Guide social networks EN (Government of Catalonia)
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Style and usage guide of the Government of Catalonia’s social networks Opening and authorising profiles and accounts of the Government of Catalonia in: blogs, Twitter, Facebook, Linkedin, Youtube, Flickr, Slideshare and Delicious DGAC Barcelona, 15 June 2010 www.slideshare.net/gencat Legal notice This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Governtment of Catalonia. Presidential Department) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/legalcode
description
Style and Usage Guide of the Government of Catalonia’s social networks
Transcript of Guide social networks EN (Government of Catalonia)
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Style and usage guide of the Governmentof Catalonia’s social networks
Opening and authorisingprofiles and accountsof the Government of Catalonia in: blogs, Twitter, Facebook, Linkedin, Youtube, Flickr, Slideshare and Delicious
DGACBarcelona, 15 June 2010
www.slideshare.net/gencat
Legal noticeThis work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Governtment of Catalonia. Presidential Department) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/legalcode
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Which social networks?
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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URL of the Gencat profileson the social networks
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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3. Other repositories and tools for sharing video files, pictures and presentations online: Youtube, Flickr, Slideshare
Linkedin: vertical social network for networking based on professional contacts and collaborations among organisations (companies and administrations).
2. Twitter and Facebook: general social networks aimedat enabling people to interact.
1. Wordpress Blog: speedy content publication andmanagement tool. Lists all the others.
Delicious: Links. We don’t need edition tool.
Which social networks?
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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1. Corporate blog platform on Wordpress
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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1. Blogs on own servers
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
Application process
1. Request to [email protected] by form:
2. Interview with the ‘gencat blogs’ operational manager to validate it
3. If positive, implementation of the blog.
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2. Hootsuite for managingediting on Twitter, Facebook
and Linkedin
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“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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2A. General conceptual outline
TW-FB-LK workenvironment:
- Content editing
- Administration and usermanagement
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“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
www.hootsuite.com
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2B. Application procedureA
dep
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ent,
serv
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Requeststhe DGAC forpresenceon thesocial network: TW, FB, LK
Withcorporatee-mailmailboxesthe DGAC creates
The DGAC based on PIV criteriaof the DG ofCorporateDissemination
Designs
Loads the pictures on the relevant social networks andwebsites
Background
Avatar
Accounts on the social networks
Edit environment on Hootsuite
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
www.hootsuite.com
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3C. DGAC authorisation: accounts on the Hootsuitenetworks and environments
Withcorporatee-mailmailboxesthe DGAC creates
1.Accounts on social networks
2. Editenvironmenton Hootsuite
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Login [email protected] Pwd xxx (13)
Login [email protected] Pwd xxx (12)
Login [email protected] Pwd xxx (17)
Login [email protected] Pwd xxx (13)
Login [email protected] Pwd xxx
1. Social networks: Add by ‘Social Network’/’Add’2. Members. Management of the editing team members
(‘Team’/’Team Members’)3. Administrators. The DGAC appoints 1
administrator (advanced) per departmental HootsuiteLogin: [email protected]: xxxxxxx (12)
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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www.hootsuite.com
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
2D. Ex. Departmental Hootsuite
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3. Firefox FireUploaderplug-in (extension)
for multimedia repositories
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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As in the case of Hootsuite for general social networks, it is a question of ensuring the security, transfer andproper administration of the profiles opened onYoutube, Linkedin and Slideshare without havingto access their websites directly.
FireUploader is the Firefox extension that works as an FTP and allows videos, photos and presentations to be posted and their editing managed (uploading a few at a time, editing the tags, description, etc.).
3A. FireUploader plug-in
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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3B. FireUploader Outline
YT-FL-SL work environment:
- Content publication(videos, photosand presentations)
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“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
www.fireuploader.com
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3C. Application procedureA
dep
artm
ent,
serv
ice
or b
rand
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
www.fireuploader.com
Requests the DGAC for presence on the YT, FL, SL multimedia repositories
With corporate e-mail mailboxes the DGAC creates
The DGAC based on PIV criteria of the DG of Corporate Dissemination
Designs
Loads the pictures in the relevant repositories and websites
Avatar
Accounts in the repositories
Sends the USB to the department [service or brand]
Configures FireUploader extension on USB with user and password
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3D. How is it done?
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
www.fireuploader.com
The departments [services or brand] receive a USB stick with theportable version of Firefox, with the FireUploader extension dulyconfigured with the user code and password.
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A. The departments [and services or brands] receive the certificate of the social networks profiles and accounts management process from the DG of Citizen Attention (DGAC) :- blogs- Hootsuite profile by department and network (TW, FB, LK)- FireUploader connector for Firefox configured (YT, FL, SL)
B. The DGAC offers the administrators network the Style and usage guide of the Government of Catalonia’s social networks.
C. The support service is organised in the community of practice (CoP) format among the people making up the gencat team editing the institution's presence on social networks. Similarly, the DGAC provides mentoring with people it chooses in the CoP to accompany the processes that are in the earlierstages.
What do the departments receive?
“Style and usage guide of the Government of Catalonia’s social networks” Government of Catalonia. DGAC. Barcelona, 15 June 2010 CC – BY 3.0
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Thank you!
Presentation of the Styleand usage guide of theGovernment of Catalonia’ssocial networks
DGAC
CEJFE, 15 June 2010
www.slideshare.net/gencat
Legal noticeThis work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Governtment of Catalonia. Presidential Department) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/legalcode
