guess who’s coming to dinner?
-
Upload
chester-tyler -
Category
Documents
-
view
35 -
download
0
description
Transcript of guess who’s coming to dinner?
Picture It: Seattle. 2001.Bejeweled ascends.
Rallying cry: casual games are different.
Consumer can’t be an 18-24 year old boy!
The media loves a good story.
Respect Respect my my
hotness!hotness!
So, who was the casual gamer?
50%: FEMALE75%: 35-6030%: INCOME >$75K40%: COLLEGE EDUCATED20%: RETIRED
Just call Just call me me
Casual Casual CathyCathy
So, who is the casual gamer?
50%: FEMALE75%: 35-6030%: INCOME >$75K40%: COLLEGE EDUCATED20%: RETIRED
50%: MALE20%: <35
70%: INCOME <$75K60%: NO COLLEGE
80%: WORKING
Kids Under 12
1M REG, 7M UNIQUES$45M/YR REV (TOTAL)
700K REG, 12M UNIQUES$60M/YR REV ONLINE
23.5M VISITS ONLINE1.2M 2-11/DAY ON TV
460K UNIQUES/MO8M TV VIEWERS / WEEK
Youth: 13-24
2M UNIQUES, 30:00 AVG VISIT
250K UNIQUES, 20:00 AVG VISIT
$77M - 2006 REVENUES
5M UNIQUES6:00 AVG
VISIT
65M UNIQUES, 25:00 AVG VISIT
$500M+ REVENUES
Men 18-34
140K UNIQUES, 10:00 VISIT1100 DEVS, 2400 GAMES
13M UNIQUES, 10:00 VISIT2800 GAMES
31M UNIQUES, 14:00 VISIT
10,000+ APPS
10M XBL USERS100 GAMES
Everyone (Else)
WIDGETS
Social GamesSocial Network Games
FUNWARE
Applications that use game design and mechanics to make them fun
Gabe ZichermannCEO, [email protected]
flickr stock photos by:
clappstarhttp://creativecommons.org/licenses/by-nc/2.0/
strike down productionshttp://creativecommons.org/licenses/by-nc-nd/2.0/
AMagillhttp://creativecommons.org/licenses/by/2.0/
ffreakazzoidhttp://creativecommons.org/licenses/by/2.0/