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MA

RC

CH

AS

SE

RO

T

Pu

blis

her

/ M

an

ag

ing

Dir

ect

or

shecc

o

Marc

h

old

s d

eg

rees

(in

cl.

two

M

ast

ers

) in

Eco

no

mic

s,

Po

litic

s,

an

d

Mark

eti

ng

. H

e

has

stu

die

d a

t th

e L

on

do

n S

cho

ol

of

Eco

no

mic

s,

INSEA

D

Sin

gap

ore

, Sci

en

ces

Po

Pari

s,

an

d

the C

olle

ge o

f Eu

rop

e.

He h

as

speci

alis

ed

in

natu

ral re

frig

era

nts

sin

ce 2

00

3.

He is

an

act

ive

mem

ber

of

ASH

RA

E.

He f

ou

nd

ed

th

e l

ead

ing

ind

ust

ry

pla

tfo

rms

R7

44

.co

m,

hyd

roca

r-

bo

ns2

1.c

om

, am

mo

nia

21

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m a

nd

R7

18

.co

m.

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ce 2

00

7 M

arc

is

co-f

ou

nd

er

an

d M

an

ag

ing

Dir

ect

or

of

shecc

o,

an

in

dep

en

den

t m

ark

et

deve

lop

men

t co

mp

an

y sp

eci

alis

ed

in

bri

ng

ing

natu

ral re

frig

era

nts

‘fa

ster

to m

ark

et’

.

ABO

UT

THE

AUTH

ORS

Natu

ral R

efr

igera

nts

Fast

er

to M

ark

et

shecc

o is

a m

ark

et

deve

lopm

ent

speci

alis

t help

ing c

om

panie

s w

orldw

ide t

o b

ring t

heir c

limate

friendly

solu

tions

fast

er

to m

ark

et.

Within

the H

VA

C&

R (heating, ve

ntila

tion, air c

onditio

nin

g a

nd r

efr

igera

tion) in

dust

ry w

e s

peci

alis

e in t

he n

atu

ral re

frig

era

nts

CO

2,

hyd

roca

rbons,

am

monia

, air a

nd w

ate

r.

shecc

o o

ffers

a v

ariety

of

serv

ices

in t

hre

e a

reas:

1) m

edia

& p

ublic

ations,

incl

udin

g o

nlin

e indust

ry p

latf

orm

s and a

cata

logue o

f dedic

ate

d r

ese

arc

h r

eport

s;

2) busi

ness

deve

lopm

ent,

incl

udin

g m

ark

et

rese

arc

h, co

nsu

ltancy

and p

ublic

aff

airs

serv

ices,

as

well

as

speci

al in

tern

ational p

roje

cts;

and

3) eve

nts

, in

cludin

g inte

rnational co

nfe

rence

s and n

ational w

ork

shops.

PR

OM

OT

IN

G Y

OU

R S

OL

UT

IO

NS

Thro

ugh m

edia

and p

ublic

ations,

incl

udin

g t

he w

orld's

leadin

g o

nlin

e indust

ry p

latf

orm

s fo

r th

e t

he n

atu

ral re

frig

era

nts

CO

2,

hyd

roca

rbons,

am

monia

and w

ate

r (a

dd logos)

, and o

ur

cata

logue o

f dedic

ate

d r

ese

arc

h r

eport

s, t

he G

UID

Es.

ME

ET

IN

G T

HE

E

XP

ER

TS

Thro

ugh o

ur

inte

rnational A

TM

Osp

here

eve

nts

, cr

eate

d t

o b

ring p

olic

y-m

akers

, end u

sers

and indust

ry t

ogeth

er

to !

nd w

ays

to "

bring

natu

ral re

frig

era

nts

fast

er

to m

ark

et?

"

DE

VE

LO

PIN

G Y

OU

R B

US

IN

ES

S

Thro

ugh o

ur

tailo

r-m

ade m

ark

et

rese

arc

h a

nd p

ublic

aff

airs

serv

ices

incl

udin

g, is

sue t

rack

ing, SW

OT,

mark

et

fore

cast

s, a

nd c

onsu

ltancy

AM

ON

GS

T O

UR

1

00

+ P

AR

TN

ER

S

Adva

nso

r, G

EA

, C

arr

ier, S

AN

DEN

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er, M

aye

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a, D

anfo

ss, H

illphoenix

, Jo

hnso

n C

ontr

ols

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nde G

roup, A

lfa L

ava

l, E

mers

on, D

orin,

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bra

co, Bitze

r, G

rundfo

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WEP,

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em

prite

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anse

n, G

reen &

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yste

ms

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ot,

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HT,

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tubis

hi H

eavy

Indust

ries,

se

cop, BA

C, Te

cum

seh

CO

NT

AC

T U

S

shecc

o J

ap

an

phone: (+

81) 3 3

287 7

330,

fax

: (+

81) 3 3

287 7

340

websi

te: w

ww

.shecc

o.c

om

twitte

r:@

shecc

o

Our

maili

ng a

ddre

ss:

shecc

o J

apan K

.K.

Of!

ce 2

0 E

GG

JA

PAN

Shin

-Maru

nouch

i Build

ing 1

0F

Maru

nouch

i 1-5

-1, C

hiy

oda-k

u100-6

590, To

kyo

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pan

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o E

uro

pe

phone: (+

32) 2 2

30 3

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fax

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32) 2 2

80 0

436

websi

te: w

ww

.shecc

o.c

om

twitte

r:@

shecc

o

Our

maili

ng a

ddre

ss:

shecc

o S

PRL

Rue R

oya

le 1

51000, Bru

ssels

Belg

ium

ME

HD

I B

OU

HJA

R

Head

of

Desi

gn

shecc

o

As

far

as

he c

an

rem

em

ber,

Meh

di

has

alw

ays

love

d d

raw

ing

, b

uild

ing

, d

esi

gn

, an

d c

raft

ing

thin

gs.

A

s so

on

as

he g

ot

the o

pp

ort

un

ity,

he

cho

se

to

pu

rsu

e

a

care

er

as

a

gra

ph

ic

desi

gn

er.

Id

en

tify

ing

an

d u

nd

ers

tan

din

g th

e

use

r’s

need

s,

then

!

nd

ing

th

e

rig

ht

visu

al

solu

tio

n

is

fasc

inati

ng

to

h

im.

O

ver

the

past

7 y

ears

Meh

di

has

had

th

e o

pp

ort

un

ity

to

sharp

en

h

is

skill

s in

va

rio

us

bu

sin

ess

es

in

Eu

rop

e,

Can

ad

a

an

d

Au

stra

lia.

Th

ese

exp

eri

en

ces

have

allo

wed

h

im

to

really

un

ders

tan

d a

nd

ap

ply

th

e c

reati

ve p

roce

ss.

He

is a

pp

lyin

g t

his

kn

ow

led

ge e

very

day.

FR

AN

ZIS

KA

ME

NTE

N

Au

tho

r /

Man

ag

ing

Dir

ect

or

beatP

lus

Gm

bH

As

a n

ew

part

of

the s

hecc

o g

rou

p,

beatP

lus

Gm

bH

is

a B

erl

in-b

ase

d cr

eati

ve ag

en

cy fo

r

bra

nd

ing

& d

esi

gn

, d

igit

al s

olu

tio

ns

an

d e

ven

ts

for

gre

en

an

d

sust

ain

ab

le

pro

ject

s.

Befo

re

co-f

ou

nd

ing

b

eatP

lus,

Fr

an

zisk

a

wo

rked

as

Eve

nts

an

d M

ark

eti

ng

Man

ag

er

at

shecc

o.

Sh

e

has

ove

r !

ve y

ears

of

pro

fess

ion

al

exp

eri

en

ce

in

the

!eld

o

f cl

imate

-fri

en

dly

te

chn

olo

gie

s

wit

h a co

nce

ntr

ati

on

in

n

atu

ral

refr

igera

nts

.

Fran

zisk

a h

old

s a M

ast

er’s

deg

ree i

n B

usi

ness

an

d

Eco

no

mic

s fr

om

H

um

bo

ldt

Un

ivers

ity

in B

erl

in a

nd

a d

eg

ree i

n M

an

ag

em

en

t fr

om

Bo

rdeau

x B

usi

ness

Sch

oo

l.

JAN

AIN

A T

OP

LE

Y L

IRA

Ed

ito

r

shecc

o

A

mu

lti-

ling

ual

com

mu

nic

ati

on

s m

an

-

ag

er,

Ja

nain

a

ho

lds

a

Mast

ers

D

eg

ree

in

En

viro

nm

en

tal

Tech

no

log

y fr

om

Im

peri

al

Co

lleg

e L

on

do

n a

nd

has

a b

road

un

ders

tan

d-

ing

of

the e

nvi

ron

men

t are

na,

wit

h s

peci

alis

t

kn

ow

led

ge o

f cl

imate

ch

an

ge r

ela

ted

iss

ues.

Pri

or

to jo

inin

g s

hecc

o s

he w

ork

ed

in

rese

arc

h,

po

licy

an

aly

sis,

an

d e

ven

ts o

rgan

isati

on

in

th

e

NG

O se

cto

r. N

ow

m

an

ag

ing

sh

ecc

o’s

m

ed

ia

an

d p

ub

licati

on

s d

ep

art

men

t, J

an

ain

a d

eve

l-

op

s an

d d

eliv

ers

mark

eti

ng

an

d c

om

mu

nic

a-

tio

ns

cam

paig

ns

to p

rom

ote

clim

ate

fri

en

dly

HV

AC

&R

tech

no

log

ies.