Guest Posting 101
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Transcript of Guest Posting 101
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Guest Posting 101
Why & How
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• Great way of getting quality, relevant links.• You are in control.• You’re ‘forced’ to build quality unique content.
Win win!
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How?First: make a spreadsheet!
Blog URLQuality MetricsContact Details
Notes (optional)
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Getting Blog URLs: 1
Use Google’s ‘Advanced Search Queries’
• Keyword + intitle:”write for us”• Keyword + intitle:”contribute to”
E.g. poster design + intitle:”write for us”
http://www.googleguide.com/advanced_operators.html
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Getting Blog URLs: 2
• Join the communities:
http://www.linknami.com/guest-post/http://myblogguest.com/
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Getting Blog URLs: 3
http://search.twitter.com/
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Have A Quick Checklist
• Seem open to publishing guest content?• Do they link out to commercial sites?• Good domain strength? (2+ is ‘good’)• Will you post get ‘buried’ quickly?• Easy to contact?• High relevancy to your website area/brand?
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Choose The Best Post Ideas
http://labs.postrank.com/top_posts#builder
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Make Contact…
• Construct an email template that can be personalized.
• Don’t be afraid to be transparent. • State what topics you are interested in writing
about, with examples of previously published posts (if possible).
• Make clear your willingness to compromise.• Include social contact details of
yourself/company to show authenticity.
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Write the Post!
• Yourself…
• …or outsource!
http://fiverr.com/http://www.textbrokers.com/
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Outsourcing Checklist:
• Article headline• Purpose of article• URL it intends to be posted on• Comprehensive ‘voice’ guidelines• Research resources• Deadline
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If Guest URL Says No
Don’t be sad. Keep their contact details anyway!
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If You Get A Yes
• Well done! • State your appreciation and hold onto their
contact details.• Couple of things to include when sending
them the article:– Biography, stating clearly your URL and the anchor
text you want.– Possibly give them some relevant image.
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Post-post Check
• Once your article is published (yey!) always make sure to check the most important piece is there – you link!
• Keep up with commenters.
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And you’re done!
@topherbeats
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Links
• SEO Chrome Plugin: https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj
• SEOMoz Toolbar: http://www.seomoz.org/seo-toolbar