7/30/2019 Guide 3 - BI Guide

1/3

QlikView 11

Sales Guide

October 2011

Introduction

This sales guide includes key messaging on the overall positioning of QlikView, the major version 11 product themes and features,

usage scenarios, beta feedback, and competitive information

The format is intended to be simple and concise, allowing quick access to the most important selling points for QlikView 11

Overall Product PositioningQlikView offers a business discovery platform

Business DiscoveryBusiness Discovery is the next generation of Business Intelligence,

allowing users to explore and analyze live information without

limits. Apps are rapidly built and deployed, while IT can ensure the

control of data and security that they require.

Validation by GartnerIn the 2011 BI Magic Quadrant, Gartner described a split in the BI

market between traditional stack vendors and newer data

discovery vendors. Data Discovery is Gartners term for Business

Discovery so this is an endorsement of our categoryby Gartner.

Contrast to Reporting Based ArchitecturesThe major distinction between stack vendors and data discovery

vendors is around architecture traditional tools pre-aggregate

information and rely on reporting based technology. This creates

complexity and cost, and limits flexibility and simplicity for users.

The Associative ExperienceThe Associative Experience is the fundamental navigation paradigm

in QlikView the Green / White / Gray. It allows users to make a

selection, immediately learn from the results, and take next steps.

QlikViews Core TechnologyThe Associative Experience is enabled by QlikViews patented in-

memory associative technology, which stores an entire set of highlycompressed detailed data, and allows users to search and filter this

data without limits. The engine dynamically calculates KPIs as the

user makes selections.

Version 11 Themes & Features

QlikView 11 takes Business Discovery to a whole new level by

providing advanced social and mobile analysis capabilities

while strengthening the enterprise readiness of the platform.

QlikView 11 Themes

Social Business

Discovery

Social Business Discovery helps organizations incorporate

the human element into decision-making. Users can

collaborate to answer questions in formal or informal

groups, and in real-time as well as asynchronously.

Mobile Business

Discovery

Mobile Business Discovery enables organizations to

incorporate the physical environment into decision-

making. Users get insight on location. QlikView on

Mobile delivers true Business Discovery on the go.

Comparative

Analysis

Comparative analysis enables users to select multiple

user-defined data sets, and directly compare them to one

another, to perform relative analysis and spot trends,

outliers, or differences.

Rapid Analytic App

Platform

QlikView 11 includes new and improved capabilities that

help users create analyses quickly and simplywithout

requiring extensive IT involvement.

Enterprise Platform QlikView 11 is packed with new and improved enterprise

capabilities, designed for IT pros, to support largedeployments and enterprise organizations.

The following new features have been added in QlikView 11:

Theme Feature Definition

Social Business

Discovery

Collaborative Sessions Bi-directional, real time QlikView

document sharing between users.

Annotations Notes associated with any QV

object, added and shared by users.

Mobile

Business

Discovery

Cross Platform

Compatibility

The same QlikView apps delivered

consistently on any PC or tablet.

Handheld

Support

QlikView apps delivered in single

object mode on handhelds.

ComparativeAnalysis ComparativeAnalysis Ability to compare user selected setsdirectly in charts or graphs

Rapid Analytic

App Platform

Version Control

Integration

Integration with source code control

systems for development.

Improved Ajax Dialog

Boxes

More intuitive creation of objects in

the Ajax browser client.

Granular Chart

Dimension Control

Top/bottom n filters for charts, set

in properties, for 80/20 questions.

Conditional Enabling User can select dimensions and

expressions used on charts.

Improved Layout

Options

Grid view in containers and better

tab navigation in Ajax client.

Developer Metadata

Enhancements

Improved metadata for devs,

including hover-over tips in charts.

Informatica Integration Data export from Informatica ETL toQV in an optimized format.

Document

Extensions

Pass QV data to 3rd party tools and

alter look and feel of Ajax client.

Workbench Template

for Visual Studio

Build and deploy extension objects

in VS with just a few clicks.

Enterprise

Platform

Improved Publisher

Performance

Offer fresher data by improving

reload times by up to 40%

Load Balancing

Improvements

A new algorithm for intelligent use

of servers in a cluster

More Granular

Clustering

More effective distribution of

QlikView apps in a cluster

QlikView Management

Console

A single, user-friendly mgmt

interface for QV administrators

Accesspoint

Redesign

Redesigned accesspoint with

modern look & feel and usability

Mgmt Services API

Enhancements

Additional API functions to better

support enterprise integration

Admin Metadata

Enhancements

Improved metadata for admins to

gain / offer transparency into data

OEM Island

Mode

Protection for OEM IP and better

audit capabilities for deployments

Document Level

Auditing

More granular document usage

auditing for compliance

Granular Download

and Export Control

More granular document level

security and data export controls

Publisher QVD

Generation

Simplified and more efficient data

staging (QVD layer) creation

Updated October 2011 QLIKTECH INC INTERNAL USE ONLY DO NOT DISTRIBUTE TO CUSTOMERS Page 1

7/30/2019 Guide 3 - BI Guide

2/3

Business Usage Scenarios

The following examples show the business focused features of

QlikView used in the context of an industry and function:

Theme /

Feature

Industry /

FunctionUsage Scenario

Social Business

Discovery

CollaborativeSessions

Retail /

Buying &

Merchandising

A Category Manager at a global retailer

notices an impending inventory problem in

an important region. She launches acollaborative session with her supplier,

buyer, and allocator in order to discuss and

identify replenishment options. During the

session, they identify a number of products

that the team feels can help avoid potential

sales erosion while maintaining margins.

Social Business

Discovery

Annotations

Telco /

Service

Operations

The CTO of a major telco observes a decrease

in service level performance. He drills into

the affected time period to identify

underlying drivers and assess impact on

SLA's. He makes annotations in the QlikView

with his insights, and sends a link to the

heads of service management and customer

care to look at the situation and consider his

comments when planning remediation.

Mobile

Business

Discovery

Cross Platform

Compatibility

Financial

Services /

Wealth & Asset

Management

A financial advisor from a major brokerage

visits a high net worth client and uses

QlikView on Mobile to offer a fully

interactive portfolio review. He previously

had to rely on printed portfolio statements,

but now he has the ability to work with live

data to answer questions about investment

strategies and performance. Furthermore,

the client can access his data on any mobile

device without having to install software.

Mobile

Business

Discovery

Handheld

Support

Healthcare /

Clinical

Operations

A physician is on the golf course when he

gets a message on his iPhone that a patient

has had a steep increase in blood pressure.

He uses QlikView on Mobile to quickly access

the patients records, where he discovers a

counter indication between prescribed

medications that could produce high blood

pressure. He sends instructions via email to

his RN on how to remedy the situation.

Comparative

Analysis

High Tech

Manufacturing

/ Marketing

A marketing director at a high-tech

manufacturer notices that sales of 3D

displays are declining. He has a hunch that a

competitor is gaining traction. He uses

comparative analysis to directly compare

sets of his products against the competitor,

by region and individual store. He sees that

his average price and out-of-stock levels are

higher in key locations, and takes action to

adjust pricing and delivery SLAs.

Customer Feedback from Beta

The following quote demonstrates positive feedback from a

V11 enterprise beta customer in the UK NHS.

"Version 11 is a significant step forward, and there are a

number of features that will be of value to us. The grouping

function will assist us to benchmark performance across

practices and hospitals, and the ability to add notes is a simple

feature but with powerful capabilities and uses. In addition,

load balancing is most welcome as we continue to expand

QlikView into the enterprise and we need to ensure the system

will scale up to the numbers we plan to deploy to."

John Uttley, Chief Information Officer, Staffordshire Commissioning

Support Service (part of NHS in Staffordshire)

Competitive Information

The following key points describe QlikViews competitive

position around each V11 theme:

Company How QV11 Stacks up

Social Business

Discovery QlikView is the category leader in Social Business

Discovery, with a unique value proposition that

exemplifies QlikTech as an innovator.

No other vendor offers live collaborative

(synchronous) sessions.

Annotations from competitors are not threaded, nor

do they support bookmarks to unique selection

states.

QlikViews collaborative web-based development

capability is best-in-class.

Cognos 10 has external collaboration but depends on

Lotus Connections. No collaborative sessions.

Mobile Business

Discovery QlikView on Mobile is on par with the market but

employs a different approach live HTML5 web-apps

vs. synchronized reports.

Mobile is a key feature but not generally acompetitive differentiator on its own. Deals are often

dependent on mobile but not exclusive to mobile

scenarios.

Make sure to position mobile in the context of

business discovery and find use cases that

demonstrate real business value.

Be prepared for report-centric vendors to position

offline mode as a feature, when really its a data set

limitation of static / pre-defined reporting.

Occasionally we will see insistence on native apps

but most strong IT organizations favor web-apps and

a centralized cross-platform strategy.

Comparative

Analysis Comparative Analysis demonstrates QlikViews

unique combination of simplicity and power. The ability for non-technical users to select and adjust

comparison sets is truly unique in the market.

Distinguishes QlikView from stack competitors who

offer separate, complex products for set comparison

(IBM SPSS, SAP Set Analyzer).

Opens up new use-cases that could not be addressed

by BI simply before.

Can support basket/group comparisons but not the

predictive (statistical) element of market basket

analysis.

Rapid Analytic

App Platform QlikView is the category leader in BI App

Development and v11 enhancements extend this

lead.

One QlikView app can replace hundreds of BusinessObjects, Cognos, or Microstrategy reports.

QlikView apps are delivered in a fraction of the time

required by stack vendors, with less training, and at

significantly lower cost. V11 developer

improvements enhance this advantage.

QlikViews integration capability (with external

version control systems) is on-par with the market.

Tableau provides strong visualizations but do not

offer purpose built apps. There is limited developer

capability for building out app functionality. This

positions Tableau as a tool for power analysts vs.

business users.

Position QlikView 11 as offering faster time to value,

remixability, reusability, extensibility, and improveddeveloper experience.

Enterprise

Platform Enterprise Platform promotes a model of IT control at

the center and business user flexibility at the edges.

V11 improvements continue to neutralize stack

vendor strengths.

Updated October 2011 QLIKTECH INC INTERNAL USE ONLY DO NOT DISTRIBUTE TO CUSTOMERS Page 2

7/30/2019 Guide 3 - BI Guide

3/3

Outdistances QlikView from Spotfire and Tableau in

the enterprise.

Continue to position QlikView as cost effective,

scalable, and secure, with simplified administration

and improved enterprise features across the board.

Updated October 2011 QLIKTECH INC INTERNAL USE ONLY DO NOT DISTRIBUTE TO CUSTOMERS Page 3