Guide on how to think through content mapping in relation to buyer personas
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This short 2 page guide will help you think through your buyer personas so that you can map out your content strategy. There are different buying stages for all of your personas and you need to match your content and offers to those stages.
Transcript of Guide on how to think through content mapping in relation to buyer personas
How to think through buyer personas for your content mapping
Ali Powell @alipowell21
Principal Inbound Marketing Specialist HubSpot
Think About How Your Persona Fits into The Buyer’s Journey
Insert names of symptoms for potential problem or opportunity
Insert visitors “name” for their problem or opportunity
Insert solution strategy, method, or approach
What neutral 3rd party information do they trust?
What methods to solving their defined problem or opportunity can you share?
What supporting documentation, data, benchmarks or endorsements can you share?
What content can you put in front of visitors at this stage?
What content can you put in front of visitors at this stage?
What content can you put in front of visitors at this stage?
What key terms/keywords do visitors at this stage use?
What key terms/keywords do visitors at this stage use?
What key terms/keywords do visitors at this stage use?
Complete Your Buyer’s Journey
