Gun Control Presentation
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Transcript of Gun Control Presentation
Profile of the average gun victim:
Race: White
Gender: Male
Age: 15 to 24
PR
OF
ILE
VICTIM OF SUICIDE
DA
TAEvery year, approximately
30,000 people die from gun violence.
57% of those deaths were by suicide.
Source: Centers for Disease Control and Preven5on. Web-‐based Injury Sta5s5cs Query and Repor5ng System (WISQARS)
Reducing Suicide: A Na5onal Impera5ve, Ins5tute of Medicine
57%
43%
HOMICIDE SUICIDE
SU
ICID
ER
AT
E SUICIDE IS ON THE RISE
Source: Centers for Disease Control and Preven5on. Web-‐based Injury Sta5s5cs Query and Repor5ng System (WISQARS)
61%Of firearm usage for people age 15 to 24
75%Percent of guns used in suicide attempts and accidental injuries of
people under 20 were stored in the home of the victim, a relative, or friend.
Two Numbers to Remember
Source: Reducing Suicide: A Na5onal Impera5ve, Ins5tute of Medicine
OUR APPROACH TO GUN VIOLENCE
Emotional but Non-political
Practical vs. philosophical change
Targeting influencers
BIGGEST INFLUENCER
“Of all the impressions made upon the youthful mind, none are so lasting as those received from a mother.”
Henry E. Woodbury, 1852.
DESCRIPTIONAge: 35 to 54Race: WhiteMarital Status: Married with 2 kidsBalances the work and family responsibilities
ME
DIA
MO
M
Is distressed by the current mass shootings on TV.
Wants to trust her son.
Accepted having a gun in the home.
The same problems “all teenagers do.”
Rather not touch it.
PS
YC
HO
GR
AP
HIC
“He’s not one of those crazies…”
“He is a good kid”
“Growing pains are normal”
“I love him, and I want him to be safe.”
FROM TO
“He’s not one of those crazies…”
“He is a good kid”
“Growing pains are normal”
“I love him, and I want him to be safe.”
FROM TO
Parents can’t imagine their son turning a gun on themselves.
TH
E P
LA
N 1. Make the Connection
Emotional Mass media campaign depicting a mother’s discovery Video (TV & online)Mommy blogsPrint & Online Print
2. Provide Info & Resources
WebsiteSigns of a troubled teenGun safety at homeConversational guidelines “Ask your teen how he feels about
suicide”Community forums “Mom talk to Moms”
In person eventsFacebook CommunityOnline forums