How Canto uses our API to bring leading image recognition capabilities to Digital Asset Management

A Case Study in a Strategic Partnership

Canto is a leading Digital Asset Management provider, serving over 2000 enterprises worldwide through their products Cumulus and Flight. Through integrating EyeEm Vision Canto’s customers save valuable time by automatically organizing their visual assets.

1. Test 2. Tease 3. Build

1. Test & Benchmark

There are many providers of image recognition software out there.

The Canto team intensively tested our auto-tagging technology. In parallel we had our system benchmarked by independent reviewers.

2. Tease & Educate

Series of joint Blogposts to explain the basics of the EyeEm Vision technology to Canto Cumulus Users.

Series of joint Live Webinars for interested users to explain functionality in depth.

3. Building the Product

Interaction with the API is straightforward. Via Curl and Post requests a JSON response shows keywords ranked by probability.

How and what is displayed was then defined by the Canto Product Team.

4. Launch

4. Official Partnership Launch

Canto officially launched their image recognition service during dmexco 2017 and it was a main topic during their 2017 customer and partner conference.

Our CTO served as a keynote speaker.

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On average, 80% of the keywords it generated per photo were accurate,

compared to 78% for Google Cloud Vision and 73% for Clarifai.”

Project Summary:

„We decided to integrate EyeEm Vision technology into Cumulus because of their unique knowledge about visual communication and in-depth assessment of imagery” Thomas Schleu, Co-Founder and CTO