The items she is holding is a traditional stereotype of a woman’s love for jewels and diamonds. Both the crown and the sceptre have connotations of wealth and femininity a typical convention we see in the R an B genre. The diamonds are a method of attracting female audiences as they can associate with Gwen’s liking of diamonds and sparkling objects

Much of the advertisement itself is showing off the R and B genre. The text is bold and written in a gold font which helps emulate her wealth. The continual reference to bling is what we expect to see in the R and B genre and Gwen is exposing this in the advert

The artists use of direct mode of address is very seductive in luring in her audience. This along with her red lipstick gives her a very sexualised representation that is aimed at a male audience. She has a strong, confident pose to emphasise her authority of being an independent woman. R and B is known for its artists showing off their wealth and possessions

The alluring side of Gwen Stefani could be applied to Andrew Goodwin’s theory of male adolescent fantasy. This states what teenage boys want to see in music video and this can extended to their marketing of the album on this advert. Beautiful women is what men of a particular age want to see and so the designers have included her bodily image to attract a male audience

A similar looking album is included on this advertisement so that audiences are aware of what to look out for when next in the music shops. Audiences are also given information on where they can purchase the album online at O target making it more accessible to them via computer

Website information is a helpful resource for audiences as it enables them to keep up to date with artists movements

The water colouring effect helps add to her mystique and creates an intriguing image that is aesthetically pleasing for an audience