‘Guanxi’ - building a great relationship. Lilly + Sid Who are we – A Baby and Childrens...
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Transcript of ‘Guanxi’ - building a great relationship. Lilly + Sid Who are we – A Baby and Childrens...
‘Guanxi’ - building a great relationship
Lilly + Sid
Who are we – A Baby and Childrens clothing brand, designed to bridge the gap between traditional and contemporary.
Formed in 2009 - 2011/2012 voted best selling British babywear brand
Product Offering – Baby clothes, Childrens clothes, Knitwear, Gifts and accessories
Product Sourcing – India, Pakistan, China and UK – Midlands 30%
Where can you find us – UK - Stocked in 200+ independents, plus some Key stores such as Harrods and Harvey Nichols.
Export now accounts for over 50%, they include countries
Russia, Australia, S Korea, Israel, Ireland, Italy, Japan and China
ChinaLaunched 1st Store in 20122nd Store to launch in July 2013 with another 6 planned in 2014.
Guanxi
It’s all about ‘guanxi’ - building a great relationship. Doing business successfully with China means really understanding China, its culture, its people and building a relationship.
Management style
Time
Flexibility
Education
Partnership
China
For UK brands the potential is…...