Gymnastics Benefits
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8/13/2019 Gymnastics Benefits
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Gym.Net The Gymnastics Professionals Network www.gym.
Michael Taylor coacht@gym.
Michael A. Taylor Gym.Net - T he Gymnasti cs Professional's Network
Marketing the BenefitsMarketing the Benefitsof Gymnasticsof Gymnastics
Michael A. TaylorMenlo Park Gymnastics
650.330.2207
Marketing dur ing theMarketing dur ing the
Experience EconomyExperience Economy**
Economic ValueEconomic ValueTransformational ExperiencesTransformational Experiences
Our Evolution of Benefits Marketing
Began with QUESTIONS
What are we doing?
What do we want to do?
Why do we want to do that?
Who are we doing that for?
How are we going to do it?
EVERYONE (all staff) involved in the questions and the
answers.
What Benefits Marketing did for us
Increased enrollment from 465 to 1728 (372%)
in 9 years.
Allowed us to raise fees 224%
Permitted staff salary increases that averaged
216%
Parent satisfaction rating increased from 6.97
(on a 10 point scale) to 8.96
Positioned us as experts in a market
(BRANDING) that allows for continued growth.
How we Marketed Benefits
Identified the benefits Substantiated by research
Defined our market
EVERYONE on board or off the ship
Information blitz Newsletters
Newspapers
Public appearances (Kiwanis, Rotary, etc.)
Daily reinforcement in classes by staff
Healthy activi ties likeHealthy activi ties like
gymnastics keep our kids off thegymnastics keep our kids off thecouch and engaged in a healthycouch and engaged in a healthy
lifestyle.lifestyle.
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Gym.Net The Gymnastics Professionals Network www.gym.
Michael Taylor coacht@gym.
For every $1.00 spent on earlyFor every $1.00 spent on early
learning programs, societylearning programs, societyrecoups $7.14 in reduced cr ime,recoups $7.14 in reduced cr ime,
welfare and special educationwelfare and special education
costs. (California First Fivecosts . (California First Five
Commission, 2002)Commission, 2002)
With pediatric obesity at anWith pediatric obesity at anepidemic level of 13% ofepidemic level of 13% of
children and adolescents in thechildren and adolescents in theUnited States, getting child renUnited States, getting chi ldren
away from the television oraway from the television or
computer games and into thecomputer games and into the
gym is a terrific first stepgym is a terrific firs t step
toward a more active lifestyle.toward a more active lifestyle.
The researchers at the CentersThe researchers at the Centers
for Disease Control repor t thatfor Disease Control report that
youth who undertake lifestyleyouth who undertake lifestyle
exercise programs that increaseexercise programs that increase
physical activity, reduce thephysical activ ity, reduce the
intake of highintake of high--caloric foods andcaloric foods and
involve parents have the bestinvolve parents have the best
chance of preventing andchance of preventing and
reducing obesity over the longreducing obesity over the long--
term.term.
Gymnastics is perhaps one ofGymnastics is perhaps one ofthe most comprehensivethe most comprehensive
lifestyle exercise programslifestyle exercise programsavailable to children,available to children,
incorporating strength,incorporating strength,flexibi lity, speed, balance,flexibi lity, speed, balance,coordination, power andcoordination, power and
discipline.discipline.
Studies show that childrenStudies show that childrenlearn cognitive skills morelearn cognitive skills more
effectively in an environmenteffectively in an environmentthat includes the body as wellthat includes the body as well
as the mind (Barrett, 1998).as the mind (Barrett, 1998).
40% of the nation40% of the nation s 16,000s 16,000school districts have reducedschool districts have reduced
or eliminated physicalor eliminated physicaleducation programs over theeducation programs over thepast 8 years. (AACRP, 2001).past 8 years. (AACRP, 2001).
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Gym.Net The Gymnastics Professionals Network www.gym.
Michael Taylor coacht@gym.
Only TWO states mandateOnly TWO states mandaterecess be included in therecess be included in the
elementary schoolelementary schoolcurriculum. (AACRP, 2001).curriculum. (AACRP, 2001).
Gymnastics and earlyGymnastics and earlychildhood movementchildhood movement
education is directlyeducation is directlyattributed to developingattributed to developingneurological pathways inneurological pathways instudents and promotingstudents and promoting
reading readiness.reading readiness.(Raising(Raising--AA--Reader, 1999)Reader, 1999)
Preschool gymnastics isPreschool gymnastics is
preparing s tudents forpreparing students for
successful experiences insuccessful experiences in
school; children who haveschool; ch ildren who have
participated in movementparticipated in movement
education activit ies have longereducation activit ies have longer
attention spans, increasedattention spans, increasedcommunication skills, generalcommunication skills, general
problem solving skills andproblem solving skills and
improved selfimproved self--esteem.esteem.
Researchers at the Robert WoodResearchers at the Robert Wood
Johnson Medical School found aJohnson Medical School found a
relationship between physicalrelationship between physical
activity and childrenactivity and childrens selfs self--
esteem. The more time childrenesteem. The more time ch ildren
ages 10 to 16 spent being active,ages 10 to 16 spent being active,
the higher their selfthe higher their self--efficacy andefficacy andselfself--esteem were reported to beesteem were reported to be
(Strauss RS,(Strauss RS, RodzilskyRodzilsky D,D, BurackBurack
G, Colin M., 2001).G, Colin M., 2001).
European researchers foundEuropean researchers foundthat physical fitness inthat physical fitness in
children related to a reducedchildren related to a reduced
risk of developing asthmarisk of developing asthmaduring adolescenceduring adolescence(Rasmussen,(Rasmussen, LambrechstenLambrechsten,,SierstedSiersted, Hansen & Hansen,, Hansen & Hansen,
2000).2000).
Physical activity is instrumentalPhysical activity is instrumental
in preventing certain cancers;in preventing certain cancers;
from colon cancer and breastfrom colon cancer and breast
cancer to prostate cancercancer to prostate cancer
((MerrettMerrett,, TheisTheis &&AshburyAshbury, 2000)., 2000).Increased exercise helpedIncreased exercise helped
reduce the risk of developingreduce the risk of developing
diabetes by 58% (Yale Universitydiabetes by 58% (Yale UniversitySchool of Medicine, 2001).School of Medicine, 2001).
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Gym.Net The Gymnastics Professionals Network www.gym.
Michael Taylor coacht@gym.
For every $1.00 spent onFor every $1.00 spent on
childrenchildrens recreational activities,s recreational activities,
society saves $4.78 in costs ofsociety saves $4.78 in cos ts of
remedial education, welfare andremedial education, welfare and
crime prevention.crime prevention.
(Federal Committee for(Federal Committee for
Economic Development, 1998)Economic Development, 1998)
Beginning a physical activityBeginning a physical activity
such as gymnastics at an earlysuch as gymnastics at an earlyage is no guarantee but activeage is no guarantee but active
children are more likely to growchildren are more likely to growup to be active and healthyup to be active and healthy
adults.adults.
The risk o f substance abuse byThe risk of substance abuse by
adolescents is decreased byadolescents is decreased by
physical training programs thatphysical training programs that
incorporate life skills. Betterincorporate life skills. Better
school attendance, lower anxietyschool attendance, lower anxiety
and depression, and decreasedand depression, and decreased
use of tobacco and alcohol wereuse of tobacco and alcohol wereall reported after a twelve weekall reported after a twelve week
physical training programphysical training program
(Collingwood,(Collingwood, SunderlinSunderlin ,,Reynolds & Kohl, 2000).Reynolds & Kohl, 2000).
1 in 4 eighth graders has been1 in 4 eighth graders has been
drunk. Positive interventiondrunk. Positive intervention
programs such as after schoo lprograms such as after school
sports has been proven tospor ts has been proven to
prevent drinking by 9 to 15 yearprevent drinking by 9 to 15 year
olds. (Williams, 1994).olds. (Williams, 1994).
Recreational sports activities,Recreational sports activities,
including gymnastics is a key toincluding gymnastics is a key to
balanced human developmentbalanced human development
and has been proven to be aand has been proven to be asignificant factor in reducingsignificant factor in reducing
alcohol and drug use (Williams,alcohol and drug use (Williams,
1994).1994).
Statistics show that childrenStatistics show that childrenactively engaged in organizedactively engaged in organized
positive choicepositive choice extraextra--curricular activities such ascurricular activities such as
youth sports are less likely to beyouth sports are less likely to be
involved in selfinvolved in self--destructive anddestructive andantianti--social behavior and juvenilesocial behavior and juvenile
crime (crime (SoenstromSoenstrom, 1986)., 1986).
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Gym.Net The Gymnastics Professionals Network www.gym.
Michael Taylor coacht@gym.
Physical activity has beenPhysical activity has been
proven to delay the developmentproven to delay the development
of high blood pressure andof high blood pressure andhelps reduce blood pressure inhelps reduce blood pressure in
adolescents w ith hypertensionadolescents w ith hypertension
(Centers for Disease Control and(Centers for Disease Control and
Prevention, 1999).Prevention, 1999).
Many studies have reported theMany studies have reported the
benefits of moderate impactbenefits of moderate impactactivities such as gymnasticsactivities such as gymnastics
has on the development of bonehas on the development of bonedensity and the prevention ofdensity and the prevention of
osteoporosis.osteoporosis.
PlyometricPlyometric exercises (alsoexercises (alsoknown as jump training) likeknown as jump training) like
tumbling and vaulting have beentumbl ing and vaulting have beendetermined by the Americandetermined by the American
College of Sports Medicine to beCollege of Sports Medicine to bea safe, beneficial and fun activ itya safe, beneficial and fun activ ity
for children.for children.
Ac tive children are more likely toAct ive chi ldren are more li kely togrow to become active andgrow to become active and
healthier adults, reducing thehealthier adults , reducing theburden on the health careburden on the health care
system.system.
Napping improves visual skil ls,Napping improves visual skills,learning, a 34 percentlearning, a 34 percent
improvement in performanceimprovement in performance
and 54 percent improvement inand 54 percent improvement inalertness.alertness.
(Wall Street Journal , 2003)(Wall Street Journal, 2003)
Children who attend quality preChildren who attend quality pre--school activities earn $143,000school activities earn $143,000
more over their lifetimes thanmore over their lifetimes thanthose who donthose who don t. (California Firstt. (California First
Five Commission, 2002)Five Commission, 2002)
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Gym.Net The Gymnastics Professionals Network www.gym.
Michael Taylor coacht@gym.
Sedentary li festyles have beenSedentary l ifestyles have been
linked to the development oflinked to the development of
coronary heart disease,coronary heart disease,diabetes mellitus and numerousdiabetes mellitus and numerous
other chronic ailments, costingother chronic ailments, costing
society approximately $1900society approx imately $1900
per person per year in healthper person per year in health
care costs.care costs.
Nurturing the enjoyment ofNurturing the enjoyment ofmovement and motor skillmovement and motor skill
development at an early age wil ldevelopment at an early age will
help to promote continuedhelp to promote continuedparticipation in physical activity.participation in physical activity.Long range, these active andLong range, these active and
therefore healthier adults aretherefore healthier adults aremore likely to be more productivemore likely to be more productive
at work, take less sick days, andat work, take less sick days, andhave fewerhave fewer on the jobon the job accidentsaccidents
((PaffenbargerPaffenbarger, 1986)., 1986).
Gymnastics contributes to theGymnastics contributes to the
immediate economic vitality ofimmediate economic vitality of
your local community; gymyour local community; gym
owners pay rent, employ people,owners pay rent, employ people,
pay taxes and purchase goods.pay taxes and purchase goods.
In addit ion to all of the above,In addition to all of the above,
gymnastics provides childrengymnastics provides children
with an opportunity to meet withwith an opportunity to meet with
friends, make new friends andfriends, make new friends and
have fun!have fun!