H-GAC€¦ · create a manageable strategy measure success. know the trends. communication trends...
Transcript of H-GAC€¦ · create a manageable strategy measure success. know the trends. communication trends...
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H-GAC IS THERE AN APP FOR THAT? TOOLS FOR SOCIAL MEDIA ENGAGEMENT
OCTOBER 21, 2016
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INTEGRATE IS AN AWARD-WINNING AGENCYTHAT STAYS TRUE TO TRADITIONAL PUBLIC
RELATIONS ROOTS WHILE INTEGRATING THELIMITLESS STRATEGIC POTENTIAL AND POWERAVAILABLE WITH DIRECT COMMUNICATION VIA
ENGAGING SOCIAL MEDIA, COMMUNITYPARTNERSHIPS AND CLEVER MARKETING.
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LET’S GET STARTED
Understand thecommunication trends
of today and adapt
Understandyour audience –Where are they?
Get familiar with the tools and platforms
Create a manageable
strategy
Measure success
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KNOW THE TRENDS
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COMMUNICATION TRENDS • PUSHVS.PULLMENTALITY• DEMANDFORHYPERTRANSPARENCY• CUSTOMERSEXPECTTOBEHEARD• LIGHTENINGSPEEDRESPONSE• DIALOGUEISKEY
• EVERYONEISAMEMBEROFTHEMEDIA• COMPETITORSALLHAVETHESAMETOOLS
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MEET YOUR AUDIENCE
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FACEBOOK DEMO
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TWITTER DEMO
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INSTAGRAM DEMO
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LINKEDIN DEMO
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PINTEREST DEMO
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SNAPCHAT DEMO
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BUILDING A USABLE STRATEGY
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KNOW THE MARKETPLACE____• WHOARETHECOMPETITORSANDWHATISTHEIRADVANTAGE?
• WHATDIFFERENTIATESYOUFROMCOMPETITORS?
• WHATWORKSAMONGTHEAUDIENCE?
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GATHER RESOURCES ____• WHATMULTIMEDIADOWEALREADYHAVEAVAILABLETOLEVERAGE?
• WHATWILLWENEEDTOCREATE/FIND/OUTSOURCE?
• HOWMUCHTIMECANWECOMMITTOANACTIVEPRESENCE?
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CONTENT CALENDARS____• PHOTOSFROMTHEOFFICE,SUCCESSES,CELEBRATIONS,ETC.• VIDEOSHIGHLIGHTINGPROFESSIONALACTIVITIES• RELEVANTNEWSSTORIES,INDUSTRYUPDATESANDPROFESSIONALACCOMPLISHMENTS• COMMENTSONTRENDINGTOPICS,HOLIDAYS,ETC.• YOURADVICE,TIPSANDPROFESSIONALOPINIONS
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CONTENT CALENDARS
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DEVELOP AD STRATEGY____• CONNECTTOSPECIFICAUDIENCES• OPPORTUNITYFORA/BTESTING• SENDTARGETEDTRAFFICTOWEBSITE• GENERATELEADSVIAFACEBOOK
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CONSTANTLY CHANGING!
WITHOUTBOOSTING,ONLY2%OFYOURAUDIENCEHASTHECHANCETOSEEYOUR
POST
TARGETINGHASNEVERBEENSOACCESSIBLE!
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DETERMINE MEASUREMENT ____• WHATISSUCCESS?
• SETUPGOOGLEANALYTICS,FACEBOOKPIXELS,LANDINGPAGESTOTRACKTRAFFIC
• UNDERSTANDFACEBOOKINSIGHTS
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THANK YOUFOR YOUR TIME!