Guiding You to Make Impact With the Use of Social Media · Social Media Is Not One Size Fits All 15...
Transcript of Guiding You to Make Impact With the Use of Social Media · Social Media Is Not One Size Fits All 15...
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Guiding You to Make Impact
With the Use of Social Media
Margaret S. Chisolm, MD
Phillip Pierorazio, MD
Elliott Haut, MD, PhD
Therese Lockemy
Tristin Bates
Johns Hopkins Medicine
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Introductions
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Who we are
Therese Lockemy,
director of internet
marketing and social
engagement at Johns
Hopkins Medicine
@tlockemy
Margaret S. Chisolm, MD,
vice chair for education in the
Department of Psychiatry
and Behavioral Sciences
at Johns Hopkins
Medicine @whole_patients
Phillip Pierorazio, MD,
associate professor of
urology and oncology in the
Brady Urological Institute
at Johns Hopkins
Medicine @drphil_urology
Elliott Haut, MD, PhD,
vice chair of quality,
safety, and service in the
Department of Surgery
at Johns Hopkins
Medicine @elliotthaut
Tristin Bates, social
media and blogging
specialist at Johns
Hopkins Medicine
@iamtristinbates
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Enterprise Level
Social Media
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Physician Portal
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Video Q & A and Case Presentations
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Distribution Channels
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What does this look
like for you?
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What does this look like for you?
• The ability to:
• Share content that we share
on your own channels
• Connect with peers
• Celebrate success
• Connect it back to your
individual profile as well
• Collaborate with Johns Hopkins
Medicine
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Examples
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Examples
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Physician Profile & Social Handles
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Tagging Physician’s When Sharing Content
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Panel Discussion
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Social Media Is Not One Size Fits All
15
Tweets: 4,059
Joined: November 2010
First tweet: March 27, 2014
Tweets: 32,917
Joined: February 2011
First tweet: February 2011
Tweets: 2,472
Joined: June, 2013
First tweet: June 28, 2013
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Article Metrics
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Twitter Demographics
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Amplification
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Academic Meetings/Conferences
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Academic Meetings/Conferences
#ACSCC17
#MEDX
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Academic Meetings/Conferences
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Support and
Centralization
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Support
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Supporting Physicians &
Encouraging Peer-to-Peer
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Support and Centralization of Physicians
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Service Recovery and Customer Service
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What’s next?
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An Hour with Marketing and Communications
Date Location Time
January 10, 2018 Balducci’s in Zayed 11 a.m.
February 20, 2018 Daily Grind in MRB 2 p.m.
March 12, 2018 Grille 601 in JHOC 11 a.m.
April 11, 2018 Bayview TBD TBD
May 14, 2018 Greenhouse Café in PCTB 2 p.m.
June 21, 2018 Balducci’s in Zayed 11 a.m.