BRAND STUDY:Guccio Gucci frst made a living in the 1920s by !r"ing in a#$ent h!tels and he as ins%ired by the elevated li&estyle he itnessed' Sin(e then) as%irati!n has been a h$ge %art !& the *$((i brand) and this is re+e(ted hen *$((i as ran"ed the ,-th m!st val$able brand hi(h !.ers /$0$ry g!!ds and has a Reven$e ab!$t 1 2'3 billi!n' *$((i !%erates ab!$t 23- dire(tly !%erated st!res !rldide and it h!lesales its %r!d$(ts thr!$gh &ran(hisees and $%s(ale de%artment st!res' *U445 l!g! re%resents 6 b!ldness and l$0$ry'Innovation7ne !& the m!st distin(tive things ab!$t the *$((i l!g! is the $n$s$ally large s%a(ing' This instantly sets it !$t &r!m the (r!d'InspirationAs%irati!n is als! ab!$t ins%irati!n' The inn!vativeness and b!ldness !& the *$((i l!g! is very distin(tive and (!nfdent in its !$tl!!"'StrengthThe *$((i st!ry is all ab!$t the %!er and strength !& style thr!$gh adversity' The interl!("ing *$((i symb!l is a really str$(t$rally str!ng sha%e' LuxuryThe g!lden sheen !n the *$((i l!g! e0$des l$0$ry'Re&eren(es 8ebsite 'g$((i'(!m*!!gle'(!'ini"i%edia'!rg