GTC West 2012 - Social Media is Not for Marketing

9
Social Media Is Not For Marketing Social Media: Practical, Powerful: GTC West 2012 Scott Eggert
  • date post

    21-Oct-2014
  • Category

    Technology

  • view

    194
  • download

    2

description

Social Media is Not For Marketing, a presentation to shatter perceptions regarding the governments use, or lacking use, of social media. High level modalities and strategies to consider. A primer presentation that proceeds presentations from Liz Payne of the City of Walnut Creek, CA and Lon Peterson of the City of Roseville, CA.

Transcript of GTC West 2012 - Social Media is Not for Marketing

Page 1: GTC West 2012 - Social Media is Not for Marketing

Social Media Is Not For Marketing

Social Media: Practical, Powerful: GTC West 2012

Scott Eggert

Page 2: GTC West 2012 - Social Media is Not for Marketing

Scott Eggert@ScottDEggert

Co-founder at ClickSpring (@ClickSpring)

A Sacramento based digital agency specializing in developing and deploying social and digital communications campaigns.

Vice President and Director of PartnershipsSacramento Chapter of the Social Media Club (@SMCSAC)

A club dedicated to elevating the conversation around the professional use of social media throughout the Sacramento Area

Page 3: GTC West 2012 - Social Media is Not for Marketing

GOALS FOR THIS PRESENTATION

Learn something new about social media

Get inspired, consider new ideas about social media

Ask a question about social media

Submit your questions during the presentation@ScottDEggert on Twitter

916-213-8995 via text

Page 4: GTC West 2012 - Social Media is Not for Marketing

SOCIAL MEDIA IS NOT FOR MARKETING

Page 5: GTC West 2012 - Social Media is Not for Marketing

SOCIAL MEDIA IS WHERE PEOPLE GO TO CONNECT

VS

900 Million users

300 Million users

100+ Million users

100 Million users

4 Billion views a day72 Hours uploaded each minute

Page 6: GTC West 2012 - Social Media is Not for Marketing

SOCIAL MEDIA IS FOR LISTENING

Page 7: GTC West 2012 - Social Media is Not for Marketing

SOCIAL MEDIA IS FOR COLLABORATION

Page 8: GTC West 2012 - Social Media is Not for Marketing

SOCIAL MEDIA IS MOBILE

Page 9: GTC West 2012 - Social Media is Not for Marketing

QUESTIONS?

Scott EggertClickSpring.co@ScottDEggert on [email protected]