Guerilla Marketing

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    07-May-2015
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Transcript of Guerilla Marketing

  • 1.Guerilla Marketing It is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money ( Jay Conrad Levinson )

2. Principles of Guerilla Marketing Specifically geared for the small business and entrepreneur Based on human psychology rather than experience, judgment and guesswork Instead of money, the primary investments of marketing should be time energy and imagination Primary statistic to measure your business is the amount of profits, not sales Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers and larger transactions Messages are aimed at individuals or small groups, the smaller the better 3. Guerilla Marketing success in 7 Steps 1. 2. 3. 4. 5. 6. 7.Find the inherent drama within your offering Translate that inherent drama into a meaningful benefit State your benefits in as believable a way as possible Get peoples attention Motivate your audience to get involved Be sure youre communicating clearly Measure your finished marketing materials against your creative strategyParaphrased from : Jay Conrad Levinsons Guerilla Marketing 4th Edition 4. Actual Advertising Examples 5. Types of Guerilla Marketing 6. Advantages of Guerilla Marketing Cheap Flexible Involves networking Meet the needs of small businesses It works TargetedDisdvantages of Guerilla Marketing Not completely failsafe Not to be able to pinpoint exactly what works and what doesnt Requires a greater level of dedication and energy Investment of time is required Not for the thin-skinned or faint of heart 7. Conclusion It is very effective, but it requires right research, preparations and find the right information Guerilla marketing is not working if you do not focus on the right target and send out a relevant message using the right vehicle on the right frequency. The aspect of Guerilla marketing is focusing on uniqueness to the target, which in several cases leads to publicity, which could result in attention to the media, an economical way of getting the message to the target market. 8. Conclusion It is very effective, but it requires right research, preparations and find the right information Guerilla marketing is not working if you do not focus on the right target and send out a relevant message using the right vehicle on the right frequency. The aspect of Guerilla marketing is focusing on uniqueness to the target, which in several cases leads to publicity, which could result in attention to the media, an economical way of getting the message to the target market.