Guideline to recruit by word of mouth- AIESEC Puerto Rico

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“HOW SHOULD WE TALK ABOUT AIESEC?” NATIONAL COMMUNICATIONS TEAM 2011-2012 AIESEC IN PUERTO RICO NATIONAL GUIDELINE WORD OF MOUTH FOR ENGAGEMENT HOW SHOULD WE TALK ABOUT AIESEC? AIESEC Puerto Rico Created by: Luisa Correa Edited by: Suzanne Kiszivath & Miriam López

description

This guideline is to know how to recrruit new members in AIESEC Puerto Rico.

Transcript of Guideline to recruit by word of mouth- AIESEC Puerto Rico

Page 1: Guideline to recruit by word of mouth- AIESEC Puerto Rico

“HOW SHOULD WE TALK ABOUT AIESEC?”

NATIONAL COMMUNICATIONS TEAM 2011-2012

AIESEC IN PUERTO RICO

NATIONAL GUIDELINE

WORD OF MOUTH FOR ENGAGEMENT

HOW SHOULD WE TALK

ABOUT AIESEC?

AIESEC Puerto Rico

Created by: Luisa Correa

Edited by: Suzanne Kiszivath & Miriam López

Page 2: Guideline to recruit by word of mouth- AIESEC Puerto Rico

“HOW SHOULD WE TALK ABOUT AIESEC?”

NATIONAL COMMUNICATIONS TEAM 2011-2012

AIESEC IN PUERTO RICO

INTRODUCTION

Imagine you are reading this because you are an AIESECer, and you are interested in

all kind of tools in order to learn and be better in the daily tasks of the organization.

What you are about to read is a guide booklet for the most effective recruiting strategy

of AIESEC Puerto Rico: word of mouth. This strategy works very well when you are trying to

communicate to your friends or potential members the benefits about the world's largest stu-

dent-run organization.

You, as an AIESECer, are aware that the organization has changed your life. Here you

have friends, you are growing as a person and as a professional, you have an international

network that is getting bigger and you have the opportunity to make extraordinary things so...

What if you help other young people have the opportunity to live the same experience?

What if you make possible that more young people develop their leadership potential

and become agents of positive change just like you?

Lets do this!

“ E ngage and develop every young

person in the World ”

AIESEC BHAG 2015

Page 3: Guideline to recruit by word of mouth- AIESEC Puerto Rico

“HOW SHOULD WE TALK ABOUT AIESEC?”

NATIONAL COMMUNICATIONS TEAM 2011-2012

AIESEC IN PUERTO RICO

Global network

International experience

Personal and profesional

development

This is what any AIESECer knows about the benefits they can

get by being member of the organization.

Social impact

To have a positive influence on a

social cause.

Experiential learning.

Cross-cultural understanding.

How can you communicate the benefits of

AIESEC to different types of people ?

Self discovery.

Leadership empowerment.

Soft-kills building.

Exchange opportunities.

Global learning environment.

International conferences.

Alumni.

Students from all over the

world.

International business.

Page 4: Guideline to recruit by word of mouth- AIESEC Puerto Rico

“HOW SHOULD WE TALK ABOUT AIESEC?”

NATIONAL COMMUNICATIONS TEAM 2011-2012

AIESEC IN PUERTO RICO

Gender

COMMUNICATION DEPENDS ON...

Faculty

Programs Female Male

Team Member Programme

( TMP )

Focus on personal empowerment

and professional development:

Leadership development.

Practical team experience.

Practical hard skills deve-

lopment.

Real opportunities to practi-

ce your career

Improve your résumé.

Improve presentation skills.

Live international experien-

ces.

Discover yourself.

Focus on professional develop-

ment:

Leadership development.

Live international experien-

ces.

Access to a global network.

Learn how to have results

as a team.

Real opportunities to practi-

ce your career.

Improve your résumé.

Development management

skills.

Team Leader Programme

( T LP )

Focus on personal empowerment

and professional development:

Gain experience and learn

how to lead a high perfor-

mance team.

Be part of the develpment of

others.

Interact with top companies

in your country.

Be a global citizen ready to

make a mark in the world.

Entrepreneurial mindset.

Strategic thinking.

Create and be responsable

of your own project.

Become accountable of

your own actions.

Focus on professional develop-

ment:

Interact with top companies

in your country.

Gain experience and learn

how to lead a high perfor-

mance team.

Get in contact with leaders

all over the world.

Entrepreneurial mindset.

Strategic thinking.

Create and be responsable

of your own project.

Programme

Leadership programme and gender information

* This table focus on gender as a result of a discussion in the TM Camp. The way recruit male and female student may vary according to their local reality.

Page 5: Guideline to recruit by word of mouth- AIESEC Puerto Rico

“HOW SHOULD WE TALK ABOUT AIESEC?”

NATIONAL COMMUNICATIONS TEAM 2011-2012

AIESEC IN PUERTO RICO

Faculty GIP GCDP

Management Business management and marke-

ting:

Ukraine

Mexico

India

Costa Rica

Panama

International business:

Turkey

NGO and Project management:

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Russia ( in Winter )

Social business focused:

México

Natural Sciences Not Available HIV Education and Project mana-

gement:

Africa ( Uganda, Kenya,

Ghana, Mozambique, Nige-

ria )

Environmental Project Manage-

ment and Education:

Asia ( India, Vietnam, Malay-

sia, China, Phillipines, Indone-

sia )

Latin America ( Costa Rica,

Brazil, Mexico, Colombia )

Communication Marketing, business communication

and graphic design:

Mexico

India

China

Costa Rica

Panama

NGO and Project management:

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Information Technologies,

Engineering

Technical internship focused, pro-

gramming and web design:

Mexico

India

China

Costa Rica

Panama

Brazil

Western Europe

Australia

New Zealand

Civil Eng., Mechanic Eng., Computer

Eng. and Industrial Eng.:

Costa Rica

Panama

Colombia

NGO IT Management:

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Russia ( in Winter )

Exchange programme and faculty information

Page 6: Guideline to recruit by word of mouth- AIESEC Puerto Rico

“HOW SHOULD WE TALK ABOUT AIESEC?”

NATIONAL COMMUNICATIONS TEAM 2011-2012

AIESEC IN PUERTO RICO

Faculty GIP GCDP

Language Studies Long Term Language Education

( 6 + months ) :

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Russia ( in Winter )

Preferred Languages: Spanish,

German, Italian, Mandarin and

English.

Short Term Language Education ( 6-

8 weeks ) :

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Russia ( in Winter )

Preferred Languages: Spanish,

German, Italian, Mandarin and

English.

Architecture Technical traineeship

Mexico

Brasil

India

China

Costa Rica

Panama

NGO and Project management:

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Russia ( in Winter )

Arts Not available NGO and Project management:

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Russia ( in Winter )

Internships focused on arts education

for children also available.

Social Sciences, Pedagogy

and Humanities

Not Available NGO and Project management:

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Russia ( in Winter )

Social business focused:

México

Law Not available NGO and Project management:

Egypt

Colombia

Costa Rica

Panama

Mexico

Brazil

Russia ( in Winter )

Internships focused on human rights

Middle East ( Egypt, Morocco,

Tunisia )

Exchange programme and faculty information

Page 7: Guideline to recruit by word of mouth- AIESEC Puerto Rico

“HOW SHOULD WE TALK ABOUT AIESEC?”

NATIONAL COMMUNICATIONS TEAM 2011-2012

AIESEC IN PUERTO RICO

Important Details

AIESEC does not have a membership fee.

All students interested must attend an infosession and an interview to enter AIESEC.

AIESEC is open to any young person up to 30 years of age.

Registration form can be found in: www.aiesecpuertorico.org/join-aiesec/

Students from all career backgrounds are welcomed.

Exchange Participants pay a fee of $300 dollars, divided in 2 payments of $150

dollars.

AIESEC does not focus on charity work, but rather on social impact through our

leadership programs.

Remember that you could recruit the first Puerto Rican

President of AIESEC International!!!!