/33.jpg)
RECOMMENDED LOGO // 2a / crystal mosaic // letterhead application