DISCOVERY

RESEARCH PRODUCTS, BRANDS, TIPS

COLLECT IDEAS

KEEP TRACK OF INFORMATION

10 MM MONTHLY USERS

67.8% OF USERSFEMALES

40.2% OF USERS25-44 YEARS OLD63,8% OF USERS

DON’T HAVE CHILDREN

DATA SOURCE: COMSCORE CANADA

1.CONNECT WITH FEMALE CUSTOMERS

2. EXPRESS BRAND VALUES BEYOND PRODUCT OR SERVICE

3. BUILD RELATIONSHIPS BY PROVIDING USEFUL INFO

4. Humanize Your Brand

5. INSPIRE ACTION

WEEKDAYS: WEEKENDS:12 AM TO 2 PM8 PM TO 1 AM

SATURDAYSBEFORE 12 AM

POST ABOUT:MONDAY - FITNESSTUESDAY - GADGETSWEDNESDAY - QUOTESTHURSDAY - FASHIONFRIDAY - HUMOR

POST ABOUT:SATURDAY - TRAVELSUNDAY - FOOD

WHO IS YOUR TARGET AUDIENCE?WOMEN ME

N

CAN YOU POST GOOD IMAGES?

ARE YOU IN FASHION, DESIGN, FOOD OR ART INDUSTRY?

YES

YES

NO

TRY OTHER PLATFORMS

TRY PINTEREST!

NO

PINTEREST ANALYTICS VIA BUSINESS ACCOUNT:● PROFILE ANALYTICS: IMPRESSIONS, REPINS,

CLICKS, ALL TIME STATS● AUDIENCE ANALYTICS: DEMOGRAPHICS,

INTERESTS ● WEBSITE ANALYTICS: USERS THAT GO FROM

PINTEREST TO YOUR SITETHIRD PARTY TOOLS:● ALL MAJOR SM MONITORING TOOLS:

RADIAN6, SYSOMOS, BRANDWATCH● SPECIALIZED TOOLS: CURALATE,

PINALYZER, OCTOPIN

B2C IS A PRIMARY FOCUS OF PINTEREST● USERS ARE ACTIVE IN THEIR FREE TIME● USERS RESEARCH THEIR HOBBIES,

PERSONAL INTERESTS● USERS LOOK FOR VISUALLY PLEASING

CONTENT

B2B SHOULD STILL TRY PINTEREST IF:● THEY ARE IN FOOD, DESIGN, ART

AND CRAFTS, FASHION OR BEAUTY INDUSTRY

WHY WHOLE FOODS IS SUCCESSFUL ON PINTEREST?

THEY FOLLOW 4 SIMPLE

RULES

1. PROVIDE TIPS

2. GO BEYOND YOUR PRODUCT

3. CREATE VISUALLY PLEASING IMAGES

4. INSPIRE ACTION

ENTERING PINTEREST THINK ABOUT THE COST OF:1. IMAGE

PRODUCTION

2.PINTEREST MANAGER

3.ANALYTICS TOOL

YOU WILL HAVE TO PAY FOR HIGH QUALITY PHOTOGRAPHY OR GRAPHIC DESIGN

YOU WILL NEED FULL TIME STAFF WHO WILL MANAGE YOUR PRESENCE ON SOCIAL MEDIA PLATFORMS INCLUDING PINTEREST

YOU WILL MOST LIKELY NEED TO USE SOCIAL MEDIA MANAGEMENT TOOLS BEYOND PINTEREST ANALYTICS

ONE OF THE BEST RESOURCES YOU CAN USE TO GET STARTED ON PINTEREST IS AN EBOOK BY HUBSPOT

Download the ebook

5 useful Pinterest analytics tools by Ann Smarty

Pinterest timing and frequency by Courtney Seiter

Everything You Need to Know to Get Started With Pinterest for Business BY Ginny Soskey

ComScore Canada

Pinterest Launches Free Analytics Tool for Business Accounts BY Corey Eridon

The Ultimate Guide to Mastering Pinterest for Marketing BY Pamela Vaughan