Guidance Counsellor Forum, November 2009
Transcript of Guidance Counsellor Forum, November 2009
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Melissa CheaterSocial Web Strategist + Speaker | melissacheater.com
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Social Media is not a fad.
Social Media is a symptom of evolution in communication.
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Create:Blog Posts
VideosAnimation
PhotographyNews
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Connect: FriendsFamily
ClassmatesEmployers
Peers
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Collaborate: Research
SchoolworkPlanning
KnowledgeGroundswell
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Comment/Critique: Restaurants
PoliticsCelebrities
MoviesEach Other
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Organize: Bookmarks
EventsTasks
ProjectsEach Other
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Accelerate Consumption:NewsMusic
ConversationVideo
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Now we will discuss:-Blogs
-Social Networks-Rich Media
-Mobile
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– Syndicated Content– Presented in Reverse Chronological
– Powered by RSS– Comments
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– Online Community– Individual Profiles– Autobiographical– Interaction
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Display Picture
Name
Communication
Share Content
Personal Information
ConnectionsInteraction
- Founded in higher education- Largest population (North America)- More than 1/3 of Canadians- 65 million mobile users- Daily use (almost 50%)- 1 billion photos every month- 2.5 million events created every month- 1 billion pieces of content shared
every week
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16 Ontarians between 16 and 21, who use Facebook
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younger users – specifically those in the 12-17 and 18-24 year-old demographics – are
Twitter’s fastest growing audience segment
microblog
140 characters
many to many public conversations
web, desktop & mobile
more professionals, more companies
Photos Flickr Photobucket Facebook
Video YouTube uStream Longtail/Brightcove
Mobile
Better PhonesFaster
NetworksRicher
Content
Opt-in OnlyDirectImmediateOne on One or Many to ManyAlways accessibleEasy (for them)
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CasualPersonalIntimateImpulsive
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Full Name
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http://shankman.com/wp-content/uploads//keyinfluencertweet.jpg
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- mashable.com
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45% of employers are using social networks to research applicants
11% aren’t, but plan to start35% of employers reported content
on social networking sites that caused them not to hire the candidate.
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provocative or inappropriatedrinking or using drugsbad-mouthingpoor communication skillsdiscriminatory comments lied about qualificationsshared confidential information
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"Make sure you are using this resource to your advantage by conveying a professional image and underscoring your qualifications.“
Rosemary Haefner, Vice President of Human Resources at CareerBuilder
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good feel for personalitysupported candidate's qualificationsCreativitysolid communication skillswell-roundedgood referencesawards and accolades
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- Market Watch
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- April 2009, Academica Group / OCUFA
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- April 2009, The Toronto Star / Academica Group
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Including those with English as first language; and A+ averages in high school
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- November 2008, MacArthur Foundation
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- June 2008, Minneapolis Star-Tribune
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- April 2009, Read Write Web
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- September 2008, The Vancouver Sun
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- February 2009, The Chronicle of Higher Education
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Google YourselfSocial MentionTwitter SearchFacebook SearchMake a list of all your accounts
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Think before you postClean up your profiles & past content Claim your name
(& think before you use your name) Keep gripes offline. Join Professional groups & communities Highlight accomplishments
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Melissa Cheater, Social Web Strategist + Speaker
[email protected]/mmbcwww.linkedin.com/in/melissacheaterwww.facebook.com/melissacheaterwww.melissacheater.com