H. G. SIMONDS LTD.simondsfamily.me.uk/.../09/Price-List-Retail-Wines-Sirits-1953.pdf · H. '&) G....

H. & G. SIMONDS LTD. THE BREWERY

READING

Retail Price List Autumn, 1953

'\

SERIES 3591/IR

H. ~ G. SIMONDS, Ltd. Established over 175 years

Brewers,

Wine ~ Spirit Merchants

THE BREWERY, READING TELEPHONE: READING 3~1 (9 Lines)

AND

THE TAMAR BREWERY, DEVONPORT

BONDED STORES :

BRITISH RAILWAYS, THE FORBURY, READING

Utukr lhe same Control and Management:

PHILLIPS & SONS, LTD., Newport, Mon.

Auociate<t Comfla"i"' :-SIMONDS·FARSONS-CISK, LTD, Malta, G.C. SACCONE & SPEED, LTD., Gibraltar

(London Office: 32 SackvilleStreet, Piccadilly, W.t) EAST AFRICAN BREWERIES, LTD., Nairobi, Dar-es-Salaam, Momb3S3.

Sole Pro j>ri<tors of-

ARTHUR S. COOPER, Wine & Spirit Merchants, 29 Market Place, Reading and Branches

Brat~Ches ai-LONDON, BRIDGEND, BRIGHTON, BRISTOL, CATIERICK, DEVONPORT FARNBOROUGH, LUDGERSHALL, OXFORD, PENZANCE, PORTSMOUTH STAINES, SWINDON, TORQUAY

Definition of Wine "Wine is the alcoholic beverage obtained from the

fermentation of the juice of freshly gathered grapes, the fermentation of which has been carried through in the district of its origin and according to local tradition and practice."

Authorised and issued by the Wine 6- Spirit Association

Food and Wine

The following is a guide suggesting suitable Wines for different courses in a formal menu :-

Caviare or } H V dk Hors D'Oeuvres Dry Sherry, ock or o a

Oysters

Soup

Fish

Entree, Roast or Bird

Sweets

Cheese

Dessert

Coffee

Chablis, Champagne, Dry Graves, Moselle or Stout

Dry Sherry

Champagne, Graves, Chablis, Hock or Moselle

} Claret or Burgundy

Sauternes or Champagne

Burgundy, Port or Brown Sherry

Old Port, Rich Madeira or Brown Sherry

Liqueur or Cognac.

2

.. H. ~G. SIMONDS, Ltd .

H. & G. SIMONDS, Limited, haYe pleasure in submitting their revised Price List of Wines, Spirits and Beers.

Infinite care and attmtion has been ginn to the selection of each individual item contained herein and we therefore confidently recommend them as representing the finest value obtainable and at prices which immediately commend themselves to every Consumer.

For over 175 years the name of H. & G. SIMONDS, Limited, has been synonymous with the highest standard of quality and excellence. Its reputation has been built upon the many advantages gained by long experience of honourable trading and the possession of such a sound and stable business connection is sufficient guarantee that the goods offered in this list are of the quality and kind stated.

H. & G. SIMONDS, Limited, are bonders and blenders of the finest Whiskies, Rums and Brandies which mature in their own bonded warehouse for many years before being finally bottled and delivered to their customers at a very high standard of quality.

All Wines and Spirits are quoted subject to being on hand at time of order and to any alteration in duty that may occur. Proprietary Brands are offered subject tomarket and exchange fluctuation.

For Dances, Wedding Receptions or other functions, Wines, etc., will be supplied and any unopened bottles not required taken back and allowed for in full.

3

H. '&) G. SIMONDS, Ltd.

LIST of

WINES, SPIRITS AND BEERS

INDEX

Ale and Stout Alsatian Wine Bitters Brandy British Wine

Page 24 13 22 18 12

Burgundy ... . .. Chablis and White

6

Burgundy Champagne Claret Cocktail Cordial Cups Cyder Empire Wine Gin Graves & Sauternes Hock

6 14-15

7 16 17 22 24 11 20 5

12

Hollands i talian Wine L' Auberge Wines Liqueur Madeira Marsala Moselle

Pagt ... 20

6 5

20-21 13 13 13

Port (Crusted and Vintage) . .. 9

Port (Wood) 8 Rum 19 Sacramental Wine ... 16 Sherry 10 Sparkling Wine 16 Sundry Wines 17 Vermouth 22 Whisky 19

H. & G. SIMONDS, Ltd., THE BREWERY, READING

Telegraphic Address: •• SIMONDS, READING."

4

Telephone No. READING 3431

(9 u .. es)

H. '&) G. SIMONDS, Ltd.

GRAVES AND SAUTERNES Genuine Bordeaux Wines

Mivallon, pleasant, medium dry Graves Sup er i e u r , selected

medium dry, good flavour Bel Enclos, Graves, full bodied

dry wine with much character Chateau Olivier, fine dry Sauternes, flavoury, medium rich St. Croix du Mont, full character,

medium rich Barsac, a favourite medium rich

wine, with much character Sauternes Superieur, good body,

medium rich Graves, Rosechatel. Special

Reserve Dry Haut Sauternes, fine style and

character, rich and luscious Haut Barsac, full rich with much

bqdy and character Chateau Climens,

1ere Cru Haut Barsac, full rich

Chateau Yquem, Marquis de lur Saluces; Cha.teau bottled

Chateau Yquem, Marquis de lur Saluces ; Chateau bottled

Vintage Per Bot. 6/6 7/6

9/-

10/-10/-10/6

10/6

11/6

11/6

12/-

12/-

1947 15/6

1945 35/-

1947 35/-

L'AUBERGE WINES Vin de Bordeaux

L'Auberge Rouge } L'Auberge Rose per 12 t-Bottles 42/ -L 'Auberge Blanc

. . • •

Per i·Bot. 3/9 4/3

5f-

5f6 5/6 5/9

5/9

6/3

6f6

6/6

Specially selected and shipped by Saccone & s ·peed, Ltd.

Subject to Market Fluctuations and Stocks being available

5

H. '&'> G. SIMONDS, Ltd.

PORT (FROM THE WOOD)

All Wines offered in this list conform to the true description of PORT and are guaranteed full strength as shipped

Saccone & Speed ''Imperial'' ruby

Per Bot.

17/6

Saccone & Speed "Tango " tawny 18/

Saccone & Speed " Rex," very fine 19/tawny

Saccone & Speed Old Vintage Character 20/-

Per i -Bot.

Superior Fine Fruity, delicate rich

Medium Tawny

18/- 9/6

H. & G. S. Special White

Choice Tawny, medium dry, full flavour ...

Cockburn 's Fine Old, good body and character

Fine Old Douro, medium tawny, soft and delicate

Very Superior Old Tawny, very old and fine

Cockburn 's Superior Old, full colour, very choice

Very Rare Old Tawny Wine, matured in wood in Oporto for many years, dry with much character

18/- 9f6

18/- 9/6

19/6

19/6

19/6

19/6

20/-

21/-

10/3

10/3

Subject to Ma'l'ket Fluctuations and S tocks being available

8

H. '&'> G. SIMONDS, Ltd.

PORT -contit~ued

CRUSTED AND VINTAGE WINES

Fine Crusted

Taylor

Croft

Graham

Dow

Fonseca

Graham

Martinez

Warre

Sandeman

Martinez

Dow

War re

Cock burn

Ferreira

Graham

Taylor

(For laying down)-

Graham (Bottled in Oporto)

Dow ...

Warre

I Vintage Bottled Per Bot.

Per y·i:!Ot.

1937 27/-

1920 1922 35/-

1924 1926 27/6

1924 1926 27/6 14/-

1927 1929 30/-

1927 1929 30/-

1927 1929 30/- 15/3

1927 1929 30/- 15/3

1927 1929 30/-

1927

! 1934

1929

1936

1936

30/-

30/-

30/-I

1934

1934

1935

1935

1935

1935

1945

1947

1947

1936 30/-

1937 32/6

1937 30/-

1937 32/6

1937 32/6

1947 20/-

1949 19/-

1949 19/-

Subject to Ma'l'ket F luctuations and Stocks being available

9

H. ~ G. SIMONDS, Ltd.

SHERRY Guaranteed full duty Wines and bottled as shipped direct from

Jerez de la Frontera

Saccone & Speed "Club No. 1" ... Medium Amontillado

Saccone & Speed Oloroso. Very old matured wine with fine style and much character, medium rich

Saccone & Speed Marina. Medium light fino

Saccone & Speed Brigade Club. Fine delicate Amontillado

Saccone & Speed Andalusian Cream. Mellow dessert wine. A long matured Solera. Full and rich

Vino de Pasto, medium pale flavoury Full Golden, medium colour Old Matured Brown Amontillado, a favourite wine Cedro, pale dry, shipped by Williams &

Humbert Manzanilla, pale, very dry Fino Perfecto, old pale dry Amontillado Superior, fine quality

selected medium dry wine, shipped by Williams & Humbert

Walnut Brown, very old Brown, shipped by Williams & Humbert

Old East India. Very Superior Old Brown, full flavoured with attractive richness

Dry Sack. Williams & Humbert. Pale, medium dry

Tio Pepe, Gonzalez Byass, distinctive, pale very dry, much character

SOUTH AFRICAN Sherry, Light Golden

, Sheridan Pale Med. Dry , , Sheridan Selected Pale Dry

Wynboer S.A. Sherry S .A.W.F.A. S .A. Sherry :

Onzerust, Pale Medium Dry Renasans, Pale Selected Dry Mymering, Pale Extra Dry Voortrekker, Rich Brown

}

Per Bot.

19/-

19/6

20/-

22/ -

24/-

17/6 18/6 18/6 18/6 18/-

19/6 19/6 21/-

22/

ilf-

23/ -

24/-

14/6

14/6

15/6

15/6 15/6 15j6 15/6

Subject to M arket F luctuations and Stocks being available

10

Per ! ·Bot.

9/9 9/9 9/9

7J9

7/9

. . H . . ~ G. SIMONDS, Ltd .

EMPIRE WINE

AUSTRALIAN Per Per Per Per Bot. !·Bot. Flagon !·Flagon

Red, Full Colour and Body, Port ' type, superior quality l

White, Full Flavour, Port type, 14/6 7/9 -superior quality J

Sherry Type, good style and character

**Emu Burgundy - 11/6 5/9 Emu Imperial Bounty, Ruby, 8/6 4/9

Tawny and White Emu,333,444,999

*"Big Tree" Empire Burgundy **Keystone Burgundy **Harvest Burgundy (Burgoyne) **Harvest Burgundy, White

(Burgoyne) **Tintara Burgundy (Burgoyne)

15/- 8/-

**Flagons charged 6d. extra, returnable * 3d.

SOUTH AFRICAN

Nederburg Riesling, White Veldt Burgundy (Burgoyne) Paarl Amber Hock (Burgoyne) Port Type, Tawny .. . Sherry, Light Golden

, Sheridan Pale Med. Dry , Sheridan Selected Pale Dry

Wynboer S.A. Sherry S.A.W.F.A. S.A. Sherry:

Onzerust, Pale Medium Dry Renasans, Pale Selected Dry Mymering, Pale Extra Dry Voortrekker, Rich Brown

7/-8/-8/-

14/6 .. . 14/6 7/9

} 14/6 7J9

15/6

15J6 15/6 15/6 15j6

10/9 11/6 ll/6 11/6

13/-


11

5/5 5/9 5/9 5/9

6/6

H. '&) G. SIMONDS, Ltd. .. BRITISH WINE

1 Per Per Bot. i·Bot.

Ruby & White "Mainland " Sherry Type '' Mainland '' Ginger Wine, Finest quality Stone's Green Ginger Whiteway's Pale Dry, Sherry type Whiteway's Ruby, Sherry type,

White and Ginger in Nips at 1/- each Crabbie 's Green Ginger V .P. Point Wines, Red, White

Amber ... V .P. ***Full Strength, Red, White

and Sherry type

HOCK

5/9 5/9 6/3 7/6 9/6

8J6 6/-7/9 9/6

3J3 3/3 3/6

5/-

3/3 4/-5/3

Liebfraumilch, Alberich. Shipped specially by Saccone Speed, Ltd.

I Vintage Per

Bot.

.& 1949 12/6

Wachenheimer Riidesheimer Rosengarten Niersteiner Domthal Ruppertsberger ... Liebfraumilch Rebengold

Deinhard Liebfraumilch, Hanns Christof

Wein, Deinhard Alsheimer Goldberg Forster Strasse Riesling,

attractive style, delicate flavour and richness

Dorf Johannisberger, delicate flavour, attractive style, medium dry

Riidesheimer Bronnen, full flavour, medium rich

Forster Langenbohl Riesling Spatlese, full character, nice bouquet, dry

Deidesheimer Hoffstiick, very pleasing and elegant

Forster Jesuitengarten, extremely fine wine, full body and flavour

1945 1948 1949 1949 1950

1949

1945 1949

13/6 13/6 14/-17/-15/ -

17/6

17/6 21/-

1947 22/-

1947 22/6

1945 23/-

1947

1947

24/-

30/-

Per i·Bot. 6/9

7/6 9/-8/-


12

H. '&) G. SIMONDS, Ltd .

MOSELLE

Krover Paradies Geierslayer Sonnseite ... Pies porter, attdctive bouquet,

Vintage

1949 1947

1~ 1943

Per I Per Bot. i·Bot 11/6 16/-

~ 19/6 20/-

stylish flavour """'1 Berncasteler Langenbach Berncasteler Estate Wine, Green

Label ; full character and dry Enkirscher Huesgen 1947 21/-

ALSATIAN WINE

Sylvaner Riesling Traminer Gewiirztraminer

Woodhouse

MARS ALA

MADEIRA

Cream of Madeira, fine old rich ... Boat, full body, rich Malmsey, delicate, medium rich Sercial, pale dry

••• I

Per Bot.

10/6 12/-14/-16/6

17/6

18/6 19/6 20/-21/-

Subject to Market Fluctuatums and Stocks being available

13

H. ~ G. SIMONDS, Ltd. H. ~ G. SIMONDS, Ltd.

CHAMPAGNE CHAMPAGNE-continued

Vintage Per Per Per

All Champagnes are guaranteed to be the finest Cuvees, Bot. !·Bot . i ·Bot . Lanson

specially selected for shipment to England Extra Quality, Extra Dry 1945 32/-

Moet & Chandon Vintage Per Per Per Dry Imperial 1947 35/- 18/2

Bot. l·Bot . l ·Bot. Dry Imperial Rose 1945 35/-Duroy & Co. Premiere Cuvee N.V. 26/- 13/8 7/2

Extra Quality, Extra Dry 1947 27/6 14/3 Extra Quality, Extra Dry N.V. 23/6 12/3

Mumm, G. H.

Bollinger Cordon Rouge 1947 34/6 18/1 Cordon Rouge ='l'.V. 29/- 15/4

Extra Quality, Very Dry 1945 35/6 18/6 Special Cuvee, Very Dry N.V. 29/- 15j6

Perrier Jouet

Clicquot (Veuve) Extra Quality, Extra Dry 1943 31/- 16/-Extra Quality, Extra Dry 1947 35/- 18/3

Dry England ... , 1945 35/- 18/2 Reserve Cuvee ... N.V . 27/6 14/6 Dry England ... N.V . 27/- 14/4

I I Pommery & Greno Heidsieck & Co.

Extra Sec. 1943 30/- 15/6 Dry Monopole 1945 32/- 16/9 Extra Sec. N.V. 27/6 14/9 Dry Monopole 1947 32/- 17/-Dry Monopole N.V. 26/6 14/6

' Pol Roger Heldsieck, Charles Cuvee de Reserve 1945 34/6 18/1

Extra Quality, Extra Dry 1945 33/- 17/4 Cuvee de Reserve 1943 17/3

Krug Louis Roederer Private Cuvee 1945 35/- 18/- Extra Quality 1945 31 /- 16/-

Extra Dry N.V. 26/6 13/9

Subjed to M arkel Fluctuations and Stocks being auailable Subject to Market Fluctuations and Stocks being auailable

14 15

H. '&) G. SIMO:NDS, Ltd.

SPARKLING WINES I Per Per

Bot . i ·Bot. Sparklin~ Moselle, Deinhard ... 21{6 11/-Sparklin~ Hock, Deinhard 21 /6 11/-Sparklin~ Bur~undy 22/- 11/6 Sparklin~ Saumur, Ackerman- 20/- 10/9

Laurance, Dry Royal Golden Guinea, Sparklin~ Muscatel , 21/- 11/-

Special Cuvee Asti Spumanti 19/- 10/-

*Moussec, Cuvee Nature, Extra Dry 18/6 9/9 (British Sparkling Wine)

*!-Bots. Bonne Sante, per doz. 52/-*Nips L'Aperitif, per doz. 27/-

• N ips and Quarter-Bottles, 2/- per dozen utra returnable Original Cases 5/- deposi t returnable

COCKTAILS, Etc.

Gordon ' s Gimlet, Fifty-Fifty, Piccadilly, Dry Martini, etc.

Gilbey's "Odds On" Maldano Wine Cocktails- Late

Night Final, Whoopee, New Yorker, Cherry Time, and Limetail }

Maldano Creamy E~~ Flip and Damson Cream . . . . ..

Seager's , "My Love" (Orange) J " Pretty Polly " (Lemon) " Golden Griffin'' (Medium Sweet)

Seager's Eg~ Flip .. . Green Goddess Cocktail Cherries, in Maraschino

flavouring _ .. Cherry Sticks, 2/- per 100

Per Bot.

21/-

16/6

16j6

17/6

16{6

15/6 17/6 17/6 Med. 5{3

Per I Per i -Bot. ~llniature

11{3

8{9

8{9

9/3

8/9

8/3 9/3 9/3

Sml. 3{3

2/-

2/6

2/6

2/6

Midget

1/7

SACRAMENTAL WINE

Vino Sacro I Per Bot.

... 10/ -

Subj ect to Market Fluctuations and Stocks bei11g avai lable

16

' t

H. '&) G. SIMO:NDS, Ltd.

SUNDRY WINES Per Per Bot. i -Bot.

Du bonnet 20/-Lillet ... 20/-Hall's 13/6 7/3 Vibrona 14/3 Phosferine Tonic ... 10/- 5/6 Buckfast 15/-Sanato~en .. . 8/- 4/6 Segavin 10/- 5/6 Wincarnis Gold Label 15/6 8{3 Wincarnis Red Label 10{6 5f9 Bovril Tonic 15/- 8/-

CORDIALS, SQUASHES AND FRUIT JUICES

Grenadine Go m me Cloves .. l Lova~e Old Gin~er Cordial Peppermint, Strong Shrub " Pash " Passion Fruit Juice Montserrat, Lime Juice Cordial Kia-Ora, Lime, Lemon, Orange and Grape Fruit Kia-Ora, Lemon and Barley Rose's Lime Juice Cordial (!bottles, 2/- each) Hooper Struve & Co., Ltd.

Tomato Juice Cocktail .. . . .. Pineapple, Grape FrUit & Orange Juice ...

Bottles 2/- per doz. extra returnable Cases 3/- each returnable

Britvic Natural Fruit Juices Pineapple, Grape Fruit & Orange Tomato Juice Cocktail .. . Fruit Juice Cocktail" Gold "

B ottles 2/- per doz. extra returnabls Cases 5/- each returnable

Per Bnt. 6/-

9/6 14/6 12/6 10/6 12/6

3/9 3/-3/-3/-3/6

Per Doz. Nips

12/-


17

H. ~ G. SIMONDS, Ltd. . .

Old Pale, Cognac

Saccone & Speed Fine Old Co~nac, 10 years old***

Courvoisier ***

Hennessy ***

Marten***

Marten***

Bisquit Dubouche ***

V.S.O.P. Co~nac, 30 years old

Remy Martin V.S .O.P.

Courvoisier V.S.O.P.

Otard V.S.O.P.

Marten Cordon Bleu

Hennessy X.O.

Barnett& Elicha~aray

South African *** J.V.R.

BRANDY

Vintage Per Bot.

40/-

42/6

Per Per I Per Per i -Bot. l·Bot. !·Flasks Min. 20/6 - -

I 21/9

44/- 22/9 11/9 6/4 3/6

44/- 22/9 11/9 6/4 3/6

44/- 22/9 11/9 6/4 3/6

7/-with cups

44/-

52/- 26/6 -

I

52/- - 4/3

52/-

57/6

57/6 29/3

65/-

1900 64/-

39/6 20/- -1


18


SCOTCH WHISKY Per Per Per

Bot. !-Bot. i ·Bot.

Mackinlay's V.O.B. 35/- 18/3 9/6

SIMONDS SPECIAL LIQUEUR SCOTCH

*Standard Proprietary Brands

*(Mins., 3/8 each) de Luxe Proprietary Brands

37/-

35/-

37/-

IRISH WHISKEY

19/3

18/3

Old Matured Irish Proprietary Brands

...

1

35/-1

18/3 I .. . 35/- 18/3

CANADIAN WHISKY

Canadian, Club, Hiram Walker\ 35/- ] -Sea~ram s V.O. Rye ... 35/- -

RUM Fine Old West Indian Saccone & Speed's

Drake's Drum, Jamaica Lemon Hart, Jamaica

(Mins., 3/6 each) Lambs OldNavy,Demerara

(Mins., 3/6 each) er's Island Bottled,

Jamaica

34/6 35/-

35/4

35/4

37/6 ~

17/9 18/-

18/5

18/5

19/-

WHITE RUM

Golden Grove Li~ht Hart 1

35/4 ! - I 35{4 18/5

9/6

9/6

9/6


19

H. '& G. SIMONDS, Ltd.

GIN Per

Bot. Burne Turner's London Dry 33/9

*Booth's Finest Dry 33/9 Burnett's White Satin 33/9 Beefeater London Dry 33/9

*Gordon 's Dry ',j3f9 Coate 's Plymouth 33/9 Seager 's Dry 33/9 Gilbey's Dry 33j9 Nicholson's Dry 33j9 Orange Gin 32/-Lemon Gin 32/-

* Mins., 3/7 each

HOLLANDS

*De Kuyper ... Bols Very Old I

Per I Bot. ... 37/-··· 37/-

*Mins., 3/2 each

Aquavit Taffel Anis Pernod

LIQUEURS

Advocaat, Warnink (Bols, 25/-) Anisette , Marie Brizard ... ... "A pry," Marie Brizard Benedictine, D.O.M. (!-bats., 14/6) Calvados (Apple Jack Brandy) Cordial Medoc Grande Chartreuse, Green Grande Chartreuse, Yellow Cherry Whisky-Fremy Fils Cherry Heering . . . . .. Cherry Brandy, Grant's Queens Cherry Brandy, De Kuyper . .. Cherry Brandy, Finest

Per Bot.

43/-48/-26/-30/-42/-49/-52 /-38/6 66/-57/-37/6 34/6 35/ -32/6 31/6

Per Per t·Bot. i -Bot. 17/7 17/7 9/2 17/7 17j7 17/7 9/ 2 17/7 17/7 17/7 17/7 16/9 16/9

/B'~t. l {B'~t. 19/- 10/-

Per Per t-Bot. Min.

5/3 13/6 3/-

22/- 3/2 25/- 3/3 26/6

33/6 4/5 29/- 3/8 19/3 17/9 2/9

17/- 2/4


20

H. '& G. SIMONDS, Ltd.

LIQUEURS-continued

Per Bot.

Cointreau, Triple Sec. 49/6 Creme de Bananes, Fockink 36/-Creme de Cassis 30/6 Creme de Cacao, Cusenier 34/6 Creme de Menthe, Cusenier 36/6 Creme de Noyau, White 34/-Cura~ao, Orange, Fockink 38/6 Cura~ao, Orange, Cusenier Liqueur D 'Or (Goldwater) Drambuie . .. 47/6 Grand-Marnier, Cordon Rouge... 46j6 Kirschwasser, Cusenier 54/-Kiimmel, Bols 42/-Kiimmel, Fockink 34/-Kiimmel, Wolfschmidt ss 34/6 Maraschino, Drioli 29/6 Marnique ... Peach Liqueur, Marie Brizard 42 j -Punch, Cederlund's Caloric 32/-Sloe Gin, Finest Quality 31/6 Sloe Gin, Hawker's 35/6

" Pedlar Brand " Strega 48/6 Van der Hum, Bertram 38/-Tia Maria 39/6 Monte Aguila 46/3 La Vieille Cure 54/-Vodka Vyborova 29/ -Vodka, Smimoff 34/-Four Compartment Decanters 77 /-La Trappistine 48/-

Per t -Bot. 25/3 18/6

17/9 18/9 17/6 19/9

23/3 25/-24/6 27/6

15/9 21 /9 22/-

19/9 20/6

27/6


21

Per Mi n.

4/6

4/-

5/-

3/6

2/9

2/6

5J6


BITTERS

Angostura (Nips, each 6/-) *Orange, Finest Quality ... * 5-oz. Flasks with Sprinkler Top

Peach, Laws Fernet Branca, The well-known Italian

aperitif and digestive Campari ... Large

VERMOUTH

Brega Rossi, Italian Cinzano, Italian, Red and White Cinzano, Dry Martini, Sweet Martini, Dry White Gancia, Italian, White Sweet Noilly Prat, French

Per Large Bot.

Noilly Cassis Carpano, Italian ... Carpano Punt E Mes, Dry Votrix, Dry, British Votrix, Sweet, British

17/-18/-17/-18/-17/-22/6

•23/6 ~1 ~!~~, ~/-

Duprat, French, Dry

CUPS

Per Bo•.

19/6 5/6

15/6 30/-

42/6

Per Bot.

14/-

12/6 10/-

1 14/9

Pimm 's No. 1 Cup (The original Gin Sling) Pimm 's No. 2 Cup ( fhe original Whisky Sling) Pimm 's No. 3 Cup (The original Brandy Sling) Pimm 's No. 4 Cup (The original Rum Sling)

Per r·Bot. 20/6 10/3

8/3

Per t·Bot. 7f6

9/-9/6

11/9

6/6 5/6

Per Bot.

33/9 37/-37/-37/-

Subj ect to Market F luctuations and Stocks being available

22


NOTICE

ALL PRICES ARE STRICTLY NETT

The Company's Casks and Bottles are vessels to carry Beer, not measures; but care is taken that they contain not less than their reputed quantities.

To keep Beer in good condition, Vent Pegs should be kept tight in the cask, and if removed should be replaced at once.

Before tapping a Cask thoroughly cleanse the tap.

To prevent injury to Casks they should be properly Corked and Spiled, and returned as soon as empty.

EMPTIES

In view of the considerable value of Casks, Bottles and Cases, H. & G. Simonds, Limited, will be much obliged if Customers will notify them immediately any of these are ready for return.

Wine and Spirit Bottles supplied by us are allowed for on return at 1/- per dozen with the exception of the following: Champagne, all odd shaped bottles, and any stamped with name on punt or shoulder.

23

•


ALES AND STOUTS IN CASK

XX Ale Pale Bitter Ale London Heavy I.P.A. Reading Pale Ale Simonds Old Strong Ale

(S.O.S.) (Available winter season only)

Per Fir kin, 9 galls.

72/-72/-79/ -85/ -

106/ -

124/ -

Draught Cyder, in small casks, "Family"

Per P in, 4! galls. 36/-36/ -39j6 42/6 53f-

62 j -

"Orchard Pippin" I P4/ 4all.

I 5j -

IN BOTTLE Per crate of Per Doz. Per Doz. Per Doz. 4 Flagons Bots. !-Bots. Nips

Brown Ale 9/4 " S .B." Pale Ale 10/8 17/- 9/-Berry Brown Ale 10/8 17/- 9/ -Tavern Ale 26/- 14/- 10/6 Luncheon Stout 10/8 17/- 9/-Velvet Stout ... 26/- 14/-Old Berkshire Strong Ale

(xxxxx) 20/6 14/6 Archangel Stout (xxxxxxx) 16/6 Bulldog Pale Ale 20/6 14/6

SIMONDS BEER IN CANS Capacity 12 F luid ozs.

IDEAL FOR PICNICS, OUTINGS, YACHTING, MOTORING 16j6 per doz .

Guinness 13/-Bass 14/-Worthing ton ... 14/-Cisk Lager 15/-

Whiteways Cyder 6/8 7!-

Deposit Charges on I Bottles I !-Bottles I I Dozen 2 Dozen I Per crate of per dozen per dozen Cases Cases 4 Flagons

Containers 3/ - 2/- 2/ - 4/- 2/4

Credit at same rate is given on their return in good condition.

The Company's Casks and B ottles are vessels to carry Beer, not measures, but care is taken that they contain not less than their reputed quantities.

24

HAVE A

the stronger ale

at a lighter price

25


USEFUL RECIPES

Owing to limited space only a few recipes can be given but H. &. G. SIMONDS, Ltd., will be happy to supply upon request, details of ingredients required for any Cocktails, Sours and Toddies, Flips, Egg N oggs, Slings, Shrubs, Fizzes, Coolers, Punches, Cups, etc., etc.

CHAMPAGNE CUP

To every bottle of Champagne add two bottles of Soda Water, one liqueur glass of Cura~ao, and a little cucumber peel and powdered ice. This should be made immediately before being required for use.

CLARET CUP

To one bottle of claret add one bottle of Lemonade, half a lemon cut into slices, a glass of Sherry (dry for choice), one glass of Cura9ao. Sweeten to taste. Add block ice. A few sprigs of borage will greatly improve the cup.

HOCK OR MOSELLE CUP

Take one bottle of light Hock or Moselle, add two or three glasses Cherry Brandy, a slice of lemon, a spoonful of finely powdered sugar, and one bottle of aerated water and a large lump of ice. A thin slice of cucumber peel or sprig of borage will flavour and improve the cup.

CYDER CUP

Take one large or two small bottles of Cyder or an equal quantity of Draught Cyner. one bottle of lemonade or soda water, one wine-glassful of brandy, and the same quantity of Cura~tao ; the peel of one lemon (very thin). A leaf of borage or a little cucumber will impart a pleasant flavour. but should only be allowed to remain in the beverage for about a minute. Sugar can be added to taste, and the whole must be well iced.

N.B.-If an ice pail is available the ice should not be placed in the Cyder Cup.

26


USEFUL RECIPES-continued

RUM PUNCH Half-pint Rum, !-pint Brandy, }-lb. sugar, a

large lemon, !-teaspoonful nutmeg, 1 pint boiling water. Rub the sugar over the lemon until all the yellow part is absorbed, then place the sugar in the punch bowl, add the lemon juice (free from pips) and mix these_t_wo ingredients well together. P our over them the bo1ling water, stir well together, add the Brandy, Rum and nutmeg, stir thoroughly and serve.

POPULAR COCKTAIL RECIPES

MARTINI DRY t French Vermouth, ! Burnc Turner Dry Gin.

Twist of Lemon Peel.

WHITE LADY t Lemon Juice, i Cointreau, t Burne Turner Dry

Gin.

BRONX t Burne Turner Dry Gin, t French Vermouth,

t Italian Vermouth, a dash of Orange Juice.

CHAMPAGNE COCKTAIL Place one large lump of sugar into Champagne

glass and saturate with Angostura Bitters. Add a twist of Orange or Lemon P eel. Fill up with Chilled Champagne.

FOURTH DEGREE COCKTAIL t Bume Turner Dry Gin, t French Vermouth,

t Italian Vermouth, 4 dashes of Anis.

GIN HIGHBALL Burne Turner Dry Gin and Soda, with Lemon peel

squeezed in glass, and a lump of Ice.

27

H. '&) G. SIMOT'IDS, Ltd.

HINTS FOR THE CELLAR

AND

DECANTING OF WINE

A wine cellar shonld be dry, thoroughly clean, dark and well ventilated, but not draughty. Temperature 55° to 60° Fahrenheit. An even temperature is most important.

All Wines should be binned away, the bottles laid on their sides, immediately on arrival. This caution must be strictly observed, especially in the case of all Sparkling Wines, as unless the bottles are so placed that the Wine covers the corks, the \.Vine very soon becomes flat and lifeless. Vintage Port should be binned with the splash mark uppermost.

It is natural for all Wines to throw a deposit after some time in bottle. Vintage Port, Claret and Burgundy should therefore be stood upright in the cellar or dining room for at least twenty-four hours before required, to allow the sediment, or loose crust, to fall to the bottom of the bottle. They should be decanted about 2 hours before being consumed, and the decanter, with stopper out, left standing in the dining room, to enable the Wine to develop, and also to acquire the temperature of the room. This specially applies to Claret and Burgundy, as the crust is very light and it is difficult to decant straight from the bin.

White Wines should be allowed to stand upright for a few hours prior to use, in order to allow the sediment peculiar to them to fall to the bottom. White Wines and Champagnes should be served at a temperature of about 40° Fahrenheit. Do not freeze, this kills the flavour of the Wine.

28

jJd to yorz~ith a pleasu~~ oNo s

Velvet STOUT

INTERVAL

29


HEAD OFFICE-

THE BREWERY, READING

Bonded Stores: BRITISH RAILWAYS, THE FORBURY, READING

Under the same Control and Management-PHILLIPS & SONS, LTD., NEWPORT, Mon.

ASSOCIATED COMPANIES

SIMONDS-FARSONS-CISK, LTD., MALTA, G.C.

SACCONE & SPEED., LTD., GIBRALTAR' (London Office: 32 SackviUe Street, W.l) ·

EAST AFRICAN BREWERIES, LTD., NAIROBI DAR-ES-SALAAM .MOMBASA ' '

BRANCH STORES AND OFFICES LONDON

Plough Brewery, 516 Wandsworth Road, S.W.S Tel. : MACaulay 3443 (2 lines)

BRIDGEND Tondu Road, Bridgend, Glam. Tel. : 948/9

BRIGHTON Sl/34 Chapel Street, Brighton, I Tel. : 2SSS2

BRISTOL Broad Plain, Bristol 2

CATTERICK

Tel.: 23%81Jf1

11 Rlehmond Road, Catterick Camp, Catterick. Yorks. Tel. : Catterick Camp 2377

DEVONPORT Tamar Brewery, Devon port. Tel. : 242/3/4

FARNBOROUGH 4 Queen's Road, Farnborough, Hants.

Tel.: 1211

LUDGERSHALL Tldworth Road, Ludgershall, near Andover,

Hants. Tel. : 266/7

OXFORD 67/68 High Street, Oxford. Td.: 3596/47948

PENZANCE Green Market, Penzance Td.: 2132

PORTSMOUTH 33 lllarmlon Road, Southsea1 Hants.

Tel. : 5530, 7020.

STAINES 52 Church Street, Staines. T d. : 632/3, 2544

SWINDON North Wilts Brewery, High Street, Swindon

Tel. : 4901/2

TORQUAY 90 Union Street, Torquay

Tel.: 7114

• © Si MON DSFAMI LY-~< I r-

PROPRIETORS OF

ARTHUR S. COOPER WINE & SPIRIT MERCHANT

BRANCHES

AND OVER 7 High Street

BANBURY 33/35 Parsons Street

Telephone Nos.

Andover 2758

Banbury 2313

Basingstoke 224

Brighton 27675

Bristol 56847

Brixham 2084

Cirencester 25

BASINGSTOKE 1 London Street, Market Place

BRIGHTON, 1 4 Castle Square

BRISTOL, 5

BRIXHAM

446 Stapleton Road, Eastvllle

2 Fore Street

CIRENCESTER 10 Cricklade Street

LONDON 158 Uxbridge Road, Hanwcll,

" NEWBURY

OXFORD

PAIGNTON

" PLYMOUTH

W.7 Ealing 7899

104 Cricklewood Broadway, N.W.2 Gladstone 1493

24 The Broadway Newbury 314

15 Old High Street, Heading ton 0 x f o r d 6 7 0 1

Coverdale Wine Stores, Dart-mouth Road Paignton 57953

84 Winner Street 59117

Tamar Wine Stores, Tavlstock Road, Crownhlll Plymouth 73495

(Devonport) · Off Licence adjoining Camel's Head, Wo1se1ey Road St. Budeaux 20

PORTSMOUTH 410 London Road Portsmouth 5711

READING

" "

TORQUAY

WOKINGHAM

61 Basingstoke Road

29 Market Place

466 Oxford Road

90 Union Street

37 Market Place

Reading 81784

3120

2708

Torquay 7114

Wokingham 951

Head Office-29 MARKET PLACE, READING Telephone-READING 3120

lhb._j

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