Guide to iBeacons: How they work and how they can be used
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Transcript of Guide to iBeacons: How they work and how they can be used
Phill Hunt CEO
iBeacons the power to connect
http://mobikatsenterprise.com!!
What are iBeacons
❖ Low energy Bluetooth transmitters size of £2 coin!
❖ Transmit unique ID !
❖ iPhones and Android phones can detect presence of iBeacons!
❖ Apps can be created to respond to iBeacons !
❖ Even when an app isn’t currently running
Experience defined by iBeacons distance
❖ Apps can respond differently to distance from iBeacon!
❖ Immediate: User swipes beacon like NFC!
❖ Near: Within a few metres. Ideal for hyper-location specific experiences!
❖ Far: Up to 50m, for example as a user passes a shop
Key advantages of iBeacons
❖ Small and discrete!
❖ No need for wires!
❖ Batteries last for years!
❖ Experience defined in apps, means flexibility and simple to manage!
❖ iBeacons are low cost!
❖ Can be used in doors and out.
iBeacons in retail
❖ Flexible digital promotions in-store where they count!
❖ New and improved loyalty !
❖ Offers which are hyper-location specific combined with being specific to customer!
❖ Better customer service and richer experience!
❖ Real customer behaviour
Capture customers as they pass your shop
A customers phone can detect an iBeacon within 50m, ample distance to reach out to your customers as they are passing by.
In-store marketing & customer engagement
iBeacons can be located around a retail space to engage users when they pass within a few metres. Offers, product information, ability to order out of stock products can be presented to users where it counts, where the product is on display
Loyalty and gamify shopping ❖ Using immediate range,
retailers can hide offers and loyalty points around their shops!
❖ Users have to find iBeacons and tap with their phone to get points!
❖ Instead of having loyalty cards, users can swipe their phone over iBeacon to add points to their account
Help users find their way around
❖ iBeacons can be used to locate users and products!
❖ Users can follow iBeacons to products they want!
❖ Customers could also ask for help as shops can use iBeacons to establish the customers locataion
iBeacons enable retailers to track real shopping behaviour
❖ As users who have your app installed walk round your shop, each beacon they walk in range can be tracked centrally!
❖ Buying data can be superimposed to deliver real data on shopping behaviour
iBeacons in galleries and attractions
❖ iBeacons can make galleries or attractions interactive!
❖ Enable users to buy prints of paintings while in front of the painting they love
iBeacons in industry
❖ Track assets and people !
❖ Provide safety warnings when people walk into dangerous areas!
❖ How to guides associated with packaged products!
❖ Hot-desk solutions
Medical care and iBeacons
❖ Tracking of patients and assets in hospitals!
❖ Use in the home to track activity !
❖ When older people begin to struggle with memory iBeacons could be used to remind users of memories or important things to do