Guerilla Marketing

9
Guerilla Marketing a body of unconventional ways of pursuing conventional goals a proven method of achieving profits with minimum money Conrad Levinson )

Transcript of Guerilla Marketing

Page 1: Guerilla Marketing

Guerilla MarketingIt is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money( Jay Conrad Levinson )

Page 2: Guerilla Marketing

Principles of Guerilla Marketing

Specifically geared for the small business and entrepreneur

Based on human psychology rather than experience, judgment and guesswork

Instead of money, the primary investments of marketing should be time energy and imagination

Primary statistic to measure your business is the amount of profits, not sales

Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers and larger transactions

Messages are aimed at individuals or small groups, the smaller the better

Page 3: Guerilla Marketing

Guerilla Marketing success in 7 Steps

1. Find the inherent drama within your offering2. Translate that inherent drama into a meaningful benefit3. State your benefits in as believable a way as possible4. Get people’s attention5. Motivate your audience to get involved6. Be sure you’re communicating clearly7. Measure your finished marketing materials against your creative strategy

Paraphrased from : Jay Conrad Levinson’s Guerilla Marketing 4th Edition

Page 4: Guerilla Marketing

Actual Advertising Examples

Page 5: Guerilla Marketing
Page 6: Guerilla Marketing
Page 7: Guerilla Marketing

Types of Guerilla Marketing

Page 8: Guerilla Marketing

Advantages of Guerilla Marketing• Cheap• Flexible• Involves networking• Meet the needs of small businesses• It works• Targeted

Disdvantages of Guerilla Marketing• Not completely failsafe• Not to be able to pinpoint exactly what works and what doesn’t• Requires a greater level of dedication and energy• Investment of time is required• Not for the thin-skinned or faint of heart

Page 9: Guerilla Marketing

Conclusion

It is very effective, but it requires right research, preparations and find the right information

Guerilla marketing is not working if you do not focus on the right target and send out a relevant message using the right vehicle on the right frequency.

The aspect of Guerilla marketing is focusing on uniqueness to the target, which in several cases leads to publicity, which could result in attention to the media, an economical way of getting the message to the target market.