Gwenda Jarrett, DNV Certification 11th October 2012 © DNV Business Assurance. All rights reserved....

Gwenda Jarrett, DNV Certification

11th October 2012

© DNV Business Assurance. All rights reserved.

Managing Risk through CertificationIFST Western Brand - Food Auditing Conference 2012


Managing Risk through Certification11th October 2012

Managing Risk through Certification

What is Risk?

Guaranteeing food quality and safety from farm to fork

Communicating Commitment through Certification

Management System Certification

Understanding the Standards – which standards

‘Wonderful World of Food Safety Certification’ - video presentation

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What is Risk?

Risk:- A situation or exposure to danger or loss- Risk is inherent to all human activities both personal and professional

Risk Management:- The process of identification, analysis, assessment, control, avoidance,

minimisation or elimination of unacceptable risks

Ultimate risks to food industry- Harm to the consumer- Public recall- Loss of/damage to brand reputation

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Headliners

No food company wants to be head lining in the news papers or the food press……

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Headliners – more and more

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Our Own worst Enemy!

Unfortunately, as an industry there is always the next story in the press- Melamine- Cucumbers- Peanut Butter- Beef

Attention of the Press…..

This is always an occupational hazard

Consumers are now the most educated they have even been and their expectations are (rightly) high

Globalisation of the food and beverage industry is a fact!

Consumer want to know that what they eat and drink is not only wholesome but above all is safe

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Food Safety

However from the consumers point of view, food safety is a fact and shouldn’t be of concern to them

How many people walk around the supermarket picking up products and tying to guess ‘is this product safe?’

Not many!

Food safety today is not a competitive advantage but a minimum expectation!

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Food Consumers

However still today the consumer is very trusting

Consumers rely on the food manufacturers and retailers to ensure their food is safe

The consumer is not going to stand at the checkout in the supermarket and look for a GFSI food safety scheme ‘badge’ or logo

Its up to the food manufacturers to ensure that their systems are in order

It’s the retailers who are going to ensure that food manufactures reach the required standard – and can demonstrate this

Supported by legislation which ensures that food is manufactured to meet minimum food safety and quality requirements

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Food Safety – A question of trust?

Companies can earn trust

Demonstrate diligence and vigilance

Demonstrate effectiveness and rigorousness of their systems

Implement systems such as HACCP, food safety management systems (and all that entails – internal audits, document control, etc)

It is the certification, by a third party which can help the company to demonstrate the effectiveness

Certification to a recognised standard, national or international ensures implementation of best practices and communicates this to the market

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Communicating Commitment through Certification

Adoption and implementation of a food safety scheme is usually pushed by a customer

However it can also be seen as a strategic move of a company now and for the future

Certification of systems gives a clear message of the commitment of the organisation to upholding vital standards and addressing consumer concerns

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Certification changes your company approach from retroactive quality

testing to a preventative way of thinking



Managing Risk through Certification

What does this mean?

Ensuring that firstly you pick the right standard for you

Ensuring that you spend the time developing the systems needed to show compliance against the requirements of the standard

Picking the right certification body and auditor

Working in partnership with certification body - Do you want to collect the badge- Are you looking to use certification as an improvement tool

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Recognised Food Safety Schemes

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Picking the Right Standard

Review all the available standards

Review the level of prescriptiveness that supports your business

All standards have ‘shall’ statements some are more black and white than others

Ensure that the food safety standard fits your internal standard and not the other way around- When you visit some sites they show you the BRC Manual, it shouldn’t be BRC’s

it should be the sites!

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The path to Risk Based Certification™

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1. Focus on your priorities

Where are your primary needs?What is the reason behind?Who will this make an impact on?What is important to you?Build your Food Safety Management System around your needs and those of your customer.

Time

4. Building the improvement path

3. Increaseconfidence

2. Certification Process

The certification process shall focus on your process, the food safety characteristics of your product and challenge your internal systems

Challenging audits which examines all relevant data can help meet business goals.

Building a path towards business improvement and sustainable growth plan.



Choice of Certification Partners

Interview your certification body- Discuss your significant food safety issues to ensure that they understand your

risks, where you business fits into the supply chain

Ensure that they have the right resources

Ask to see the qualifications and experience of the auditor(s) they plan to assign to your audit

Establish if the certification body offers any ‘value added’ services within the certification activity- Focus areas - Identification of strengths and weaknesses

Allowing the organisation focus their improvement efforts

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The Wonderful world of food safety certification

GFSI February 2012, DNV hosted a breakfast panel discussion with representatives from:- Heinz- Kraft Foods- US Foods- Coca Cola- Cargill- Graham Packaging

Panel were asked how certification had helped manage risk in their businessws

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Messages from the Video

Certification saw a reduction in recalls but increase in holds

Companies were allowed to choose the scheme which best met their needs

Certification to a food safety standard, drives improvement, increase in business commitment is needed which is a positive development

Confidence that in the event of an emergency systems are in place

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Questions?



www.dnvba.com

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Gwenda Jarrett, DNV Certification 11th October 2012 © DNV Business Assurance. All rights reserved....

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