GUIDE Consulting and Coaching for Women Entrepreneurs Fourth Meeting of the IMAGEEN project Munich,...
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![Page 1: GUIDE Consulting and Coaching for Women Entrepreneurs Fourth Meeting of the IMAGEEN project Munich, 1 April 2011 Bettina Wenzel.](https://reader030.fdocuments.in/reader030/viewer/2022032704/56649d535503460f94a2fa6f/html5/thumbnails/1.jpg)
GUIDEConsulting and Coachingfor Women Entrepreneurs
Fourth Meeting of the IMAGEEN projectMunich, 1 April 2011
Bettina Wenzel
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GründerRegio M
• non-profit regional platform• to support innovation and• to support knowledge-based start-ups, small & medium-sized
enterprises• about 30 members:
• universities • research facilities• business associations• the City of Munich• the Chamber of Commerce• incubators et al.
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GründerRegio M
Three pillars:
1. higher education und start-up networksHochsprungStartUp MunichEXIST support programme
2. international programmesInnovation benefits Europe (INNOFIT)Europe InnovaKnowledge Intensive Services for Satellite NavigationCompanies (KIS4SAT)
3. female entrepreneurshipGUIDEpower_m Academy for women entrepreneurs
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The target group
The target group of the project GUIDE are
• women in the economic area of Munich
• women with job problems and women who are actively seeking employment
• women who stopped work to raise a family / who have had a break in their professional life
• women who have a viable and concrete business idea
• women who want to work as freelancers or self-employed in the service market
• women wanting to enquire whether any self-employed activity is an option for them at all
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The objectives of GUIDE
The project GUIDE aims
• to awake and to promote the entrepreneurial potential of women
• to motivate women to work self-employed
• to qualify women for a successful business activity
• to help women to create and maintain their own work place andto reintegrate the target group into the business world
• to upgrade small and mini foundations
• to increase employment in the Munich area by helping female entrepreneurs found their own business
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Successful founding with GUIDE - 1
• GUIDE supports the female entrepreneurs in building-up their business by one-to-one coaching and consulting
• The individual counselling is provided during all phases of the founding process and is free of charge
• The clients obtain a well grounded feedback to their business project and concrete help in writing their business plans
• The female consultants focus individually on the special situation of each foundress
• Apart from the business the consultants consider the personal situation of each client, such as individual wishes and how to combine the requirements of family and job
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Successful founding with GUIDE - 2
• In addition to the one-to-one coaching GUIDE offerstelephone and online-tutoring
• GUIDE also includes training courses and workshops,e.g. financial planning, accounting, taxation, market research and market analysis, sales and acquisition strategies,marketing, social media, corporate design
• GUIDE organizes regular networking events
• GUIDE promotes cooperation between the project participants
• GUIDE tenders a business idea competition calledBEST CONCEPT for female entrepreneurs
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The project is financed by
• the Bavarian Ministry of Labour and Social Affairs andthe European Social Fund (ESF)
• the City of Munich within the Munich Programme of Employment and Qualification (MBQ)
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Iris Kaiser
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Maren Martschenko
Marketingberatung
zehnbar
die espressostrategie®
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Contact
GründerRegio M e.V.
Project GUIDE
Dr. Bettina Wenzel
Westendstraße 123
80339 München, Germany
Phone + 49 89 30 76 25 05
www.guide-muenchen.de