GVCC Vancouver Vision Magazine May/June 2013 Edition

RELAUNCH ISSUE: New Content & New Design

VISION VAN

CO

UVER

MagazineCLARK COUNTY’S

TECH GURU & HERSTUDENTDISCIPLES

LADIES ON THE LINKS REVAMPS WITH NEW BRANDING, LUNCHEON & FASHION SHOWHomeStreet Bank Re-Ups as Presenting Sponsor for the 5th Year in a Row

Make An Appearance

Upcoming EventsTOP 5

Columns from Industry Experts and Academia

THISISSUE’SSPECIALSECTION:

SOCIAL MEDIA &

YOUR BUSINESS

HOW THEY’RE CULTIVATING THE JOB MARKET IN SOUTHWEST WASHINGTON

A bold statement, but it’s the real reason we do what we do!

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YOUR INITIAL FITNESS & TRAINING PACKAGE.

WE MAKE IT EASY TO GET STARTED!

A bold statement, but it’s the real reason we do what we do!

www.nwPersonalTraining.com [email protected]

360.574.7292|1011 Broadway • Vancouver

TRANSFORM YOUR BODY & CHANGE YOUR LIFE

- GUARANTEED!

PAC-076_Vancouver_Chamber_5x4.5_May-June.indd 1 3/28/13 3:53 PM

THE GREATER VANCOUVERCHAMBER OF COMMERCE

OFFICERSChair: Kristy Weaver, Pacific Continental Bank Chair Elect: Don Russo, Schwabe, Williamson & WyattVice Chair: Eric Sawyer, BBSI Preferred PayrollSecretary – Treasurer: Winston Asai, Columbia MachineImmediate Past Chair: Tim Schauer, MacKay Sposito

BOARD OF DIRECTORSJonathan Avery, Legacy Salmon Creek Medical CenterJody Campbell, The ColumbianTodd Coleman, Port of Vancouver John Deeder, Evergreen Public SchoolsTamara Fuller, NAI Norris, Beggs & SimpsonJeff Harvey, BurgervilleDave Horowitz, Windermere Real EstateElie Kassab, Prestige DevelopmentAlex McMillan, Optimal Living ExpertWayne Nelson, Clark Public UtilitiesEric Olmsted, On Line Support, Inc. William Pritchard, Pritchard OrthodonticsDon Russo, Schwabe, Williamson & WyattRhona Sen Hoss, WSU VancouverKeith Wallace, Frumenti, Lander & Wallace, P.S.Jeff Woodside, Nutter Corporation

CHAMBER STAFF Kelly Parker, President/CEO 360-567-1050 [email protected]

Darcy Altizer, Vice President, Member Services360-567-1051 [email protected]

Susie Bauder, Events Director360-567-1093 [email protected]

Matt Hoffstetter, Sales Director360-567-1058 [email protected]

Teresa Lawwill, Community Relations Director360-567-1090 [email protected] Chandra Chase, Communications Director 360-567-1056 [email protected] PrintingAdco Commercial Printing & Graphics, [email protected] www.adco1.com

1101 Broadway, Suite 100 Vancouver, WA 98660360-694-2588yourchamber@vancouverusa.comwww.vancouverusa.comfacebook.com/yourchambertwitter.com/vanchamberpinterest.com/gvccvancouverChamberNews (USPS 008786) is published bi-monthly by the Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, WA 98660. Tel. 360-694-2588, Fax 360-693-8279. ChamberNews annual sub-scription is $25. Periodicals postage paid in Vancouver, WA.Postmaster: Send all address changes to ChamberNews, 1101 Broadway, Suite 100, Vancouver, WA 98660.This publication is dedicated to providing Chamber busi-ness news, educating the reader, and providing critical com-mentary.

P u l l O u t P a g e s

9-12Practical Tips

and Advice from Industry Experts &

Academia

Volume 42 • Number 4

ContentsPG04

ON THE COVER:

pg 14 &15Dr. Dene Grigar of Washington State University’s CMDC Program with students: Nicole Buckner and Morgan Hutchinson. Photo by Kate Signh of Aevum Images.

Top Five Upcoming Events

What’s New

Legislative Wrap Up

BusinessesCelebrate

SOCIAL MEDIA&YOURBUSINESS

PG05

PG6/7

PG16

JOIN THE GVCC!Get access to 1,000+ businesses and gain a

new team to help your business grow!

Special Section

THE BI-MONTHLY MAGAZINE OF THE GREATER VANCOUVER CHAMBER OF COMMERCE

Chamber

BONUS

FIVE MUST GO-TO EVENTSTAKE NOTICE

05.09.13B.A.S.H. (BUSINESS AND SOCIAL HOUR)The GVCC will host the 2nd BASH event on Thursday, May 9th from 5-7pm at the brand new Share From-hold Service Center off Andresen Road. The BASH, which stands for Business and Social Hour is designed to bring businessmen and women in Southwest Washington together for fun, networking, refreshments and prizes in different loca-tions around Greater Vancouver. The cost to attend is $10/members and you can register at vancouverusa.com ->Events.

This event is sponsored by CenturyLink.

05.21.13BAH: BUSINESS AFTER HOURSJoin the GVCC at the BIGGS Insurance Building, in the newly renovated top-floor Brickstone ballroom for the latest installment of the BAH (Business After Hours) event. The doors open for evening networking from 5-7pm. The cost is $10/Member. Bring your co-workers, peers, friends and neighbors and network with business leaders of Southwest Washington. Register at www.vancouverusa.com -> Events.

This event is sponsored by Biggs Insurance and Brickstone Ballroom.

05.30.13LEGISLATIVE REVIEWLUNCHEONOn Thursday, May 30th the GVCC, in partner-ship with the BIA of Clark County will co-host the 2013 Legisla-tive Review Luncheon. This event is at Club Green Meadows from 11:30am - 1pm. The cost is $25/person to attend. It’s a great opportunity to hear the summary of the legislative session that recently came to a close. Register at biaof-clarkcounty.org.

The title sponsored is Schwabe Williamson & Wyatt Law offices.

06.13.13THE 11th ANNUAL GOLF TOURNAMENTThe Vancouver Cham-ber knows Golf. We’ve got the best Golf Tour-nament in Southwest Washington. Sponsor-ships are sold out. The 144 spaces for player are almost sold out and our tee sponsors are taking our theme: “Around the World in 18 Holes” to another level. Players will visit Italy, France, Germany, Spain, India and Japan - all in one day. Plus, players will make new contacts, have fun and win prizes.

The title sponsored is Columbia Bank. The Nike Tent Sponsor is BHP Billiton.

06.25.13BAH & RIBBON CUTTING EVENTEast Clark County’s beauty is a force to be reckoned with; from the Port Marina, Crown Park, historical downtown of Camas to the new ‘Washougal Town Square’ there is much to celebrate and the Greater Vancouver Chamber will be at Camas Meadows to host a grand event to celebrate the opening of their new driving range on their pictur-esque rolling green hills.

This event is sponsored by Camas Meadows Golf Course.

Chamber

EVENTSRebecca Wooden of Dream Big Community Center won

the last quarterly drawing at the morning networking

events: Southwest Washington Leads and Needs. She took home an overnights stay at the Vancouver Hilton and a Kadel’s Cascade Auto

Body car kit.

monthly recurring events:SouthweSt waShington needS & Lead

1St & 3rd wedneSdayS the reSource networking corporate trainingS

2nd wedneSdayS

Visit www.VancouverUSA.com for more info VISION VANCOUVER Magazine 5

The Greater Vancouver Chamber of Commerce (GVCC) is now the official office in Southwest Washington for the PTAC program. PTAC stands for Procurement Technical Assessment Center and the goal is to help local busi-nesses in Clark, Cowlitz and Skamania County gain gov-ernment contracts at the local, state and federal lev-els.

As part of the GVCC’s com-munity-wide programming, “We can help generate jobs for local business by assist-ing business in obtaining contracts with federal, state and local governments,” said Kristy Weaver, GVCC’s Board Chair. “We’re excit-ed to begin offering free consulting and training to companies to help them do business with the govern-ment.”

What’s

New

The GVCC also gains a PTAC Business Counselor, Jordana Barclay. She will be at the Chamber’s 11th and Broadway location in downtown Vancouver and help companies with reg-istration, certification and marketing. “It’s a compli-cated maze for companies starting out and we want to help provide them the tools to be successful,” says Barclay, “we have access to a vast network of resources statewide available through this program at no charge. It’s going to be a great oppor-tunity for businesses in Southwest Washington.”

CHAMBER LAUNCHES PTAC

OFFICE IN SOUTHWEST

WASHINGTON

NEW EVENT IN AUGUST:On the first Sunday in August, the GVCC will host the Columbia River Concours d’Elegance Car Show. It’s a luxury parade of exquisite automobiles ranging from antique to awe-inspiring. The Concours d’Elegance tradition will con-tinue on the historical and picturesque mansion-lined lawns of Officers Row in Vancouver; the perfect, beautifully shaded location for attendees and car owners-alike. This event will feature the cars of Carroll Shelby and entries that will receive top-tier judging on histori-cal accuracy, plus the historical accuracy of the dress/attire of their owners, technical merit, and of course, elegance and style – the mainstay of Concours d’Elegance. TITLE SPONSORSHIP OPEN

NEW JOB FIT ASSESSMENT

TESTS LEAD TO BETTER

HIRING DECISIONS

When you

hire some-one, you are invest-

ing in their future and the future of your business. It takes time and money to train a new employee and most employees leave due to job “fit,” not because they didn’t possess the skills detailed in their resumes.

When you’ve got a stack of resumes and job applications to sort for an open position, the “JOBfit” web-based test can help you narrow down the field of candidates before the interview.

This test provides information about applicants: thinking style, behavioral traits, intereststotal person overview, and there is a place to add interview questions to help judge suitability for the position.

Why you need job fit

Interviews have a 14% success

rate in identifying

superior people

63% of all hiring decisions are made during

the first 4.3 minutes of an

interview

May/June Edition www.facebook.com/yourchamber6

TOP

Chamber

Supporters

CHAIRMAN’S CIRCLE

Pacific Continental Bank

SEH America, Inc.

Legacy Salmon Creek

Medical Center

Sterling Bank

Riverview Community Bank

PRESIDENT’S CIRCLEColumbia Machine, Inc. iQ Credit UnionBurgerville – Holland, Inc. Chase BankKaiser PermanentePeaceHealth Southwest Medical CenterChevron USAComcast Business ClassBNSF RailwayColumbia Credit UnionOnline SupportColumbia State Bank

INVESTORLEVEL MEMBERSHIP

ThankYou

CHAMBER EVENTSPONSORSBUSINESS AFTER HOURS & BASHMAY 9 Share/CenturyLinkMAY 21 Biggs InsuranceJUNE 25 Camas Meadows Golf ClubJULY 23 IDM ApartmentsAUG 27 OPENSEPT 24 iQ Credit UnionOCT 22 iQ Credit UnionNOV 19 Glenwood Senior Living

SIGNATURE EVENTSGOLF TOURNAMENT

JUNE 13 Columbia State BankLADIES ON THE LINKS

JULY 16 HomeStreet BankCONCOURS D’ELEGANCE

AUG 04 OPEN

CHAMBER BUSINESSES DOMINATE AWARDS IN CLARK COUNTY

Congratulations to our Chamber members who have been honored in our community this past month.

The Vancouver Business Journal named five of our members as finalists in the 2013 Business Growth Awards; Aadland Dental, Webfor, Ryonet, Home Street Bank and Mackay & Sposito.

17 of our members have been voted “Best of Clark County”. Every year the Columbian asks its readers to name the best that Clark County has to offer in retail services and hospitality. It’s a great promotional tool for businesses who can claim the honor for 2013 and it’s a badge of honor recognizing their superb work in custom-er relations and quality this past year.

Food CategoryThai OrchidBurgervilleOlive GardenBrunch at Red Lion at the Quay

Nightlife Category Best Happy Hour – BeachesBest Sports Bar – The Main EventBest Family Fun Value – Big Al’s

Looking Good CategoryBest Spa Experience – Rinnovo Spa Salon

Cars CategoryBest Auto Buying Experience - Dick Hannah Dealerships

At Home CategoryBest Remodeler/Contractor/Handyman – Fazzolari Custom Homes and Remodeling

Garden Center CategoryShorty’s Garden and Home

Financial CategoryColumbia Credit Union

Jewelry Store CategoryErik Runyan Jewelers

Grocery Story & Specialty Foods

CategoryChuck’s Produce and Street Market

Sports and Fitness CategoryBest Golf Course – Camas Meadows

Fitness Facility CategoryBest Gym - NW Personal Training Best Swimming – Firstenburg Community Center

We congratulate all our businesses. We encour-age you to send us your great news so we can spread the word throughout our mem-bership and throughout the community.

BY KELLY PARKERGVCC CEO/PRESIDENT

LEGISLATORS RETURN HOME AND REPORT ON MAY 30TH AT LUNCHEON

As I write this column, our legislators are more than

ready to return home now that they are in their last days of the 105 day legisla-tive session. A budget has yet to be agreed upon. Funding for both education and transportation, two critical elements for our community, remains a hot topic in both houses without agreement. Is an extra session in the cards?

When our legislators do return home, one of their first meetings will be with you, our Chamber members. You are all invited to the May 30th Legislative Review to be held at Club Green Meadows in Vancouver from 11:30am-1pm. Space is limited and tickets are available at https://biaclarkcounty.webconnex.com/leglunch

We thank our co-hosts: the Building Industry Association of Clark County (BIA). It’s the first time we’ve partnered together on this event. This collabo-ration underscores the importance of partnerships in our community.

This past year your local organizations worked togeth-er to advocate for stormwater regulations in Clark County that are not punitive to builders and develop-ers. BIA, Columbia River Economic Development Council (CREDC), your Chamber and Identity Clark County all traveled to Olympia to testify in favor of acceptable stormwater regulations for the builders, developers and citizens of our County. Our local orga-nizations shared information and contacts.

Representative Liz Pike and Senator Ann Rivers well

BY DON RUSSOGVCC PUBLIC AFFAIRS COMMITTEE CHAIR Schwabe, Williamson & Wyatt


MASTHEAD DIMENSIONS: 700 pixels x 80 pixels (9.722” x 1.11” @ 72 dpi)(per Staci Tucker 4-12-07)

Sign up for your Free daily business e-newsletter!

The Columbian’s new business e-newsletter provides you timely news and information about what’s happening

in Clark County’s expanding business community.

COLU CHAMBER 072012 7.5x7.5in.indd ks

To subscribe to The Columbian call 360-694-2312.

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Here’s how you sign up to get your free eNewsletter:1. Go to www.columbian.com2. At the top of the homepage click “eNewsletters”.3. Provide your contact information.4. Click the BusinessToday box (and any other eNewsletters).5. Choose the email format you prefer.6. Click the “subscribe” button.7. Your eNewsletter(s) will arrive at your inbox the next business day.

represented Clark County on this issue. While the proposed Bill failed to win the necessary votes, because of our collective efforts and advocacy, we were able convince the Department of Ecology to return to the table to work on a solution which works for all. Our (actually, your) organizations will continue to advocate through the administrative process. The outcome is critically important to build-ing a strong robust economy in Clark County. (It is important to note that CREDC helped lead the charge on fair stormwater regulations benefitting Clark County even though the County Commission on a 2-1 vote stripped CREDC of its membership dues).

Also important to a strong, robust local economy is the proposed CRC project. Governor Jay Inslee visited Vancouver business leaders recently and encouraged us to speak up in support of the bridge. At the meeting with Governor Inslee, both labor organizations and local businesses “testified” as to the importance of a new Columbia River Crossing. Just a few days ago, U.S. Transportation Secretary Ray LaHood traveled to Olympia and stated that when it comes to the CRC, “all the boxes are checked; all the bureaucratic red tape has been completed.” U.S. Senator Patty Murray added that the “CRC project is vital to our state and our region’s economic future.”

We thank those businesses that have stepped forward and we applaud them for their leadership. Below is a partial list of business supporters representing thousands of real jobs in our community. If you want to see the complete list you can go to www.crc.coalition.com: Legacy Salmon Creek Hospital, Kaiser Permanente, Columbia Machine, nLight, WaferTech, Linear Technology Corp, Kyocera

Industrial Ceramics, Sharp Microelecronics of the Americas, Sharp Labs, CH2MHill, Tapani, Killian Pacific, Farwest Steel, Evergreen Memorial Gardens, Waste Connections, Fred Meyer, Robertson and Olson Construction, and Tetra Pack. The Chamber believes we need to build a new bridge to improve both safety in the I-5 corridor and to increase freight mobility for our future growth and prosperity. It is so important to remember that this project is not a local improvement project; rather, it impacts the movement of people and goods along the entire west coast of this great country. Also, a real measurable benefit of building the bridge now is the dramatic number of jobs (thousands) this construction project will generate.

We thank all our partners, the businesses, labor groups, ports and commuters who have stated their support for the past seven years. If you’d like to send a message to the Governor you can do so by emailing him at [email protected]. You can also deliver your message in person to your legislators by joining us May 30th at Club Green Meadows for the 2013 Legislative Review. Hope to see you there.

THE PUBLIC AFFAIRS COMMITTEE MEETS MONTHLY AND IS COMPRISED

OF ACTIVE BUSINESS MEN AND WOMEN WITHIN THE gvcc MEMBERSHIP

News From The Head of the Chamber


‘DIGITAL INTERFACING’ DEVELOPMENT IS THE NEXT EVOLUTION FOR ALL BUSINESSES

BY KRISTY WEAVERGVCC CHAIRPacific Continental Bank

Think of how the world has changed since 1890, when the Vancouver Chamber was established. Phones, cars, and television changed the landscape of how we lived - personally and professionally. Recently, the internet has changed us again. Today, we’re faced with another key transition: how we use our ‘Digital Interfacing’ platforms. As a broad term Digital Interfacing is how we communicate through technology. Businesses used to communicate through the internet with websites and direct email only; but now, with the addition of social media (blogs, facebook, twitter, etc) we have a content and management shift. It doesn’t stop there; we’re faced with a permanent shift in the devices that view our content. Your ‘digital’ business portfolio has to transcend these various platforms to suc-cessfully communicate. We’re also challenged with understand-ing how the internet works to increase our busi-ness visibility online. Good news, the Chamber is a network of over 1,000 businesses strong and we can help each other with Search Engine Optimization (SEO). Dr. Dene Grigar recently taught a GVCC “Resource Network” training class on SEO. Dr. Grigar had some practical tips to improve your ranking on Google:

FROM THE TOP, THEN LEFT TO RIGHT: The real estate on your homepage is precious. The upper left hand corner is where the spiders start ‘crawling’ down your page, searching for relevant data. Photos aren’t text so try to put some content at the top of your page. Always think of the ALT tab on photos as the place to put key word text. CHANGE SOMETHING: When Google combs your page, they are looking for fresh content. Change something on your page, this increases your relevancy. Create a “News” or “Announcements” sec-tion on your homepage, so you have to make weekly or daily updates.

LOOK AT YOUR COMPETITORS: Put keywords into Google to try to find your business. Investigate the sites that come up first. When visiting them, look at the source code and see what key words and content they are using. BUILD A PARTNER PAGE AND LINK TO OTHER SITES!List all of your business connections, partners or support-ers. List businesses in your industry with complimenting services or vendors that you work with. Also, create a link every time your business is mentioned in the media or when you get a testimonial about your business. Think of all the ‘connections’ you can make. This is called backlink-

ing and it builds relevancy.These are just a few techniques you can use today to improve your ‘Digital

Interfacing,’ see the new special section of this edition titled: Social Media and your Business on pages 9-12 for more.

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ACCORDING TO THE 2012 SOCIAL MEDIA MARKETING INDUSTRY REPORT:

83% of marketers say

that social media is important for

their business

SOCIALMEDIA

In the GVCC’s first-ever Special Section we tap on industry professionals, staff and academia to bring you tips and strategies for your social media content.

SQUARE ONE: PLATFORM OVERVIEW

WHY BUSINESS SHOULD PIN: When people browse the internet and find a website or page they like, they “pin” it to their pinterest virtual bulletin board, instead of book marking it. Pinterest is a visual way to save

web content AND keep it organized. The aim is to produce articles about your business that people want to pin (pinterest pins images, so put an image with your article). Every user can have countless boards. The GVCC’s pinterest has boards titled: GVCC in the News (where we pin articles about us), Social Media for Business (where we post tips and tricks and strategies for our members), Concours d’Elegance (where we’ve been posting car articles for our new Car Show event). All pins are put on the Pinterest homepage, which is an “All” board, so you can gain followers to your boards with no effort.

WHY BUSINESS SHOULD CARE: Facebook is the second most vis-ited site, behind Google and it’s FREE. It has more users then the total population of the United States. Having a Business page is extremely ben-eficial for a variety of reasons 1.) It drives traffic back to your website to

improve your Google ranking, because business pages are indexed, unlike personal ones. 2.) It’s a way to engage with customers and create new ones. 3.) The ‘live news feed’ is an active wall of information, where ‘friends’ can push your content forward with one click via the ‘share’ link. 4.) It reaches a WIDE demographic of users, unlike any other site. 5.) It allows you to post events, intergrate apps, post pic-tures, coupons and run contests.

WHY BUSINESSES NEED AN ACCOUNT: Twitter is a great way to directly connect to your customers and build from their 200+ million active user pool. Twitter users WANT to follow celebrities, businesses, nonprofits and people

related to their interests. Think of it as a custom 24-hours-a-day, headline-only news feed. Think short bursts, with twitter’s 140 characters or less post limitation. Twitter posts should be like, “tonights sig-nature $5 drink is a cranberry mojitio from 4-6pm.”

BUSINESSES NEED TO HARNESS THE POWER OF VIDEOS: Youtube is owned by Google and is the fourth most viewed site on the internet. Youtube is a way to host videos online that you can embed on your website, blogs, on facebook and in other social media platforms. Videos are a crucial piece to any businesses marketing plan. Customers always respond to seeing a

product in action, a recap of an event or a promotion video for something new.

WHY A BUSINESS SHOULD PUT IN THE TIME FOR AN ACCOUNT: According to LinkedIN: a Company Page is a place for com-panies to provide more information about their products and services, job

opportunities, and company culture. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.

BUYING INTO BUSINESS BLOGS: To some business owners a blog seems like a lot of work. Think of a blog as an article about your business; and the copy can be used multiple times 1.) on a blog hosting platform like wordpress 2.) on your website, 3.) for-ward through social media 4.) and as the copy within a future press

release. When your blog is posted on your website it will help with Search Engine Optimization as Google is always looking for new content. Keep in mind to title your blog with keywords.

How it affects business: Foursquare is not only a “check in” app, but its best used for RECOMMENDATIONS on the fly. Its revolutionizing the word-of-mouth referral. Also this app lets you search for places near-by (via the GPS component) and it personalizes those results to you. Think of it this way: you’ll checked-in at Esther Short park, then you can access the com-ments/reviews left by your friends in your general location. After scanning the reviews this directs you where to go for shopping, recreation, food and/or drinks. Turn off the ‘badge’ and ‘mayor” components and don’t allow it to auto post on Facebook or Twitter.

Up & Coming for Businesses: With the launch of instagram profiles in November the use for businesses has skyrocketed. Instagram account holders use pictures to tell a story. This reaches the visual demographic of people, which are potential customers. You can post promo codes in your caption or run a contest with a hashtag marking like asking people to follow you, then post pictures of your best day in Vancovuer with #bestvan-couver.

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IS IT WORTH IT, FOR MY BUSINESS: Google+ is indexed so it helps your busi-ness get “found” and then directs you to your Google+ account. Via your Google+ hang-outs and circles you can acquire followers. They have a +1 report that show you your prog-ress. There are over 400 million Google+ users.

There are 55 + Million facebook Posts Per DayGRAPH AND STATISTIC FROM:HTTP://BLOG.KISSMETRICS.COM/FACEBOOK-STATISTICS/

BREAKING DOWN THE SUCCESSFUL FACEBOOK POST

Facebook is a plat-form that is con-stantly changing, like the weather in Vancouver on a Spring day. As a manager of 17 Facebook pages, 14 are local busi-nesses or organiza-tions. Here are a few easy tips to increase audience engagement with your Facebook sta-tus updates in Vancouver, WA. Keep in mind that your posts should

trigger an action or reaction. Aim for the heart because emotions motivate people. Most people skim through their Facebook Newsfeed so keep your posts short between 80 – 100 charac-ters.

•Fan Photos: Posting images of peo-ple, customers, and friends will increase your reach. People love to see photos of themselves (tag them) and will gladly share them to their friends. Tip: Create a photo album with multiple photos of individuals using your product or service.

•Ask Simple Questions: Be direct and ask closed questions.

•Post Fill-in-the-blank: Encourage responses with one word answers from your audience. Example: Giving up [YOUR PRODUCT] is like giving up ___________.

•Video Posts: Record a 15-second

NOLANDHOSHINOCo-Founder of Bcause Media and author of the Social Media Optimization guides at SMObooks.com

video on your smartphone and posted it on Facebook. It serves as a personal and slick mini tv commer-cial ad. Better yet, ask your audi-ence to send you videos of their testimonial, this keeps the Vancouver hometown vibe alive. •Share Links: Posting links to resources and news articles keeps you relevant with your fans. Provide a teaser post that will make them want to click on the link. Example: Here are 5 reasons to drink coffee at Java House. LIKE if you visited our coffee shop. SHARE to tell your friends about us.

•Call-to-action: Tell your followers exactly what to do. You’d be sur-prised. Example: LIKE or SHARE if you support Vancouver’s Children’s Center.

When to post? When you post updates on Facebook its just as important as what you post. If you’re posting pictures of cute pup-pies and kittens at 3 am and not getting any feedback, then it’s not the content but your timing. The best time to post on Facebook in Vancouver is between 5 pm – 8 pm. Updates at the end of the week and weekend get more clicks than earli-er in the week. Check your Facebook Page Insights to deter-mine your best times and days to post for optimal reach.

How often to post? More is not better on Facebook. Consistency is key. Posting 1 – 3 times a day will keep your fans engaged and show that you are open for business. Although your Facebook page will

differ from other busi-nesses in Vancouver, I’ve out-lined a few tips to get you started.

See you online!

mMORE FACEBOOK TIPS

Facebook “Like and Share” Promotion The key is to engage your supporters and reward them for their participation with a promotional gift or service. Have supporters like and share your product for a chance to win.

Cross Promote and LinkCreate a cross promotion with one of your favorite vendors. This will help you to gain their client equity in the process and vice versa. Post this promotion to your social media pages then link to your website. The name of this game is to

ensure a call to action, making sure your pro-motion ends up with the customer at your website.

Contest Vote OnlineThis promotion asks customers to engage a little more by sub-mitting a vote of their favorite product or person. Services like Constant Contact and Mail Chimp have survey tools you can set up to track information and embed links into your FB post and Website.

Make or forward a video! Researchers say that one 60 second video is equivalent to 1.8 million words. People retain up to 70% of information that they see and hear at the same time, so get that video up on your website NOW! Videos showing how to use your product, or testimonials from happy customers are my favorites.

Video BlogA video blog is a great way to show customers new products, how to’s, and information that is relevant to your customers. Buyers are over 60% more likely to purchase a product if they see it being used.

KIKI BITTNERCMO of Deane’s Graphics and Advertising

AVOID: POSTING AND LOGGING OUT

Engage and comment (not just like) other people’s posts down the newsfeed

POSTING TOO MUCH TEXT

USING COPYRIGHT IMAGES

BURST POSTING Avoid doing too much at one time, it all shows

up on the newsfeed clustered and you don’t want users to unsubscribe from your feed.

According to Facebook’s January 2013 Full-Year Results:

There are 1.06 Billion total facebook Users, 618 Million daily users & 50 Million Pages

LOCAL SOCIAL MEDIA

CLASSES

SESSION 1 MAY 9TH, 8-9AM

25 Facebook Marketing Tactics for Businesses to Amplify Their Message

SESSION 2 JUNE 13TH, 8-9AM

Staking Your Claim on Search Engines: Make Social Media Platforms Work For You

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MORE ABOUT EDGERANK ON PAGE 12

Recently, three other students (Marzee Dyer, Setareh Alizadeh, and Nicholas Rudy) and I have strategized and implemented a social media cam-paign for an annual benefit dinner for Called to Rescue (CTR), a local non-profit organization that fights sex trafficking both in the U.S. and interna-tionally. By utilizing key components highlighted in a book by Charlene Li and Josh Bernoff entitled Groundswell, we built a strategy that would pro-mote CTR’s main objec-tives including promotion of their benefit dinner and raising local aware-ness of sex trafficking. Within Groundswell Li and Bernoff highlight their “P.O.S.T.” method, which lays the foundation for embracing and imple-menting your social media plan. P.O.S.T. is an acronym for: people, objectives, strategy, and tools. Essentially, in building a successful social media campaign, a business (or person) must eval-uate who its key audience is, what its key objec-tives may be, what kind of strategy it will imple-ment considering their audience and objectives, and finally, what tools it will utilize to execute their plan. For the social media strategy we constructed,

SOCIAL MEDIA TIPS FROM ACADEMIA

MORGAN HUTCHINSONGraduating student from

WSU’s CMDC Programmorgan-hutchinson.com

BOOK REVIEW & APPLICATION:

GROUNDSWELL’S “P.O.S.T” METHOD IN ACTION LOCALLY

we used Facebook and Twitter to reach out to CTR’s audience and implement-ed a strategy of posting positive content related to

CTR’s ben-efit dinner three times daily on both social media channels. We planned our content in advance and used a buffer application that would automatically post our content that we previously loaded. This approach made it easy to maintain content that would engage and inspire CTR’s target audience. Our social media strategy was a huge success, thanks to the guidance of our professor Frank Mungeam who required the reading of Groundswell for our digital literacies course,

and continues to introduce us to new and exciting ways to engage with people through social media. You can find out more about our social media strategy and results through the WordPress site our team created for the proj-ect: dtc-wsuv.org/wp/salizadeh-portfolio/

7 STEPS TO BUILD A STRATEGY

NICOLE BUCKNER

Graduating student from WSU’s CMDC Program

dtc-wsuv.org/nbuckner

STEP #1: Goals and Objectives. How do your social media goals and objectives tie into your over all goals for your company? STEP #2: Research. Develop a list of social media sites that pertain to your organization and find sites that would be the best for engaging with your target audi-ence. For example, Facebook, Twitter, Google +, YouTube, etc. are just a few sites you can use. STEP #3 Content. Subscribe to blogs and businesses that influence your business and keep track of the people you

follow. Then use this opportunity to put out content for your net-work to see. STEP #4 Conversations. Let friends and users know that there is a human operating your businesses profile! This makes your business more personable and real. STEP #5 Relationships. Face-to-face interaction is an important aspect in maintaining customer relationships. Attend events that are related to your organization. This will strengthen your knowledge base and build tighter rela-

tionships with people you have connected with through social media. STEP #6 Track. Keeping tabs on your results is valuable because it allows you to visualize how well your strategy is work-ing. STEP #7 Analyze. If you find yourself not reaching your goals, reevaluate your social media approach and tailor it until you are satisfied with the results. Remember, developing a successful strategy takes time but will be beneficial in the long run.

Photos are a conversation without words and an important element of any social media effort. You must have a good and approachable business headshot, but also, everyday images of your business world. It’s proven that social media posts with photos get more interaction which keeps your business relevant online. Photography plays an important piece. For your website and social media posts keep these four steps in mind when get-ting your photo taken:

1. Always Face In. Turning your back to the page content is often translated as unapproachable and disconnected.

2. Colors Matters. You clothing colors should compliment your company’s brand.

3. Add Personality. If you have a niche market and a quirky personality, play it up. People want to be associated with humorous, outgoing people on social media platforms. Always play to your personality.

4. Have B-roll Photos. Keep a file of journalist style photos of your busi-ness. It’s extremely important to avoid ‘text only’ post. Your b-roll should have photos like: sales events, seasonal dis-plays, inside or out-side of your store/business, pictures of inventory, and new hires, etc.

COMMUNICATING THROUGH SOCIAL MEDIA WITH PHOTOGRAPHY

KATESINGH

Aevum Images Lifetsyles

Keep it simple & inClude humor!Using a photo enhances a simple text post. Example by a GVCC Member: Billygan’s Roadhouse.

}Sessions are presented by Noland Hoshino of Bcause Media and Michael Perozzo of zzoommedia.com and will be at the Vancouver Community Library in the Columbia Room at 901 C Street. There is no charge to attend, but a donation for the Vancouver Flower Basket Program can be taken. Both events are sponsored by the Vancouver’s Downtown Association and The Uptown Village Association. An RSVP is required via email to [email protected], indicate session 1, session 2, or BOTH.

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SOCIAL MEDIA IMPACTS YOUR SEARCH ENGINE OPTIMIZATION

KEVINGETCHPresident & Lead SEOwww.Webfor.com

FACEBOOK FILTERS YOUR POSTS

FIGHT IT!Facebook uses an algorithm to determine who sees your posts. Understanding how it works is vital to your business’s facebook campaign. You interaction on facebook and your posts should be built around their algorithm and tricks to apply it.

IMPORTANT TIP: Every time you sign onto facebook it auto selects “Top Stories” to sort your newsfeed. Click the drop down menu and select “Most Recent.”

There are three key elements to their

algorithm:

affinity score

weight

& timeAFFINITY SCORE: This ranks your relationship with your friends and is mea-sured on your interactions with one anoth-er. Your goal should be posts that encour-age COMMENTS, ANSWERING QUESTIONS/OPINIONS, and the forward SHARING of your post. When you increase your affinity score your posts are more likely to show up on your friend’s newsfeeds.

Weight: After you clear the first hurdle of interaction with your affinity score, the weight or depth of that interaction is judged next. A comment or a share carries more “weight” than a like. You can build your affinity score and weight by scrolling-down the newsfeed and beginning the conversation. Remember, change your newsfeed sorting option to “MOST RECENT” instead of “TOP STORIES” which is always auto selected. You want to create interactions with comments on your friends page to start building your weight and affinity score with your friends.

Time: Keep your posts fresh and keep them coming steadily. The older your post is, the less relevant it is.

Information inspired by Cara Pring’s article: 20 Ways to Increase Facebook Page Visibility

http://www.ignitesocialmedia.com/face-book-marketing/20-ways-increase-face-book-page-visibility-rank-news-feed/

Social media is impact-ing search engine rank-ings more these days. Search engines are starting to look for social cues about your businesses importance on networks like Twitter, Google+ and Facebook.

The reasons for this trend are obvious. Social media sites are

essentially online con-sumer communities

where people share their experiences and opinions about your brand. As a result, having a presence on these sites and the social activity related to those profiles can say a lot about your business and it’s popularity. So, let’s discuss some of the specific ways that social media can affect SEO.

1. Personalized Search Results A lot of people are unaware that they see different search results than someone else when using the same keywords. This is because search engines base your results on your location, your past search history and in some cases your social media activity. If you are signed into Google+, the results you see when you Google “restaurants in Vancouver, Wa” will show some results from your social circle more prominently.

The experience is also richer as you’re able to see what places your friends have recommended. Similarly, if you search in Bing, your results will be affected by the things your Facebook friends have recently “liked” or shared. Thus, if your

social media presence is strong and your content is frequently shared, you will likely show up in more search results.

2. A Bevy of BacklinksThe essence of SEO is increasing the amount of high quality links back to your site throughout the web and social profiles are not excluded from this. In fact a social profile containing your URL can be one of the most highly valued links you’ll have. The more your content is shared through social media, provid-ing backlinks to your website, the more search engines will perceive you as valu-able to users. While Facebook shares aren’t public and do not have much of an effect on rankings, there is a strong correlation between having a lot of likes on your page and ranking well.

3. Authorship = AuthorityOne of the most momentous changes that Google has made recently is Authorship. When your content appears in search engine results, your picture will now be displayed beside the listing. This signals to Google that you consis-tently write useful content. The catch is that you must have a Google+ account in order to make this happen and allow Google to track your writing across the web.

Remember that one single tactic alone will not usually make a difference in your rankings and traffic from search engines. It is important to take a com-prehensive approach to leveraging a sound content and social media strategy while utilizing SEO best practices.

GROW ‘LIKES’ ON YOUR FACEBOOK BUSINESS PAGE#1 Invite your friends to like your page. #2 Post a promotion and ask key friends to “share” it to help grow your business. #3 Put a Social Media Icon on your website homepage and contact us page, and ask peo-ple to follow you. #4 Put a Social Media link within the Signature of your emails and ask them to “like” your Business Page.

#5 Add a Facebook Social Plugin Box to your Blog or Website.

#6 Include a Facebook mention in your existing advertisements. #7 Build buzz around your page by sending out Facebook-only promotion codes. #8 Run a contest and ask people to share your contests posts. #9 Purchase Facebook ads and keep your advertising images fresh.

ARTICLES USED TO COMPILE CONTENT WERE PINNED TO THE

PINTEREST.COM/GVCCVANCOUVER BOARD TITLED:

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THE CREATIVE MEDIA & DIGITAL

CULTURE PROGRAM

WSU-VANCOUVEROver the last six years Dr. Grigar has grown the CMDC program from 44 students to over 175. Her students have touched many Southwest Washington businesses through internships; applying their digital technology skill sets to real-world situations and excelling. Dr. Grigar’s focus is to produce job-ready students that possess critical thinking skills relating to technolo-gy solutions with a focus on creativity.

EXAMPLE OF STUDENTS IN ACTION:

Morgan Hutchinson is the student project manager for the Augmented Reality (AR) environ-ment that will take place at the Community Foundation for SW WA’s Annual Luncheon. She and a team of CMDC students have designed ten, 10’x4’ banners (designed by Stephanie Bailey) that have a ‘trigger image’ that when scanned by a mobile device (iPad or smartphone) they set off multi-media objects such as animations, infographics, and video. These were produced by content special-ists: Michael Chaudoin, Andrew Dizinno, and Joshua Clem. All media objects were loaded into Aurasma (AR platform of choice) by their team’s AR consultant Jason Cook. In addition, an interactive website for the event was hand coded by web developer Emily Spannring, to archive all media objects so they can be further explored in the future.

For more info: www.cfsww.org/events/annualluncheon/index.html

Leading the way for Technology Jobs in the Region

GOING BEYOND THE CAMPUSDr. Dene Grigar, Director and Associate Professor of Washington State University’s Creative Media & Digital Culture Program has found herself at the helm. She doesn’t stand alone. She’s leading the way, along with the Alisa Pyszka, the

towards building a viable

digital technology economy

in vancouver that will

usher in

the next

generation of

technology

based jobs.

Pictured above is part of the #nextchapter team (left to right): Aaron Hahn, Setareh Alizadeh, Dr. Grigar and Lia Thompson. Photos by Kate Singh of www.AevumImages.com.

City of Vancouver’s Economic Development Division Manager, her students and faculty at the University, business leaders, edu-cation leaders and an engaged public. She’s working to move in one direction:


#NEXTCHAPTERDr. Grigar is the Co-chair of this three-year pilot pro-gram that is designed to increase Vancouver’s knowl-edge, understanding and participation in technology to harness and drive technology development into a job creating industry for Clark County. This spring, the first-phase of #nextchapter successfully took place. It was launched in February, to a crowd of almost 100 engaged businessmen and women, public officials and the general public. The community was charged with reading Douglas Rushkoff’s book “Program or be Programmed,” with 1,000 copies purchased and dis-tributed through the Fort Vancouver Regional Library District. The #nextchapter team hosted ten “Tech 101” community classes and held accompanying pub-lic lectures and discussion forums all focusing on the theme of Media Ethics and all drawing back to the book “Program or be Programmed.” The first phase of #nextchapter wrapped up on April 18th with the focus book’s author, Douglas Rushkoff giving two public lectures at the University and the Vancouver Community Library.

A DAY IN THE LIFE of DR. DENE GRIGAR

INNOVATION PARTNERSHIP ZONE (IPZ)The goal of this program is to designate Vancouver as an “Interactive Media and Digital Arts Innovation Partnership Zone” which helps brand our region for future investment in technology based jobs. The innovation partnership zone (IPZ) is similar to a stamp of certification. It verifies that a region has the sup-port of the academia, the public and private sector - all working in harmony to produce the talent, assets, entrepreneurism and infrastructure to house the zone of innovation that they are applying for; in Vancouver’s case: Digital Technology. The #nextchapter program is a concrete example of the work that comes from collaboration of these groups. The proposed application for Vancouver’s IPZ leverages the workforce talent from Creative Media & Digital Culture program; the emerging and existing technology companies in the com-munity, plus the City’s recognition of the importance of the digital technology industry. On the City of Vancouver’s economic development webpage, objec-tive number three is to foster a knowledge based economy to help diversify Vancouver’s job market. The City of Vancouver will apply for the IPZ this sum-mer with the help of other key players.

EXHIBIT IN WASHINGTON DCDrs. Dene Grigar and Kathi Inman Berens curated a three-day showcase hosted by the Library of Congress that included an exhibit, entitled “Electronic Literature & Its Emerging Forms.” Their exhibit featured digital mediums and the way people have experimented over the last thirty years within them to express their content and art. Overall, this exhibit displays the ever-evolv-ing human spirit. History can best showcase the human desire to push forward and develop new ways to uniquely convey expres-sion - no matter the medium.

CORPORATE/CONTINUING EDDr. Grigar has an overall philosophy of education at every level. In addition to her student-teacher model at Washington State University, she has taught many corporate training events on cam-pus and at the Vancouver Community Library. Plus, she’s given countless lectures in the nonprofit arena like the Search Engine Optimization and Web Analytic focused “The Resource Networking” training, which took place on April 10th 2013 for the GVCC Membership. We are planning her next GVCC hands-on workshop for July. Stay tuned for details.


SIX BUSINESSES CELEBRATED EXPANSIONS, ANNIVERSARIES AND GRAND OPENINGS THIS SPRING

Chamber

Members

Renewals

Clark County Board of Commissioners 26 yearsClark County Medical Society 30 yearsColdwell Banker Commercial 44 yearsColliers International Valuation & Advisory Services 32 yearsEvergreen School District #114 27 yearsMiller Nash LLP 32 years Pacific Machine & Development Inc 28 yearsPaul Schurman Machine Inc 29 yearsR S Holdings LLC 31 yearsWells Fargo Bank 30 years

51+ Years of Membership

26-50 Years of Membership

Vancouver Sign Group 62 years

Children’s Home Society of Washington 16 yearsDeane’s Graphics & Advertising 24 yearsEric Fuller & Associates Inc 16 yearsHomewood Suites By Hilton 16 yearsKyocera Industrial Ceramics Corporation 22 yearsMicropump, Inc. 23 yearsWacom Technology Corp. 21 years


ACE Affordable Community Environments 6 yearsClark College Foundation 13 yearsClark County Title Company 9 yearsColumbia Treatment Services 9 yearsCreative Computer Solutions Inc 6 yearsEvergreen Home Loans 11 yearsFloyd Watkins & Associates, Inc. 9 yearsFort Vancouver National Trust 14 yearsFort Vancouver Regional Library Foundation 11 yearsGlobal Security 14 yearsHomewatch Caregivers 10 yearsJD’s Landscape Maintenance 10 yearsJust Right Auto Repair 10 yearsLinda’s Tax Service 11 yearsNew York Life Insurance Company 8 yearsO’Ryan Industries, Inc. 11 yearsPort of Portland 11 yearsSpringhill Suites by Marriott 6 yearsTJ & Associates 12 yearsUmpqua Bank 7 yearsUnited Grain Corporation 9 yearsVenice Genoa Tile LLC 8 years


AAA Washington 4 yearsAmplify Group Inc. 5 yearsAny Lab Test Now 1 yearCrown Moving Co., Inc. 3 yearsFrause 3 yearsHomes for Community Living 3 yearsHomeStreet Bank 5 yearsJohn Jackson-State Farm Insurance 4 yearsDeloris DuBois Johnson 3 yearsThe Kids Cooking Corner 2 yearsM5 Plumbing Services LLC 3 yearsMarriott Residence Inn Vancouver 2 yearsShorty’s Garden and Home 4 yearsWalker & Dunlop 2 yearsZenith Properties NW 3 years

1-5 Years ofmembership

CONTACT Darcy Altizer,

VP Membership Services to

schedule a ribbon cutting event

(360) 567-1051

MeMbers of the faMed

VancouVer AMBASSDOR

TEAM will show up

in force!

RIBBON CUTTINGS

sHARE FROMHOLD SERVICE CENTER2306 NE AndresenVancouver, WA 98661

PEAK MOTION PHYSICAL tHERAPY PRITCHARD ORTHODONTICS ONPOINT COMMUNITY CREDIT UNION1905 SE 192nd Avenue - Vancouver, WA 2404 W Main Street - Battle Ground, WA 16020 SE Mill Plain - Vancouver, WA

•NewretailshoppingcenteranchoredbyWal-MartSupercenteropeningMay2014.

•LocatedatthenewScotton/SR503signalizedintersection.

•Padsandretailspaceavailable.

•GroundbreakingSummer2013.

DevelopedbyPrincipalProperties,LLC.Mapdata©2013Google

NewDevelopmentinBattleGround,Washington

Callfordetails:T.J.Fontenette360.834.1060•Email:[email protected]

Vancouver Sign Group 62 years

CAR FORENSICS1400 NE 125TH - VANCOUVER(360) 771-6984 www.carforensics.com

NORTECH GRAPHICS1 (800) 743-6473www.nortechgraphics.com

RE COMM, LLC 2217 NE 179TH STREET RIDGEFIELD(503) 330-0419

www.recommwa.com

THAI ORCHID RESTAU-RANT 213 WEST

11TH STREET - VANCOUVER

(360) 695 7786www.thaiorchid-

vancouver.com UNLOCK LIMITS COACHING GROUP 4400 NE 77TH ST - VANCOUVER (360) 721-3776www.johnmaxwell-group.com/tydye

CORE SYSTEMS INFOR-MATION TECHNOLOGY1412 NE 134TH ST - VANCOUVER(360) 567-1200www.coresystemsit.com

ECI 1104 MAIN ST - VANCOUVER360 597 3206www.eclipsepc.com

INTERDENT GENTLE DENTAL 800 NE TENNEY ROAD VAN-COUVER (800) 436-8531www.gentle1.com

LAMAR TRANSIT ADVERTISING 9120 NE VANCOUVER MALL LOOP - VANCOUVER(360) 735-1095www.lamarnorthwest.com MODAO CHIC FASH-ION AND FURNITURE CONSIGNMENT 612 NE 81ST STREET VANCOUVER(360) 546-1163modaoconsignment.com

PHOENIX INN SUITES 12712 S.E. 2ND CIRCLE - VAN-COUVER (360) 891-9777phoenixinnsuites.com

PIPER MECHANICAL 9317 NE 72ND AVE - VANCOUVER (360) 892-8700www.pipermechanical.com

STARDUST MATERIALS, LLC11912 NE 95TH ST - VANCOUVER(360) 260-7399www.stardustus.com

TAKE SHAPE FOR LIFE5110 NE 53RD COURT - VAN-COUVER (360) 798-6629www.dj4health.tsfl.com

TAPIO CONSTRUCTION11811 C NE 72ND AVE - VAN-COUVER (360) 256-3306www.tapioconstruction.com

THE COUVE GROUP601 MAIN ST - VANCOUVER(360) 823-6300www.thecouvegroup.com

TONYA RULI LAW FIRM904 ESTHER STREET - VANCOUVER(360) 499-6167

VANCOUVER SIDE PRO-DUCTION 4616 NW FRANKLIN STREET - VANCOUVER (360) 513-8529www.vancouverside.com

MARIGOLD MARKETING 812 NW 151ST STREET - VAN-COUVER(360) 571-5134

MAURICES 8700 NE VANCOUVER MALL DRIVE - VANCOUVER

NATURAL BODY WORKS MASSAGE AND WELL-NESS CENTER 903 MAIN STREET - VANCOUVER(360) 694-9726 www.naturalbodyworks-massage.com

STEAMERS & SCREAMERS 8400 NE VANMALL DRIVE - VANCOUVER(360) 597-4521www.steamersand-screamers.com STEWART PLUMBING INC.12603 NE 117TH AVE - VAN-COUVER(360) 892-5215www.stewartci.com

NEW

Chamber

Members

16020 SE Mill Plain - Vancouver, WA HOME STREET BANK - HAZEL DELL1200 NE 99th Street - Vancouver, WA

INTERDENT-GENTLE DENTAL800 NE Tenney Road - Vancouver, WA

THE GVCC’S 2013 ‘RED COAT’ AMBASSADORTEAM


TAG THE GVCC IN ANY EVENT PICTURES! #GVCC, @VanChamber

event & community recap:

THE CHAMBER HOSTED ITS FIRST EVER B.A.S.H. EVENT IN MARCH AT

BREWTOPIA INSIDE OF WESTFIELD SHOPPING CENTER

THE GVCC CEO/PRESIDENT WAS FEATURED ON THE STATE OF THE

CITY VIDEO ESSAY

THE CHAMBER HOSTED A BRAND NEW SIGNATURE EVENT AT THE

KIGGINS THEATRE: VANCOUVER GOES HOLLYWOOD

THE GVCC HOSTED A “MEMBER APPRECIATION” LEADS AND

NEEDS MEETING AND GAVE AWAY AN EVENT SPONSORSHIP

WAITING ON PICTURE

IN THE END OF APRIL THE GVCC CEO/PRESIDENT SPOKE

AT THE PORT REPORT ANNUAL BREAKFAST

Pictured, left to right: Jeff Woodside of the

Nutter Corporation (Chamber Board

Member) and his wife Kimberly. Miss. Clark

County hopeful Shelby Meader and Dan Wyatt,

the Owner of the Kiggins Theatre. Kristy

Weaver of Pacific Continental Bank

(Chamber Board Chair) and her husband, Kevin.

Jody Campbell of the The Columbian

(Chamber Board Member) and her hus-

band, Scott. The Kiggin’s Theatre venue.

Pictured, left to right: Jamie Birkeland of

Riverview Community Bank (Chamber

Ambassador), Theresa Didier of Columbia

Credit Union and Dave Jacobus of

Jacobus CARSTAR (Chamber Ambassador).

The Venue of the first BASH, Brewtopia.

Sunny Golden and Jamie Telford of the

Vancouver Hilton, with Rhona Sen Hoss of WSU

(Chamber Board Member).

Pictured, left to right: A screen shot picture of Kelly Parker speaking on

the video “2013 State of the City - River/City”

video posted by the City of Vancouver.

Tim Leavitt speaking at the Water Resource Center for the 2013

State of the City Address.

A screen shot of the Vancouver Waterfront from the City’s River/

City video.

Chamber

on the

WEB


Raising Money for Local Kids!Opening Night...

Wednesday, June 5th

Info- Call Ali at 699-1592

SUMMERTIME CRUISIN'Raising Money for Local Kids!

Every Week All Summer Long, 4-10pmPortland International Raceway, Delta Park

It’s more than a Car Show...It’s a Cool Community Event!

Cool Rides * Drag Races * BBQ & Bar * BandGames, Prizes & More.... Fun for Everyone!

Cleanup energy waste. Learn more at

clarkpublicutilities.com

“Using only the energy we need naturally makes for a better bottom line”

- biokleen

Chamber

PROGRAM

Highlight

the chamber's retro program The GVCC Retro Program ‘Group for Manufacturing’ is so successful that NO member has ever left after joining. This speaks volumes! Just some of the Retro Program benefits are: larger than average returns over the past three years, your business receives safety consultations that result in fewer claims and a 25-year veteran managing your claims, if one were to occur.

MANUFACTURING GROUP & RETAIL/PROFESSIONALS SERVICES GROUP

Chamber member spotlight

read the full articles on facebook.coM/yourchaMber

3 QUESTION FACEBOOKFEATURE STORIES

april/March

• John P. Berres, District General Manager of COSCO Fire Protec-tion

• TIP - Trauma Intervention Pro-gram of PDX/Vancouver, Inc.

• Lynn Rullman of The Grant House

• Lauren K. Harris, CMPE (Clinic Administrator) of Aethena Gynecology Associates

PRSRT STD US POSTAGE PAID

PERMIT #1388

PORTLAND, OR

1101 Broadway, Suite 100 - Vancouver, WA 98660 USA

VISION VAN

CO

UVER

Magazine

5/8/13GVCC EVENTThe Resource

Network Training Event

ESD 122 CLASSROOM AT 2500 NE 65TH (BEHIND

GOODWILL OFF 4TH PLAIN)7:30AM-9AM

Owner of NW Per-sonal Training, Sherri McMillian will be the speaker at this semi-

nar event.

5/9/13GVCC EVENT

B.A.S.H. Business and Social Hour

SHARE FROMHOLD SERVICE CENTER 2306 NE ANDRESEN

ROAD - VANCOUVER5PM-7PM

View the brand new facility and network

with key business men and women in

Vancouver. Sponsored by CenturyLink.

5/10/13MEMBER EVENT

Open HouseBY GODDARD SCHOOL 13201 NE 27TH AVE - VANCOUVER

10AM-11:30AMFind out more about

Goddard’s full-day Kin-dergarten beginning

in the fall of 2013.

5/15/13GVCC EVENT

SW Washington Leads and Needs

BEACHES RESTAURANT7:30AM-9AM

Make the most of morning network-ing! Sponsored by

Pritchard Orthodontics

5/15/13GVCC EVENT

Ribbon Cutting Event

KING LASIK17600 NE DELFEL ROAD

Check out their new location!

Ceremony at 4PM

5/16/13MEMBER EVENTTraining SeminarBY BUSINESS OUTCOMES

CONSULTINGCLARK COLLEGE, TECH

CENTER8AM-12PM

Learn how to establish order, predictability, and stability in their team’s performance.

5/18/13MEMBER EVENT

BY THE CITY OF VANCOUVER

Esther Short Park Planting Day

MEET AT COLUMBIA & 8TH9:30AM-11:30AM

Bring gloves, kneeling pads, and trowels.

Lunch will be provided through a generous donation from the

Hilton.

5/19/13MEMBER EVENT

50+ Connections Expo

HOSTED BY HILTON HOTEL & CONVENTION CENTER

11AM - 4PMFind an array of busi-nesses and non-profit

agencies that have the information for Vancouver/Portland

residents over 50.

5/21/13GVCC EVENTBAH: Business After Hours

BRICKSTONE BALLROOM, ON THE TOP FLOOR OF THE

BIGGS INSURANCE BUILDING ON 916 MAIN STREET

5PM-7PMThe BAH is the GVCC’s

most attended eve-ning networking event and the people at the Brickstone Ballroom

are going all out - this is an event you do not

want to miss.

5/30/13GVCC & BIA EVENT

Legislative Lun-cheon Review

CLUB GREEN MEADOWS 7703 NE 72ND AVE. - VAN-

COUVER11:30-1PM

The session ending legislative report, plus networking. Register at www.biaofclark-

county.org

5/30/13GVCC EVENT

Ribbon Cutting &

Open HouseTHE QUARRY SENIOR LIVING

415 SE 177TH AVE VANCOUVER

4PM-6PMEnjoy appetizers, beverages, music,

and tours of the new seventy-two room

expansion.

5/31/13GVCC EVENT

Ribbon CuttingSTEAMERS & SCREAMERS

8400 NE VAN MALL DRIVE - VANCOUVER

9:30AM-12PM, CEREMONY AT

10AMThis new Clark County business offers enjoy-

ment for parents, grandparents, and

their children.

5/31/13GVCC EVENT

Ribbon CuttingMCCOLLUM’S NORTHWEST AUTO BODY 4615 NE MIN-NEHAHA ST - VANCOUVER

11AM - 2PM. CEREMONY AT

12:30PMEnjoy lunch at their

“Kick Off to Summer” bbq at their NW shop

location.

6/5/13GVCC EVENT

SW Washington Leads and NeedsBEACHES RESTAURANT

7:30AM-9AMMake the most of

morning networking! Sponsored by Koeslich

Senior Living.

6/7/13MEMBER EVENT

Networking 4 Newbies

GVCC OFFICE @ 11TH & BROADWAY DOWNTOWN9:30AM-11:30AM

Find out why most networking doesn’t

work, and the secrets to making networking

your most effective marketing strategy.

Hosted by DIY Market-ing Center.

6/12/13GVCC EVENTThe Resource

Network Training Event

ESD 122 CLASSROOM AT 2500 NE 65TH (BEHIND

GOODWILL OFF 4TH PLAIN)7:30-9AM

Speaker TBA for this business seminar.

6/13/13GVCC EVENT

11th Annual Golf Tournament

CAMAS MEADOWS GOLF CLUB

7:30AM-4PMThe best Golf Tourna-

ment in Southwest Washington.

6/19/13GVCC EVENT

SW Washington Leads and NeedsBEACHES RESTAURANT7:30AM-9AM

Make the most of morning networking!

Sponsorship open.

6/22/13MEMBER EVENT

Summer Solstice Amazing Scavenger Race

6PMThis fun evening Scav-

enger Race coupled with the arrival of summer, Costume

Contest, Live Band and post-event festivities will create a wonder-

ful community cel-ebration while helping out the Clark County Food Bank. By NW Personal Training

6/25/13GVCC EVENTBAH: Business After Hours

CAMAS MEADOWS GOLF CLUB

5PM-7PMCome to network and view the brand new

driving range!

UPCOMING EVENTS CALENDAR:PLEASE CHECK EVENT WEBSITES FOR FEES AND RSVP REQUIREMENTS

Chamber

In The

NEWS

news worthy

tid bits

VBJ ARTICLE ON COVER OF APRIL 12TH EDITION:

GVCC TO TARGET GOVERNMENT WORK FORLOCAL BUSINESS PHOTO BY: NICHOLAS L. SHANNON KULMAC. PHOTO OF:

KEVIN SAFLEY, OWNER OF VANCOUVER-BASED COTTMAN TRANSMISSION AND TOTAL AUTO CARE

GVCC Vancouver Vision Magazine May/June 2013 Edition

Documents

Transcript of GVCC Vancouver Vision Magazine May/June 2013 Edition