Guided Tour

THE GLOBAL BUSINESS ENVIRONMENT:MEETING THE CHALLENGES

3rd Edition Janet Morrison

The Global Business Environment: Meeting the Challenges

• Welcome to the guided tour of the book. This PowerPoint presentation will take you through:– The new material added to the third edition of the book– Its structure and content– Its pedagogical features– Online supporting materials

The Global Business Environment: Meeting the Challenges

Introduction

• The first and second editions of Morrison’s Business Environment textbook were renowned for:– Their truly international coverage– Their focus on critical thinking 1st edition 2nd

edition– Their excellent case studies– Their accessible style, clear

explanations and engaging pedagogy

The Global Business Environment: Meeting the Challenges

But first… What is so special about The Global Business Environment?

The new edition of The Global Business Environment features…– 6 brand new chapters, and substantial revisions to all other

chapters In the new content, there is…

– An increased coverage of globalisation and a detailed analysis of the recent global financial crisis

– Complete coverage of the emerging ‘BRIC’ economies in every chapter, and a particular focus on India and China

Finally, the book contains great pedagogy, including…– Critical themes that run throughout the book– Critical thinking boxes in each chapter– Detailed, well-written case studies and follow up questions

The Global Business Environment: Meeting the Challenges

And what is so different about this new edition?

What have lecturers had to say about The Global Business Environment?

• 'In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganised and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business.'Jennifer Lane Lee, University of Liverpool

• 'An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business.‘David Sunderland, University of Greenwich

The Global Business Environment: Meeting the Challenges

Structure

The book is divided into four parts:1. The business in the global environment

An introduction to the business enterprise, and to the global environment in which businesses operate

2. Economies and marketsThe role of national economies in the global environment, how international trade and global competition works, and strategies in a globalised world

3. Societies in the international environmentDiscussion of the cultural, social, political and legal business environment

4. Global issues and businessFocus on specific areas central to business enterprises today: financial markets, technology and innovation, ecology and climate change, and ethics and social responsibility

The Global Business Environment: Meeting the Challenges

Pedagogy in detail: Start-of-chapter features

At the beginning of each chapter, you will find:

• Detailed outline of chapter contents

• 3 – 4 learning objectives• Critical themes for the

chapter

The Global Business Environment: Meeting the Challenges

Pedagogy in detail: Throughout the chapter Throughout the chapter, you will find:• Guidance to online resources and links in the ‘More online…’ feature• Summary points at regular intervals• Critical reflection boxes, designed to stimulate thought and

discussion• A comprehensive on-page glossary

The Global Business Environment: Meeting the Challenges

Pedagogy in detail: End-of-chapter features At the end of each chapter,

you will find:• Chapter conclusions• Review questions to

consolidate your understanding

• Key revision concepts from the chapter

• Assignments• A list of suggestions for

further reading

The Global Business Environment: Meeting the Challenges

Opening and Closing Case Studies

• Each chapter contains two long case studies, which illustrate how the issues raised in the chapter impact real businesses.

• Case studies also feature questions for discussion, and weblinks for further research

The Global Business Environment: Meeting the Challenges

Exploring the Global Business Environment

• Each chapter includes a new case study feature – Exploring the Global Business Environment – which focuses on an industry, country or group of countries, and highlights challenges in the global environment

• Questions for discussion and references are included at the end of each case study

The Global Business Environment: Meeting the Challenges

Meet the CEO

• In each chapter you will have the chance to Meet the CEO: this feature looks at how the CEO of a real company sees his or her job and views the challenges ahead.

• The CEOs are from large and small companies, and from a number of different countries

The Global Business Environment: Meeting the Challenges

The end of the book

• The end of the book features a detailed four colour atlas for reference

• There is also an alphabetical glossary

• Finally, there are also three comprehensive indices, with material listed by organisation, people and subject

The Global Business Environment: Meeting the Challenges

Overview of web support materials

www.palgrave.com/business/morrisongbe3

• The companion website for The Global Business Environment features a wealth of additional material for lecturers and students.

• For lecturers:– Teaching guidelines for case studies and critical thinking

exercises in the book, and Powerpoint lecture slides• For students:

– Additional case studies, a multiple choice testbank, author updates on the case studies featured in the book and a searchable glossary

The Global Business Environment: Meeting the Challenges

Thank you!

• Thanks for taking the time to view this presentation. We hope you will consider adopting this exciting new textbook and we look forward to hearing your comments on it.

• If you would like more information, please contact our Lecturer Services team on:– lecturerservices@palgrave.c

om– +44 (0) 1256302794

The Global Business Environment: Meeting the Challenges