270,325 LISTENERS 35+!*

THE ADULT COMBO!

H. Hawaii Media Oahu Ratings Information

*Source: SMS Research

AUDIENCE STUDY RESULTS

Nine out of ten (90%) of Oahu residents aged 35+ listen to the radio.

Respondents who listen to the radio were provided with a list of radio stations (which were randomized to minimize location bias) and were asked whether they listened to each of the stations in the past month. The age of Oahu radio listeners over the age of 35 are well distributed among all age categories.

35 to 4424%

45 to 5424%55 to 64

23%

65 to 6910%

70 or Older19%

AGE OF RADIO LISTENERS

35 to 44 45 to 54 55 to 64 65 to 69 70 or Older

28% of Oahu adults 35 years or older listened to 101.5 K-Rock, Classic Rock in the past month. This represents a total of 133,316 Oahu residents 35 years or older. 51% (or 270,325) of Oahu adults 35 years old or older listened to at least one of the measured stations in the past month.

LISTENERS IN THE LAST MONTH

Net Reach All Stations 57% Reach 270,325

Residents

KORL Oldies 101.1 And 101.5 K-Rock 41% Reach 195,132

Residents

LISTENERS IN THE LAST MONTH

25% Reach 119,661 residents

28% Reach 133,316 residents

21% Reach 96,544 residents

11% Reach 52,729 residents

15% Reach 70,348 residents

20% of Oahu adults 35 years or older adults listened to 101.5 K-Rock, Classic Rock in the past week. Net overall reach continues to be high at 43% or 227,703 adults 35 years or older.

LISTENERS IN THE LAST WEEK

Net Reach All Stations

43% Reach 277,703 Residents

KORL Oldies 101.1 And 101.5 K-Rock 30% Reach 157,349

Residents

LISTENERS IN THE LAST WEEK

18% Reach 95,792

Residents

20% Reach 105,102

Residents

15% Reach 77,772 Residents

7% Reach 35,858 Residents

10% Reach 50,393

Residents

NET REACH – ALL STATIONS

35-5456%54-64

22%

65+22%

AGE OF LISTENERS

35-54 54-64 65+

66%

22% 22%

0%

10%

20%

30%

40%

50%

60%

70%

35-54 54-64 65+

REACH PERCENTAGE OF LISTENERS

93,542 Adults 59,876 Adults 59,665 Adults

39%

30%

31%

AGE OF LISTENERS

35-54 54-64 65+

21%

30% 31%

0%

5%

10%

15%

20%

25%

30%

35%

35-54 54-64 65+

REACH PERCENTAGE OF LISTENERS

KORL OLDIES 101.1 (60’S & 70’S MUSIC)

47,081 Adults 35,363 Adults 37,218 Adults

101.5 KROCK (CLASSIC ROCK)

59%24%

17%

AGE OF LISTENERS

35-54 54-64 65+

35%

24%

17%

0%

5%

10%

15%

20%

25%

30%

35%

40%

35-54 54-64 65+

REACH PERCENTAGE OF LISTENERS

79,478 Adults 31,802 Adults 22,037 Adults

RETRO 97.1 (80’S MUSIC)

72%

20%

8%

AGE OF LISTENERS

35-54 54-64 65+

31%

18%

6%

0%

5%

10%

15%

20%

25%

30%

35%

35-54 54-64 65+

REACH PERCENTAGE OF LISTENERS

79,478 Adults 31,802 Adults 22,037 Adults

57%

16%

27%

AGE OF LISTENERS

35-54 54-64 65+

NASH 107.5 (COUNTRY MUSIC)

13%

8%

10%

0%

2%

4%

6%

8%

10%

12%

14%

35-54 54-64 65+

REACH PERCENTAGE OF LISTENERS

30,292 Adults 8,364 Adults 14,073 Adults

SHAKA 96.7 (Local Favorites)

73%

17%

10%

AGE OF LISTENERS

35-54 54-64 65+

23%

11%

5%

0%

5%

10%

15%

20%

25%

35-54 54-64 65+

REACH PERCENTAGE OF LISTENERS

51,306 Adults 11,719 Adults 7,323 Adults

35-5444%

54-6429%

65+27%

AGE OF LISTENERS

35-54 54-64 65+

41%

27%25%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

35-54 54-64 65+

REACH PERCENTAGE OF LISTENERS

150,784 Adults 52,216 Adults 49,374 Adults

Oldies 101.1 (KORL) and 101.5 K-Rock

GENDER OF LISTENERS

55% Reach: 29%

65,991 Adults

45% Reach: 22%

53,670 Adults

56% Reach: 33%

74,456 Adults

44% Reach: 24%

58,861 Adults

53% Reach: 23%

51,448 Adults

47% Reach 18%

45,096 Adults

51% Reach: 12%

26,903 Adults

49% Reach: 10%

25,826 Adults

53% Reach: 16%

37,086 Adults

47% Reach: 13%

33,261 Adults

NET REACH 54%

Reach: 65% 146,201 Adults

46% Reach: 50%

124,124 Adults

ALL STATIONS 56%

Reach: 48% 108,835 Adults

44% Reach: 35%

86,297 Adults