H A Z E L The company for women
description
Transcript of H A Z E L The company for women
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H A Z E LThe company for women
• Tyrza Nanlohij• Jasper Zaar• Michelle Ponty
The New Strategy
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Introduction
• Strengths and weaknesses• Solutions• New strategy
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Swot-analysis
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Solutions
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Cut the direct sales
Sales
Direct sales (7%)
Department stores, supermarkets and other retail outlets (93%)
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Create a new webpage
• Create an online shop
• Easy to order system
• Shopping card
• Extra advantage
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Improve communication
• Improved supply chain
• Easy to track system
• Connection between distributor and stores
• NO mistakes anymore
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Sales departments
Sun care (9%)
Skin care (15%)
Fragances (19%)
Men's grooming (2%)
Colour cosmetics (16%)
Hair care (16%)
Deodorants (9%)
Bath and shower products (14%)
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New sales departments
Fragrances (19%)
Colour cosmetics (16%)
Hair care and bath products (30%)
Deodorants, sun and skin care (35%)
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Products
• Cut products
• Same price, better quality
• Better overview of all products
• Global products
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Outdated image
• Create new logo
• New mission statement
• Create a new product
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New Strategy
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Old logo
H A Z E L A Company For Women
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H A Z E L
The company for women
New logo
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New mission statement
• Hazel‘s mission is to provide women from all over the world with high-quality products in stores and via its website to contribute to their beauty and confidence.
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New Product – Black Beauty
• Eye shadow
•Glitter and Glamour
•Magic Effect
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Darkness: Brightness:
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Conclusion
• Cut direct sales• Create a new webpage• Improve communication• Decrease sales departments• Cut products - same price, better quality• Stay global• New logo, mission statement and product