GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT …GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT Teaching and...

GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT TEACHING AND EXAMINATION SCHEME

AND DETAILED SYLLABUS FOR

BBA (Regular) Full-Time (3 Year Course)

EFFECTIVE FROM ACADEMIC SESSION 2011-14

GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT

Teaching and Examination Scheme for BBA (Regular) (3 Year Course) EFFECTIVE FROM ACADEMIC SESSION 2011-12

YEAR: 1 SEMESTER: I

S. No. Course Code Course Name Credits Contact Hrs/Wk. Exam Hrs.

Weight age (in %)

L T/S P CE ESE A. Theory

1 BM 101 Behavioural Science- I 4 4 3 30 70 2 BM 103 Business Communication - I 4 4 3 30 70 3 BM 105 Introduction to Financial Accounting 4 4 3 30 70 4 BM 107 Business Mathematics 4 4 3 30 70 5 BM 109 Computer Fundamentals 4 4 3 30 70 6 BM 111 Business Environment & Macro Economics 4 4 3 30 70 B. Practical / Sessionals 7 BM 151 Seminar/Workshop - I 2 4 100 C. Discipline & Extra Curricular Activities 8 DE 101 Discipline and Extra Curricular Activities - I 2 100

Total 28 24 4 Total Teaching Load 28 YEAR: 1 SEMESTER: I1 S. No. Course Code Course Name Credits Contact Hrs/Wk. Exam Hrs. Weight age (in %)


1 BM 102 Behavioural Science- II 4 4 3 30 70 2 BM 104 Business Communication - II 4 4 3 30 70 3 BM 106 IT for Managers 4 4 3 30 70 4 BM 108 Marketing Management 4 4 3 30 70 5 BM 110 Business Statistics 4 4 3 30 70 6 BM 112 Corporate Financial Management 4 4 3 30 70 7 ES 102 Environmental Studies 2 2 0 0 3 30 70 B. Practical / Sessionals 8 SW 152 Seminar/Workshop - II 2 4 2 100 C. Discipline & Extra Curricular Activities 9 DE 102 Discipline and Extra Curricular Activities - II 2 100

Total 30 26 4 Total Teaching Load 30



YEAR: 2 SEMESTERS: III

S.

No. Course Code Course Name Credits Contact Hrs/Wk. Exam

Hrs. Weight age (in

%) L T/

S P CE ESE

A. Theory 1 BM 201 Research Methods in Management 4 4 3 30 70 2 BM 203 Human Resource Management 4 4 3 30 70 3 BM 205 Business Law 4 4 3 30 70 4 BM 207 Management & Cost Accounting 4 4 3 30 70 5 BM 209 Quantitative Technique 4 4 3 30 70 6 BM 211 Data Base Management System 4 4 3 30 70 B. Practicals / Sessionals 7 BM 251 Seminar/Workshop - III 2 4 100 C. Disclipline & Extra Curricular Activities 8 DE 201 Discipline and Extra Curricular Activities - III 2 100

Total 28 24 4 Total Teaching Load 28 YEAR: 2 SEMESTER: IV

S. No.

Course Code Course Name Credits Contact Hrs/Wk. Exam Hrs.

Weight age (in %)

L T/S

P CE ESE

A. Theory 1 BM 202 Operation & Production Management 4 4 3 30 70 2 BM 204 International Business Management 4 4 3 30 70 3 BM 206 Strategic Management 4 4 3 30 70 4 BM 208 E-Commence & E - Business 4 4 3 30 70 5 BM 210 Micro Economics & Its Application 4 4 3 30 70 6 BM 212 Risk & Insurance Management 4 4 3 30 70 B. Practical / Sessionals 7 BM 252 Seminar/Workshop - IV 2 4 100 C. Discipline & Extra Curricular Activities 8 DE 202 Discipline and Extra Curricular Activities - IV 2 100




YEAR: 3 SEMESTER: V

S. No.


Weight age (in %)

L T/S

P CE ESE

A. Theory 1 BM 301 Project Management 4 4 3 30 70 2 BM 303 French 4 4 3 30 70 3 BM 305 Elective Major-1 (BM U#- 01 to BM U#- 05.) 4 4 3 30 70 4 BM 307 Elective Major-2 (BM U#- 01 to BM U#- 05.) 4 4 3 30 70 5 BM 309 Elective Minor-1 (BM U#- 01 to BM U#- 05.) 4 4 3 30 70 B. Practical / Sessionals 6 BM 351 SIP Presentation. 4 8 100 7 BM 353 Seminar On Contemporary Issues in

Management 4 8 100

C. Discipline & Extra Curricular Activities 8 DE 301 Discipline and Extra Curricular Activities - V 2 100

Total 30 20 16 Total Teaching Load 36 YEAR: 3 SEMESTER: VI

S. No.


Weight age (in %)

L T/S

P CE ESE

A. Theory

1 BM 302 Entrepreneurship &Small Scale Business Management

4 4 3 30 70

2 BM 304 Retail & Supply Chain Management 4 4 3 30 70 3 BM 306 Business Ethics & Corporate Governance 4 4 3 30 70 4 BM 308 Elective Major-3 (BM U#- 01 to BM U#- 05.) 4 4 3 30 70 5 BM 310 Elective Major-4 (BM U#- 01 to BM U#- 05.) 4 4 3 30 70 6 Elective Minor-2 (BM U#- 01 to BM U#- 05.) 4 4 3 30 70 B. Practical / Sessionals 7 BM 352 Research Report Presentation. 2 4 100 8 BM 354 Seminar/Workshop - V 2 4 100 C. Discipline & Extra Curricular Activities 8 DE 302 Discipline and Extra Curricular Activities - VI 2 100



ELECTIVES for BBA (Regular) (3 Year Course)

BBA (Regular): 4 MAJOR & 2 MINOR ARE TO BE SELECTED FROM AMONG FOLLOWING ELECTIVE LISTS.

S.No. Course ELECTIVE: FINANCE:

BM UF- 01 Banking Concept & Finance BM UF- 02 Securities & Securities Market BM UF- 03 International Finance BM UF- 04 Securities Analysis BM UF- 05 Financial Services

S.No. Course ELECTIVE: MARKETING:

BM UM- 01 International Marketing BM UM- 02 Services Marketing BM UM- 03 Advertising Management BM UM- 04 Consumer Behaviour BM UM- 05 Market Research

S.No. Course ELECTIVE: HR

BM UH- 01 Industrial Relation BM UH- 02 Manpower Planning BM UH- 03 Human Resource Development-Strategies & Systems BM UH- 04 Organizational Leadership BM UH- 05 Organizational Change & Intervention Strategies

S.No. Course ELECTIVES: INFORMATION TECHNOLOGY MANAGEMENT:

BM UI- 01 Computer Networks BM UI- 02 Internet & Web Page Design BM UI- 03 Multimedia Systems BM UI- 04 Strategic Management of Information Technology



B. Sc. Economics (Regular) Full-Time (3 Year Course) EFFECTIVE FROM ACADEMIC SESSION 2011-14


Teaching and Examination Scheme for B.Sc. Economics (Regular) (3 Year Course) EFFECTIVE FROM ACADEMIC SESSION 2011-12

YEAR: 1 SEMESTER: I

S. No.

Course Code

Course Name Credits Contact Hrs/Wk. Exam Hrs.

Weight age (in %)


1 BM 113 MICRO ECONOMICS– I 4 4 3 30 70 2 BM 115 MACRO ECONOMICS– I 4 4 3 30 70 3 BM 117 ECONOMICS STATISTICS-I 4 4 3 30 70 4 BM 119 DEVELOPMENT ECONOMICS-1 4 4 3 30 70 5 BM 121 IT FOR MANAGERS 4 4 3 30 70 6 BM 123 ECONOMIC HISTORY OF INDIA 1857-1947 4 4 3 30 70 B. Discipline & Extra Curricular

Activities

7 DE 103 Discipline and Extra Curricular Activities - I 2 100 Total 26 24 Total Teaching Load 24 YEAR: 1 SEMESTER: I1

S. No.

Course Code

Course Name Credits Contact Hrs/Wk.

Exam Hrs.

Weight age (in %)


1 BM 114 MICRO ECONOMICS– I 1 4 4 3 30 70 2 BM 116 MACRO ECONOMICS– I 1 4 4 3 30 70 3 BM 118 ECONOMICS STATISTICS-I 1 4 4 3 30 70 4 BM 120 DEVELOPMENT ECONOMICS-11 4 4 3 30 70 5 BM 122 ECONOMY, STATE AND SOCIETY-I 4 4 3 30 70 6 ES 102 ENVIRONMENTAL STUDIES 2 2 0 0 3 30 70 B. Practical / Sessionals 8 BM 154 Research Project & Viva-Voce 2 4 100 C. Discipline & Extra Curricular

Activities

9 DE 104 Discipline and Extra Curricular Activities - II

2 100




YEAR: 2 SEMESTERS: III

S.

No. Course Code


Exam Hrs.

Weight age (in %)

L T/S

P CE ESE

A. Theory 1 BM 213 MICRO ECONOMICS– III 4 4 3 30 70 2 BM 215 MACRO ECONOMICS– I1I 4 4 3 30 70 3 BM 217 ECONOMICS STATISTICS-III 4 4 3 30 70 4 BM 219 DEVELOPMENT ECONOMICS-11I 4 4 3 30 70 5 BM 221 INDIA'S ECONOMIC DEVELOPMENT

SINCE 1947 4 4 3 30 70

B. Practical / Sessionals 7 BM 253 SUMMER TRAINING 4 8 100 C. Discipline & Extra Curricular

Activities

8 DE 203 Discipline and Extra Curricular Activities - III 2 100 Total 26 20 8 Total Teaching Load 28 YEAR: 2 SEMESTER: IV

S. No.

Course Code


Exam Hrs.

Weight age (in %)

L T/S

P CE ESE

A. Theory 1 BM 214 MATHEMATICAL ECONOMICS – I 4 4 3 30 70 2 BM 216 INTERNATIONAL ECONOMICS – I 4 4 3 30 70 3 BM 218 ECONOMIC STATISTIC – IV 4 4 3 30 70 4 BM 220 DEVELOPMENT ECONOMICS – IV 4 4 3 30 70 5 BM 221 ECONOMY, STATE AND SOCIETY 4 4 3 30 70 B. Practical / Sessionals 7 BM 254 Seminar/Workshop 2 4 100 C. Discipline & Extra Curricular

Activities

8 DE 204 Discipline and Extra Curricular Activities - IV 2 100 Total 24 20 4 Total Teaching Load 24



YEAR: 3 SEMESTER: V

S. No.

Course Code


Exam Hrs.

Weight age (in %)

L T/S

P CE ESE

A. Theory 1 BM 311 MATHEMATICAL ECONOMICS - II 4 4 3 30 70 2 BM 313 OPEN ECONOMY MACROECONOMICS 4 4 3 30 70 3 BM 315 DEVELOPMENT ECONOMICS -V 4 4 3 30 70 4 BM 317 INDIAN AGRICULTURE AND INDUSTRY 4 4 3 30 70 5 BM 319 PUBLIC ECONOMICS 4 4 3 30 70 B. Practical / Sessionals 6 BM 355 Seminar on Contemporary Issues. 2 4 100 C. Discipline & Extra Curricular

Activities

7 DE 303 Discipline and Extra Curricular Activities - V 2 100 Total 24 20 4 Total Teaching Load 24 YEAR: 3 SEMESTER: VI

S. No.

Course Code


Exam Hrs.

Weight age (in %)

L T/S

P CE ESE

A. Theory

1 BM 312 INTERNATIONAL ECONOMICS - II 4 4 3 30 70 2 BM 314 ECONOMICS OF FINANCE 4 4 3 30 70 3 BM 316 HEALTH ECONOMICS 4 4 3 30 70 4 BM 318 COMPARATIVE ECONOMIC

DEVELOPMENT [1850-1950] 4 4 3 30 70

B. Practical / Sessionals 7 BM 356 COMPREHENSIVE Viva-Voce 4 8 100 8 BM 358 Research Project & Viva-Voce 4 8 100 C. Discipline & Extra Curricular

Activities

8 DE 302 Discipline and Extra Curricular Activities - VI 2 100 Total 26 16 16 Total Teaching Load 32



MBA (Regular) Full-Time (2 Year Course)

EFFECTIVE FROM ACADEMIC SESSION 2011-13


Teaching and Examination Scheme for MBA (Regular) (2 Year Course) EFFECTIVE FROM ACADEMIC SESSION 2011-12

YEAR: 1 SEMESTER : I

S. No.


Weight age (in %)


1 BM 501 Organisational Behavior - I 4 4 3 30 70 2 BM 503 Business Communication 4 4 3 30 70 3 BM 505 Quantitative Technique 4 4 3 30 70 4 BM 507 Marketing Management 4 4 3 30 70 5 BM 509 Managerial Economics 4 4 3 30 70 6 BM 511 Management Information System 4 4 3 30 70 7 BM 513 Managerial & Cost Accounting 4 4 3 30 70 8 BM 515 International Business Management 4 4 3 30 70

Total 32 32 Total Teaching Load 32 YEAR: 1 SEMESTER: II

S.


Hrs. Weight age

(in %) L T/S P CE ESE

A. Theory 1 BM 502 Human Resource Management 4 4 3 30 70 2 BM 504 Operation & Production Management 4 4 3 30 70 3 BM 506 Research Methods in Management 4 4 3 30 70 4 BM 508 Corporate Financial Management 4 4 3 30 70 5 BM 510 Macro Economics, Business Environment &

Public Finance 4 4 3 30 70

6 BM 512 Financial Accounting 4 4 3 30 70 7 BM 514 Organizational Behavior - II 4 4 3 30 70 8 BM 516 Strategic Marketing Decisions 4 4 3 30 70

Total 32 32 Total Teaching Load 32


Teaching and Examination Scheme for MBA (Regular) (2 Year Course) EFFECTIVE FROM ACADEMIC SESSION 2012-13

YEAR: 2 SEMESTER: III

S. No.

Course Code Course Name Credits Contact Hrs/Wk. E`xam Hrs.

Weight age (in %)


1 BM 601 Project Management 4 4 3 30 70 2 BM 603 Business Law 4 4 3 30 70 3 BM 605 Corporate Strategy & Ethics 4 4 3 30 70 4 BM 607 Elective Major-1 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 5 BM 609 Elective Major-2 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 6 BM 611 Elective Major-3 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 7 BM 613 Elective Minor-1 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 B. Practical / Sessionals 8 BM 651 Summer Internship Project (SIP) 2 4 100 9 BM 653 Seminar/Workshop - I 2 4 100

Total 32 28 8 Total Teaching Load 36 YEAR: 2 SEMESTER: IV

S. No.


Weight age (in %)


1 BM 602 Entrepreneurship & Small Scale Business Management

4 4 3 30 70

2 BM 604 Retail & Supply Chain Management 4 4 3 30 70 3 BM 606 Foreign Language – French 4 4 3 30 70 4 BM 608 Elective Major-4 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 5 BM 610 Elective Major-5 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 6 BM 612 Elective Minor-2 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 7 BM 614 Elective Minor-3 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 B. Practical / Sessionals 8 BM 652 Research Report Presentation. 2 4 100 9 BM 654 Seminar/Workshop - II 2 4 100




Post-Graduate Diploma in Business Management PGDBM (Regular) Full-Time (2

Year Course) EFFECTIVE FROM ACADEMIC SESSION 2011-13


Teaching and Examination Scheme for Post-Graduate Diploma in Business Management PGDBM (Regular) (2 Year Course) EFFECTIVE FROM ACADEMIC SESSION 2011-12

YEAR: 1 SEMESTER: I

S. No.


Weight age (in %)


1 BM 501 Organisational Behaviour 4 4 3 30 70 2 BM 503 Business Communication 4 4 3 30 70 3 BM 505 Quantitative Technique 4 4 3 30 70 4 BM 507 Marketing Management 4 4 3 30 70 5 BM 509 Managerial Economics 4 4 3 30 70 6 BM 511 Management Information System 4 4 3 30 70 7 BM 513 Managerial & Cost Accounting 4 4 3 30 70 8 BM 515 International Business Management 4 4 3 30 70

Total 32 32 Total Teaching Load 32 YEAR: 1 SEMESTER: II

S.


Hrs. Weight age (in

%) L T/S P CE ESE

A. Theory 1 BM 502 Human Resource Management 4 4 3 30 70 2 BM 504 Operation & Production Management 4 4 3 30 70 3 BM 506 Research Methods in Management 4 4 3 30 70 4 BM 508 Corporate Financial Management 4 4 3 30 70 5 BM 510 Macro Economics, Business Environment &

Public Finance 4 4 3 30 70

6 BM 512 Financial Accounting 4 4 3 30 70 7 BM 514 Organizational Behavior - II 4 4 3 30 70 8 BM 516 Strategic Marketing Decisions 4 4 3 30 70

Total 32 32 Total Teaching Load 32


Teaching and Examination Scheme for Post-Graduate Diploma in Business Management PGDBM (Regular) (2 Year Course) EFFECTIVE FROM ACADEMIC SESSION 2012-13

YEAR: 2 SEMESTER: III

S. No.


Weight age (in %)


1 BM 606 Foreign Language - French-1 4 4 3 30 70 2 BM 604 Retail & Supply Chain Management 4 4 3 30 70 3 BM 617 E-Commerce & E-business 4 4 3 30 70 4 BM 607 Elective Major-1 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 5 BM 609 Elective Major-2 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 6 BM 611 Elective Major-3 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 7 BM 613 Elective Minor-1 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 8 BM 612 Elective Minor-2 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 B. Practical / Sessionals 9 BM 651 SIP Presentation. 1 2 100

10 BM 653 Seminar/Workshop 1 2 100 Total 34 32 4 Total Teaching Load 36 YEAR: 2 SEMESTER: IV

S. No.


Weight age (in %)


1 BM 616 Foreign Language - French -2 4 4 3 30 70 2 BM 602 Entrepreneurship & Small Scale Business

Management 4 4 3 30 70

3 BM 605 Corporate strategy Management & Ethics 4 4 3 30 70 4 BM 608 Elective Major-4 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 5 BM 610 Elective Major-5 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 6 BM 618 Elective Major-6 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 7 BM 614 Elective Minor-3 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 8 BM 620 Elective Minor-4 (BM P#- 01 to BM P#- 11.) 4 4 3 30 70 B. Practical / Sessionals 9 BM 652 Research Report Presentation. 1 2 100

10 BM 654 Seminar/Workshop 1 2 100 Total 34 32 4 Total Teaching Load 36


ELECTIVES for MBA AND PGDBM (Regular) (3 Year Course)

MBA (Regular): 5 Courses are to be chosen as Elective Major & 3 Courses as Elective Minor from the following Elective Group Courses. PGDBM: 6 Courses are to be chosen as Elective Major & 4 Courses as Elective Minor from the following Elective Group Courses. Course Code Course Name

ELECTIVES: FINANCE: (For MBA (Regular) and PGDBM) BM PF- 01 Security Analysis & Portfolio Management BM PF- 02 Financial Risk & Insurance Management BM PF- 03 International Finance & Trade BM PF- 04 Investment Banking & Financial Services BM PF- 05 Derivative Securities and Financial Restructuring BM PF- 06 Banking Services Operations BM PF- 07 Management of Financial Institutions BM PF- 08 Advance Accounting Standards BM PF- 09 Personal Financial Planning BM PF- 10 Corporate and International Banking BM PF- 11 Management of Mutual Funds & Pension Funds

ELECTIVES: MARKETING: (For MBA (Regular) and PGDBM) BM PM- 01 Strategic Marketing Decisions BM PM- 02 Product & Brand Management BM PM- 03 Consumer Behavior BM PM- 04 Advertising Management BM PM- 05 Industrial Marketing BM PM- 06 Event Management BM PM- 07 Marketing of Services BM PM- 08 Marketing Research BM PM- 09 Sales & Distribution Management BM PM- 10 International Marketing BM PM- 11 Banking & Insurance Management

ELECTIVES: HUMAN RESOURCE: (For MBA (Regular) and PGDBM) BM PH- 01 Organisational Restructuring & Development BM PH- 02 Human Resource Information System BM PH- 03 Human Resource Planning BM PH- 04 Training & Development BM PH- 05 Leadership Skills & Change Management BM PH- 06 Global/ Contemporary Issues in HRM BM PH- 07 HR Research Methods BM PH- 08 Employment Laws BM PH- 09 Performance Management & Reward Strategies BM PH- 10 Competency Mapping & Assessment BM PH- 11 Strategic HRM

ELECTIVES: RETAIL MANAGEMENT (ONLY FOR PGDBM): BM - PR - 01 Retail Store Management BM - PR - 02 New Horizons in Retailing BM - PR - 03 Retail Marketing & Sales Strategies BM - PR - 04 Customer Relationship Management

GYAN VIHAR INTERNATIONAL SCHOOL OF BUSINESS MANAGEMENT

LIST OF COURSES OFFERED

Course Code Course Name Credits Contact Hrs/Wk.

Exam Hrs.

Weight age (in %)

L T/S P CE ESE BM 101 Behavioural Science- I 4 4 3 30 70 BM 102 Behavioural Science- II 4 4 3 30 70 BM 103 Business Communication - I 4 4 3 30 70 BM 104 Business Communication - II 4 4 3 30 70 BM 105 Introduction to Financial Accounting 4 4 3 30 70 BM 106 IT for Managers 4 4 3 30 70 BM 107 Business Mathematics 4 4 3 30 70 BM 108 Marketing Management 4 4 3 30 70 BM 109 Computer Fundamentals 4 4 3 30 70 BM 110 Business Statistics 4 4 3 30 70 BM 111 Business Environment & Macro Economics 4 4 3 30 70 BM 112 Corporate Financial Management 4 4 3 30 70 BM 113 Micro Economics - I 4 4 3 30 70 BM 114 Micro Economics – II 4 4 3 30 70 BM 115 Macro Economics - I 4 4 3 30 70 BM 116 Macro Economics - II 4 4 3 30 70 BM 117 Economics Statistics - I 4 4 3 30 70 BM 118 Economics Statistics - II 4 4 3 30 70 BM 119 Development Economics - I 4 4 3 30 70 BM 120 Development Economics - II 4 4 3 30 70 BM 121 IT for Managers 4 4 3 30 70 BM 122 Economics State & Society - I 4 4 3 30 70 BM 123 Economics History of India 1857-1947 4 4 3 30 70 BM 151 Seminar/Workshop - I 2 4 100 BM 152 Seminar/Workshop - II 2 4 100 BM 154 Research Project & Viva-voce 2 4 100 BM 201 Research Methods in Management 4 4 3 30 70 BM 202 Operation & Production Management 4 4 3 30 70 BM 203 Human Resource Management 4 4 3 30 70 BM 204 International Business Management 4 4 3 30 70 BM 205 Business Law 4 4 3 30 70 BM 206 Strategic Management 4 4 3 30 70 BM 207 Management & Cost Accounting 4 4 3 30 70 BM 208 E-Commence & E - Business 4 4 3 30 70 BM 209 Quantitative Techniques 4 4 3 30 70 BM 210 Micro Economics & Its Application 4 4 3 30 70 BM 211 Data Base Management System 4 4 3 30 70 BM 212 Risk & Insurance Management 4 4 3 30 70 BM 213 Micro Economics - III 4 4 3 30 70 BM 214 Mathematical Economics - I 4 4 3 30 70 BM 215 Macro Economics - III 4 4 3 30 70 BM 216 International Economics - I 4 4 3 30 70 BM 217 Economics Statistics - III 4 4 3 30 70 BM 218 Economics Statistics - IV 4 4 3 30 70 BM 219 Development Economics - III 4 4 3 30 70 BM 220 Development Economics - IV 4 4 3 30 70 BM 221 India’s Economic Development Since 1947 4 4 3 30 70 BM 222 Economy State & Society - II 4 4 3 30 70 BM 251 Seminar/Workshop - III 2 4 100 BM 252 Seminar/Workshop - IV 2 4 100 BM 253 Summer Training 4 8 100 BM 254 Seminar / Workshop 2 4 100 BM 301 Project Management 4 4 3 30 70 BM 302 Entrepreneurship &Small Scale Business Management 4 4 3 30 70

BM 303 French 4 4 3 30 70 BM 304 Retail & Supply Chain Management 4 4 3 30 70 BM 305 Elective Major-1 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 BM 306 Business Ethics & Corporate Governance 4 4 3 30 70 BM 307 Elective Major-2 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 BM 308 Elective Major-3 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 BM 309 Elective Minor-1 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 BM 310 Elective Major-4 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 BM 311 Mathematical Economics - II 4 4 3 30 70 BM 312 International Economics - II 4 4 3 30 70 BM 313 Open Economy Macroeconomics 4 4 3 30 70 BM 314 Economics of Finance 4 4 3 30 70 BM 315 Development Economics-V 4 4 3 30 70 BM 316 Health Economics 4 4 3 30 70 BM 317 Indian Agricultural and Industry 4 4 3 30 70 BM 318 Comparative Economic Development [1850-1950] 4 4 3 30 70 BM 319 Public Economics 4 4 3 30 70 BM 351 SIP Presentation. 4 8 100 BM 352 Research Report Presentation. 2 4 100 BM 353 Seminar On Contemporary Issues in Management 4 8 100 BM 354 Seminar/Workshop - V 2 4 100 BM 355 Seminar on Contemporary Issues 2 4 100 BM 356 Comprehensive Viva-voce 4 8 100 BM 358 Research Project & Viva-voce 4 8 100 BM 501 Organisational Behaviour 4 4 3 30 70 BM 502 Human Resource Management 4 4 3 30 70 BM 503 Business Communication 4 4 3 30 70 BM 504 Operation & Production Management 4 4 3 30 70 BM 505 Quantitative Techniques 4 4 3 30 70 BM 506 Research Methods in Management 4 4 3 30 70 BM 507 Marketing Management 4 4 3 30 70 BM 508 Corporate Financial Management 4 4 3 30 70 BM 509 Managerial Economics 4 4 3 30 70 BM 510 Macro Economics, Business Environment & Public

Finance 4 4 3 30 70

BM 511 Management Information System 4 4 3 30 70 BM 512 Financial Accounting 4 4 3 30 70 BM 513 Managerial & Cost Accounting 4 4 3 30 70 BM 514 Organizational Behaviour - II 4 4 3 30 70 BM 515 International Business Management 4 4 3 30 70 BM 516 Strategic Marketing Decisions 4 4 3 30 70 BM 601 Project Management 4 4 3 30 70 BM 602 Entrepreneurship and small scale Business Management 4 4 3 30 70 BM 603 Business Law 4 4 3 30 70 BM 604 Retail & Supply Chain Management 4 4 3 30 70 BM 605 Corporate Strategy & Ethics 4 4 3 30 70 BM 606 Foreign Language - French -I 4 4 3 30 70 BM 607 Elective Major-1 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 608 Elective Major-4 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 609 Elective Major-2 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 610 Elective Major-5 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 611 Elective Major-3 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 612 Elective Minor-2 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 613 Elective Minor-1 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 614 Elective Minor-3 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 616 Foreign Language - French -2 4 4 3 30 70 BM 617 E-Commerce & E-business 4 4 3 30 70 BM 618 Elective Major-6 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 620 Elective Minor-4 (BM P#- 01 to BM P#- 11 .) 4 4 3 30 70 BM 651 Summer Internship Project (SIP) 2 4 100 BM 652 Research Report Presentation. 2 4 100 BM 653 Seminar/Workshop - I 2 4 100 BM 654 Seminar/Workshop - II 2 4 100

SCHOOL ELECTIVES BM PF- 01 Security Analysis & Portfolio Management 4 4 3 30 70 BM PF- 02 Financial Risk & Insurance Management 4 4 3 30 70

BM PF- 03 International Finance & Trade 4 4 3 30 70 BM PF- 04 Investment Banking & Financial Services 4 4 3 30 70 BM PF- 05 Derivative Securities and Financial Restructuring 4 4 3 30 70 BM PF- 06 Banking Services Operation 4 4 3 30 70 BM PF- 07 Management of Financial Institutions 4 4 3 30 70 BM PF- 08 Advance Accounting Standards 4 4 3 30 70 BM PF- 09 Personal Financial Planning 4 4 3 30 70 BM PF- 10 Corporate and International Banking 4 4 3 30 70 BM PF- 11 Management of Mutual Funds & Pension Funds 4 4 3 30 70 BM PM- 01 Strategic Marketing Decisions 4 4 3 30 70 BM PM- 02 Product & Brand Management 4 4 3 30 70 BM PM- 03 Consumer Behaviour 4 4 3 30 70 BM PM- 04 Advertising Management 4 4 3 30 70 BM PM- 05 Industrial Marketing 4 4 3 30 70 BM PM- 06 Event Management 4 4 3 30 70 BM PM- 07 Marketing of Services 4 4 3 30 70 BM PM- 08 Marketing Research 4 4 3 30 70 BM PM- 09 Sales & Distribution Management 4 4 3 30 70 BM PM- 10 International Marketing 4 4 3 30 70 BM PM- 11 Banking & Insurance Management 4 4 3 30 70 BM PH- 01 Organisational Restructuring & Development 4 4 3 30 70 BM PH- 02 Human Resource Information System 4 4 3 30 70 BM PH- 03 Human Resource Planning 4 4 3 30 70 BM PH- 04 Training & Development 4 4 3 30 70 BM PH- 05 Leadership Skills & Change Management 4 4 3 30 70 BM PH- 06 Global/ Contemporary Issues in HRM 4 4 3 30 70 BM PH- 07 Human Resource Research Methods 4 4 3 30 70 BM PH- 08 Employment Laws 4 4 3 30 70 BM PH- 09 Performance Management & Reward Strategies 4 4 3 30 70 BM PH- 10 Competency Mapping & Assessment 4 4 3 30 70 BM PH- 11 Strategic Human Resource Management 4 4 3 30 70

BM - PR - 01 Retail Store Management 4 4 3 30 70 BM - PR - 02 New Horizons in Retailing 4 4 3 30 70 BM - PR - 03 Retail Marketing & Sales Strategies 4 4 3 30 70 BM UF- 01 Banking Concept & Finance 4 4 3 30 70 BM UF- 02 Securities & Securities Market 4 4 3 30 70 BM UF- 03 International Finance 4 4 3 30 70 BM UF- 04 Securities Analysis 4 4 3 30 70 BM UF- 05 Financial Services 4 4 3 30 70 BM UM- 01 International Marketing 4 4 3 30 70 BM UM- 02 Services Marketing 4 4 3 30 70 BM UM- 03 Advertising Management 4 4 3 30 70 BM UM- 04 Consumer Behaviour 4 4 3 30 70 BM UM- 05 Market Research 4 4 3 30 70 BM UH- 01 Industrial Relation 4 4 3 30 70 BM UH- 02 Manpower Planning 4 4 3 30 70 BM UH- 03 Human Resource Development-Strategies & System 4 4 3 30 70 BM UH- 04 Organizational Leadership 4 4 3 30 70 BM UH- 05 Organizational Change & Intervention Strategies 4 4 3 30 70 BM UI- 01 Computer Networks 4 4 3 30 70 BM UI- 02 Internet & Web Page Design 4 4 3 30 70 BM UI- 03 Multimedia Systems 4 4 3 30 70 BM UI- 04 Strategic Management of Information Technology 4 4 3 30 70

DE 101 Discipline and Extra Curricular Activities - I 2 100 DE 102 Discipline and Extra Curricular Activities - II 2 100 DE 103 Discipline and Extra Curricular Activities - I 2 100 DE 104 Discipline and Extra Curricular Activities - II 2 100 DE 201 Discipline and Extra Curricular Activities - III 2 100 DE 202 Discipline and Extra Curricular Activities - IV 2 100 DE 203 Discipline and Extra Curricular Activities - III 2 100 DE 204 Discipline and Extra Curricular Activities - IV 2 100 DE 301 Discipline and Extra Curricular Activities - V 2 100 DE 302 Discipline and Extra Curricular Activities - VI 2 100 DE 303 Discipline and Extra Curricular Activities - III 2 100 DE 304 Discipline and Extra Curricular Activities - IV 2 100

BM 101 Behavioral Science – I C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 38

I Introduction to Management: Concept & Nature of Management, Managerial Skills & Levels, Basic Functions of Management

6

II

Introduction to Organization Behavior: Nature of Organization Behavior, Framework and Models of Behavior

6

III

Individual Dimensions of Organization Behavior: Individual Behavior and Learning, Motivation – Theories and Models

8

IV Behavioral Aspects: Personality, Perception, Attitude and Value 10 V Structural Dimensions: Organizational Theory, Organization Design

Forms of Organizational Structure 8

Books Recommended 1. Robbins, Stephen: Organization Behavior, Pearson Publications 2. Luthans : Organization Behavior 3. Pareek Udai: Organization Behavior, Oxford Publishers

BM 102 Behavioral Science - II C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 37 I Interactive Dimensions of OB: Interpersonal Behavior, Group Dynamics &

Behavior, Leadership 8

II

Conflict Management: Communication, Power & Politics, Organizational Conflicts & Negotiation

8

III

Organizational Culture: Learning Organizational, Organizational Culture, Knowledge Management

7

IV Organizational Change & Development: Process of organizational change, Implementation of change & resistance to change, Organizational development.

7

V OB Research: TQM & OB, OB research methods 7 Books Recommended 1. Robbins, Stephen: Organization Behavior, Pearson Publications 2. Luthans : Organization Behavior 3. Pareek Udai: Organization Behavior, Oxford Publishers

BM 103 Business Communication – I C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 37 I Introduction to Communication: Concept & Objectives, Nature & Role of

Communication, Effective Communication, Barriers of Communication 6

II

Communication Process: Types of Communication, Formal & Informal, Upward & Downward, Vertical & Horizontal, Grapevine, Listening Process – Types

6

III

Verbal & Non-verbal Communication: Oral & Written, Business Correspondence, Letters, Internal Office Notes, Orders & Feedback, Body Language

7

IV Oral Communication: Group Discussion, Public Speaking, Interviews 10 V Presentations: Concept & Characteristics, Presentation Skills, Use of audio &

visual aids 8

Books Recommended 1. C.B. Gupta – Business Communication & Customer Relations (S.Chand & Co.) 2. Webster’s Guide to Effective Letter Writing – Harpes & Rowe 3. Karl Eric Roserngen – Communication: An Introduction 4. Asha Kaul – Business Communication – Prentice Hall 5. Sushil Behl – Business Communication Today Response Books

BM 104 Business Communication – II C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 33 I Business Communication in Functional Department: Appointment Letters,

Preparation of Resume, Tenders & Quotations 8

II

Internal Communication: Memos & Office Orders, Inter-departmental communication

6

III

External Communication: Correspondence with Banks, Correspondence with Insurance Companies

7

IV Report Writing: Concepts, Types of Report-Writing. 6 V Presentations: Meaning, Presentation Skills, Use of audio & visual aids 6 Books Recommended:

1. Singh, B – Principles & Practices of Bank Letters – Skylark Publications, New Delhi 2. Rai, U and Rai, S.M – Principles of Business Communication – Himalaya Publishing, Mumbai 3. Pillai, R.S. and Bhagavathi – Modern Commercial Correspondence – S. Chand, New Delhi

BM 105 Introduction to Financial Accounting C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 36 I Introduction to Accounting: Accounting Mechanics, Journal Ledger – Meaning,

Posting and Balancing 7

II

Preparation of Financial Statement: Trial Balance and Adjustments, Profit & Loss Accounts, Form of Balance Sheet

7

III

Capital & Revenue Expenditure and Receipts: Capital & Revenue Receipts, Capital & Revenue Profit & Loss

7

IV Accounting for Non-Profit Organization: Receipts and Payments Accounts, Income and Expenditure Problems

8

V Bills of Exchange: Parties to a Bills of Exchange, Types, Promissory Notes, Dishonor of Bills, Retiring of bills.

7

Books Recommended: 1. S. N. Maheshwari: - Advanced Accountancy, Vol I & II. 2. Sharma, Shah & Agarwal – Financial Accounting

BM 106 IT for Managers C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 36 I Information Technology for Managers: Information Technology: An overview,

Computer system, Networking Technologies 7

II

Management Challenges: Security, Ethical & Societal Challenges of IT, Other Challenges & Social Solutions, Enterprise & Global management of IT

7

III

Information System: Information Systems Functional Area applications, Transaction processing system-I Human Resource and marketing management, Transaction processing systems-II Operations and financial management integrated applications

7

IV System analysis and computer languages: Building Information Systems, System Analysis and Design, Computer programming and language

8

V Support systems for Management Decisions: Database Resource Management, Data ware housing and data mining, Tactical and strategic information management: DSS and ESS, Intelligent support systems, Emerging Trends in IT

7

Books Recommended: James A O’ Brein, Management Information System: Tata McGraw-Hill Henry Lucas, Information Technology for Management: Tata McGraw-Hill

BM 107 Business Mathematics C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 37

I Introduction to Arithmetic: Averages, mixtures, Computation of interest, discounting of bills, Percentages, ratios and proportions

7

II

Algebra: Number System – real. Imaginary, rational and irrational, Elementary knowledge of sets, Venn diagram – simple applications and solutions, Truth table and its application

7

III

Indices and surds, Compound interest, Linear simultaneous equations (3 variables only), Quadratic equations

7

IV Menstruation: Area and perimeter of triangles, circles, parallelogram, Volume and surface of cube, prism, cylinder, pyramid

8

V Geometry: Differentiation , Optimization using Calculus, Point of inflexion absolute and local maxima and minima, Derivative as a rate measure, Application in Business

8

Books recommended: 1. B.M Agarwal – Basic Mathematics & Statistics – Sultan Chand 2. N.K. Nag – Basic Mathematics & Statistics – Kalyani Publishers 3. A.P Verma – Business Mathematics & Statistics – Asian Books 4. M.R. Varade – Basic Mathematics & Statistics – Vidyan and Prakashan

BM 108 Marketing Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 33 I Introduction to Marketing: Definitions & Core Concepts, Marketing & Selling,

Marketing Environment – Micro & Macro 7

II

Market Segmentation: Concept, needs & variables, Attributes of effective segmentation, Concept & selection of target market, Concept & strategies of positioning

7

III

Product Management: Definition & classification of Product, Levels of product, Concept of product line Decisions, Product mix definition, Definition of Brand, Selection of Brand Name and Brand Equity

7

IV Pricing Decisions: Concept of Price, Factors affecting pricing, Methods of pricing 6 V Channel management & Marketing communication: Concept & Importance of

Distributed Channels, Functions of marketing channels, Types of marketing Intermediaries, Marketing Communication – concept, Introduction Elements of Promotion Mix

6

Books Recommended: 1. Kotler P and Armstrong, G – Principles of Marketing – Pearson Prentice Hall, New Delhi 2. Ramaswamy, V.S and Namakumari, S – Marketing Management – McMillan, New Delhi 3. Saxena, R – Marketing Management – Tata McGraw Hill, New Delhi 4. Stanton, W.J – Fundamentals of Marketing

BM 109 Computer Fundamentals C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 31 I Introduction: Computer: Definition, Types of computer, computer generation, Basic

Block Diagram of Computer, Computer configuration, Topologies, Networking of Computer

6

II

Memory: Memory: Definition, Types of Memory, Various types of storage, Input & Output devices

6

III

Number system: Binary , Octal, Decimal, Hexadecimal number, Arithmetic operation of various number system, Negation in the binary system (compliments), ASCII & EBCDIC Codes

6

IV Classification of computer languages : S/w &H/w: Definition & its types, application of software, Machine language, Assembly & High level language, Brief idea of OS, Assembler, Interpreter, Compiler, Flowchart, Algorithm

7

V Introduction to Programming Languages: Need of Programming Language, Procedural & structural Programming language, Data types: Constant & variables, Operators & Expressions, Input & Output statements, Conditional & control statements, Overview of C, C++, JAVA

6

Books Recommended: 1. P.K. Sinha & Balaguruswami 2. Rajararaman & Balaguruswami 3. Amit Choudhary

BM 110 Business Statistics C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 35

I Introduction to Statistics: Definition, Function and Scope, Collection and Presentation of Data, Classification, frequency Distribution, Diagrammatic and Graphic presentation of Data

7

II

Measures of Central Tendency: Arithmetic mean, Weighted average mean, Median, mode, Geometric and harmonic mean

7

III

Measures of Dispersion & Skewness Range: Standard Deviation & Variance, Coefficient of Variance, Quartile deviation, Mean Deviation.

7

IV Correlation and Regression Analysis: Methods of studying correlation for grouped and ungrouped frequency distribution, Equation of regression lines for grouped and ungrouped frequency distribution

7

V Basic concepts in Probability: Counting Rules, Permutations & Combinations, Dependent & independent events, Bayes Theorem

7

Books Recommended: 1. Gupta and Gupta – Business Statistics- Sultan Chand & Sons, New Delhi 2. Chandan, J – Statistics for Business Economics – Vikas, New Delhi 3. Das, N.G – Statistical Methods - M Das & Co. – Kolkata

BM 111 Business Environment and Macro Economics C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 34 I Business Environment: Nature, Concept & Significance, Types of business

environment & factors (Economic Socio cultural and technological, Political factors influencing it).

6

II

Economic Trends: Liberalization, Privatization, Globalization, MNCs & Foreign Collaboration, Approach to Foreign Direct Investment

7

III

Introduction to Macro economics: Definition; importance, growth, Limitations of Macro Economics, Macro Economics Variable

7

IV National Income: Concept, Definition, Method of Measurement, National Income In India, Problems in Measurement of National income and Precautions

7

V Money Market: Functions and Forms of Money, Monetary And Fiscal Policy 7 Books Recommended:

1. Sheikh Salim: Business Environment, Pearson 2. Justin Paul: Business Environment, PHI 3. Francis Cherulinam: Business Environment, Himalaya

BM 112 Corporate Financial Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 35

I Introduction to Financial Management: Concept& Objective, Functions, Roles & Scope

6

II Concept of Value & Return: Future Value & Present Value, Annuity 6 III

Analysis of Financial Statements: Fund Flow Statement, Cash flow statement, Ratio Analysis

8

IV Cost of Capital & Capital Structure : Cost of Debt, Equity & overall cost of capital, Capital Budgeting, Theories of Capital structure & Restructure

8

V Valuation : Dividend Policy, Valuation of a Firm 7 Books Recommended:

1. Prasanna Chandra – Financial Management 2. S. N. Maheshwari – Fianancial Management 3. I. M Pandey – Financial Management 4. James C. van Horne – Fundamentals of Financial Management

BM 113 MICRO ECONOMICS– I C(L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 37 I Introduction to Price Theory - Scarcity and choice; choice by command and choice by

market; the role of prices in a market economy. Elementary concepts of demand, supply and price determination; stability of equilibrium ,elasticities of demand and supply

7 II Theory of Consumer Behaviour – Alternative Approaches - Cardinal utility; law of

diminishing marginal utility; derivation of the Marshallian demand curve and its elasticity implications.

6

III Ordinal utility - Indifference curves, budget constraint and consumer’s equilibrium; comparative static: price – consumption, income-consumption and Engel’s curves ; price-effect: substitution and income-effects; classification of commodities: normal, inferior and Giffen goods. Some applications: Buying and selling, intertemporal choice.

8

IV Introduction to the theory of firms – Production and Cost analysis - Technology and technological efficiency – General concept of Production function – Concepts of TP MP AP. Return to factor and returns to scale– Elasticity of Substitution –Some examples of technology (fixed proportion, perfect substitute, Cobb – Douglas Production Function, CES Production Function), General concept of homogenous production function and its properties.

8

V Costs – Economic / Opportunity Cost and accounting cost, Concept of sunk cost –– Time dimension of cost. Long run cost function-Relation between expansion path and long run total cost curve – Functional coefficient and shape of long run average cost. Cost in the short run – total cost – Fixed and variable cost – Marginal cost Average cost – Derivation of short run cost–– Relation between short run and long run cost. Multi-product firm and economies of scope.

8

References: 1. Pindyck ,Rubinfeld and Mehta : Microeconomics Pearson Education Asia, 6th Edition 2. Maddala and Miller: Microeconomics- Theory and Applications, McGraw – Hill 3. Varian H.R: Intermediate Microeconomics, East– West Press, 7th Edition 4.Varian H.R: Intermediate Microeconomics,7th Edition 5. Pindyck ,Rubinfield and Mehta : Microeconomics, 6th Edition

BM 114 MICRO ECONOMICS– I I C(L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 39

I Perfectly Competitive Market: Assumptions – Market Demand – Demand curve for an individual firm Supply function: Time dimension of supply function – very short Period, short period and long period – concept of external economies and diseconomies – Commodity Market Equilibrium – Short period (run) equilibrium of firm and industry – Long run supply curve – Constant, increasing and decreasing cost industry – consumer’sand producer’s surplus – Efficiency of Competitive market – Effects of tax – subsidy and price control.

10

II Monopoly – Sources of Monopoly power- Average Revenue and Marginal Revenue – Profit maximization –Effects of Tax – Price discrimination: First, Second and Third Degree – Two part tariff – Multiple plant monopolist –Concept of monopoly power – Mark up pricing –– Social Costs of monopoly power and deadweight loss – Natural monopoly and its regulation – Monopoly equilibrium under sales maximization; comparison between profit maximization and sales maximization

8

III Monopolistic Competition: Assumptions – Product differentiation and Demand curve – Concept of Industry group – Equilibrium of the firm – Excess capacity and its interpretation: -A simple location model of product differentiation (Hotelling’s model).

6 IV Unemployment: Job loss, job finding and natural rate of unemployment; Job search and

frictional unemployment. Wage rigidity and structural unemployment: minimum wage, union and collective bargaining, efficiency wage.

7

V Factor demand in imperfect competition – Single input case – several inputs – exploitation and role of trade union – Rent and Quasi-rent.

8

Books Recommended 1. Pindyck, Rubinfeld and Mehta: Microeconomics (Pearson Education Asia), 6th Edition, Chapter 13 2. Ferguson and Gould: Microeconomics, 6th Edition, Chapters 14, 15 3. Maddala and Miller: Microeconomics, Edition2006, Chapters 15, 16, 17 4. Varian H.R: Intermediate Microeconomics, East– West Press,7th Edition, Chapters 9

BM 115 MACRO ECONOMICS– I C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I National Income Analysis - Nature and scope of macroeconomics with emphasis

on macroeconomic problems and policies – Introduction to macro-economic data –circular flow of income- definitions of gross domestic product, gross and net national product, national and personal income, methods of national income accounting, saving-investment identity and role of unintended change in inventories

8

II GNP deflator and its uses - Cost of living and consumer price index, unemployment and GNP, measuring joblessness, Okun’s Law, national income and economic welfare.

6

III Basic Model Of Effective Demand And Income Determination - Simple Keynesian Model – equilibrium, adjustment process and stability (with economic interpretation of the stability condition) – comparative static: expenditure multipliers without and with the government sector, paradox of thrift, SKM multiplier in an open economy.

8

IV IS – LM Model - Commodity market equilibrium and the IS curve, money market equilibrium and the LM curve–macroeconomic equilibrium and the adjustment process, stability of equilibrium with explicit derivation of the stability condition- comparative static: fiscal policy, monetary policy (with special reference to interest rate overshooting) and policy mix, model under real balance effect - long run version of the model under price adjustment.

8

V Theories of Consumption and Investment Function - Keynesian absolute income hypothesis, Kuznets’ empirical findings and consumption puzzle, Intertemporal optimization as basis for consumption function, Life cycle hypothesis, permanent income hypothesis, random walk hypothesis and their policy implications. Neoclassical theory of business fixed investment, Stock market and Tobin’s q, Accelerator model of inventories.

8

Books Recommended 1. Dornbusch, Fisher and Startz: Macroeconomics (Tata McGraw-Hill), 9th Edition 2. Blanchard: Macroeconomics (Pearson Education), 4th Edition 3. Soumen Sikdar: Principles of Macroeconomics (Oxford university Press), 1st Edition 4.Mankiw N.G: Macroeconomics (Worth Publishers), 5th Edition

BM 116 MACRO ECONOMICS– I I C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 40 I Aggregate Demand and Aggregate Supply - Demand Side of the economy:

Construction of the AD curve from the IS-LM Model–economic analysis of its slope and shifts

6

II Supply Side of the Economy - Unemployment: Job loss, job finding and natural rate of unemployment; Job search and frictional unemployment. Wage rigidity and structural unemployment: minimum wage, union and collective bargaining, efficiency wage.

8

III Basic concept of aggregate supply curve - The long run as vertical aggregate supply curve and the short run as horizontal aggregate supply curve; full employment equilibrium and unemployment equilibrium in terms of the AD-AS model and adjustment process.

10

IV Aggregate Supply Curve and Phillips Curve - Alternative models of derivation of the aggregate supply curve; analysis of short run and long run effects of shocks under adaptive expectation.

8

V Phillips curve as supply side relation - Short run and long run trade off between inflation and unemployment and traditional concept of sacrifice ration, types of inflation. Basic concept of rational expectation and irrelevance of the traditional concept of sacrifice ratio.

8

References: 1. Mankiw N.G : Macroeconomics (Worth Publishers), 5th Edition, Chapters 6, 9 2. Dornbusch, Fisher and Startz : Macroeconomics (Tata McGraw-Hill),9th Edition, Chapters 5,7 3. Blanchard: Macroeconomics (Pearson Education), 4th Edition, Chapters 6, 7 4. Bernanke and Abel: Macroeconomics, 4th Edition Chapter 9

BM 117 ECONOMICS STATISTICS-I C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 40 I Descriptive Statistics, Central Tendency and Dispersion - Data Presentation:

Statistical Data – Classification and presentation, Population and Sample, Collection of Data – Variable and Attribute, Frequency Distribution – Diagrammatic representation of frequency distribution – Ogive.

8

II Measures of Central Tendency and Dispersion with Applications: Central Tendency: Arithmetic Mean, Median and Mode (for both grouped and ungrouped data) – Comparison of Mean Median and Mode –Geometric and Harmonic Mean –Composite Mean. Index Numbers: their concept as weighted averages –Problems in the Construction of Index Numbers –

8

III Chain Index – Cost of Living Index Number (different formulae) - Wholesale Price Index and Cost of Living Index in India – Uses of Index Numbers. Dispersion: Range – Mean Deviation and Standard Deviation – Quartile Deviation - Measures of Relative Dispersion – Curve of Concentration, Measures of Skewness and Kurtosis. Measurement of Economic Inequality: Nature of Distribution of Income and Wealth – Gini Coefficient and Lorenz Curve.

8

IV Random Variables and related elementary concepts: Random Variables – Probability Mass and Density Functions – Expectation and Variance of Random Variables (for Random Sampling with and without replacements

8

V Introduction to Probability Theory - Probability Theory: Elements of Probability Theory – Sample Space – Events – Meaning of Probability –Classical Definition of Probability – The Addition Rule – The Multiplication Rule – Theorems of Total Probability – Conditional Probability and Statistical Independence – Limitations of the Classical Definition –An Axiomatic Approach – Baye’s Formula

8

Books Recommended 1. Goon, Gupta and Dasgupta: Fundamentals of Statistics Volume-I, Chapters 1-3, 7th Rev. Ed. 1998 2. Kenney and Keeping: Mathematics of Statistics, Volume-I, Chapters 1 and 2. 3. Bowen and Starr: Basic Statistics for Business and Economics: Chapter 3. 4. Nagar and Das: Basic Statistics, 2nd Ed. Chapter 14

BM 118 ECONOMICS STATISTICS-II C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 40 I Univariate Probability Distributions - Univariate Probability Distributions:

Binomial, Poisson, Hyper geometric, Normal and Standard Normal Distribution – Mean Variance, Skewness and Kurtosis.

8

II Generating Functions and Limiting Forms: Moment Generating Functions - Limiting forms of Binomial and Poisson Distributions, importance of Normal Distribution in Statistics.

8

III Bivariate Analysis - Elementary Analysis of Linear Correlation: Covariance, Coefficient of Simple Correlation Properties and the method of calculation, Concept of rank correlation – Spearman’s Rank Correlation.

8

IV Analysis of Bivariate Data: Bivariate Frequency Distribution – Bivariate Data and Scatter Diagram

8

V Joint Probability Distribution – Idea of Independence – Marginal and Conditional Distributions.

8

Books Recommended 1. Goon, Gupta and Dasgupta: Fundamentals of Statistics Volume-I, Chapters 1-3, 7th Rev. Ed. 1998 2. Kenney and Keeping: Mathematics of Statistics, Volume-I, Chapters 1 and 2. 3. Bowen and Starr: Basic Statistics for Business and Economics: Chapter 3. 4. Nagar and Das: Basic Statistics, 2nd Ed. Chapter 14

BM 119 DEVELOPMENT ECONOMICS - I C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Preliminaries and Basic Concepts : Nature of Development economics:

economy, society and values; broad features of underdevelopment; Distinction between growth and development, brief outline of entitlement approach and human development paradigm.

10

II Development and economic reform: some basic issues. 4 III Population growth and the quality of life - Facts about World population –

Effects of population growth on the process of development. 8

IV Demographic transition theories - the causes of high fertility in developing countries: the Malthusian and household models - the concept of ‘optimum’ population.

8

V Definition of economic inequality: measures of inequality; Inequality, income and growth: the inverted- U, hypothesis and its empiricism. Poverty – the conceptual issues: overall expenditure or item-by-item consumption, absolute or relative, temporary or chronic, households or individuals; different measures of poverty: a comparative analysis.

8

Books Recommended 1.Todaro and Smith : Economic Development (Pearson Education): 2. Thirwall A.P : Growth and Development (Palgrave McMillan): 3. Fukuda-Parr and Shiva Kumar: Readings in Human Development (Oxford University Press) 4. Amit Bhaduri and Depak Nayar: The Intelligent Person’s Guide to Liberalization, Penguin Books, 5. Debraj Ray: Development Economics ( Oxford University Press): 6. Amartya Sen: Development as Freedom

BM 120 DEVELOPMENT ECONOMICS - II C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Analytical Core and Development Index : Rostow’s stages of growth;

Structuralist approach: the Lewis model and the Hariss-Todaro model; structural disequilibrium and inflation-a simple Kaleckian model of a dual economy..

10

II Alternative concepts of economic development: Income-based approach and capability-based approach; index construction and indices of development including human development index; development experience of less developed countries in the recent past..

6

III Analytical Core And Basic Strategies of Economic Development - Underdevelopment as a coordination failure: multiple equilibria and low-income equilibrium trap- the theory of ‘big-push’.

7

IV Strategies of economic development: Balanced versus unbalanced growth- choice of technique.

9

V Development Policy Making and the Role of the State: The nature of and rationale for development planning - the crisis in planning: the problems of implementation and plan failure - decentralization and role of the state. Government failures and the resurgent preference for market over planning- role and limitations of the market in LDCs

6

Books Recommended 1. Todaro and Smith: Economic Development (Pearson Education) Chapter 2 2. Ray Debraj: Development Economics (Oxford University Press) Chapters 2.2, 2.3, 10.3 3. Thirwall A.P: Growth and Development (Palgrave McMillan) Chapter 2 , 3 (Pg 115-120) 4. Kaushik Basu: Analytical Development Economics (Oxford University Press):2nd Edition, Chapters 4,7,8 5. Human Development Report, 1995,1999

BM 121 IT FOR MANAGERS C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Information Technology for Managers. Information Technology: An overview Computer

system. Networking Technologies

6 II Management Challenges - Security, Ethical & Societal Challenges of IT ,Other

Challenges & Social Solutions Enterprise & Global management of IT

6 III Information System - Information Systems Functional Area applications. Transaction

processing system-I Human Resource and marketing management. Transaction processing systems-II Operations and financial management integrated applications.

9

IV System analysis and computer languages - Building Information Systems, System Analysis and Design, Computer programming and language

9

V Support systems for Management Decisions - Database Resource Management, Data ware housing and data mining. Tactical and strategic information management: DSS and ESS. Intelligent support systems, Emerging Trends in it

8

Books Recommended: 1. James A O’ Brein, Management Information System: Tata McGraw-Hill 2. Henry Lucas, Information Technology for Management: Tata McGraw-Hill

BM 122 ECONOMY, STATE AND SOCIETY-I C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 31 I Analyzing Socio-Economic Change in Historical Perspective. 6 II Capitalism as an Economic System: 6 III Origins, nature and structure of capitalism; Accumulation and crisis; 7 IV Alternative perspectives on capitalism. 6 V The transition from Feudalism to Capitalism. 6 Books Recommended

1. Gurley (1978): "The Materialist Conception of History", Ch.2.1 in R. Edwards, M.Reich and T. Weisskopf (ed.), The Capitalist System (2nd edition), and editorial comment in 3rd edition (1986) pp. 7-10, Prentice Hall.

2. O. Lange, Political Economy, vol 1 , Chapters 1 and 2. 3. R.L. Heilbroner (1987), "Capitalism", in The New Palgrave Dictionary of Modern Economics, Macmillan. Also

reprinted as Chapter 2 in Behind the Veil of Economics by R.L. Heilbroner (1988), W.W.Norton. 4. D. Foley (1983), "Commodity", in T. Bottomore et al (ed.) , The Dictionary of Marxist Thought., OUP. (Indian

edition, Maya Blackwell, 2000) . 5. A. Shaikh (1983), "Economic Crises" and "Falling Rate of Profit", in T. Bottomore et al (eds.) , The Dictionary of

Marxist Thought , OUP. (Indian edition, Maya Blackwell, 2000) . BM 123 ECONOMIC HISTORY OF INDIA 1857-1947 C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 36 I Colonial India: An Overview - Trends in macroeconomic aggregates: Population,

labour force and occupational structure; National Income; Foreign trade and balance of payments; Saving and investment; Money supply and prices.

8

II Railways and Economic Change, Agriculture, land, labour, capital, technology, commercialization, famines and environment.

7

III Traditional and Modern Industry: The deindustrialization hypothesis, rise of the modern industrial sector during the pre-war and the interwar period

8

IV Industrial labour, growth of entrepreneurship 6 V The Role of Government, The Indian Economy at Independence 7

Books Recommended 1. A.K. Bagchi (1976), "Deindustrialization in India in the Nineteenth Century: Some theoretical implications",

Journal of Development Studies. 2. A.K. Bagchi (1972), Private Investment in India, Orient Longman (1st ed), Ch.2. 3. J.N. Bhagwati and Padma Desai (1970), India, Planning for Industrialization, Oxford University Press, Chs. 2 & 3. 4. Basudev Chatterjee, Trade, Tariffs & Empire, Lancashire and British Policy in India, 1919-1939, Oxford

University Press, New Delhi, 1992, ch.2. 5. Rajnarayan Chandavarkar (1985), "Industrialization in India before 1947: Conventional Approaches and

Alternative Perspectives", Modern Asian Studies. 6. Jean Dreze, “Famine Prevention in India”, in J. Dreze, and A.K. Sen, (eds), Political Economy of Hunger,

WIDER Studies in Development Economics.

BM 154 - Research Project & Viva-Voce

Paper BM 154 is on Research Project & Viva-Voce. The candidate will be allotted the research project by the faculty of the institute in consultation with the director /principle. The performance evaluation of the student at comprehensive viva examination will be done by a panel of internal and external examiner. The candidate will be examined on the project through presentation & viva-voce. There will be no internal assessment. The student will make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BM 201 Research Methods in Management C (L, T, P) = 4 (4, 0, 0)


I Research & Research Design: Meaning of research, Nature of research, Applications of research, Research Design-Exploratory, Descriptive and Causal.

6

II

Data Collection: Primary & secondary sources of data collection, questionnaire, interviews, observations, projective techniques.

6

III

Sampling: Sampling, sampling process, probability techniques, non-probability technique

8

IV Hypothesis Testing: Two-tailed and one tailed of hypothesis, chi-square and analysis of variance, simple regression and correlation, the sign test, the rank-sum test, the man-whitney test, rank correlation.

8

V Scaling & Report Writing : Types of scale- nominal, ordinal, interval and ratio, scaling techniques-socio metric, scalogams, Report writing.

7

Books Recommended: Kothari Research Methods in Management

BM 202 Operation and Production Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 35

I Operation Research: Operation management - introduction. Forecasting demand. Transportation and assignment problems.

6

II

Production Management: Nature and scope of production management – process planning and design facility location; types of manufacturing systems & layouts; layout planning and material handling - principals-equipments, line balancing-problems, production planning and control

8

III

Facilities Planning: Capacity planning - process planning - aggregate planning - scheduling maintenance management concepts - work study, method study, work measurement, work sampling, work environment.

7

IV Material Management: Material management - an overview, production control, storage and retrieval system. Inventory control – ABC analysis, JIT, EOQ, EOQ problems with shortage, standardization, and waste management.

7

V TQM and Project Management: Concept of total quality (TQ). International quality certification and other standards and their applicability in design, manufacturing. Humanistic and marketing aspects of TQ. Total quality of services, Total quality and safety.

7

Books Recommended: 1. S.N. Chery Production and Operation Management 2. E. E. Adams Production and Operation Management 3. K. Bedi Production and Operation Management

BM 203 Human Resource Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 36

I Introduction to HRM: Concept, Nature & Scope, HRM vs. Personnel Management, Objectives, Functions

6

II

Human Resource Planning: Process & Objectives, Methods of Manpower Search, Job Analysis and Design, Recruitment & Selection

8

III

Management and Development of HR: Concept & Steps of Training, Process of Executive Development, Performance Appraisal – Meaning & Benefits

8

IV Compensation Management: Elements of Compensation, Factors affecting Compensation, Fringe Benefits, Time Wage and Piece Wage System

7

V Employee Relations: Industrial Disputes – Concept & Causes, Trade Unionism – Meaning & Objectives, Collective Bargaining – Need & Importance, Worker’s Participation – Concept & Evaluation

7

Books Recommended 1. Gary Dessler – Human Resource Management 2. Pareek U. & T.V Rao – Designing & Managing Human Resource Systems 3. Ashwathappa – Human Resource Management

BM 204 International Business Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 32 I Introduction of IB:- Domestic v/s international business scope of IB, driving force of

IB, force restricting IB, why to study IB. 6

II

Cultural Environment:- Definition of culture, components of culture language religion, values, attitudes, customs & manner, education, family, aesthetics

7

III

Economics, Political & Legal Environment:- Eco system Mkt allocation, command allocation, mixed allocation political system-democracy, authoritiaritios, legal systems, methods of entry in foreign markets, laws culture to bribery concept practices

7

IV International Business org:- Types of IB, new deeds in global org. 6 V International Trade Environment: Trade theories mercantilism, absolute advantage,

comparator adv, FDI.. 6

Books Recommended: 1. Francis Cherunilam – International Business – 2. International Business Management – Charles Hill and Arun Jain – Tata McGraw Hill 3. International Business – Oded Shankar and Ludong Luo

BM 205 Business Law C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 34 I Introduction to legal Environment: Definition of Law, Classification of law, Indian

judiciary system, Indian Contract Act, 1872: Essentials Of Valid Contract, Discharge Of Contract, Remedies For Breach Of Contract, Hypothecation, Mortgage, Quasi Contracts, Special contracts: Contracts of Indemnity, Guarantee, Bailment, Pledge and Agency

8

II

Sale of Goods Act 1930 : Meaning of Sale and Goods , Conditions and Warranties, Transfer of Property, Rights of an unpaid seller

6

III

The Negotiable Instruments Act 1881: Essentials of a Negotiable instruments, Kinds of negotiable instrument holder and holder in due course, Negotiation by endorsements, crossing of a cheque and Dishonour of a cheque

6

IV Environmental law : Land pollution, Water pollution, Air pollution , Noise pollution, thermal and oil pollution

6

V The Companies Act 1956: Characteristics, types of companies, memorandum and articles of association, prospectus, Shares – kinds, allotment and transfer, debentures, essential conditions for a valid meeting, kinds of meetings and resolutions. Directors, Managing Directors-their appointment, qualifications, powers and limits on their remuneration, prevention of oppression and mismanagement, winding up of the Company and its types.

8

Books Recommended: 1. Maheshwari, S.N. and S.K. Maheshwari; A Manual of Business Law, Himalaya Publishing House. 2. Kuchhal M.C.,”Modern Indian Company Law”,2004,Shree Mahavir Book Depot. 3. Kuchhal, M. C.; Business Law, Vikas Publishing House, New Delhi, 2004. 4. Kapoor, N. D.; Elements of Mercanlite Law, Sultan Chand & Sons, New

BM 206 Strategic Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 32

I Introduction to Strategic Management: Concept, Meaning and Need, Role of SM in Business and non-Business organization, SM Process, Organizational Mission, Vision, Objectives, Goals & Ethics

6

II

External, Operating & Internal Environment: Social, Ethical, Economic, Technological, Legal/Political, Global Environment, Sources of External Environment Information, External Stakeholders & Environmental Uncertainty, Competitive forces-customers, suppliers, existing competitors, potential competitors and entry barriers, Internal resource and competitive advantage

8

III

Strategic Alternative Development: Value of developing strategic alternatives, Generic Business Strategies, corporate strategies, Functional strategies

6

IV Structure & Strategy: Strategy structure fit, Business level structures – Functional, product/market, project matrix, network, Corporate level structures – divisional, strategic business units, corporate matrix, translational

6

V Strategic Control: Meaning of strategic control, System, elements of strategic control system, Feed forward control, feedback control and concurrent control, Criteria for evaluation – quantitative/qualitative, Corporate restructuring

6

Books Recommended: 1. Grant, RM – Contemporary Strategy Analysis – Blackwell Publishers 2. Harrison, J.S, St. John, CH – Strategic Management of Organizations & Stakeholders – South Western College Publishing 3. Prasad, LM – Business Policy & Strategy – Sultan Chand & Sons 4. Michael, VP – Globalization, Liberalization & Strategic Management – McGraw Hill

BM 207 Management & Cost Accounting C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 36 I Introduction to Management Accounting: Difference between Financial Accounting

and Management Accounting. Generally accepted Accounting Principles. Accounting Standards. Financial Statement, Profit & Loss Account, Balance Sheet, Format of Profit & Loss Account & Balance Sheet.

8

II

Financial Statement Analysis: What is Ratio Analysis, types of Ratio, Application of Various Ratios. Interpretation of various Ratio, importance & limitation of Ratio

8

III

Cash Flow Statement: Introduction, Elements of Cash flow, AS-3, Preparation of cash flow statement

8

IV Cost Accounting: Introduction to Cost Accounting: Meaning & Definition, scope & use of Cost Accounting, Cost Centre, Cost Accounting & Financial Accounting, Cost Concepts, Classification of Cost.

6

V Elements of Cost Accounting: Material, Labour, Overhead, Variance Analysis, Budgetary control.

6

BM 208 E-Commerce & E-Business C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 36 I Introduction to E-Commerce: Meaning and concept, electronic versus traditional

commerce, Media convergence, E-commerce and E-Business, Channels of e-commerce, Business applications of e-commerce.

7

II

Internet Concepts and Technologies: Concept and Evolution of internet, Web technologies, Client server concept, Hypertext information to network, Benefits of hypertext, HTTP, HTML potential competitors and entry barriers, Internal resource and competitive advantage

8

III

Business Models of E-Commerce and infrastructure: E-Commerce Models, Supply obtain Management remote servicing, E-commerce Resources and infrastructure resourced and planning for infrastructure

7

IV Electronic Payment Systems: Special features required in payment system for e-commerce, types of E-Payment systems, E-Cash and currency servers, E-cheques, credit cards, Debit cards. Business issues and economic implications: credit and legal risks of E-payment system.

7

V Security issues in E-Commerce: Security issues of E-Commerce, Exposure of Resources, types of threats, sources of threats, security tools and risk management approach

7

Books Recommended: 1. Sudhir Sharma – E-Commerce (Tata McGraw Hill) 2. Agarwal, K.N and Deeksha Agarwal – Business on Net – What’s & How’s of E-Commerce (McMillan) 3. Kosivr, David – Understanding Electronic Commerce, Microsoft Press.

BM 209 Quantitative Techniques C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 34

I Introduction and Matrix Algebra: Definition & classification of quantitative techniques, methodology, advantages. Definition of matrix, their types & operations, determinant of a matrix, adjoint & inverse of a matrix, methods of matrix to solve linear equations

6

II

Linear Programming: LLP problem formulation, graphical, Simplex methods to solve LLP, issues in LLP, Dual of a given LLP, two phase method

8

III

Decision Theory: Types of decision situations, different decision rules/criteria under these situations, EVPI, decision tree analysis

6

IV Game Theory: Two persons zero sum games, Pure & mixed strategy, Methods of their solution.

6

V Transportation and Assignment Problems: Methods of solving transportation Problem, MODI Method, their issues & techniques to solve them, Methods of making initial assignment, optimality test methods, their issues & techniques to solve them, concept, method to solve them–hungarian method, their issues.

8

Books Recommended: 1. Khandelwal, Gupta Quantitative Techniques 2. Khandelwal, Gupta & Gupta Quantitative Techniques 3. Dr. N. P. Agarwal Quantitative Techniques 4. Khandelwal, Gupta, Agrawal, Ahmed Quantitative Analysis for Management

BM 210 Micro Economics and its Application C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 34 I Managerial Economics: Meaning, Nature and scope, Role and responsibility of managerial

economics. 6

II

Concept of Demand and supply: Utility Analysis, Law of Demand, Demand determinants, Demand Distinctions. Law of Supply

7

III

Cost Analysis : Cost and Production Analysis, Cost concepts and classification, Cost output relationship

7

IV Production Analysis: Production function-laws of variable proportion & returns to scale, Economics and diseconomies of scale

7

V Market Structure and Pricing Decision: Price output determination under perfect competition, Monopoly, Monopolistic competition and Oligopoly.

7

Books Recommended: 1. Managerial Economic-Varvnay & Maheshwari 2. Managerial Economic- D. N. Dwivedi 3. Micro Economic- M. L. Seth 4. Theory of micro Economic- M. L. Jhingen

BM 211 DATABASE MANAGEMENT SYSTEM C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 36 I Introduction to DBMS: Database System Applications, Purpose of Database System, View

of Data, Database Languages, Relational Databases, Database Design, Data storage & Querying, Database Architecture, Database User & Administrators.

8

II

Entity Relationship Modeling: Basic Modeling Concepts – degrees of data abstraction – entity relationship model, Constraints, ER Diagrams & Design Issues, Weak Entity Set, Extended ER Features Normalization: Forms of Normalization Database tables and normalization – normalization and data base design, Higher level normal forms – Denormalization

8

III

Structured query language: SELECT Statement – distinct clause – handling of null values – ORDER BY clause, WHERE clause – relational operators – logical operators (AND, OR, NOT), SQL Operators – (BETWEEN, AND, IN, LIKE) – numeric functions – string functions – date functions – conversion functions – GROUP BY clause – group functions – HAVING clause – joining tables – SET Operators (UNION, INTERSECTION, MINUS) – Sub queries.

8

IV Object oriented databases: Object oriented concepts – features of an object oriented DBMS – How object orientation affects database design – Advantages and disadvantages of OODBMS. OO versus OR, Web based databases.

6

V Database security and administration: Database security – access control – GRANT, REVOKE – GRANT, REVOKE on views and integrity constraint – data as a corporate asset – the evolution of database administration function – The DBA’s managerial role.

6

BM 212 RISK & INSURANCE MANAGEMENT C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 37 I Insurance-An Introduction-Origin and Development of Insurance, Risk Hazards,

Management of Risk, Meaning, Characteristics, Functions and Social and Economic significance of Insurance. Principles of Insurance- Insurable Interest, Utmost Goodfaith, Warranties, Causa proxima, Subrogation.

7

II

Types of Insurance Contracts-Essential elements of Contract Insurance, Difference between General Contracts and Contracts of Insurance, Life Insurance Contracts, Indemnity Contracts, Procedure of Issuing Insurance Policy under Insurance, Over-Insurance, Re-Insurance, Nomination, Assignments, Revival, Renewal and Cancellation Insurance Act-1938 (Main provision only)

7

III

Life Insurance- Meaning, Need, Functions and Development of Life Insurance in India, Important Plans-Annuity Insurance Plans, Term Insurance Plans, Group Insurance Plans, Unit Linked Insurance Plans and other Plans. Calculation of Premiums and Settlement of Claim in Life Insurance-Basis for Premium, Calculation of Premium, Settlement of Claims by Death, by Maturity and other claims.

8

IV Life Insurance Agents- Meaning of an Agent, Procedure of becoming an Agent, Agency Law, Qualities of ideal Insurance Agent, Code of conduct. Fire Insurance-Meaning, Scope, Issue of Fire Insurance Policy and settlement of claims, Marine Losses

8

V General Insurance-Meaning, Scope, Settlement of claims, working of general Insurance companies. Libralisation and Insurance-Opening up of Insurance Sector for Private and Foreign Companies. Insurance Regulatory and Development Authority (IRDA). Emerging challenges and prospects of Insurance.

7

BM 213 MICRO ECONOMICS– III C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 36 I Choice under Uncertainty : Expected utility theorem and attitude towards risk; Utility

function and expected utility; Risk preference and risk aversion; Concept of risk premium and certainty equivalence.

8

II Applications , Demand for risky assets: trade off between risk and return; Reducing risk: Fair insurance; Insurance with asymmetric information: moral hazard, adverse selection (concepts only)

7

III Theory of Oligopoly : Simultaneous Quantity Setting: Cournot Equilibrium; Simultaneous Price Setting: Bertrand Equilibrium and Bertrand Paradox, Product differentiation in Bertrand model, Quantity Leadership: Stackelberg Equilibrium; Price Leadership, Collusion and Formation of Cartel; Cartel Instability, Punishment strategies and Cartel Stability, Price Rigidity: Kinked Demand Curve Model

8

IV General Equilibrium, Welfare Economics and Market Failure Pareto optimality and welfare ,2X2 Exchange: Pareto efficiency, Utility Possibility Frontier; 2X2 Production: Pareto efficiency, Production Possibility Frontier; Grand Utility Possibility Frontier; Competitive Equilibrium and Pareto efficiency.

6

V Market failure and policies, Market Failure under externality: Coase Theorem, scope for government. Intervention: taxes and subsidies as instruments. Pareto optimality with public goods and market failure.

7

Books Recommended 1. Varian: Intermediate Microeconomics; East-West Press, 6th Edition Chapters 30, 31, 33 2. Anindya Sen: Microeconomics; OUP, 2nd Edition Chapter 14, Section 14.4-14.6 3. Pindyck Rubinfeld and Mehta: Microeconomics; Pearson Education, 5th Edition Chapters 16 and 18.

BM 214 MATHEMATICAL ECONOMICS - I C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Optimization Technique Unconstrained Optimization: General Structure, derivation

of first order and second order conditions, envelope theorem. Applications: Profit maximization in different markets.

8

II Constrained Optimization: General Structure with two independent variables, derivation of first order and second order conditions, envelope theorem. Applications: Utility maximization and derivation of demand function and some extensions of consumer behaviour including consumption-labour choice and intertemporal choice; cost minimization and derivation of factor demand function; Pareto optimality conditions without and with public goods.

8

III Duality Approach: Duality in the theory of consumer behaviour: Indirect Utility Function and Roy’s identity, expenditure function and its properties, derivation of Slutsky equation. Properties of cost function and Shepard’s Lemma, duality between production and cost. Properties of profit function and Hotelling’s Lemma, Properties of factor demand function under profit maximization, Slutsky equation for factor demands.

8

IV Game Theory and its Applications : Two person zero sum game, concept of pure strategy and mixed strategy. One shot game, concept of Nash equilibrium and method of dominance. Applications: Cournot model, problem of prisoner’s dilemma and cartel instability, The Commons problem, strategic trade.

7

V Sequential game and backward induction: Application: Stackelberg equilibrium, time consistent macroeconomic policy.

7

Books Recommended 1. Eugene Silberberg and Wing Suen: The Structure of Economics: A Mathematical Analysis (Irwin McGraw Hill), 2. Knut Sydsaeter and Peter J. Hammod: Mathematics for Economic Analysis (Pearson Education), 3. Alpha C. Chiang and Kevin Wainwright: Fundamental Methods of Mathematical Economics (McGraw Hill

International Edition 4. Gravelle and Rees: Microeconomics ((Pearson Education), 2nd Edition

BM 215 MACRO ECONOMICS– III C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Economics of Money and Finance -

Theories of money demand: Baumol – Tobin model of demand for money, Tobin’s model of speculative demand for money.

8

II Money supply : Asset Liability accounting of central bank and commercial bank, money multiplier theory and determination of money supply, selective instruments of monetary control, interest rate targeting or money supply targeting, growth rate of money supply and rate of inflation, nominal rate and real rate of interest, hyperinflation, costs of inflation.

8

III Public debt and deficit: Traditional View of Government Debt, Barro-Ricardo equivalence theorem, Different perspectives on debt: stabilization, tax smoothing, intergenerational redistribution.

8 IV Real Business Cycle: Technology shock, fiscal shock and propagation

mechanism. New Keynesian macroeconomics: menu cost, staggering of wage and price, Overlapping wage contract and coordination failure.

7 V Classical full employment model: Analysis of real sectors-factor market and

loan market. Solow (Neo- Classical) model of growth: model with population growth, steady state condition, golden rule of capital accumulation and dynamic inefficiency. Solow model with technological progress; growth accounting and Solow residual; issue of absolute and relative convergence. Brief outline of endogenous growth – The A.K model

7

Books Recommended 1. Bernake and Abel: Macroeconomics (Pearson Education), 4th Edition, 2. N.Gregory Mankiw: Macroeconomics (Worth Publishers), 5th Edition 3. Dornbusch, Fisher and Startz: Macroeconomics (Tata McGraw-Hill), 8th Edition, 4. Bernanke and Abel: Macroeconomics (Pearson Education), 4th Edition,

BM 216 INTERNATIONAL ECONOMICS - I C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Comparative Advantage and International Equilibrium. Comparative

advantage: Sources of comparative advantage (production and demand bias); gains from trade and decomposition. Offer curve analysis: Construction of Offer curves, international equilibrium and determination of terms of trade, stability of equilibrium: Marshall – Lerner condition.

8

II Ricardian Model of Trade. One factor economy: production possibility frontier, relative demand and relative supply and autarkic terms of trade. Trade in Ricardian world: determination of international terms of trade, complete specialization and gains from trade. Extensions of Ricardian model.

8 III Specific Factor Model - Basic model: prices, wages and labour allocation,

relative prices and distribution of income. International trade in the specific factor model: resources and relative supply, trade and relative prices, the pattern of trade, income distribution and gains from trade.

8

IV Factor Endowment and trade: HO Model Definition of factor abundance, factor intensity ranking, one to one correspondence between commodity price ratio and factor price ratio (Stolper- Samuelson theorem), one to one correspondence between endowment ratio and production proportion (Rybscznski theorem).

7

V Difference in endowment ratio as source of comparative advantage, effects of trade on factor price and income distribution – factor price equalization; factor intensity reversal and factor price equalization. Empirical studies– Leontief Paradox.

7

Books Recommended 1. Paul R. Krugman and Maurice Obstfeld: International Economics (including appendix), Pearson Education, 6th

Edition Chapters 2-5. 2. Caves, Frankel and Jones: World Trade and Payments: An Introduction (including appendix), Pearson Education, 3. Peter B Kenen: The International Economy, Prentice Hall, 4. Giancarlo Gandolfo: International Trade Theory and Policy (Springer),

BM 217 ECONOMIC STATISTICS-III C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Sampling Theory - Elementary Sampling Theory: Population and Sample –

Parameter and Statistic –Random Sampling Practical Methods of Drawing Random samples – Random sampling Numbers – Sampling Distribution – Standard Error and the Central Limit theorem(statement only)

8

II Sampling Distributions: Sampling Distributions associated with Normal Population, Expectation and Standard Error of Sample Mean, Chi-Square Distribution, Student Distribution, F-Distribution (definition and important properties only) – Idea of degrees of freedom.

8 III Classical Statistical Inference - Basic concepts of estimation: – Desirable

properties of estimators – Unbiasedness, Minimum Variance – Simple Methods of Point Estimation – Maximum Likelihood, Estimators and their properties Maximum Likelihood estimation of the parameters of Binomial, Poisson and Normal Distributions

8

IV Testing of Hypotheses: Confidence Intervals – Testing of Hypothesis – p-Values – Type-I and Type –II

7

V Errors Simple applications of tests for the Mean and Variance of a Univariate Normal Population. Non-parametric Tests.

7

Books Recommended 1. Goon, Gupta and Dasgupta: Volume-I, Chapters 14 and 15. 2. Mathai and Rathi: Probability and Statistics, Chapter 9. 3. Bowen and Starr: Basic Statistics for Business and Economics: Chapters 10, 11.

BM 218 ECONOMIC STATISTIC – IV C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Simple Linear Regression and Problems in OLS Methods - Simple Linear

Regression: Specifications of the Model – Assumptions – Ordinary Least Squares (OLS), Estimation – Gauss Markov Theorem – Estimation of the Error Variance – Statistical Inference in the Linear

8

II Regression Model – Confidence Intervals for the Estimated Parameters and the Testing of Hypotheses – Coefficient of Determination – Prediction with the Simple Regression model

8

III Problems in OLS Methods: Analysis of Residuals – Heteroschedasticity and Autocorrelation Problems

8

IV First Order Autoregressive Process – Consequences of applying OLS under Heteroschedasticity and Autocorrelation –Durbin-Watson Test, Glesjer Test, Goldfeld-Quandt Test.

7

V Applied Econometrics : Applied Econometrics I: Basic Regression Analysis and its variants. (18) Applied Econometrics I: Trend – Methods of Trend Determination – Polynomial and Logistic Trends –Seasonal Variables and De-seasonalization – Forecasts and their statistical significance.

7

Books Recommended 1. Goon, Gupta and Dasgupta: Volume-I, Chapters 10 and 12. Volume-II, 2. Maddala: Introduction to Econometrics (3rd Ed.), Chapter 3. 2. R. Ramanathan: Applied Econometrics 1. Murray Spiegel: Statistics, Schaum Series, 2nd Ed. 2. Damodar Gujarati: Basic Econometrics (for problems).

BM 219 DEVELOPMENT ECONOMICS – III C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Input-Output Model Analysis and Project Appraisal - Input-output analysis:

Its uses and general solution to input-output model; forecasting labor requirement, investment requirement and import requirement; backward and forward linkages; the Hirschman compliance.

8

II Financial appraisal, economic appraisal and social appraisal - Shadow prices for factors of production; distributional considerations in project appraisal; Equivalence between Little-Mirrlees and UNIDO approach.

8

III Agricultural Economics: Land and Credit - Forms of land tenure, Efficiency of share tenancy: Marshall and Cheung’s analysis. Rural credit market: Lender’s risk hypothesis, Personalized transaction and Monopolistic market, basic concept of inter-linkage in rural markets.

8

IV Labor and Unemployment : Disguised unemployment: Characterization and policy implications (Sen’s Model) Economics of child labor: Empirical context, Basu-Van model of multiple equilibria with altruism, policy issues

7

V Efficiency wage theory as explanation for wage rigidity and involuntary unemployment: A basic model.

7

Books Recommended 1. Kaushik Basu: Analytical Development Economics (Oxford University Press) 2. Debraj Ray: Development Economics 3. Amartya Sen: Resources, Value and Development (Oxford University Press) 4. Kaushik Basu: Analytical Development Economics (Oxford University Press) 5. Todaro and Smith: Economic Development (Pearson Education), 8th Edition

BM 220 DEVELOPMENT ECONOMICS – IV C (L,T,P) = 4(4,0,0)


I Environmental Economics : Environmental accounting. Tragedy of commons and market interventions, Sustainable development, Environmental Kuznet’s curve.

8

II Gender and Development : Aspects of gender inequality, concept of missing women and poverty of female-headed household. Gender related development indices.

8

III Development and Institutions : Justification for government policy: Externality, monopoly, and intertemporal resource allocation.

8

IV Government failures, rent seeking activity, issue of corruption: incentives and policies; informal activity as rent evading behavior and cost of informality.

7

V Decentralization, Participatory Development and role of NGOs, Self Help groups, women agencies and institutions of micro credit.

7

Books Recommended : 1. Todaro and Smith: Economic Development (Pearson Education), 8th Edition, Chapter 11 2. Stiglitz and Walsh: Principles, W.W. Norton and Company, 4th Edition, Chapter 21 1. Fukuda-Parr and Shiva Kumar: Readings in Human development (Oxford University Press) 2. Human Development Reports, 1995,1999, technical note Additional reading: Amartya Sen: Many Faces of Gender Inequality, in Frontline Volume 18, issue

22, 2001 1. Hendrik Van Den Berg: Economic Growth and Development (McGraw Hill International Edition),

Chapter 12 2. Vandanna Desai and Robert Potter: The Companion to Development Studies, Arnold Publication

Chapter 10, sections 10.6, 10.8, 10.11 3. Amartya Sen: Development as Freedom, OUP, Chapter 8 4. A V Banerjee et al (ed): Understanding Poverty (OUP), Chapter 26

BM 222 ECONOMY, STATE AND SOCIETY C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 36 I The Evolving Structure of Capitalism 8 II Monopoly capitalism; The modern corporation: divorce between ownership and

control 8

III The institutional diversity of capitalism; Alternative perspectives on the role of state..

8

IV Capitalism in a Global Context 7 V Multinational corporations and their impact on the developing economies

Imperialism.. 7

Readings: 1. Gurley (1978): "The Materialist Conception of History", Ch.2.1 in R. Edwards, M.Reich and T.

Weisskopf (ed.), The Capitalist System (2nd edition), and editorial comment in 3rd edition (1986) pp. 7-10, Prentice Hall.

2. O. Lange, Political Economy, vol 1 , Chapters 1 and 2. 3. R.L. Heilbroner (1987), "Capitalism", in The New Palgrave Dictionary of Modern Economics,

Macmillan. Also reprinted as Chapter 2 in Behind the Veil of Economics by R.L. Heilbroner (1988), W.W.Norton.

4. D. Foley (1983), "Commodity", in T. Bottomore et al (ed.) , The Dictionary of Marxist Thought., OUP. (Indian edition, Maya Blackwell, 2000) .

5. A. Shaikh (1983), "Economic Crises" and "Falling Rate of Profit", in T. Bottomore et al (eds.) , The Dictionary of Marxist Thought , OUP. (Indian edition, Maya Blackwell, 2000) .

BM – 253 Summer Training Presentation and Viva-Voce

Paper BM 253 is on Summer Training Presentation and Viva-Voce. The candidate will be allotted the research project by the faculty of the institute in consultation with the director /principle. The performance evaluation of the student at comprehensive viva examination will be done by a panel of internal and external examiner. The candidate will be examined on the project through presentation & viva-voce. There will be no internal assessment. The student will make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BM 301 Project Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 33 I Introduction to Project Management: An Overview, Project Management

Environment, Project Management Process 7

II

Project Initiation: Project Idea Generation & Screening, Market & Technical Analysis, Overview of Financial Analysis

7

III

Project Planning: Project Scope Management, Identifying Project Activities, Activities – Sequencing, Estimating Duration & Scheduling

7

IV Project Implementation & Control: Building Project Team, Project Review & Control, Project Communication Management, Project Cost & Risk Management, Project quality & Procurement Management

6

V Project Auditing & Closing: Project Auditing, Project Closing 6 Books Recommended:

1. P. Chandra – Project – PMH 2. Das Gupta – Guidelines for Project Evolution 3. Nagarjuna – Project Management 4. Motto P K – Project Formulation in Developing Countries

BM 302 Entrepreneurship and Small Scale Business Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 32 I Introduction: Definition, meaning, importance and relevance types &

characteristics and classification of entrepreneurship, identification of business barriers to entrepreneurship. Opportunities, environment scanning in rough 7 Domains of market attractiveness & porter’s 5-forcus model

7

II

Needs, Tools techniques: For market assessment & survey, entrepreneurship motivations & environment innovations & creativity.

7

III

Business plan writing, scope, type, process of identifying target market, survey industry & competition analysis.

6

IV Entrepreneurship development program: Objectives, Programs of EDP, Entrepreneurial development cause Relevance & Accruements or EDP

6

V Small business management: Starting up a new business venture, Scope of fund raising to start up a new venture.

6

Books Recommended: 1. Jain P.C handbook for New Entrepreneurs: Oxford University Press 2. Drucker Peter F: Innovation & Entrepreneur 3. Lalitha D Rani : Women Entrepreneur. APH Publishing Corporation

BM 303 French C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 37 I BASIC KNOWLEDGE OF FRENCH: Les alphabets, Les Jours de la semaine , Les

mois de l’annee , Les saisons , Les nombres, Les couleurs , Les salutations , Les professions, Les legumes et fruits

10

II

VERBS CONJUGATIONS : Conjugation: Verbs: I, II, III, Exercise based on verbs conjugation

5

III

ELEMENTARY KNOWLEDGE OF GRAMMER: Sentences - affirmative, negative, interrogative, Singular and Plural, Masculine and Feminine, Passé recent

7

IV TRANSLATION: (FRENCH TO ENGLISH) : Paragraph translations from French to English, Book referred: Cours de Langue et de Civilisation Francaises - I (Lesson; 1 to 20)

10

V COMPREHENSION: Comprehension, Answer the questions based on the text given. 5 Books Recommended:

Cours de Langue et de Civilisation Francaises - I Apprenons le Francais Larousse compact Dictionary: French-English/ English-French

BM 304 RETAIL & SUPPLY CHAIN MANAGEMENT C (L, T, P) = 4 (4, 0, 0)


I Meaning of Retailing: types of retailers, retailing in India; Retail Market Strategy and Consumerism. Customer Relationship Management- Meaning, importance, CRM process;, The need of studying consumer behavior, factors influencing the retail shopper. Management Information System in retailing-focus on safety at retail outlets, Handling of inventory shrinkages

7

II

Marketing Strategies for Retailing: Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing

7

III

Merchandise Management: Meaning of Merchandise Management, function, roles & responsibilities of merchandising, categorizing the buying process, functions of buying for different types of organizations.

6

IV Supply Chain Management: An introduction, nature & concept, evolution, Components & Functions of Logistics Management .Customer Service: Introduction, Nature & Components, Customer service cost, Strategic customer service management & Measurement, Customer service strategy

7

V Emerging issues and challenges: Recent developments in Retail & supply Chain Management. Case Study on National & International Major Retail players

6

Books Recommended: 1. Logistics & Retail Management By John Ferme,Leigh Sparks 2. Retailing at Century end: Some challenges for Management and research. Dawson J

BM 306 Business Ethics & Corporate Governance C (L, T, P) = 4 (4, 0, 0)


I Introduction to Business Ethics: An Overview & its Importance, The Ethical Organization & its Corporate Code, Ethics & Role of Law, Ethical Dilemma & issues at Workplace

7

II

Management and Ethics: Ethical issues in Strategic Management, Ethical issues in Marketing Management, Ethical issues in Operations Management, Ethical issues in Human Resource Management, Ethical issues in Financial & Accounting, Ethical issues in Purchase Management

7

III

Corporate Social Responsibility: A Historical Perspective of Corporate Social Responsibility, Corporate Responsibility – Stakeholders, The Role of Business in Society

6

IV Corporate Governance – An Introduction: Corporate – An Introduction, Issues in Corporate Governance, Models of Corporate Governance, Evolution of Corporate Governance

7

V Corporate Governance – Codes & Law: Board Structures & Style, Roles & Responsibilities of Board of Directors. Case Studies

6

BM 311 MATHEMATICAL ECONOMICS - II C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 40 I Economic Dynamics : Techniques of integration: Definite and indefinite integral.

Applications: Consumer surplus, Producer surplus, presents value, investment and capital stock, marginal cost and total cost. ..

6

II Difference equations and its applications: First order non-homogenous linear difference equation: Cobweb Model, market model with inventory, stability in S.K.M and ISLM, partial adjustment model of energy demand. Second Order non-homogenous linear difference Equation: Samuelson’s model of Multiplier-Accelerator interaction, A Cournot model of duopoly.

8

III Differential Equations and its applications : First order non-homogenous linear differential equation: Excess demand functions and price adjustment, output adjustment and stability in S.K.M, Solow growth model, Dynamics of national debt, Dynamics of the IS-LM model (Taylor’s series approximation to be used to derive time path of relevant endogenous variable, wherever required). Second order non-homogenous linear differential equation: Price adjustment and time path of price (basic demand-supply framework with (a) inventories and (b) entry and exit); Inflation unemployment trade off.

8

IV Behaviour under Uncertainty : Specification of preferences, expected utility hypothesis, state preference approach, risk aversion and risk preference, measurement of risk aversion. Applications: 1) Demand for insurance: Fair insurance and insurance under asymmetric information; 2) Allocation of wealth to risky asset: portfolio choice and mean variance analysis, taxation of risky income; 3) Managerial incentives, 4) Output decision under price uncertainty.

8

V Linear Programming : Linear Programming problem-Formulation and Simplex Method of solution, Duality, Complementary slackness theorem. Applications: Diet problem, Two person zero sum game as linear programming problem and solution procedure using graphical method and simplex method, Duality interpretation of input-output model. Static Equilibrium Analysis and Comparative Statics Simultaneous equation system and solution procedure using Cramer’s Rule. Applications: 1) Comparative statics in ISLM model (fiscal policy and monetary policy); 2) Comparative statics in AD-AS model under rigid wage (fiscal policy, monetary policy and wage cut) and comparison between IS-LM model and AD-AS model; 3) Rybczynski Theorem and Stolper- Samuelson Theorem, 4) Equilibrium in two markets and price-quantity determination.

10

References: 1. Alpha C. Chiang & Kevin Wainwright: Fundamental Methods of Mathematical Economics (McGraw Hill

International Edition) 2. Hoy, Livernois, McKenna, Rees and Stengos: Mathematics for Economics, 2nd Edition Prentice Hall of India,

BM 312 INTERNATIONAL ECONOMICS - II C (L,T,P) = 4(4,0,0)


I Trade Policy: Partial and General Equilibrium - Partial equilibrium analysis: Tariff – cost and benefit, effective rate of protection and intermediate goods, quota, tariff – quota equivalence and non-equivalence, export subsidy, voluntary export restraint.

6

II General Equilibrium Analysis: Distinction between small and large open economy, welfare effects of tariff in a small country, optimum tariff for large open economy, Metzler’s paradox.

8

III Imperfect Competition and International Trade. Intra-Industry Trade: definition and measurement; explanations for intra industry trade: (a) internal economies of scale and imperfect competition: monopolistic competition; oligopoly and reciprocal dumping, (b) external economies of scale and trade.

8

IV Imperfect competition and trade policy: monopoly, import competition and export opportunities, import duty and export subsidy under monopoly and international duopoly.

8

V Regional Trade: Theory and Practice : Basic theory of customs union, welfare effects, preferential arrangements in practice-EU and NAFTA.

10

References: 1. Paul R. Krugman and Maurice Obstfeld: International Economics (including appendix), Pearson Education, 6th Edition

Chapters 8,9 (including relevent appendix). 2. Caves, Frankel and Jones: World Trade and Payments: An Introduction (including appendix), Pearson Education, 3 Paul R. Krugman and Maurice Obstfeld: International Economics (including appendix), Pearson Education, 6th Edition 4. Caves, Frankel and Jones: World Trade and Payments: An Introduction (including appendix), Pearson Education, 9th Edition 5. Caves, Frankel and Jones: World Trade and Payments: An Introduction (including appendix), Pearson Education, 9th Edition

BM 313 OPEN ECONOMY MACRO ECONOMICS C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 40 I Accounting Structure, Income Determination and Trade Balance: Balance of

payment accounts; national income accounting in an open economy; monetary account; Determination of national income, multiplier analysis, the transfer problem, introduction of foreign country and repercussion effect.

6

II Effect of devaluation (with J curve effect), tariff and export subsidy on output and trade balance; Intermediate goods and non-traded goods. Internal and external balance and assignment problem with fiscal policy and exchange rate.

8

III Foreign Exchange Market and Asset Approach: Working of foreign exchange market, forward rate and spot rate, interest rate parity and risk premium. Mundell- Fleming model under fixed and flexible exchange rate (with perfect and imperfect capital mobility). Assignment problem with fiscal and monetary policy

8

IV Monetary Approach and Balance of Payments Crisis: Concept of purchasing power parity, effect of monetary expansion and devaluation. Speculative attack, currency crisis and credibility: alternative approaches.

8

V 10 References: 1. Paul R. Krugman & Maurice Obstfeld: International Economics (Pearson Education): Chapter 12 2. Dornbusch: Open Economy Macro Economy (Basic Books, New York): Chapters 2-5 3. Caves Frankel & Jones: World Trade & Payments: An Introduction (Pearson Education): Chapters 15-17. 3. Laurence Copeland: Exchange Rates and International Finance (Pearson Education): Chapter 6.

BM 314 ECONOMICS OF FINANCE C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 40 I Corporate Finance

Structure of corporate governance, financial instruments and financial structure;

Financial statement and ratio analysis; time value of money; investment decisions and net present value;

6

II capital budgeting-weighted average cost of capital and different methods; corporate restructuring: mergers, acquisitions, amalgamations, divestments-

meaning, motives and strategies.

8

III Concept of risk and return; portfolio theory, capital asset pricing model, arbitrage pricing theory; efficient market hypothesis-basic concept.

8

IV Capital market in India: brief history, major reforms in primary and secondary capital market.

8

V Derivatives and Markets Markets: Forward, future, options: types of option-put option and call option

and valuation Derivative markets in India: derivative trading and regulatory framework.

10

References: 1. Brealey, Myers, Allen and Mohanty, Principles of Corporate Finance, 8th Edition, Tata Mcgraw-Hill

Company Limited, Chapters 2-9, 13,32 2. Arnold and Kumar: Corporate Financial Management, 3rd Edition, (Pearson Education), Chapters 2,6-

8,14,20 3. Eiteman, Stonehill, Moffett and Pandey: Multinational Business Finance, 10th Edition (Pearson

Education), chapters 18,19. 4. Tirole, Theory of Corporate Finance, MIT Press, Chapters 1,2, 3.1, 3.2 5. Pathak: Indian Financial System, (Pearson Education), relevant chapters

BM 315 DEVELOPMENT ECONOMICS –V C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 40 I Trade Aid and Growth

Gains from trade in Solow model, East Asian growth miracle; Learning by trading and endogenous growth; trade and technological progress

Saving constraint, foreign exchange constraint and aid: Dual gap model of aid.

6

II Trade Policy Debate and Economic Integration Import substitution: Infant industry argument and Prebisch- Singer hypothesis as

justification; methods of import substitution and critical appraisal with special reference to rent seeking; case studies. Export oriented industrialization: Basic logic, methods of export promotion, case studies. Multinationals in developing countries, technology transfer and government policies

8

III Employment, Wage Inequality and Globalization Basic facts; inflow of foreign capital and immiserization, distinction between skilled and unskilled labour and wage inequality General equilibrium structure as an explanatory framework.

8

IV International Institutions IMF and World Bank: structural adjustment and stabilization programme: Rationale country experience with special reference to debt crisis and debt management.

8

V WTO and developing countries in the new global economic order. 10 References:

1. Hendrik Van Den Berg and Joshua J Lewer: International Trade and Economic Growth (Prentice Hall of India), Chapter 3: Sections 3.5, 3.6; Chapter 4, Section 4.5; Chapter 6.

2. Kaushik Basu: Analytical Development Economics (Oxford University Press), Chapter 5: Section 5.2 1. Todaro and Smith: Economic Development (Pearson Education), Chapter13. 2. Ray Debraj: Development Economics (Oxford University Press), Chapters 17 and 18. 3. Thirwall A.P: Growth and Development (Palgrave McMillan), Chapter 16.

BM 316 HEALTH ECONOMICS C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 33 I Health Economics: Concepts and Measures

Concept of Health- Public Health and Medical Care-Preventive and Externalities- Curative Health- Health as a Commodity.

6

II Measures of Health-Anthropometric Measures and Body-Mass-Index (BMI) - epidemiologic transition

6

III theory and Global Burden of Disease (GBD)-different mortality rates (IMR, CMR, MMR etc) - Quality

Adjusted Life Years (QALY) and Disability Adjusted Life Years (DALY).

7

IV Health and Medical Care: An Economic Prespective Demand for medical care- elasticities –empirical estimation – case studies. Medical Care and Production Costs. Cost- Benefit vis-à-vis Cost Effectiveness Analysis.

6

V Financing Medical Care-third party payment-the role of government-scope of medical insurance.

8

References: 1. Palgrave Dictionary of Economics, Macmillan: Health Economics & Medical Care; Public Health 2. World Development Report (1993): Investing in Health, Chapter 1. 3. Meier & Rauch (7th edition): Leading Issues in Economic Development, Chapter V, Sections V.C.1, V.C.2 4. Murray (1996): Epidemiologic and Morbidity Transition in India in Dasgupta, Chen & Krishnan(ed) Health, Poverty and

Development in India, OUP. 5. Partha Dasgupta (1995): An Inquiry into Well-Being and Destitution, Chapter 4, Sections 4.3, 4.4, and 4.5. 6. William Jack (1999): Principles of Health Economics for Developing Countries, WBI Development Studies, Chapters 2 ,3. 1. Neun & Santerre (4th edition): Health Economics, Chapters2, 3, 4,5,6,7 1. Ajay Mahal: The Distribution of Public Health Subsidies in India in Yazbeck & Peters(ed) Health Policy Research in

South Asia, World Bank(2003) 2. Ramesh Bhatt (1993): The Private Health Care Sector in India in Berman & Kahn(ed) Paying for India’s Health Care,

Sage Publications. 3. Rama V. Baru: Private Health Care in India- Social Characteristics and Trends, Sage Publications (selected chapters) 4. Health Insurance in India: Current Scenario- Annex 2 in Social Health Insurance: Regional Overview in South-East Asia.

BM 317 INDIAN AGRICULTURE AND INDUSTRY C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I AGRICULTURE

Agricultural Performance since Independence Output and productivity growth: regional and crop perspectives. Growth and instability.

The Policy Environment ,Agricultural price policy and subsidies; The public distribution system

6

II Resource Use Efficiency:Fertiliser, Water, Other inputs Current Issues in Indian Agriculture Sustainable agricultural growth—concepts and constraints Prospects for dryland agriculture International trade in agriculture Technology policy Market infrastructure Crop insurance

8

III Agricultural Exports Quantitative Restrictions (QRs) and Non tariff barriers WTO and Subsidies in Developed Countries Management of Shortages and

surpluses.

8

IV INDUSTRY Overview of the Industrial Scene in India Trends in growth and

productivity; Competitiveness and changes in Policy Regimes Issues relating to the Composition of Indian Industry

1. Small vs. Large Industry 2. Public vs. Private Sector, with emphasis on: 3. Performance of the public sector 4. Privatization 5. Dynamics of the Industrial Sector: Growth and Sickness

8

V Trends in Industrial Regulation and Control Pricing in the public and private sectors Employment growth in the industrial sector Policy Issues and Future Prospects Infrastructure; Technology Issues of Management Limiting market abuses FDIs/FIIs Financing of Industry,Ownership and Efficiency,Equity markets

8

References: 1. Vaidyanathan, A. (1994), “Performance of Indian Agriculture since Independence” in Kaushik

Basu (ed.), Agrarian Questions Oxford University Press. 2. V.M. Rao, (2001), “The Making of Agricultural Price Policy: A Review of the CACP Reports”

Journal of Indian School of Political Economy vol. XIII, no. 1, Jan-March. 3. Robert Evenson, Carl Pray and Mark Rosegrant (1999), Agricultural Research and Productivity

Growth in India (IFPRI Research Report 109). 4. Gunvant Desai and A. Vaidyanathan (1995), Strategic Issues in Future Growth in Fertiliser Use in India, Macmillan.

BM 318 COMPARATIVE ECONOMIC DEVELOPMENT [1850-1950] C (L,T,P) = 4(4,0,0) Unit Course Contents Hours = 31

I Perspectives on Comparative Economic Development: Features of and trends in Modern Economic Growth -- a brief discussion of Kuznets' findings Gerschenkron's hypothesis of Economic Development in Historical Perspective

6

II An overview of economic development of the countries selected for case studies – Britain, Germany, U.S.A., Japan

6

III Changes in the structure of agriculture and economic development Britain, Japan

6

IV Role and pattern of industrialization in Britain, Japan Labour markets and labour processes - Britain and Japan Financial institutions and economic development in Germany, U.S.A and Japan

7

V Foreign trade and economic development Britain, Japan and USA. Role of the State in economic development (regulatory and developmental role) Japan, USA

6

References: 1. G.C. Allen, "Industrialisation of the Far East" in Cambridge Economic History of Europe (CEHE), Vol.VI, Part II, 2. W.A. Cole, "The Growth of National Incomes", CEHE, Volume VI, Part I. 3. Richard A. Easterlin, Davis and Parker (1972) American Economic Growth: An economist’s History of the United States.

Harper & Row Chs. 1, 9,14 and 17. 4. Phyllis Deane (1966), The First Industrial Revolution, Cambridge University Press, Ch.3 5. Phyllis Deane, “Great Britain” Ch.3 in the Fontana Economic History of Europe (FEHE), The Emergence of Industrial Societies,

BM 319 PUBLIC ECONOMICS C (L,T,P) = 4(4,0,0)

Unit Course Contents Hours = 38 I Fiscal functions: An overview

Tools of normative analysis: Pareto efficiency, equity and the social welfare function; market failure

6

II Public goods: definition, models of efficient allocation, pure and impure public goods, free riding Externalities: The problem and its solutions, taxes versus regulation, property rights,

the Coase Theorem

8

III Taxation: Its economic effects; dead weight loss and distortion, efficiency and equity

considerations, tax incidence, optimal taxation Fiscal federalism, the economic basis of decentralization.

8

IV Indian Public Finances The Indian tax system Public expenditure in India: Its pattern and growth

8

V Public debt deficits and subsidies in the Indian economy Centre-State financial relations

8

References: 1. R.A. and P.B. Musgrave, (1989), Public Finance in Theory and Practice, McGraw Hill. 2. Harvey Rosen (1999), Public Finance, McGraw Hill. 3. John Cullis and Philip Jones (1998), Public Finance and Public Choice, Oxford University Press. 4. J. Richard Aronson (1985), Public Finance, McGraw Hill. 5. Government of India (1992), Interim Report of the Tax Reforms Committee, Ministry of FinanceB.Sc Economics –

BM 351 SIP Presentation The summer training project report will be evaluated on internal and external basis. Evaluation and presentation of the report will be done by internal and external examiners. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BM 352 Research Report Presentation The candidate will be allotted the research project by the faculty of the institute in consultation with the director /principle. The performance evaluation of the student at comprehensive viva examination will be done by a panel of internal and external examiner. The candidate will be examined on the project through presentation & viva-voce. There will be no internal assessment. The student will make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner. BM 353 Seminar on Contemporary Issues in Management Paper BM 353 is on Seminar on Contemporary Management issues. Here the faculty members will assign contemporary issues concerning with Indian Corporate sector like, merger & acquisition, current economic issues, global interface, stock market developments, new HR initiatives, recent trends in marketing trends, etc. to the students. The student will prepare seminar under guidance of faculty members to be allotted by the director/principal of the institute. There will be no internal assessment. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner. BM – 358 Research Project & Viva-Voce

Paper BM 358 is on Research Project & Viva-Voce. The candidate will be allotted the research project by the faculty of the institute in consultation with the director /principle. The performance evaluation of the student at comprehensive viva examination will be done by a panel of internal and external examiner. The candidate will be examined on the project through presentation & viva-voce. There will be no internal assessment. The student will make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BM 501 Organizational Behavior – I C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 38 I Introduction to Management: Concept & Nature of Management, Managerial

Skills & Levels, Basic Functions of Management 6

II

Introduction to Organization Behavior: Nature of Organization Behavior, Framework and Models of Behavior

6

III

Individual Dimensions of Organization Behavior: Individual Behavior and Learning, Motivation – Theories and Models

8

IV Behavioral Aspects: Personality, Perception, Attitude and Value 10 V Structural Dimensions: Organizational Theory, Organization Design, Forms of

Organizational Structure 8

Reference/Text Books: 1. Stephen Robbins : Organizational Behaviour 2. Udai Pareek : Understanding Organizational Behaviour 3. Senge Peter –The learning Organizational

BM 502 Human Resource Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-37

I Introduction: Human resource management - introduction, objective and scope/dimensions – personnel management – nature & scope of personnel functions, personnel policies, role & status of personnel management

6

II

Human Resource Planning: Human resource planning - concept, objectives, process, techniques. Job Analysis & design – concept, approaches, job description, job specification, process.

8

III

Recruitment, Selection and Training: Human resource procurement – sources, recruitment & their methods, selection & their procedure and induction. Training, training phases, need assessment, training methods - lecture, case method, role playing, in-basket t- group, incident, syndicate, evaluation of a training program, career planning and development

10

IV Performance Appraisal & Employee Motivation: Performance measurement and reward systems - introduction, performance drivers, MBO as appraisal tool. Discipline, Grievance handling procedure.

7

V Employee Compensation: Employee compensation-purpose and importance, components. non monetary rewards, workers participation in management employee. Employee empowerment

6

Reference/Text Books: Gary Desslar Human Resource Management Ashwathappa Human Resource Management Pareek & Rao Designing & Managing Human Resource Systems BM 503 Business Communication C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-35 I Introduction: Concept, objectives & barriers of communication, classification of

communication on different bases/aspects, process of communication, listening – types & process.

6

II

Verbal & Non Verbal Communication : Oral & written communication, non – verbal communication, use of audio & visual aids, vertical and horizontal communication, internal and external communication.

7

III

Group Communication: Group personality & nature of group communication, group decision making techniques, meetings, brainstorming, Delphi technique, advantages of group decision making ,disadvantages of group decision making, group discussions and interviews.

8

IV Business Correspondence: Orders, circulars, memo, tenders, quotations, inter office note, letters to customers

7

V Negotiations, Presentations & Report Writing: Meaning, process & types of negotiations, presentations skills, structure of report writing, public speaking

6

Reference/Text Books: Asha Kaul Business Communication C. B. Gupta Business Communication & customer relations Parag Diwan Communication Management

BM 504 Operation and Production Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-35 I Operation Research: Operation management - introduction. Operation research

and operation strategy, forecasting demand and linear regression, transportation and assignment problems, allocation of resources

6

II

Production Management: Nature and scope of production management - process planning and design facility location; types of manufacturing systems & layouts; layout planning and analysis material handling - principals-equipments, line balancing-problems operations decisions-production planning and control - in mass production in batch/job order manufacturing.

8

III

Facilities Planning: Capacity planning - models, process planning - aggregate planning - scheduling maintenance management concepts - work study, method study, work measurement, work sampling work environment-industrial safety; computer aided manufacturing (CAM), artificial intelligence & expert systems.

7

IV Material Management: Material management - an overview, production control, storage and retrieval system. Inventory control - JIT .Network techniques – simulation, EOQ, EOQ problems with shortage, allowed, standardization, and waste management.

7

V TQM and Project Management: Concept of total quality (TQ). International quality certification and other standards and their applicability in design manufacturing humanistic and marketing aspects of TQ. Total quality of services. Total quality and safety. ERP and business process engineering maintenance management, project management-PERT & CPM.

7

Reference/Text Books: S.N. Chery - Production and Operation Management E. E. Adams - Production and Operation Management BM 505 Quantitative Techniques C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-34 I Introduction and Matrix Algebra: Definition & classification of quantitative

techniques, methodology of quantitative techniques and their advantages, definition of matrix, their types & operations, determinant of a matrix, adjoint & inverse of a matrix, methods of matrix to solve linear equations.

6

II

Linear Programming, Probability: LP problem formulation, graphical & simplex methods to solve LPP, issues in LP, dual of a given LPP, two phase method

7

III

Decision and Game Theory: Types of decision situations, different decision rules/criteria under these situations, EVPI, decision tree analysis, bayesian approach, two persons zero sum games, pure & mixed strategy, methods of their solution

8

IV Measures of Central Tendency and Dispersion: Objectives and types of averages, mean, median, mode, range, interquartile range & quartile deviation, mean deviation, variance, standard deviation, bienayme – chebyshev rule.

7

V Transportation and Assignment Problems: Methods of making initial assignment, optimality test methods, their issues & techniques to solve them, concept, method to solve them–hungarian method, their issues.

6

Reference/Text Books: Khandelwal, Gupta & Gupta Quantitative Techniques Dr. N. P. Agarwal Quantitative Techniques Khandelwal, Gupta, Agrawal, Ahmed Quantitative Analysis for Management

BM 506 Research Methods in Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-35 I Research & Research Design: Meaning of research, Nature of research,

Applications of research, Research Process, Research Design-Exploratory, Descriptive and Causal.

6

II

Data Collection: Primary sources of data collection- questionnaire, observations, interviews, Secondary sources of data collection. Differences between primary and secondary, advantages and disadvantages of primary and secondary data collection.

6

III

Sampling: Sampling, sampling process, Types-probability techniques and non-probability technique. Advantages and disadvantages of probability techniques and non-probability techniques..

8

IV Hypothesis Testing: Hypothesis-Meaning, Types of hypothesis, level of significance, t-test, z-test chi-square and analysis of variance-simple, regression and correlation, the sign test, the rank-sum test, the man-whitney test, rank correlation

8

V Scaling & Report writing : Scaling – Meaning, Significance, Types of scales- nominal, ordinal, interval and ratio, Major scaling techniques with their applications, Report writing- Meaning, Structure of research report and characteristics of research report, Bibliography.

7

Reference/Text Books: Kothari - Research Methods in Management

BM 507 MARKETING MANAGEMENT C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-31 I Introduction to Marketing: Introduction Meaning, Definition, Philosophies of

Marketing, Scanning the Marketing Environment, Ethical and Social issues of Marketing. , Introduction to Marketing research: Meaning, Definition, Process of Marketing research & MIS. Rural Marketing: The profile of rural market of India. The main problem area in rural marketing, , Market Segmentation & Marketing communication in Rural Markets.

6

II

Market segmentation, targeting & positioning : Determining alternative market or segment attractiveness, Bases of segmentation – Making, market and segment choices - Principles of competitive positioning - Communicating the competitive position Targeting, Alternative targeting strategies Positioning :Meaning, Definition, Requirement ,Product Positioning, Types of Positioning, Positioning Process

7

III

Consumer Behavior: Understanding Consumer Behavior, Factors Influencing consumer behavior ,Consumer Decision Making Process ,Organizational Consumer Behavior ,Factors Influencing Organizational Consumer Buying Behavior.

6

IV Product and Pricing Decision: Product Decision: Meaning, Definition, Classification, Product Mix & Product Line decision, Product Life cycle ,New Product Development ,Branding, Packaging & Labeling Decisions. Pricing: Meaning, Definition, Objectives, Factors Affecting Pricing Decisions ,Price Setting Procedure, Selecting Pricing Strategies, Selection of Pricing Method.

6

V Distribution and Promotion Decision: Market Channel Decisions : Meaning ,Definition Functions and Types, Factors Affecting in Selection of Channel, Channel Process , Introduction to VMS, HMS,MLM. Managing the Marketing Promotion Decisions:, Advertising, Sales Promotion ,Personal Selling, Public Relations, Direct & Online Marketing

6

Books recommended Philip Kotler: Marketing Management (Analysis, Planning and Control) PHI Ramaswamy & Namakumari: Marketing Management- MacMillan Kaushal: Case study Solutions – Marketing – MacMillan Varshney Maheshwari: Marketing Management

BM 508 Corporate Financial Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-34 I Introduction: Concept, nature & objectives of financial management, financial goal,

finance functions, Indian financial system, time value of money – discounting & compounding, risk and return – concept, beta, CAPM.

6

II

Financing Decision & Capital Structure: Concept, leverage, EBIT-EPS analysis, capital structure theories – NI, NOI, traditional and MM, etc., long-term finance.

6

III

Cost of Capital & Valuation of Securities: Concept, cost of different sources of finance – debenture, term loan, preference capital, equity capital, RE, external equity, etc., WACC, WMCC, concept, bond valuation, equity valuation.

7

IV Capital Budgeting & Dividend Decisions: Concept, financial appraisal of a project, investment evaluation criteria – PBP, ARR, NPV, BCR, IRR, DPBP, ACC, etc., concept, dividend policy, dividend model (relevant/irrelevant) – traditional, walter, gorden, MM, etc

8

V Working Capital Management & Financial Statement Analysis: Concept, need & objective of WC management, list of CAs & CLs, operating cycle & its use in working capital management, financing current assets, inventory, cash & receivables management, concept, tools of analysis – ratio analysis & fund flow analysis.

7

Reference/Text Books: I. M. Pandey Financial Management Khan & Jain Financial Management Van Horne Financial Management Prasana Chandra Financial Management BM 509 Managerial Economics C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-31 I Managerial Economics: Meaning, Nature and scope, Role and responsibility of

managerial economics. Gap between Theory & Practice. Introduction to Econometrics.

6

II

Concept of Demand and supply: Utility Analysis, Law of Diminishing Marginal Utility, Equi Marginal Utility, Substitution and Income effect, Indifference Curve Analysis. Law of Demand, Demand determinants, Demand Distinctions, Elasticity of Demand. Law of Supply, Elasticity of Supply. The Revealed preference theory. Demand Forecasting

7

III

Cost concepts: Cost and Production Analysis, Type of Costs, Production Function, Break Even Analysis, Shut Down Point. Cost concepts and classification. Cost output relationship

6

IV Production Analysis: Production function-laws of variable proportion & returns to scale. Economics and diseconomies of scale

6

V Market Structure and Pricing Decision: Price output determination under Perfect Competition, Monopoly, Differentiated Monopoly, Monopolistic Competition and Oligopoly

6

Reference/Text Books:- 1. Managerial Economic-Varvnay & Maheshwari 2. Managerial Economic- D. N. Dwivedi 3. Micro Economic- M. L. Seth 4. Advanced Economic Theory- H. L. Ahuja 5. Theory of micro Economic- M. L. Jhingen 6. Theory of macro Economic- M. L. Jhingen 7. Money, Banking, Public Finance & Trade- M. L. Seth 8. Macro Economic- M. L. Seth

BM 510 Macro Economics, Business Environment & Public Finance C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-30

I Introduction: Business Environment – nature, concept and significance. Internal environment and External environment. Social responsibilities of business

6

II

Liberalization in India – The New Economic Policy: Impact of liberalization, Globalization and privatization on Indian economy, Critical evaluation of latest economic policies of India

6

III

Economic Environment: Introduction to some important business laws like FEMA, SEBI act, and their impact on business. Approach to FDI and Multinational Cooperation.

6

IV Macro Economics: Macro Economics: Meaning and scope, Inflation : Meaning, effects and control measures, Economic Growth: Meaning and determinants, Free trade vs. Protection, Fiscal and Monetary Policy.

6

V Public Finance : Concept, Meaning and scope of Public finance, concept of public Expenditure, public revenue and taxation, Public Vs Private goods, Small Scale enterprises in India & policy regarding small sector enterprises

6

Reference/Text Books: Francis Cherunilam Business Environment Sheike Saleem Business Environment Justine Paul Business Environment M.L. Seth Money Banking, public Finance and trade

M. L. Jhingan Macro Economics BM 511 Management Information System C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-31 I Information & System: Information - concepts, classification of information, methods

of data & information collection, value of information, information system - definition. Types of systems, elements of a system, human as an information processing system. International business and IT.

6

II

Management Information System: Management Information System (MIS) - definition, nature & scope, MIS characteristics, functions, structure of MIS, role of MIS, MIS as a control system, application of MIS, ERP & It’s benefits

7

III

Internet: Internet - introduction to internet, why we need internet, internet tools & services, www, internet in India, security, web browser, future of internet. E-commerce - introduction, e- business fundamentals.

6

IV New Information Technology: New information technology: interconnection and networking, multimedia, neural networks, artificial intelligence

6

V Issues for senior management - Management issues, Security issues - viruses, worms and other creatures ,Changing world of information.

6

Reference/Text Books: Henry Lucas Management Information Technology Lauden & Lauden Information Technology Jawedker Management information System James O’ Brein Management Information Technology

BM 512 FINANCIAL ACCOUNTING C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-32 I FUNDAMENTAL OF ACCOUNTING : Types of Transactions, Journal Entries,

Preparation of Ledger, Preparation of Trial Balance 6

II

PREPARATION OF FINAL ACCOUNTS WITH ADJUSTMENTS: Preparation of Trading Account from Trial Balance, Profit & Loss Account, Balance Sheet

6

III

ACCOUNTING OF NON TRADING ORGANIZATIONS : Receipt & Payment Account, Income & Expenditure Account Balance Sheet

6

IV INSURANCE CLAIM: Loss of Stock, Loss of Profit, Comprehensive Insurance. 6 V DEPRECIATION ACCOUNT: Fixed Line Method, Diminishing Method, Departmental

Account 8

Books Recommended: 1. Shukla Grewal – Financial Accounting 2. Tukaram – Accounting for Managers 3. Jain Khandelwal Pareek – Financial Accounting

BM 513 Cost & Managerial Accounting C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-31

I Introduction to Accounting: Introduction to Cost & Management Accounting- Scope, Functions, Classification and Importance. Preparation of Final Account with Adjustments, Generally Accepted Accounting Principles and Accounting Standards.

6

II Fund Flow analysis: Fund Flow Analysis. Financial Statement Analysis- Ratio Analysis 7 III

Cost Volume profit analysis: Cost-Volume-Profit Analysis- Break Even Analysis. Cost concepts, Costing & Control of Materials and Labor

6

IV Costing & Control of Manufacturing Overheads, Administrative, Selling and Distribution overheads. Budgetary control: Sales, Production and Cash Budget

6

V Preparation of Cost Sheet: Standard Costs, Cost & Sales Variance Analysis- Material, Labour, Overhead Variance

6

Reference Books: Managerial Accounting : Khan & Jain. Managerial Accounting: I.M. Pandey Managerial Accounting: S.N. Maheshwari.

BM 514 Organizational Behavior – 2 C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 37 I Interactive Dimensions of OB: Interpersonal Behavior, Group Dynamics & Behavior,

Leadership 8

II

Conflict Management: Communication, Power & Politics, Organizational Conflicts & Negotiation

8

III

Organizational Culture: Learning Organizations, Organizational Culture, Knowledge Management

7

IV Organizational Change & Development: Process of organizational change, Implementation of change & resistance to change Organizational development.

7

V OB Research: TQM & OB, OB research methods 7 Books Recommended 1. Robbins, Stephen: Organization Behavior, Pearson Publications 2. Luthans : Organization Behavio 3. Pareek Udai: Organization Behavior, Oxford Publishers

BM 515 International Business Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-35

I Introduction to I.B: Domestic vs International Business, Scope of IB, Driving forces of IB, Forces restricting IB, Why to study IB?

6

II

Cultural Environment: Definition of culture, Components of culture (language, religion, value, attitude, customs and manners, education, family , aesthetics, Hofstede studies), International Trade Theories.

6

III

Economic & Political Environment : Eco System – Market allocation, command allocation, Mixed allocation, Political System – Democracy, Authorataritism. Regional Economic Integration: EU, NAFTA, ASEAN. Detailed study of WTO, Trade Agreements-IPR

6

IV Legal Environment: Legal System – Code vs common law, Islamic Law, socialist law. Methods of entry in foreign markets – Licensing, Franchising, joint ventures, subsidiaries, Acquisitions, strategic alliances, contract manufacturing. International Marketing Strategies. The Strategy and Organization of IB: Strategy and the Firm, Strategic Choices, Organizational Structure, Organization Culture, Synthesis: Strategy & Architecture, Organizational Change

9

V International financial environment : Foreign Direct Investment: Vertical, Horizontal, Balance of Payments, The Benefit & cost of FDI to Host, Home countries. The Foreign Exchange Market- Introduction, Economic theories of Exchange, Currency Convertibility, Transfer Pricing. The International Monetary System: Gold Standard, Bretton Wood System, Floating Exchange Rate, Fixed versus Floating, Exchange regime in practice. IMF.

8

Reference/ Text Books: 1. International Business, Charles Hill & Arun Jain, Tata Mc-Graw Hill 2. International Business; Francis Cherunilam 3. International Business Management; Daniels

BM 516 Strategic Marketing Decisions C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-31

I Overview of Marketing Strategy: Meaning, definition of strategic marketing, Difference between marketing management Relationship with Corporate Vision, Mission and Objectives. Market-led strategic management, Competing through superior service and customer relationships - The three ‘S’s of customer service - Providing superior service - Measuring and monitoring customer satisfaction

6

II

Strategic Planning: Meaning, Definition of strategic marketing planning, Strategic Planning Process in Marketing, Scope & Importance of Strategic Planning, Corporate & Divisional Strategic Planning, Establishing & Resource Allocation to SBU, BCG & GE Matrix Marketing Control & Marketing Audit.

7

III

Strategic Marketing analysis – Identification of attractive markets, Industry/ business analysis and sustaining competitive advantage Introduction to Marketing Strategies: Concept of Competitive Advantage, Strategies for Market Leaders, Market Challenger, Market Follower and Market Nicher, Porters Five Forces Model.

6

IV Marketing Strategies for Marketing Mix : Strategies for Product related issues, Pricing related issues, promotion related issues & Place related issues, Marketing Strategies for Retailing: Meaning of Retailing, types of retailers Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing.

6

V Integration of Marketing Strategies: Application to different business sectors – FMCG, Industrial, & Services. Constraints in marketing strategy implementation. Periodical assessment. Paradigm shift in marketing: The evolution of marketing theory - 4Ps to 7Ps, Transactional marketing approach to relationship marketing philosophy – competitive advantage through Relationship Marketing – RM in industrial markets and consumer markets, services

6

Books recommended : Philip Kotler: Marketing Management (Analysis, Planning and Control) PHI 1. Ramaswamy & Namakumari: Marketing Management- MacMillan 2. Kaushal: Case study Solutions – Marketing – MacMillan 3. Varshney Maheshwari: Marketing Management

BM 552 Seminars on Contemporary Issues

Paper BM 552 is on Seminar on Contemporary Management issues. Here the faculty members will assign contemporary issues concerning with Indian Corporate sector like, merger & acquisition, current economic issues, global interface, stock market developments, new HR initiatives, recent trends in marketing trends, etc. to the students. The student will prepare seminar under guidance of faculty members to be allotted by the director/principal of the institute. There will be no internal assessment. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BM 601 Project Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-37 I Introduction : Planning - overview, concepts of project, types of Projects, project life

cycle, project formulation 6

II

Project Analysis: Project feasibility, analysis - market, technical and financial. Project appraisal criteria - NPV, IRR. Pay back period, ARR, sensitivity analysis. LOB (Line of Balance). Network analysis, PERT, CPM, compression on critical path.

8

III

Cost Benefit Analysis: projects procurement process, life cycle costing, project cost reduction methods, project stores.

7

IV Project Cost: Dynamics of project cost, estimation of capital cost, operating costs, forecasting income, financial sources, role of development financial institutions. Social cost benefit analysis

8

V Project Management: Project Management System (PMS), Forms of Project Organization, project audit, ex-post evaluation.

8

Reference/Text Books: Kerzner Project Management Nicholas Project Mgmt. for Business Technology Meredith, Mantel Project Management N. P. Agrawal Project Management

BM 602 Entrepreneurship and Small Scale Business Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-32 I Introduction: Definition, meaning, importance and relevance of Entrepreneurship, types

& characteristics of entrepreneurship, identification and classification of business opportunities, barriers to entrepreneurship. environmental scanning through 7 Domains of market attractiveness & porter’s 5-forces model

7

II

Needs, Tools and techniques for market assessment & survey, entrepreneurial motivations & environmental innovations & creativity.

7

III

Business plan writing, scope, types, sources and process of identifying target market, survey industry & competition analysis.

6

IV Entrepreneurship development program: Objectives, Programs of EDP, Entrepreneurial development cycle, Relevance & Accruements of EDP, Role of Government in organizing EDPs, E-business & Networking

6

V Small business management: Starting up a new business venture, Source of Fund-Raising to start up a New Business Venture, Developing Marketing Strategies

6

Books Recommended: 1. Jain P.C handbook for New Entrepreneurs: Oxford University Press 2. Drucker Peter F: Innovation & Entrepreneur 3. Lalitha D Rani : Women Entrepreneur. APH Publishing Corporation

BM 603 Business Law C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-37 I Introduction to legal Environment: Definition of Law, classification of law, Indian

judiciary system. Indian Contract Act, 1872 (Fundamental Knowledge) : Essentials of valid contract, discharge of contract, remedies for breach of contract. Hypothecation, mortgage , Quasi Contract. Special contracts: Contracts of Indemnity, Guarantee, Bailment, Pledge and Agency.

6

II

Sale of Goods Act 1930 (Fundamental Knowledge) : Meaning of Sale and Goods, Conditions and Warranties, Transfer of Property, Rights of an unpaid seller. Basic Conceptual Knowledge: OPC, HUF, Partnership Act 1932, LLP, NGO, Co-operative societies, HPA, IPR..

8

III

The Negotiable Instruments Act 1881 (Fundamental Knowledge) : Essentials of a Negotiable instruments, Kinds of Negotiable Instrument Holder and Holder in Due Course, Negotiation by endorsements, crossing of a cheque and Dishonour of a cheque. Basic Conceptual Knowledge: Excise act, Sales tax, overview of income tax act & customs act

7

IV Environmental law (Basic elementary knowledge) : Land pollution, Water pollution, Air pollution and Noise pollution. Consumer Protection Act: Definition of consumer, unfair trade practice, Alternative Dispute Remedies: Arbitration, conciliation, Mediation, Negotiation.

8

V The Companies Act 1956 (Basic elementary knowledge) : Essential characteristics of a company, types of companies, memorandum and articles of association, prospectus, shares – kinds, allotment and transfer, debentures, essential conditions for a valid meeting, kinds of meetings and resolutions. Directors, Managing Directors-their appointment, qualifications, powers and limits on their remuneration, prevention of oppression and mismanagement, winding up of the Company and its types.

8

Text Books: 1. Maheshwari, S.N. and S.K. Maheshwari; A Manual of Business Law, 2nd Edition, Himalaya

Publishing House, 2004..

BM 604 RETAIL & SUPPLY CHAIN MANAGEMENT C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-33 I Meaning of Retailing: types of retailers, retailing in India; Retail Market Strategy and

Consumerism. Customer Relationship Management- Meaning, importance, CRM process;, The need of studying consumer behavior, factors influencing the retail shopper. Management Information System in retailing-focus on safety at retail outlets, Handling of inventory shrinkages

7

II

Marketing Strategies for Retailing: Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing

7

III

Merchandise Management: Meaning of Merchandise Management, function, roles & responsibilities of merchandising, categorizing the buying process, functions of buying for different types of organizations.

6

IV Supply Chain Management: An introduction, nature & concept, evolution, Components & Functions of Logistics Management .Customer Service: Introduction, Nature & Components, Customer service cost, Strategic customer service management & Measurement, Customer service strategy

7

V Emerging issues and challenges: Recent developments in Retail & supply Chain Management. Case Study on National & International Major Retail players

6

Books Recommended: 1. Logistics & Retail Management By John Ferme, Leigh Sparks 2. Retailing at Century end: Some challenges for Management and research. Dawson J

BM 605 Corporate Strategy & Ethics C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-37 I Introduction:

Meaning of Strategic Management, Role, Process and Limitation of Strategic Management, Organizational Mission Vision, Goals and Ethics.

6

II

Environmental Scanning: Appraisal of external environment, Dynamics of internal environment, Organizational capabilities and Appraisal.

8

III

Strategy Formulation: Business level strategy, Corporate Level Strategy, Functional Strategies.

7

IV Strategy Implementation: Aspects of Strategy Implementation, Project Implementation, Procedural Implementation, Resource Allocation, Organizational design and change, Corporate Culture.

8

V Strategy Evaluation and Control: Meaning of Strategic Evaluation and Control Criteria and Techniques of Strategic Evaluation and control

8

Reference/Text Books: Azhar Kazmi Business Policy & Strategic Management Johnson & Scholes Exploring Corporate Strategies Wheelan, Hunger Strategic Management Ramaswami, Namakumari Strategic Planning: Formulation of Cor. Strategy

BM 606 Foreign Language – French I C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-40

I BASIC KNOWLEDGE OF FRENCH : Les alphabets , L’accents – L’accents aigu, L’accent grave , L’accent circonflexe , La cedilla , Le threma , L’apostrophe , Le trait d’union , Les Jours de la semaine , Les mois de l’annee , Les saisons , Les nombres – cardinaux et ordinaux , Les couleurs ,Les nationalites , Les salutations , Les professions et les adjectives.

8

II

GRAMMER – ELEMENTARY KNOWLEDGE OF VERBS AND TENSES : Conjugations – Verbs : I, II, III or irregular verbs, Articles defines , Articles indefinis , Sentences - Forme affirmative , Forme negative , Forme interrogative Les Passe Compose

8

III

TRANSLATION : ( FRENCH TO ENGLISH ) Paragraph translations from French to English Book referred: Le Francais et la vie: I

8

IV TRANSLATION : ( ENGLISH TO FRENCH ) Paragraph translations from English to French Book referred: Le Francais et la vie: I

8

V COMPREHENSION Comprehension, Answer the questions based on the text given. The paragraph should be from the prescribed book only, complete the dialogues.

8

Books Recommended: Le Francaise et la vie : I – G.Mauger & Brueizire Larousse compact Dictionary: French-English/ English-French

BM 616 Foreign Language – French-II C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-42 I GRAMMER : Les Passe Compose, Le Futur , Le passé recent , Le Futur Proche ,

L’imperatif , Conjugations, Verbs : I, II, III or irregular verbs, Sentences - Forme affirmative , Forme negative , Forme interrogative

10

II

COMPREHENSION: Comprehension, Answer the questions based on the text given the paragraph should be from the prescribed book only, complete the dialogues Book referred: Le Nouveau sans frontiere I – method de francais

6

III

TRANSLATION : ( FRENCH TO ENGLISH ) : Paragraph translations from French to English : Book referred : Le Nouveau sans frontiere I – method de francais.

10

IV TRANSLATION : ( ENGLISH TO FRENCH ) : Paragraph translations from English to French: Book referred: Le Nouveau sans frontiere I – method de francais

10

V DIALOGUE MAKING / PARAGRAPH WRITING : Les Dialogue: To make the dialogue or paragraph in French based on some situation

6

Books Recommended: Le nouveau sans frontieres I – method de francais Larousse compact Dictionary: French-English/ English-French

BM 617 E-Commerce & E-Business C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-36 I Introduction to E-Commerce: Meaning and concept, electronic versus traditional

commerce, Media convergence, E-commerce and E-Business, Channels of e-commerce, Business applications of e-commerce.

7

II

Internet Concepts and Technologies: Concept and Evolution of internet, Web technologies, Client server concept, Hypertext information to network, Benefits of hypertext, HTTP, HTML potential competitors and entry barriers, Internal resource and competitive advantage

8

III

Business Models of E-Commerce and infrastructure: E-Commerce Models, Supply obtain Management remote servicing, E-commerce Resources and infrastructure resourced and planning for infrastructure

7

IV Electronic Payment Systems: Special features required in payment system for e-commerce, types of E-Payment systems, E-Cash and currency servers, E-cheques, credit cards, Debit cards. Business issues and economic implications: credit and legal risks of E-payment system.

7

V Security issues in E-Commerce: Security issues of E-Commerce, Exposure of Resources, types of threats, sources of threats, security tools and risk management approach

7

Books Recommended: 1. Sudhir Sharma – E-Commerce (Tata McGraw Hill) 2. Agarwal, K.N and Deeksha Agarwal – Business on Net – What’s & How’s of E-Commerce (McMillan) 3. Kosivr, David – Understanding Electronic Commerce, Microsoft Press

BM 651 Summer Internship Project (SIP) The summer training project report will be evaluated on internal and external basis. Evaluation and presentation of the report will be done by internal and external examiners. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BM 652 Research Report Presentation

The candidate will be allotted the research project by the faculty of the institute in consultation with the director /principle. The performance evaluation of the student at comprehensive viva examination will be done by a panel of internal and external examiner. The candidate will be examined on the project through presentation & viva-voce. There will be no internal assessment. The student will make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BBA Electives (Finance Group)

BM UF - 01 Banking Concept & Finance C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours – 30

I Introduction: Evolution of Commercial Banks, Meaning and definition of Banking, Features and classification of banks

6

II

Banking System: Basic Concept of different Types of Banking Systems, An overview and structure of Indian Banking System, Recent development in Banking Sector

6

III

Commercial Banking: Basic Concepts of Commercial Banks, Role of Commercial banks in Financial Market, Creation of Credit, Factors affecting credit creation

6

IV Commercial Banks and Customer Relationships: Definition of customer, Features of contractual customer relationships, Customer orientation, Rights of a customer and a banker, Protection to collecting and paying under NI Act, Banking Ombudsman, Consumer forums

6

V Recent Trends : Recent regulations on Commercial Banks in India, Capital Adequacy Norms, SARFAISI Act 2002

6

Books Recommended: 1. Varshney. P.N. – Banking Law and Practice 2. Paramemeswaran, R & Natarajan, R – Indian Banking 3. Vaish, M.C – Money, Banking and International Trade

BM UF - 02 Securities and Securities Market C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours

I Securities and Securities Market: Different kinds of Equity and Debt Securities, Meaning and definition of Banking, Features and classification of banks

6

II

Savings and Investment: Concept of savings and investments, Relationship between savings and investments

6

III

Stock Market: Nature and Functions, Regulation of Indian Stock Market, Stock Market Terminology

6

IV Investment: Investment Decisions, On- line trading and Net trading, Yield on Securities , Mutual Funds

6

V Analysis and Theories: Fundamental and Technical Analysis, Capital Market Theory, Arbitrage Pricing Theory

6

Books Recommended: Financial Management: Prasanna Chandra James Clark: Management of Investment Sarkis J. Kheury: Investments Graham Doodd and Cottle :Security Analysis

BM UF - 03 International Finance C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 35

I Foundation of International Financial Management : Meaning, goals & objective of international financial management , globalization of international finance, globalization & multinational firms , international monitory system. European monitory system.

6

II

Foreign exchange market: Current exchange rate agreement , forecasting foreign exchange rate, future exchange exposure, balance of payments trends in major countries, international finance in practice : Dollar and the deficit.

8

III

Corporate governance: Law & corporate governance and consequences of law, corporate government reforms, objective of reform, The Sarbanes- Oxley Act.

7

IV International banking and money market: International banking services, reasons International banking, types of International banking, international money market: Eurocurrency market , Euro credits, Forward rate agreement , Euro notes , Euro commercial paper

8

V Financial management of the multinational firms: International capital budgeting, review of domestic capital budgeting, international tax environment , objective of international taxation, type of international taxation.

6

Books Recommended: Allan, Shapira Multinational Financial Management Charles & Henery International Financial Management. Rita & Eugene International Financial Management. Francis & Maximo International Financial Management. Van Horne International Financial Management.

BM UF - 04 Securities Analysis C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 35 I Investment Scenario: Concept, objectives & Constraints of investment classification,

Financial Markets & Real Investment avenues, organization, power & function of SEBI. 6

II

Risk & Return Pattern: Concept of Risk & Return, Reduction of Risk diversification Quantifying portfolio risk and return, measurement of risk in portfolio and SMI and its application.

8

III

Equity market and equity valuation models: Markets and their functions, major stock exchange and their integration, listing and dematerialization of securities, valuation method (DDM), and measure of relative value (P/E, P/BV, P/S Ratios), free cash flow to equity models (FCFE).

7

IV Bond valuation and risk measurement tools: Bond’s terminology and its type and value, bond yield measure, bond price analysis, risk of bonds, theories of interest rates type of risks, duration, convexity, immunization of risk.

7

V Bonds with warrants, convertible bonds callable bonds, FRN’s , Real assets and approach to estimate its market value, Methods to calculate capitalization rate, objective and types of mutual funds, advantages & services of mutual funds.

7

Books Recommended: Prasanna Chandra Investment Management : A security Analysis James Clarke Management of Investment VK Bhalla Investment Management: A security Analysis

BM UF - 05 Financial Services C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 30 I An Introduction to Investment Banking in India, Investment Banking and Merchant Banking

distinguished. Core Services, Support Services, Regulatory Framework for Investment Banking. 6

II

Operational Framework of Investment Banking in India: Initial Public offers, Rights issue & Secondary Public offer. Public offer of Debt services.

6

III

Corporate Advisory services of Investment Banking in India: Business Advisory services. Project Advisory services. Financial restructuring Advisory. Merger & Acquisition advisory.

6

IV Financial Evaluation of Leasing: Introduction, lessee’s & lessor’s perspective. Hire Purchase Finance & Consumer Credit : Introduction, conceptual framework, Legal framework, Financial Evaluation, Consumer Credit.

6

V Housing Finance: Introduction, NHB, Equity support, Refinance support, Housing finance system, Mortgage-base-Securitization. Venture capital Financing: Introduction, Theoretical framework, Indian venture capital scenario.

6

Books Recommended: 1. Financial Services : M.Y. Khan 2. Investment Banking: Subramanian

Marketing Group

BM UM - 01 International Marketing C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 30 I Introduction: An overview to international business and trade theories - introduction to

marketing communication, free trade v/s protection, classical, modern theories, gain and terms of trade.

6

II

International Business Management: International business management - the economic environment, social & cultural, political legal and regulatory environment, competitive advantage in global environment, market entry expansion and partnership.

6

III

International Finance & Institutional Systems: International finance & institutional systems - foreign exchange, balance of payments, importing and exporting, trade blocks, international monetary fund & world bank, the triad and other manner.

7

IV International Marketing Mix Elements: International marketing mix elements - product decisions, pricing decisions, marketing channel & place decision promotion decisions, organizing & controlling.

6

V Strategic Issue for International Marketing: Strategic issue for international marketing - marketing information system & research, segmentation, targeting & positioning, planning process.

5

Books Recommended: 1. Cherunilam. F: International Business (or International Marketing) – PHI, New Delhi 2. Varshney, R.L and Bhattacharya, B – International Marketing Management – Sultan Chand, New Delhi 3. Terpstra, V – International Marketing

BM UM - 02 Services Marketing C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 30 I Introduction: Concept of Services Marketing, Differences between Services and Goods,

Classification of Services 6

II

Services Marketing Management: Concept of Internal Customer, Internal Marketing 6

III

Positioning: Positioning in Services Marketing, Role and Importance of Positioning 6

IV Services Marketing Mix: Introduction, Elements and Concepts 6 V Application of Services Marketing: Bank, Insurance, Hospitality, Healthcare. 6 Books Recommended:

1. Wordruffe, H – Services Marketing – OUP – New Delhi 2. Lovelock – Services Marketing – PHI, New Delhi 3. Zeithmal-Bitnar – Services Marketing

BM UM - 03 Advertising Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 30 I Introduction: Definition of Advertising, Characteristics and Benefits, The advantage

world – advertisers, advertising agencies, Media and the target of audience 6

II

Advertising Planning: Setting of Advertising Objectives, Definition of the target audiences, Product personality and perceptions, Marketing objectives, Applying DAGMAR, Advertising appropriation – methods.

6

III

Creative Strategy: The Positioning Strategy, The choice of appeal and the mode of message, The theme, Use of comparative messages

6

IV Media Decisions: Concept, role of media, Types of media, media characteristics, Media planning models (press models & cinema models), Concept of Media Scheduling

6

V Evaluation of Advertising Effectiveness: Areas of assessment of Effectiveness, Basic approaches for testing advertising, Methods of pre and post testing.

6

Books Recommended 1. Aakar, DA, Myers, JG & Batra R – Advertising Management – PHI, New Delhi 2. Mohan, M – Advertising Management – Concept and causes – TMH, New Delhi 3. Kazmi & Batra – Advertising Sales Promotion – Excel, New Delhi

BM UM - 04 CONSUMER BEHAVIOUR C (L, T, P) = 4 (4, 0, 0)


I Consumer Behavior: An Introduction, Framework of Buyer Behavior Model 6 II

Influences on Buyer Behavior: Family influences, Social influences , Social classes, Cultural influences, Social Stratification

6

III

Consumer Decision Process: Pre-Purchase, Post-Purchase, Models of Consumer Behavior

7

IV Consumer Attitudes: Formation of Consumer Attitude, Modification of Consumer Attitude

6

V Understanding Consumer Motivation: Consumer Personality and Self Concept, Learning, Memory and Behavior Modification

6

Books recommended 1. Phillip Kotler “Principles of Marketing Management” New Delhi: Prentice Hall of India, 2004

BM UM - 05 MARKET RESEARCH C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 32 I Introduction to Marketing: Nature & scope of Marketing Research , Functions

of marketing research 6

II

Marketing Research process & Design: Research process, Types of research design – Exploratory, Descriptive and Casual

6

III

Sources and methods of collecting data : Primary and Secondary Collection of data, Differentiate between Primary and Secondary, Sources of collection of Primary data

7

IV Sampling and Scaling: Concept of Sampling, Probability and Non- Probability of sampling, Attitude Measurement of scale

6

V Marketing Research Application : New product development , Advertising Research

7

Books Recommended: 1. H.W. Boyd & R. Westfall: Marketing Research: Text and Cases. 2. G.C. Beri: Marketing Research 3. Majumdar & Raneanj: Marketing Research- Text Application and Case Studies.

Human Resource Group

BM UH - 01 Industrial Relations C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 31 I Introduction to Industrial Relations: Conceptual aspects of industrial relations

system and interaction among the principal parties within social, economic, and political context. Public policy on industrial relations, tripartism, legal framework and voluntarism.

7

II

Institutional Setting, their Growth and their Structure & Strategies: Institutional setting, trade union growth, structure and strategies, employee organizations, and their working.

6

III Dispute and Settlement Machinery: Working of different dispute prevention and settlement machinery, industrial dispute patterns, labor-management co-operation.

6

IV Labor Market and Employment’s Aspects: Structure and working of labor market at different levels. Aspects of employment.

6

V Wages, Allowances and Benefits: Wages and dearness allowances. Fringe benefits and bonus issues.

6

Books Recommended: Charles Harvard University Labor Problems in the Industrialization in India Mamoria & Mamoria Dynamics of Industrial Relations

BM UH - 02 Manpower Planning C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 35 I Introduction: definition and concept of HRP, benefits, process. HRP components. 7 II

HR planning and corporate strategies: HR planning as a strategic process-employees as resources-goal attainment, linking HR process to strategy, involvement in strategic planning process, strategic HR Planning model, staffing system

7

III Job analysis: meaning and definition, job analysis process, techniques of job analysis, methods and practice of job analysis, competency based approach.

6

IV HR Forecasting: Forecasting Manpower Needs, the Forecasting Process, Inventorying available talent, Projecting Future Talent Supply, forecasting Staffing Requirements. Index analysis-expert forecasts-Delphi technique-nominal group technique-HR budget and staffing table, scenario forecasting, regression analysis.

8

V Career planning and succession management: definitions, concepts, stages of career development process and organizational HR Policies, carrier Anchors – Stages of growth and career, career processes Succession management process and Management development programmes, objectives of MDP’s, Job rotation, Auditing MDP’s management development methods, challenges of succession management, Replacement analysis

7

Books Recommended: Deepak K. Bhattacharya – Human Resource Planning, Oxford Publication Gary Dessler – Human Resource Management, Pearson

BM UH – 03 Human Resource Development – Strategies & Systems C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 32 I Field of HRD: Field of HRD - concept, goals, challenges, HRD mechanisms -

processes and outcomes. 7

II

HRD Instruments: HRD instruments – trends, HRD as a total system. HRD system design principles. An overview of HRD practices.

6

III

Line Managers and HRD: Line managers and HRD, motivational aspects of HRD, analyzing the role for development, counseling and monitoring.

6

IV Performance Appraisal and Training: Learning through training. Training methods, performance appraisal process, methods of performance appraisal.

7

V HRD Culture and Climate: HRD culture and climate, organizing of HRD, HRD in service industry, emerging trends and perspectives.

6

Books Recommended: 1. Udai Pareek - Human Resource Systems – Oxford Publication

BM UH – 04 Organizational Leadership C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 32 I Introduction to Leadership: Understanding Leadership, Leadership roles, Traits,

Motives and characteristics of leaders. 7

II

Effective Leadership Behavior and attitudes: Task-related attitudes and behaviors – relationship-oriented attitudes and behaviors. Super Leadership

6

III

Leadership Styles: The Leadership continuum, various leadership styles, selecting the best leadership style. Developing Teamwork.

6

IV Leadership Culmination: Leadership Succession, Leadership Challenges 7 V Level 5 Leadership, Narcissistic Leaders. 6 Books recommended: 1. Audrin: Leadership, Cenage Publication 2. . Luthans Fred : Organization Behavior 3. Robbins Stephen : Organization Behavior 4. Senge, Peter : The Learning Organization

BM UH – 05 Organizational Change & Intervention Strategies C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours - 32

I Organization Change: Understanding Change, Factors Influencing Change, Managing Resistance to Change, Change Agents, Disruptive Innovations

7

II

Introduction to OD: Concept & Definition of OD, Process of OD, Organizational Diagnosis: Diagnosing Organization, Diagnosing Groups and Jobs, Collecting and Analyzing Diagnostic Information

6

III

Human Process Interventions: Interpersonal and Group Process Approaches, Process Consultation, Third-party, Team Building. Organizational Process Approaches: Organization Confrontation, Intergroup Relations, Grid OD, Large Group Intervention

6

IV Techno Structural Interventions: Restructuring Organization, Reengineering, Employee Involvement, Parallel Structures, Total Quality Management, Work Design, Motivational Approach, Sociotechnical Systems Approach, Job Design Approach

7

V Strategic Interventions: Tran organizational Development, Mergers & Acquisitions, Transformational Change, Cultural Change

6

Books Recommended: Wendell L.French Organizational Development Cummings & Worley Organizational Development & Change Alderter Organizational Development

S. Neelmeghani Management Development

Information Technology Group BM UI – 01 Computer Networks C (L, T, P) = 4 (4, 0, 0)


I Network, Network protocols, Edge, Access networks and physical media. Protocol Layers and their services models

6

II

Application layer: protocol and service provided by application layer, transport protocol. The world wide web. Electronic mail, SMTP, mail message formats and MIME and mail access protocols.

7

III

Transport layer: Transport layer service and principles, multiplexing and demultiplexing applications. Connectionless transport. UDP segment structure and UDP checksum. Principles of reliable data transfer-GO

back to N and selective repeat.

7

IV Network layer and routing: Network service model, routing principles. Link state routing algorithm, A distant vector routing & OSPF algorithm.

7

V Router components; input port, switching fabric and output port. IPV6 packet format. Point to point protocol (PPP), transition states, PPP layers-physical layer and data link.

Authentication PAP and CHAP, network control protocol (NCP)

8

Recommended books:- 1. J.F. Kurose and K.W. ross-computer networking, pearson eduction Asia. 2. B.A. Forouzan Data communications and networking, Tata Mc-Graw Hill. 3. Garcia and Widjaja-Communication networks, Tata Mc-Graw Hill

BM UI – 02 Internet & Web Page Design C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 32 I Internet Connection Concepts: Client – Server, Peer to Peer, Domain Name System,

Telephone, Cable & Satellite Connection 7

II

Intranet Connectivity & Applications: Intranet Feature & Framework, LAN,MAN & WAN, Workstation and Client Software, Network Cards, Cabling with Intranet, Hubs, Switches & Routers

6

III

E-mail Technology: Features & Concept of E-mail System, Message Headers, Address Book, Attachments, Filtering & Forwarding Mails

6

IV Internet Network: Hub, Switch, Routers & Bridges, ISDN 7 V Web Technologies: Elements of the Web, Web Pages and Web Site, Web Resources –

Search Engines , News Groups & Chat, HTML, ASP (Active Server Pages), PHP 6

Books recommended 1. M.L. Yount – Internet & The Complete Reference, Tata Mc-Graw Hill Company 2. Harley Hanh – The Internet Complete Reference, Tata Mc-Graw Hill Company 3. Daniel Minoli – Internet and Intranet Engg., Tata Mc-Graw Hill Company

BM UI – 03 Multimedia Systems C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-30

I Introduction to multimedia, multimedia information, multimedia objects, multimedia in business and work. Convergence of computer. Communication and entertainment products and stages of multimedia projects, multimedia hardware, memory & storage devices, communication devices.

7

II

Multimedia building blocks text Sound MIDI, digital audio, audio file formats, MIDI under, window environment audio & video capture.

5

III Data compression Huffman coding, Shannon fano algorithm, Huffman algorithms 4 IV Speech compression & synthesis digital audio concepts Sampling variables, loss less

compression of sound, loss compression & silence compression. 6

V Image: multiple monitors, bitmaps, vector drawing, lossy graphic compression, image file formatic animations images standards.JPEG, compression, Zig Zag coding, multimedia database. Contents based retrieval for text and images.

8

Recommended books:- 1. Ralf Steinmetz & Klara nahrstedt-Multimedia computing, communication & applications, pearson education asia. 2. Prabhat K. Andleigh-Multimedia system design, Prentice hall, Iran Thukrar

BM UI – 04 Strategic Management of Information Technology C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours - 32 I Introduction: Key issues in information system & management, the role of CEO. 7

II

Strategic IT Initiatives: Analytical framework for strategic IT initiatives. Sustaining competitive advantage of use of IT & management. IT & intensive strategic growth

6

III

Learning and Role: Creative learning, organizational learning and role of information technology in business transformation.

6

IV IT Infrastructure and Policy: Information partnerships. Managing in the market space - national information infrastructure and IT policy at the national level.

7

V IT Resource and function: Planning for strategic IT resource. Managing the IT function. Outsourcing IT function.

6

Books Recommended: Alter S: Information Systems; A Management Perspective, California, Addison Wesley Galliers, R.D: Strategic Information Management: Challenges and Strategies in Managing Information Systems, Oxford, Butterworth, Heinemann Mckenney, James L; Waves of Change – Business Evolution Information Technology, Boston, HBS Press.

Finance Electives

BM PF-O1 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-35

I Investment Scenario: Concept, objectives & Constraints of investment classification, Financial Markets & Real Investment avenues, organization, power & function of SEBI.

6

II

Risk & Return Pattern: Concept of Risk & Return, Reduction of Risk diversification Quantifying portfolio risk and return, measurement of risk in portfolio and SML and its application.

7

III

Equity market and equity valuation models: Markets and their functions, major stock exchange and their integration, listing and dematerialization of securities, valuation method(DDM), measure of relative value (P/E, P/BV, P/S Ratios), free cash flow to equity models(FCFE).

8

IV Bond valuation and risk measurement tools: Bond’s terminology and its type and value, bond yield measure, bond price analysis, risk of bonds, theories of interest rates type of risks, duration, convexity, immunization of risk.

8

V Fundamental & Technical Analysis: Economic Analysis, Industry Analysis, Company Analysis, Technical Analysis, Efficient Market Theory.

6

Reference books: Prasanna Chandra Investment Management : A security Analysis James Clarke Management of Investment VK Bhalla Investment Management: A security Analysis

BM PF-O2 FINANCIAL RISK & INSURANCE MANAGEMENT C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-31

I INTRODUCTION: Risk vs. Return, Bank Capital, Approaches to Managing Risk FINANCIAL PRODUCTS: The Markets, When to Hedge, Plain Vanilla Products Using Products for Hedging, Exotic Options.

6

II

How Traders Manage their exposures: Delta, Gamma, Vega, Theta, Rho, Taylor Series Expansion, The Realities of Hedging, Hedging Exotics.

7

III

INTEREST RATE RISK: Measuring Interest Rate, Zero Rate & Forward Rate, Treasury Rate, LIBOR and SWAP Rate, Duration, Convexity, Interest Rate Deltas

6

IV Introduction to Insurance- Definition, Cost & Benefit of Insurance; Principles of Insurance –Indemnity, Subrogation. Insurance Industry-Field of Insurance Products, Functions of Insurers, Types of Insurance Organization

6

V Insurance Market: Economic Theory-Supply & Demand, Historical Problems, Insurance Consumers, Channels of Distribution in Insurance, Consumer Protection; Insurance and Risk Management Technique-Declaration, Insurance Agreements, Exclusions, Common Policy conditions-Definitions, Basis of Recovery, Clause limiting Amount payable.

6

Reference books: Risk Management & Financial Institutions: John C. Hull. Pearson Education. Risk Management & Insurance: Arthur Williams McGrew Hill Fundamental of Risk & Insurance. Emmet Vaubhan Wiley

BM PF-03 International Finance and Trade C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-34 I International Economics: International Finance-need, meaning & implication of

globalization, Integration of Financial markets, Theories of international trade-Introduction, developments & trade barriers. International trade finance in India-role of EXIM bank, exchange control regulations.

6

II

Global Financial System: International monetary system-exchange rate mechanism, history & recent developments. Foreign exchange market-exchange rate quotations, types of transactions, settlement dates, quotes for various transactions, Exchange rate determination-PPP principle, interest rate parity (IRP) & relationship b/w them, reasons for departure from IRP.

8

III

Exchange Risk Management: Introduction-foreign exchange exposure & its types, foreign exchange risk management of exchange risk-management of transaction, translation and economic exposures.

6

IV International Financial Markets : International financial markets and instruments-origin, instruments & supply in international financial markets, decision criteria for resource mobilization, equity instruments (GDR, ADR), debt instruments, International CAPM

8

V International Trade : Trade blocks-WTO, OPEC, multinational & bilateral treaties, GATT, EC, NAFTA, UNCTAD, trade, aid & development. EXIM policy-objectives, trade regulation for –export/imports. Documentary credits-L/C & its parties, operation & types of L/C, documents under a L/C.

6

Reference books: Allan, Shapira Multinational Financial Management Charles & Henery International Financial Management. Rita & Eugene International Financial Management. Francis & Maximo International Financial Management. Van Horne International Financial Management.

BM PF-04 Investment Banking & Financial Services C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-32 I An Introduction to Investment Banking in India, Investment Banking and Merchant Banking

distinguished. Core Services, Support Services, Regulatory Framework for Investment Banking. 6

II

Operational Framework of Investment Banking in India. Initial Public offers, Rights issue & Secondary Public offer. Public offer of Debt services.

6

III

Corporate Advisory services of Investment Banking in India: Business Advisory services. Project Advisory services. Financial restructuring Advisory. Merger & Acquisition advisory.

6

IV Financial Evaluation of Leasing: Introduction, lessee’s & lessor’s perspective. Hire Purchase Finance & Consumer Credit: Introduction, conceptual framework, Legal framework, Financial Evaluation, Consumer Credit.

8

V Housing Finance: Introduction, NHB, Equity support, Refinance support, Housing finance system, Mortgage-base-Securitization. Venture capital Financing: Introduction, Theoretical framework, Indian venture capital scenario.

6

Reference books: 1. Financial Services : M.Y. Khan

BM PF-05 Derivatives Securities & Financial Restructuring C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-30 I Introduction : Understanding Derivative Securities, Derivative securities & Risk

Management, Overview of selected Derivative Securities options future, forwards, Swap, Hybrid Securities, Hedging and Related Risk Management Technique

6

II

Options : Single period Option – calls & puts ,Multi period option – caps, Floors, Collars, Captions, Swaptions, and Compound Option

6

III

Option Valuations : Black & Scholes model, Features, Types ,Arch & Grach Model ,Regulatory Framework in India, Arbitrage & Synthetic Instruments

6

IV Corporate Restructuring : Value Based Management, Corporate Restructuring.; sell off & change in ownership, Alignment of Interest, Financial Restructuring ,Merger & Amalgamation

6

V Financial Restructuring : Merger & Amalgamation 6 Reference books:

1. Hull. Derivatives 2. Donaldson and Richardson. Basic Business Finance 3. Prasanna Chandra. Financial Management

BM PF-06 BANKING SERVICES OPERATION C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-31 I Indian financial system: the financial system – nature – evolution and structure –

the functions of financial intermediaries – financial instruments – the role of financial system in economic development – the Indian financial system. Deposit products: types of bank deposits, computation of interest on deposits, deposit schemes, composition of bank deposits.

7

II

Credit policy: Need for credit policy, credit policy components of credit policy, credit policy pursued by the government, credit culture Retail banking: basics of retail banking, forms of retail banking and emerging issues

6

III

Corporate banking: The nature of corporate banking, developments in corporate banking, consortium finance, multiple banking arrangements, and loan syndication.

6

IV Rural banking and Micro finance: sources of rural finance, credit delivery mechanism in rural finance to co-operative agricultural and rural development banks (CARDB) – regional rural banks (RRBS), service area approach (SAA) – National Bank for Agriculture and Rural Development (NABARD), microfinance.

6

V Follow up and recovery: NPAs, classification, securitization, SARFAESI Act etc. Securitization: meaning of securitization, process of securitization. Fee-based services: the fee-based services of banks, letter of credits, bank guarantees, subsidiary services, off balance sheet activities, banc assurance

6

BM PF-07 Management of Financial Institutions C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-31 I Financial Institutions and Economic Development: Nature and role of financial

system: Financial system and financial markets, efficiency, stability, technology, government intervention in the financial system. Central Banking and Monetary policy: - Central banking functions, money creation process and control, monetary policy. [Will also cover an overview of money, prices, exchange rates, and interest rates; monetary expansion interest rates and exchange rates, Monetary expansion and prices, Real and nominal values, inflation and interest rates, inflation and exchange rates. The Indian financial system: Introduction, the pre 1951 period, The post 1951 period, The Indian financial system: The Emerging horizon

7

II

Money, Process, Exchange Rates and Interest Rates: Monetary expansion, Interest Rates and Exchange rates, monetary expansion and prices, real and nominal values, inflation and interest rates.

6

III

Commercial Banks Evolution of Modern Commercial Banks: - Evolution of bank assets, liabilities and activities, banking structure, matching revenues and costs of commercial banks, recovery of advances and documentation. Capital adequacy, accounting policies and related matters, directed investments and credit programs and interest rates, methods and procedures in banks, regulation and supervision of the financial sector, Treasury and risk management in banks, marketing of bank services, relationship banking and innovations

6

IV International Banking:- Off-shore banking multinational banking, banking consolidation. Finance Companies:-The evolution of finance companies, the present status and the micro finance and its importance in rural economy.

6

V Insurance Companies - Economics of insurance, the insurance industry and its regulation, LIC and GIC. Development Banks/Finance Institutions:- Concept, role of DFI’s sources of funds, DFI in India, recent trends

6

Reference books:

1. V.S Awadhani-Management of Financial Services 2. Investment Banking- Prasanna Chandra.

BM PF-08 / 4MFM -4 Advanced Accounting Standards C (L, T, P) = 4 (4, 0, 0)


I Introduction To Accounting Standards - Introduction-Gaap, Introduction To Indian Accounting Standards (AS)-Introduction To International Accounting Standards. (IAS).Cash Flow Statements: Introduction, Definition Of Important Terms and Reporting Cash Flows In Cash Flow Statement, Format Of Cash Flow Statements, Treatment Of Special Items, Direct & Indirect Method ,Other Aspects Of Cash Flow Statements-Indian Accounting Standards (As-3)

7

II

Current Assets, Contingent Assets & Liabilities And Provisions - Meaning Of Current Assets, Accounting Standard -2 Valuation Of Inventories, Definitions, ,Scope Measure Of Inventories ,Cost Formulae, Disclosure AS-29 -Provisions, Contingent Liabilities And Contingent Assets Objective & Scope, Definitions, Recognition, Probable outflow of resources Embodying Economic Benefits, Reliable Estimate Of The Obligation, Contingent Liabilities, Contingent Assets, Measurement, Changes In Provisions, Application Of The Recognition And Measurement, Disclosure

6

III

Revenue Recognition: Accounting Standard -9 (Revenue Recognition),Definitions, Sale Of Goods, Rendering Of Services, The Use By Others Of Enterprise Resources Yielding Interest, Royalties And Dividends, Effect Of Uncertainties On Revenue Recognition Special Cases Of Revenue Recognition Accounting Standard No 7 Accounting For Construction Contracts; Definitions, Combining And Segmenting Construction Contracts Contract, Revenue Contract Costs, Recognition Of Contract Revenue And Expenses, Recognition Of Expected Losses, Changes In Estimates

6

IV Long Terms Assets: Accounting Standard (AS) 6 Depreciation Accounting Definitions, Explanation ,Disclosure Accounting Standard (AS) 10,Accounting For Fixed Assets Definitions, Identification Of Fixed Assets Components Of Cost ,Self-Constructed Fixed Assets, Non-Monetary Consideration, Improvements And Repairs, Amount Substituted For Historical Cost ,Retirements And Disposals ,Valuation Of Fixed Assets In Special Cases, Fixed Assets Of Special Types, Accounting Standard (AS) 13 Accounting For Investments, Definitions, Explanation, Forms Of Investments, Classification Of Investments, Cost Of Investments, Carrying Amount Of Investments, ,Long-Term Investments Investment Properties Disposal Of Investments Reclassification Of Investments

6

V Business Combination And Consolidations - Accounting Standard (AS) 21,Consolidated Financial Statements Objective, Scope Paragraphs, Definitions, Presentation Of Consolidated Financial Statements, Scope Of Consolidated Financial Statements , Consolidation Procedures, Accounting For Investments In Subsidiaries In A Parent’s Separate Financial Statement Accounting Standard (AS) 14 Accounting For Amalgamations Definitions, Types Of Amalgamations, Methods Of Accounting For Amalgamations, The Pooling Of Interests Method, The Purchase Method, Consideration, Treatment Of Reserves On Amalgamation, Treatment Of Goodwill Arising On Amalgamation ,Balance Of Profit And Loss Account ,Treatment Of Reserves Specified In A Scheme Of Amalgamation ,Amalgamation After The Balance Sheet Date , The Pooling Of Interests Method The Purchase Method Treatment Of Reserves Specified In A Scheme Of Amalgamation After The Balance Sheet Date Accounting Standard (AS) 22 Accounting For Taxes On Income Scope, Definitions, Recognition, Re-Assessment Of Unrecognised Deferred Tax Assets, Measurement, Review Of Deferred Tax Assets

6

BM PF-09 Personal Financial Planning C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-31

I Understanding the financial planning process:- The rewards of sound financial planning-planning for a life time-the planning environment-determinants of personal income financial statements and plans mapping the financial future-time value of money preparing personal income statement and balance sheet-making cash budgets Managing Tax:-Principles of income taxes computation of salary, rental income & capital gains, other income-filling return tax planning-other income-filling returns tax planning-other forms of personal taxes provisos of wealth tax act & computation of net wealth & wealth tax.

7

II

Making decisions regarding purchase of automobiles and houses:- deciding whether to lease or buy-finding an affordable house-the house-buying process-housing finance. Managing credit-opening an overdraft account using credit carefully consumer loans.

6

III

Managing insurance needs:- Basic insurance concepts-deciding on the amount of life insurance required-key features of life insurance policies-buying life insurance types and sources of health insurance plans-principles of property insurance-automobile insurance other types of insurance. Managing investments:-Investment planning securities markets-transaction in the securities markets-online investing-mutual funds –financial planner’s Advice, stock brokers research and advice, portfolio tracking, private banking options of different banks, and discretionary portfolio management services-sharp’s ratio, treynor’s ratio, jensen’s measure, information ratio.

6

IV Alternate Investment Options- Art, Gold, antiques, commodities, real estate, REITS, real estate related mutual funds, charity, investments outside India. Retirement planning-estimating needs at retirement-social security –pension plans and retirement plans-annuities, reverse mortgage.

6

V Estate planning:-Wills-trusts-gift taxes-estate taxes and tax planning. Marketing of Financial Products:-Relationship marketing-selling in a competitive environment-steps in the relationship management process-segment, profile, expose, strategize, execute, monitor and review-personal selling skills.

6

BM PF-10 Corporate & International Banking C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-33 I Fundamentals of Corporate Finance:- Goals of corporate-value maximization corporate

governance, importance of corporate finance to banks/accompanying benefits, other services to corporate Products offered to corporate in banking (Lending & Deposits):-Consortium lending/syndication/fund based lending, non fund based service LC/LG/DPGL, export finance, structure financing external commercial borrowings, FDI’s merchant banking services/IPO/Rights/commercial paper/ICD, investment advisory services, retail banking products to corporate, financing of infrastructure projects.

7

II

Project Financing (Infrastructure):- Importance of project finance for banks, principles of project finance, project export, export finance-finance/role of exim bank/ECGC, financings, mergers & acquisitions, valuation issues, term financing, Term loan/bridge loan, short term financing-working capital financing-fund based/ non fund based activities/structure financing/channel Introduction to international banking: Brief history of international banking-reasons for the growth of international banking characteristics and dimensions of international banking-recent trends in international banking-organizational features of international banking-international inter bank business international private banking.

6

III

International Banking-Regulatory Framework:- Regulation of international banking-regulation, deregulation, re-regulation (international monetary system) regulatory arbitrage: Birth of offshore banking-basel concordat-capital adequacy ratios-loan loss provisioning –assessment of country/sovereign risk-country risk management.

8

IV International Monetary System:- Exchange rate systems, fixed exchange rate system floating exchange rate system, hybrid mechanism-history of monetary systems, The gold standard, the gold-exchange standard, the bretton woods system, post bretton woods system, European monetary system. Balance of payment:-Concept of economic transactions-components of the balance of payments account-balance of payments compilation –balance of payments accounts the Indian perspective-importance of BoP statistics

6

V The foreign exchange market:- The structure of the forex market-foreign exchange-types o transaction-settlement dates-quotes for various kinds of merchant transactions-the Indian scenario convertibility-exchange control-the FEDAI dules regarding inter bank dealings-forex dealing room operations-trading mechanism. Exchange Rate Determination and Forecasting:-Purchasing-power parity(PPP)-interest rate parity-relationship between PPP and interest rate parity.

6

BM PF-11 Management of Mutual Funds & Pension Funds C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-33 I The evolution of mutual funds regulation of mutual funds- Organization Design and

marketing of mutual fund schemes: Performance Evaluation –Analysis of mutual fund schemes.

7

II

Introduction & Mutual Fund Products, Sponsor, Trustee, AMC and Other Constituents, Legal and Regulatory Framework

6

III

Offer Document and Key Information Memorandum, Processes, rights and obligations for investors, Tax Aspects, NAV and Pricing, Equity Markets and Mutual Funds

8

IV Debt Markets and Mutual Funds, Restrictions on Investment, Accounting and Valuation, Risk, Return and Performance, Financial Planning Process, Life Cycle and Wealth Cycle Stages

6

V Investment Products, Investment Strategies, Asset Allocation and Model Portfolios, Fund selection, Business Ethics

6

References Books : C M Kulshreshtha – Vision Books

Marketing Electives BM PM-01 Strategic Marketing Decisions C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-30 I Overview of Marketing Strategy –Relationship with Corporate Vision, Mission

and Objectives. Market-led strategic management, Strategic Marketing analysis – Identification of attractive markets, Industry/ business analysis and sustaining competitive advantage.

6

II

Segmentation, Targeting and positioning principles – The process of market definition - Determining alternative market or segment attractiveness – Making, market and segment choices - Alternative targeting strategies - Principles of competitive positioning - Communicating the competitive position

6

III

Product & Industry Life Cycle – Marketing strategy formulation across PLC stages, Marketing strategy formulation for – emerging markets, growth markets, mature, declining, fragmented markets for products (goods and services) New product development and introduction strategies - Speeding new product development - Organizing for new product development - Planned innovation - Planned or unplanned strategy withdrawals / obsolescence

6

IV Offensive and defensive competitive strategies – Build strategies - Hold strategies - Market nicher strategies - Harvesting strategies - Divestment/deletion Competing through superior service and customer relationships - The three ‘S’s of customer service - Providing superior service - Measuring and monitoring customer satisfaction

6

V Integration of Marketing Strategies – Application to different business sectors – FMCG, Industrial, & Services. Constraints in marketing strategy implementation. Periodical assessment. Paradigm shift in marketing: The evolution of marketing theory - 4Ps to 7Ps, Transactional marketing approach to relationship marketing philosophy – competitive advantage through Relationship Marketing – RM in industrial markets and consumer markets, services

6

Books Recommended: 1. Marketing Strategy - Boyd Walker, Mullins Larrech, TMGH, 5th Ed. 2. Strategic Marketing Management - David Aaker 3. Principles of Marketing - Philip Kotler, Gary Armstrong 4. Handbook of Relationship Marketing - Jagdish Sheth,Atul Parvatiyar 5. Leading Through Relationship Marketing- Richard Batterley 6. Relationship Marketing - S.Shajahan, TMGH, 1st ed., 2006 reprint. 7. Customer relationship Management - Sheth, Parvatiyar, Shainesh 8. For contemporary case studies students should refer to the periodicals and journals.

BM PM-02 Product & Brand Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Hours-30

I Introduction to Product Management - Introduction to product management - what is product & product-service continuum, individual product decisions, and product attributes product and product lives, special issues in product management - product life cycle & strategy, product differentiation, new product development

6

II

Concept and Branding Elements - Brand elements - value & significance of brand, brand name, symbol & slogan, brand strategic decision, line expensing & brand extension.

6

III

Brand Management and Crafting of Brand Elements - Introduction to brand management and crafting of brand elements. Consumer brand knowledge. Brand identity, personality and brand associations. Managing brand architecture and brand portfolios

6

IV Brand Equity, Association and their Measurement - Concept of brand equity & association - brand loyalty, awareness, creating and managing brand equity, selecting, creating and maintaining, association. Corporate branding and tools for building brand equity. Leveraging brand equity. Measurement of brand equity.

6

V Brand Strategy - Brand strategy - brand rejuvenation, brand relations, brand proliferation, multi branding, global brand. Branding for services, retail, and hi-tech products

6

Reference/Text Books: 1. Strategic Brand Management – Kelvin Keller 2. Brand Management – Majumdar 3. Brand Management – Chunawala 4. Strategic Brand Management - Jeolkepferor

BM PM-03 Consumer Behavior C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-30 I Introduction to Consumer Behavior –Consumer behavior - an introduction, Family

influences on buyer behavior. Reference groups, opinion leaders and social influences. Social classes, social stratification and buying behavior. Cultural influences on consumer behavior.

6

II

Understanding Buyer behavior - Individual determinants of buyer behavior and internal processes. Understanding consumer motivation - consumer personality and self concept, learning, memory

6

III

Consumer Attitudes and Decision Process - Formation and modification of consumer attitudes. Consumer decision process - pre-purchase process , post purchase process

6

IV Models of consumer behavior - Traditional models, contemporary models:-Nicosia model, Howard Sheth model, Engel-Blackwell_ Miniard model

6

V Organizational buying behavior and consumerism - Influences on organizational buying behavior and organizational buying behavior process , ethical issues in consumer behavior

6

Reference/Text Books: 1. Harrell, Gilbert Consumer Behaviour-Florida: Harcourt Brace Jovano vich Publish. 2. Mehta, Subhash (1973), Indian Consumer: Studies & Case for Marketing Decisions. TATA Mcgraw 3. Ramesh Kumar Conceptual issues in Consumer Behaviour: The Indian Pearson education. 4. Loudon L.,David;Bitta Della Albert:Consumer Behavior.Tata Mc Graw Hill

BM PM-04 Advertising Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Hours-30 I Introduction to Marketing Communication - Introduction of marketing communication -

overview of marketing communication, factors affecting the marketing communication mix, integrated marketing communication, ethical issues in marketing communication

6

II

Marketing Communication Planning - Marketing communication planning - models of marketing communication, developing & control of marketing communication, marketing communication planning procedure

6

III

Advertising Objectives and Planning - Advertising objectives and planning - meaning definition and objectives of advertising, types of advertising, the advertising agency: function & types, advertising agency compensation.

6

IV Creative Strategy - Creative strategy - target market & creative objective, advertising appeals, creative format & creation stage, copy testing and diagnosis.

6

V Media Planning & Promotion - Media planning & promotion - environment analysis media object, media strategy & media planning modes, indoor media, outdoor media, measuring advertisement performances, current developments in advertising.

6

BM PM-05 INDUSTRIAL MARKETING C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Total

Contact Hours-30

I Introduction to Industrial Marketing :Fundamental concepts and Elements ,Understanding market scenario and environmental dynamic, Buyer characteristic and motives, Value and vendor analysis

6

II

Strategic Planning in Industrial Market :Forecasting and performance analysis ,Planning and corporate goals, Segmentation targeting & positioning

6

III

Industrial Product & Pricing decision:The industrial product ,determinants of product mix, Product Life cycles, New product development, Product support and after sales service , Pricing Analysis and Policy Decision

6

IV Industrial Product promotion: Overview of Industrial Promotion Mix ,Advertising, Sales promotion, Publicity, Public Relations ,Sales force Management – Planning, organizing and controlling

6

V Industrial Distribution & control System :Structural element in a channel ,Channel Dynamics & Logistics, Performance Standards and Control Instruments, Industrial Marketing to government and Public sector. .

6

Books recommended :

1. Hill, Riccharel. Et al. Industrial Marketing 2. Corey, Industrial Marketing. PHI

BM PM-06 Event Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours-30 I Strategies of Event Planning Production, Marketing Sponsorship; Control Co-

ordination, execution, Crisis Management, effectiveness Evaluation. Corporate events, Trade shows & Exhibitions, Entertainment Marketing Celebrity Management sports marketing, Concern Management, wedding Management; Party Management, Rural Events. Event Management: Role of events for promotion of tourism, Types of Events-Cultural, festivals, religious, business etc. Need of event management, key factors for best event management. Case study of some cultural events (Ganga Mahotsava, Lucknow mahotsava and Taj Mahotsava).

6

II

Concept of MICE. Introduction of meetings, incentives, conference/conventions, and exhibitions. Definition of conference and the components of the conference market. The nature of conference markets and demand for conference facilities. The impact of conventions on local and national communities.

6

III

Management of Conference at Site, Trade shows and exhibitions, principal purpose, types of shows, benefits, major participants, organisation and membership, evaluation of attendees. Convention/exhibition facilities; Benefits of conventions facilities, Inter-related venues, Project planning and development.

6

IV Budgeting a Conference Exhibition: Use of Budget preparation, Estimating, fixed and variable costs, cash flow, sponsorship and subsidies. Registration, Seating Arrangements, Documentation, interpreting press relation, Computer Graphics, Teleconferencing, Recording and Publishing Proceedings; Interpretation and language.

6

V Role of travel Agency in the management of conferences. Hotel Convention Service Management: Human Resources Management Transportation, Group Fares, Airline Negotiation, Extra Services, Cargo Transportation. History and function of ICCA, Role of ICCA, Roles and function of ICIB.

6

Reference/Text Books: Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH & MA. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business. Educational institute of AH & MA.

BM PM-07 Marketing of Services C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours-30 I Introduction to Service Marketing :Understanding Service, The Nature of Service

Marketing , Classification of service 6

II

Service Consumer Behavior: Understanding Consumer Behaviors, Customer expectations & perceptions , Managing & exceeding customer service exportations, Strategic for influencing customer perception

6

III

Strategic Issues in Services Marketing : Market Segmentation & Targeting ; Individualized Service and Mass Customization, Differentiation and Positioning of Services ; Steps in developing a positioning strategy, Developing and maintaining demand & capacity

6

IV The marketing mix and services : The marketing mix elements ,Traditional marketing mix – Product, price place, promotion & communication services ,Extended marketing mix – people, process physical evidence in services

6

V Challenges of service marketing : Developing & managing the customer service function ,Marketing planning for service ; Developing & maintain quality in services ,Relationship marketing ,Service marketing – specific Industries.: Tourism, Travel, Transportation service marketing ,Financial services ; Education & Professional service Telecom & courier, Media service ,Case Studies

6

Reference / Text Books: 1. Valario A. Zeithanala ,Parsoranan & Leonard Berry: Delivering Quality Service 2. A.V.S. Rao : Service Sector Management in India 3. Christopher H. Lovelock: Managing Services 4. A. Valerie, Zeithanal & Mary Jo Bitner: Service Marketing – Integrating Customer Focus across the Firm.

BM PM-08 Marketing Research C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Total Contact

Hours-30 I Introduction to Marketing :Nature, scope, functions of Marketing

Research , Manager – Research Relationship, Careers in Marketing Research, Ethical issues in Marketing Research

6

II

Marketing Research process & Data Collection: Steps in marketing research process, Data Collection: types and methods; Questionnaire, format, administrative methods, Observation techniques, Focus group interviewing, experimentation in marketing research

6

III

Measurement and Scaling: Concept and scales of measurement, Attitude and motivational research techniques; Sampling terminology; Concept, Standard Error, Confidence Limit, Sample size, errors in Data; types of sample design, Hypothesis testing

6

IV Application areas of Marketing Research: Marketing research application in New Product Development, market and sales forecasting, Advertising research, pricing research, packaging research, branding research, market segmentation and positioning.

6

V Advance techniques of data analysis: Use of advance techniques for Marketing Research situations; Univariate Analysis, Bivariate Analysis, ANOVA, Factor Analysis, Analysis using SPSS software commands, Introduction of Multivariate analysis, Conjoint analysis, Cluster analysis, Discriminate Analysis

6

Books recommended 1. H.W. Boyd & R. Westfall: Marketing Research: Text and Cases. 2. G.C. Beri: Marketing Research 3. Majumdar & Raneanj: Marketing Research- Text Application and Case Studies. 4. Malhotra, N.K. Marketing Research – An Applied Orientation, Pearson Education Asia

BM PM-09 Sales & Distribution Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours-30 I Introduction to Sales Management: The sales management - introduction

to sales management and sales organization, sales function & policies, personal selling - nature, scope & objectives, formulating personal selling strategy

6

II

Planning the Sales Effort: Planning the sales effort - sales planning and budgeting, estimating market potential and sales forecasting, setting the sales territory & quotas, sales and cost analysis

6

III

Organizing and Directing the Sales Force: Organizing and directing the sales force - recurring and training sales personnel, designing & compensating sales personnel, motivating and leading the sales force, evaluating sales force performance

6

IV Distribution Management: Distribution management - managing marketing logistics & channels, channel integration – VMS, HMS, channel management, and marketing channel policies & legal issue.

6

V Channel Institutions & Control: Channel institutions & control, wholesaling & retailing, channel information systems, managing & evaluating channel performance case & future trends in sales & distribution management.

6

BM PM-10 International Marketing C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours-30 I Introduction: An overview to international business and trade theories -

introduction to marketing communication, free trade v/s protection, classical, modern theories, gain and terms of trade.

6

II

International Business Management : International business management - the economic environment, social & cultural, political legal and regulatory environment, competitive advantage in global environment, market entry expansion and partnership.

6

III

International Finance & Institutional Systems : International finance & institutional systems - foreign exchange, balance of payments, importing and exporting, trade blocks, international monetary fund & world bank, the triad and other manner.

6

IV International Marketing Mix Elements : International marketing mix elements - product decisions, pricing decisions, marketing channel & place decision promotion decisions, organizing & controlling.

6

V Strategic Issue for International Marketing : Strategic issue for international marketing - marketing information system & research, segmentation, targeting & positioning, planning process

6

Reference/Text Books: 1.Hill W.L Charles. International Business competition in global Market Place. 2.Subhash c. Jain. International Marketing Management 3.Ravi Sarathy. International Marketing BM PM-11 Banking & Insurance Management C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours-30 I Introduction to Banking Operations: The Changing Nature of Banking

Operation-Importance of Customer Relationship Management in Banks- Different Type of Products and services offered to Customers-Role of Technology in Banking Operations- Service Design and Delivery Strategies in Banks: Products and Service Offered by Banks-Designing of New Products and Services-response of Banks with Newer services and delivery mechanism –delivery strategies in a banks,.

6

II

Consumer Behavior & STP : Segmentation ,Targeting ,Positioning & Marketing Mix for the banking sector. Segmentation, Targeting, Product Differentiation, Positioning strategies for the banking sector, Consumer behavior: Meaning, Definition , Customer Perception , Customer Expectation ,Consumer Behavior Process, Factors influencing Consumer Behavior in banking & insurance sector

6

III

Service quality matrices: designing of service quality-steps to implement delivery strategies-implications of services intangibility Core factors-customer relationship management-technical quality and functional quality –role and process capability for managing services-Managing services ,Delivery –Six Sigma, ISO 9000 certification in banking & insurance sector. Improving quality and productivity: Technical & functional quality

6

IV Introduction to Insurance : Meaning ,Definition, Need ,characteristics of Insurance ,Principles of Insurance, Financial Planning and Insurance, Traditional & extended marketing mix related decision in Insurance sector .Life Insurance: Meaning & definition, Principle of life insurance Product Development, Design and Evaluation, Reinsurance, Claims Management, Marketing and Servicing,IT Applications, Tax planning, Legal Framework

6

V General Insurance : Principles of General Insurance, General Insurance Products (Fire, Motor & Health),Terminology, Perils Clauses and Covers, Risk Assessment ,Product Design, Development and evaluation, Claims Management, Reinsurance Marketing and Servicing, IT applications, Legal framework and documentation, overview of Banc assurance .

6

Human Resource Management Electives

BM PH-01 Organizational Restructuring & Development C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Total Contact Hours-35

I Introduction to OD: Concept & Definition of OD, Process of OD, Nature of Planned Change 6 II

Organizational Diagnosis: Diagnosing Organization, Diagnosing Groups and Jobs, Collecting and Analyzing Diagnostic Information, Designing Interventions – Human Process, Technostructural, Structure

7

III

Human Process Interventions: Interpersonal and Group Process Approaches, Process Consultation, Third-party, Team Building, Organizational Process Approaches, Organization Confrontation, Intergroup Relations, Grid OD, Large Group Intervention

8

IV Techno Structural Interventions: Restructuring Organization- Structure Design, Downsizing, Reengineering, Employee Involvement - Parallel Structures, Total Quality Management, Work Design - Motivational Approach, Sociotechnical Systems Approach, Job Design Approach

8

V Strategic Interventions: Transorganizational Development, Mergers & Acquisitions, Transformational Change, Cultural Change

6

Reference/Text Books: Wendell L.French Organizational Development Cummings & Worley Organizational Development & Change Alderter Organizational Development

S. Neelmeghani Management Development

BM PH-02 HUMAN RESOURCE INFORMATION SYSTEM C (L, T, P) = 4 (4, 0, 0)


I Introduction: Data & Information needs for HR Manager; Sources of Data; Role of ITES in HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Programming Dimensions & HR Manager with no technology background; Survey of software packages for Human Resource Information System including ERP Software such as SAP, Oracles Financials and Ramco’s Marshal [only data input, output & screens]

6

II

Data Management for HRIS: Data Formats, Entry Procedure & Process; Data Storage & Retrieval; Transaction Processing, Office Automation and Information Processing & Control Functions; Design of HRIS: Relevance of Decision Making Concepts for Information System Design; HRM Needs Analysis – Concept & Mechanics; Standard Software and Customized Software; HRIS – An Investment

7

III

HR Management Process & HRIS: Modules on MPP, Recruitment, Selection, Placement; Module on PA System; T & D Module; Module on Pay & related dimensions; Planning & Control; Information System’s support for Planning & Control

8

IV HR Management Process II & HRIS: Organization Structure & Related Management Processes including authority & Responsibility Flows, and Communication Process; Organization Culture and Power – Data Capturing for Monitoring & Review; Behavioral Patterns of HR & other Managers and their place in information processing for decision making

8

V Security, Size & Style of Organizations & HRIS: Security of Data and operations of HRIS Modules; Common problems during IT adoption efforts and Processes to overcome? Orientation & Training Modules for HR & other functionaries; Place & Substance of HRIS & SMEs – Detailed Analytical Framework; Opportunities for combination of HRM & ITES Personnel; HRIS & Employee Legislation; An Integrated View of HRIS; Why & How of Winners and Losers of HRIS orientation

6

References/TextBooks: 1. "The Agenda: What Every Business Must Do to Dominate the Decade", “Dr. Michael Hammer, Hammer and Company, One Cambridge Center, Cambridge, MA, 02142 2. A Handbook of Human Resource Management Practice, “Michael Armstrong”, Kogan Page 3. Managing and Measuring Employee Performance - Understanding Practice “Elizabeth HOULDSWORTH, Dilum JIRASINGHE”, Kogan Page. 4. Accountability in Human Resource Management, “Jack J Phillips”, Gulf Professional Publishing.

BM PH-03 HUMAN RESOURCE PLANNING C (L, T, P) = 4 (4, 0, 0)


I Introduction: Definition and concept of HRP, benefits, process. HRP components

6

II

HR planning and corporate strategies: HR planning as a strategic process-employees as resources-goal attainment, linking HR process to strategy, involvement in strategic planning process, strategic HR Planning model, staffing system

7

III

Job analysis: meaning and definition, job analysis process, techniques of job analysis, methods and practice of job analysis, competency based approach.

8

IV HR Forecasting: Forecasting Manpower Needs, the Forecasting Process, Inventorying available talent, Projecting Future Talent Supply, forecasting Staffing Requirements. Index analysis-expert forecasts-delphi technique-nominal group technique-HR budget and staffing table, scenario forecasting, regression analysis.

8

V Career planning and succession management: definitions, concepts, stages of career development process and organizational HR Policies, carrier Anchors – Stages of growth and career, career processes Succession management process and Management development programmes, objectives of MDP’s, Job rotation, Auditing MDP’s management development methods, challenges of succession management, Replacement analysis

6

BM PH-04 TRAINING & DEVELOPMENT C (L, T, P) = 4 (4, 0, 0)


I Introduction to Training & Development :Training and Training needs Assessment ,Training Deign and Administration ,Training methods, Technique & Aids, Training Strategy

6

II

Performance Appraisal & Training :Learning through training, Adult Learning (Andragogy), Learning theories and learning Curve, Learning Styles

7

III

Trainer & Training Institutions :Trainers profile, Types of Training ,institutions ,Trainer as a change Agent ,MDP and EDPs.

8

IV Evaluation of Training : Training Evaluation & ROI,Trainer of Training ,Measurement Tools & Technique, Feedback Mechanism .

8

V Effectiveness of Training & Development : Meaning Program ,effectiveness ,Cost of Training , Training & Employee Relation

6

Reference/Text Books: 1. Effective HR training and development strategy-Dr B.Rathan Reddy ,Himalya pub house 2005 2.Udai Pareek- Training and development 3.Lynton, R.P.and Pareek U-Training for Development Vistaar Publication N.Delhi 4.Bhatnagar, O.P- evaluation methodology for Training-Oxford and IBM

BM PH-05 Leadership Skills & Change Management C (L, T, P) = 4 (4, 0, 0)


Hours-35 I Change Management: Understanding Change, Factors Influencing

Change, types and change, Overcoming Resistance to Change , Change Agents, Disruptive Innovations

6

II

Organizational Learning : The Learning Organization, Leading a learning Organization, Creativity & Innovation

7

III

Leadership: Understanding Leadership, Leadership Style, Leadership Skills & Tactics, The making of a Leader .

8

IV Effective Leadership Processes: Historical studies on Leadership, Coaching Leaders, Developing Performing Teams

8

V Leadership Culmination : Leadership Succession, Level 5 Leadership, Narcissistic Leaders, Leadership Challenges

6

Reference /Text Books: Leadership: Research findings, Practice, and skills, 2e-Andrew J DuBrin, All India Publisher & distributors, Emotional Intellignece – Deniel Golemann/Dalip Singh Human Capital Management-Shriniwal Kandola

BM PH-06 Global/Contemporary Issues in HRM C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours-35 I Global Perspective:- Management of the external environment-

GHRM,IHRM,DHRM Global Business Implications:-Changes at home-raising organizations to global level-investment perspective on Global HRM-Workforce & demographic changes & Diversity-International perspective on Geocentric corporate-multinational to Global or Transnational corporate.

6

II

Functions of Global HRM:-Recruitment and Selection, Training and Development, Performance Management and Compensation, Expatriation and Repatriation, Employee Relations and IR, National and International Statutes-International Organization & Labour Relations-Role of Unions-Collective Bargaining in other countries-ILO

7

III

Characteristics and Competencies of a Global Manager:-Adaptability to the global business environment - Tactical planning for cress cultural negotiations, people skills for Global management –Leadership and decisions Making –Cross cultural sensitivity.

8

IV Cross Cultural Communications: Cross cultural ethics-Bribery & Payoffs-social responsibility-Towards globalization of business ethics-cross cultural leadership-cross cultural motivation.

8

V HRM in Cross Border Strategic Alliances-Mergers and Acquisitions: HQ-Foreign subsidiary control relationships, Global control-Centralization –Decentralization-Governance Mechanism-Board room battles-International team working.

6

BM PH-07 Human Resource Research Methods C (L, T, P) = 4 (4, 0, 0)


I Introduction to HRR: Strategic Aspect of HRRM, Principles of HR Research, Kinds of HR Research

6

II

Tools & Techniques of HR Research: Data Collection Methods, Data Analysis, Parametric and non-parametric tests, Meta analysis, Non-parametric tests – One Sample tests, Two Related Samples, Two Independent Samples

7

III

HR Research in Various Areas: Human Resource Planning Research, Compensation Research, Research on Employee Motivation, Training and Development Research, Performance Management Research, Research on Organizational Culture and Development.

8

IV Human Resource Accounting and Audit Research: HR valuation Methods, HR ,Scorecard and Metrics, HR Information Systems, HR Audit Research

8

V Contemporary Issues in HRRM: Using Factor Analysis in HR ,Research , Principal Factor Analysis, Factor Analysis Decision Diagram, Six-sigma and Total Quality Management, Relating Six-sigma to HR strategy

6

Reference/Text Books: 1. Human Resource Research Methods: Deepak K. Bhattacharya – Oxford

BM PH-08 Employment Laws C (L, T, P) = 4 (4, 0, 0)


I Trade Union Act, 1926:-Objective of the act, registration & recognition of Trade Union, rights and liabilities of registered trade union. Industrial Employment (Standing Orders) Act, 1946:- Extent and application, submission of draft standing orders, payment o subsistence allowance, Various issues pertaining to employment standing orders.

6

II

Industrial Disputes Act, 1947:-Definitions, Authorities under the act, notice of change, machinery available for settling for grievance handling, penalty, strike lockout, layoff, retrenchment etc. The payment of Bonus Act, 1965:Definition, computation of gross profit and available surplus, calculation of bonus with respect to certain employees, computation of number of working days, special provision with respect to payment of bonus linked with production or productivity, reference of disputes under the act, penalty special provision with respect to payment of bonus linked with production or productivity.

7

III

Workmen’s Compensation Act, 1923: Objective of the Act, Definitions, workmen’s, compensation (Employer’s liability for compensation, amount of compensation. Employee’s State Insurance Act, 1948: Extent and application definitions, Benefits (Sickness benefit, maternity benefit, disablement benefit, dependants benefit, medical benefit, funeral benefit, prescribed specification for entitlement administration of disablement benefit) .

8

IV Payment of Gratuity Act 1972:Extent and application and objective of the Act, Payment of gratuity-compulsory insurance of employer’s liability for gratuity & recovery of gratuity, power to exempt, nomination, determination of the amount of gratuity, recovery of gratuity. Minimum Wages Act 1948:- Definition, fixing of minimum rates of wages, wages in kind, payment of minimum rates of wages, fixing hours for a normal working day.

8

V Payment of wages Act 1936:- Extent and application, Definition, scope and provisions of the act, deductions which may be made from wages, fines for damage or loss, deductions for services rendered, maintenance of register and records. Factories Act 1948:- Definition, scope and provision of the act Inspectors, health, safety, hazardous processes, welfare, working hour of adults, employment of young persons, annual leave with wages, special provisions

6

Reference/Text Books: Dynamics of Indusrial relations-Mamoria, Mamoria and Gankar. Himalaya Publishing hours-2000 Industrial Relations and Personnel Management-Paylee, MV and Simon, GA.. Vikas publishing house. 1997 Industrial Law-P.L Mallick

BM PH-09 Performance Management & Reward Strategies C (L, T, P) = 4 (4, 0, 0)


I Introduction:-Traditional approaches-what is performance-what is new in performance management-process of performance management. Performance Objectives and Plans:-Setting objectives-organizational and individual performance plans-job and role –performance standards

6

II

Shaping Performance: Monitoring performance –manager as mentor-role of feedback-performance appraisal-self appraisal-performance review discussion, 360 degree feedback, and potential appraisal. Team Performance:- Focusing on team performance for better results, team development.

7

III

Appraising for recognition and Reward:-Purpose of appraising-methods of appraising-who can appraise-pros and cons of appraising-fear and concern-rating errors and concerns-appraisal system design. Performance Management System:- Performance versus competences-Competency mapping-development and assessment centers.

8

IV Reward Management:-The foundations of Reward Management-factors affecting levels of pay-developing reward processes-equal pay for work of equal value-market rate surveys. Pay Structures: - Fixed vs variable pay-graded pay structures-broad banding – job family modeling-developing pay structures..

8

V Pay system currently in vogue: Contingent pay-performance related pay-competence related pay-skill based pay-shop floor incentive and bonus schemes- sales force incentive schemes- gain sharing- profit sharing- benefits incentives and bonus schemes- employee and executive share schemes –team rewards- mergers and acquisitions-reward policies for new and ‘Start-up’ organizations. Other aspects related to reward: Pensions Tax considerations- boardroom pay- international remuneration – innovations in reward management

6

Reference/ Text Books: 1. Performance Measurement – Oxford Publication 2. Human Resource Management – Gary Dessler – Pearson

BM PH-10 Competency Mapping & Assessment C (L, T, P) = 4 (4, 0, 0)


I Introduction:- Concept and definition of role and competency, characteristics of competency, competency versus competence, performance versus competency; skill versus competency, behavior indicators, Types of competencies competency culture, context and relevance of competencies in modern organizations. Competencies applications.

6

II

Competency Management Framework/competency model:-Macro view of competency management framework: Strategic framework, Lancaster model of managerial competencies, competency modeling framework-Understanding job positions, Stages in design implementation of competency model-competency identification – assessment.

7

III

Design and Implementation of competency model:-Introduction to core competencies, Business competencies, team competencies, role competencies, Competency identification-consolidation of checklist, rank order and finalization, validation and benchmark; Competency mapping-Strategy-Structure congruence, structure role congruence, vertical & horizontal role linkages, positioning to bring in competitive advantage.

8

IV Competency assessment:-Elemental competencies, assessment center, design of assessment center, -Role plays, case study, structured experiences, simulations, business games, repertory grid, BEI, MBTI, FIRO-B; Difference between development center and assessment center.

8

V Competency mapping:-Definition and difference between competencies map, competency mapping, and top competencies. Studying job, processes, and environment studying attributes of good performer; core competencies for each task, competency profiling job competency profiling, role competency profiling-functional competency profiling, core competency profiling

7

Reference/Text Books: Competency based HRM-Ganesh Shermon-Tata McGraw hill 360 degree feedback, competency mapping & assessment centers-Radha R Sharma-TMH, 2003

BM PH-11 Strategic Human Resource Management C (L, T, P) = 4 (4, 0, 0)


I Strategic and HRM: Overview, scope and importance, Aligning human resource to strategy, HRM and organization strategies

6

II

Strategic implication: Changing work environment, Human resource, Performance management and evaluation, Compensation and grievance handling.

7

III

Strategic maintenance of HR : Safety health and labour relation, Career growth and planning, Employee downsizing and Retention Strategies

8

IV Emerging Trends & Challenges: Knowledge Management, Organization Learning Organization Company as a University, SHRM - mergers and acquisitions, SHRM – Balanced Score Card, SHRM – Outsourcing , Ethical Issues.

8

V HR & IT : HR information System , Online Recruitment & dotcom Companies , HRMS , Impact of Technology on HR Products

6

Retail Management Electives(only for PGDBM)

BM PR – 01 Retail Store Management C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Total Contact Hours - 33

I Retail Store Management: Meaning & Overview of Retail Store, Types of retail store, Store Management-store design & store layout

6

II

Retail Store Location: Types of Retail Location, Steps involved in choosing a relate cost, Methods of evaluating a trading area, Trends in retail property dev in India

7

III

Retail Store Operations : Key role in A store evaluation, Customer, service, Budgeting & Planning, Personnel, Communication, Store Administration, Managing Inventory & display, Managing receipts, CU, Managing Promotion, events

7

IV Logistics & SCM: Concept & Types, Significance of logistics in today environment, Meaning & types of SCM on the basic of store

7

V Future growth in Retail Store: Recent dev. In RSM, Case study 6 Books Recommended: Marketing Your Retail Store in the Internet Age. Bob Negen Specialty Shop Retailing: How to Run Your Own Store Revised by Carol L . Schroeder

BM PR – 02 New Horizons in Retailing C (L, T, P) = 4 (4, 0, 0)


I New Horizons: Meaning of new horizons in retailing Recent changes in retailing

6

II Kiosk Retailing: Concept and Overview, Applications and its success 5 III E-Retailing: Introduction, Characteristics and Limitations, Nature, Process 6 IV Home Delivery Retailing: Meaning and Overview, Process 5 V Mail Order Retailing/Catalogue Retailing: Characteristics and its uses,

Limitations 6

Books Recommended: Wining at Retail; Developing a Sustained Model for Retail Success. Willard N Ander Category Killers: The Retail Revolution & its impact on Consumer Culture Robert Specter

BM PR – 03 Retail Marketing & Sales Strategies C (L, T, P) = 4 (4, 0, 0)


Hours - 33 I Retail Modes & Theories of Retailing strategies: The evolution of retail

formats, Social developments, Types of retail store, Store Management – Store design and Store Layout Theories of retail development: Environmental theory, Conflict theory The concept of use cycle in Retail: Innovation, Accelerated, growth, maturity, Decline Business models in retail: Classification on the basic of ownership, merchandise, offered, non-star, relating, direct selling, direct response & their retail management.

6

II

Retail Strategic: What in strategic? Strategic the retail perspective, International expansion, A-growth strategic, The concept of Branding, RVC

5

III

Servicing the Retail customer: The concept of customer selling, Customer service as a part of retail strategic, Meaning the gaps in service, The knowledge gap, The standard gap, The delivery gap, The communication gap, Gathering customer information & enhancing logo, Pure loyalty strategies

6

IV Personal selling in retail: Meaning, The retail selling process, Acquiring, studying, approving, Presentation, overcoming, Suggesting, classing, Solution in retailing, Ethics in retail

5

V Case study 6

Books Recommended: Retailing: Critical Concepts. A.M Findlay, Leigh Sparks Retailing by Sparks & Findlay, A. M. Findlay, Leigh

BM PR – 04 Customer Relationship Management C (L, T, P) = 4 (4, 0, 0)


I Customer Relationship Management: Definition and Overview of CRM Elements of CRM.

6

II

Strategy: Meaning of CRM strategy and its nature CRM as an integral business strategy

5

III

Organization of CRM: Mission, Culture, Structure and People, Communication & Information, Consumer Behaviour

6

IV Customer – Supplier Relationships: Description of customer- supplier relationships, Dynamics in relationships, Customer Retention Strategies

5

V CRM- An Application Oriented Approach: Applications of CRM , Success of CRM

6

Books Recommended: Customer Relationship Management. V Kumar ,Werner J .Reinartz Customer Relationship Management- An Emerging Business Need By Narinder Tanwar

GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT …GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT Teaching and...

Documents

Transcript of GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT …GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT Teaching and...