Guy Kawasaki's Pubcon Slide Deck
Transcript of Guy Kawasaki's Pubcon Slide Deck
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Perfect your perspective
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Perfect your avatar
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Avatar: likeable, trustworthy, competent
• Face only • Asymmetric • Front lit • Consistent
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Perfect your covers
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Cover: interesting
• Narrative
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Cover: interesting
• Narrative
• Optimized size
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Cover: interesting
• Narrative
• Optimized size • Go dark
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Let’s look at some examples
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“Every profile is your professional profile.”
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Perfect your card
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• Use big fonts—min 10 points • Ensure scan-ability • Include your cell number
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Add a signaturea
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Perfect your slides
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• 10 slides
• 20 minutes
• 30 point font
• 16 x 9 • Black background
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• 10 slides
• 20 minutes
• 30 point font
• 16 x 9 • Black background
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Perfect your demoa
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A picture is worth a thousand words, but a demo is worth a thousand slides
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Perfect your pictures
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• Shoot horizontal
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• Shoot horizontal • Light from the front
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Reverse positions
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• Shoot horizontal • Light from the front • Crop crap constantly
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• Shoot horizontal • Light from the front • Crop crap constantly • Optimize dimensions
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Perfect your posts
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• Embrace the NPR Model
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• Embrace the NPR Model • Pass the Reshare Test
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• Embrace the NPR Model • Pass the Reshare Test • Add graphics
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• Embrace the NPR Model • Pass the Reshare Test • Add graphics • Upload natively to Facebook
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Perfect your frequency
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Perfect your pin-ability
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Perfect your methods
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• Comments • Link • Question
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One more thing…
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