Godin, B. - Meddle Not With Them That Are Given to Change: Innovation as Evil
Guide for users of Meddle group accounts
-
Upload
meddle-inc -
Category
Social Media
-
view
107 -
download
0
description
Transcript of Guide for users of Meddle group accounts
![Page 1: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/1.jpg)
Ge$ng started with the group edi2on of
Meddle
![Page 2: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/2.jpg)
What is Meddle?
Meddle turns comments on ar/cles you’re reading into new content for your site and social networks.
2
“Quickly create and distribute content to showcase exper7se, earn trust and gain
a:en7on from customers.”
![Page 3: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/3.jpg)
Why Should You Create Content?
• Customers find employees to be the most credible sources of informa2on when it comes to evalua/ng companies, products and services.
• You’re are posi/oning yourself
internally and externally as industry thought leader, which is a win-‐win situa/on for both you and your company.
3
![Page 4: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/4.jpg)
How To Get Started • You will receive an invite via email to become part of your company’s
Meddle team.
• Once you’ve accepted the invita/on, you will be taken through a wizard where you’ll install the Meddle browser plugin (if you don’t already have an account) that lets you create and share your posts. This takes just a minute.
See the video here on how to create your first Meddle: hNps://vimeo.com/64177714
4
![Page 5: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/5.jpg)
How Content Crea2on Works with Meddle
5
When reading an ar/cle worth sharing, click the Meddle browser plug-‐in to launch a content sharing/editor in your browser
This allows the you to select an excerpt from the page, annotate and publish your remarks to your social networks and your company’s Meddle page.
![Page 6: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/6.jpg)
Posts are op2mized to your social networks – and links back to your Meddle page.
6
A@er you’ve created your post, you have the op7on to also syndicate it to your company’s Meddle page. See next slide.
![Page 7: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/7.jpg)
• Your post shows up on your personal Meddle page.
• From there you can leave it as is or you can “syndicate” it to an organiza/on you belong to.
• Just click in the header of your post where it says “Not syndicated” and you’ll get a dropdown with one or more organiza/ons that you may submit the post to.
• In this example, the company is called “Cloud Judgment” – but in your case it will be your organiza/on’s name. 7
![Page 8: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/8.jpg)
Next, as soon as the post has been approved by your organiza/on’s Meddle admin, the post will show up under your name on the organiza/on’s Meddle page. (In this case, the organiza/on is “Cloud Judgment”)
8
Note. If you also shared your post to your social networks, clicks on those posts will now automa/cally drive traffic directly to your post on the organiza/on’s page!
![Page 9: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/9.jpg)
Where to find content to Share • Start by commen/ng on industry content you’re already reading as part of
your rou2ne.
• Tip 1#: Make yourself a daily calendar entry to create a Meddle from something you read that day.
• If stuck for ideas? – What is your TwiNer community sharing? – What are your LinkedIn contacts sharing? – Content discovery tools like getPrisma/c.com and swayy.co (content recommenda/ons) and
Feedly.com (RSS reader)
9
![Page 10: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/10.jpg)
Tips when Crea/ng A Meddle • While Meddle is a micro-‐blogging plaJorm,
err on the side of ‘blogging” vs. “micro”. I.e. don’t make your post simply a cryp/c sentence, leaving the reader to ques/on whether you have any value to add.
• Think of yourself as a curator that guides your customer through the complexity of your industry.
• In essence, tell your visitors that “amongst the dozens of stories you could read, here is the one worth your 2me, and here’s why”.
• Your goal is to become a trusted filter through which your visitors keep up with industry trends and best prac/ces.
10
Example of a non value-‐added Meddle post
Example of a value added Meddle post
![Page 11: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/11.jpg)
Making Cura/on Work for You • Be authen/c: Pick a topic you care about deeply
• Be a filter: tell your audience what they need to know, so they don’t have to do the work
• Be social: Engage your community by sharing posts to all your relevant social networks
• Be personal: Share your cura/on with specific people to show you were thinking of them (and they are likely to re-‐share)
![Page 12: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/12.jpg)
More /ps • Use the “advanced editor” of
Meddle to customize/op/mizes your posts for Facebook, LinkedIn and TwiNer.
12
See video about this feature here: hNp://goo.gl/O0GzvY
Before you click “Post” to publish your Meddle, you may click “Advanced” to customize your post further for your various social networks.
![Page 13: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/13.jpg)
Expand your social footprint • Your personal social network reach is an important factor in genera/ng traffic to
your content.
• Growing and maintaining your network requires you to constantly add value to your network through engaging content.
• Meddle helps grow you audience as more people discover what you have to say as your friends and followers start (re)sharing your content.
• Furthermore, con/nuously work to expand your network on TwiNer and LinkedIn by connec/ng with and following other people and commen/ng in their posts.
13
![Page 14: Guide for users of Meddle group accounts](https://reader037.fdocuments.in/reader037/viewer/2022103117/5599e7551a28ab3f7a8b47cc/html5/thumbnails/14.jpg)
Contact Us
Feel free to contact us directly of you have any ques/ons about the group edi/on of Meddle.
Email: [email protected]
hNp://meddle.it
14