Gsma pr briefing london

Restricted - Confidential Information

© GSM Association 2007

All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

GSMA Content Team

4 June 2010

11 June 2010

GSMA – Annual PR BriefingMAC 2010MWC 2011


Objectives

Get to know us Provide useful insights into our agenda development process Share the topics and themes for our two congress events Outline how we can effectively work together Review Call for Papers process and speaker selection criteria Help you have the best chance of getting your client included


Introducing GSMA Content Team

Fernando Faria – Research Director Dan Winterbottom - Content Manager Lydia Davison - Content Manager Hilary Newton – Head of Conference Programme

Management Rudolph Moncrieff – Digital Content Manager Roisin Hartshorn – Content Co-ordinator


Mobile Congress Positioning

Hong Kong, China Barcelona, Spain

November 17-18, 2010 February 14-17, 2011

3,500 attendees (1700 invited CxOs) 50,000 attendees

Positioning:• Thought Leadership summit• Focus on Key Growth verticals • Increased Keynote Sessions• Lunchtime Discussion Groups• Extended networking opportunities• Mobile World Live Keynote• Co-located seminars for Asian mobile operators

Positioning:• ‘Must attend’ mobile event of the year• Global Leadership keynotes• App Planet• Extensive product showcases and hospitality

villages• Global Mobile Awards• Extended networking opportunities


GSMA Event Overviews

The GSMA’s Mobile World Congress presents a leading-edge conference programme featuring the highest level of speakers and attendees in the industry. This programme provides an unparalleled platform through which you and your company can highlight your role in and contributions to the incredibly dynamic and exciting mobile industry. Next year, MWC will once again provide a unique opportunity for sharing new perspectives and presenting your insights to an audience of over 50,000 senior mobile industry executives.

In 2010 the Mobile Asia Congress will bring the highest level of mobile leadership together creating a unique environment of thought leadership. With a unique demographic of majority C-Level executives the event offers unparalleled networking opportunities and a world class conference agenda. The event celebrates the best of the Asia mobile industry in a truly global context.


MWC2011 – Structure & Potential Topics

4 Days of Content 4 Keynotes Multiple Mobile World Live Keynotes Longer Sessions covering Breaking Issues

Key Topic Overview

6

AdvertisingApplicationsAugmented RealityMobile Cloud ComputingConsumer ElectronicsDevicesEmbeddedEnterprise

Media & Entertainment

InternetMobile HealthMobile MoneyMobile EducationMobile Solutions for RetailNetwork CapacitySegmentation


MAC2010 – Structure & Potential Topics

7

2 Days of Content 4 Keynotes 1 Mobile World Live Keynote – Streamed Live High Level Speakers across the Agenda

Key Topic Overview

ApplicationsAdvertisingConsumer ElectronicsDevicesEmbedded MobileMedia & Entertainment

mHealthMobile BroadbandMobile Money


Industry Relations

and Stakeholder Management

Industry Research

and Briefings

Agenda Planning and Development

Event Delivery Onsite

Post Event Services

The Virtuous Circle of Content


Research Process – in Detail


The Call for Papers Process – Key Dates

10

May NovOctSepAugJulJun Dec

May NovOctSepAugJulJun Dec

Call for Papers Open

Call for Papers Close

Agenda on Website

90% Speakers

Confirmed

14th

28th

18th

12th

30th

23rd

3rd

21st

MAC2010

MWC2011


Selection Criteria for Speakers from the Call for Papers

Our primary objective for the Mobile Asia Congress and Mobile World Congress, as well as all GSMA events, is to deliver the most compelling conference programme possible. Proposals are judged fairly and equally based on the following criteria:

Relevance of the subject Strength of the angle taken Originality of the content proposed Originality of the presentation format Newsworthiness of the content proposed Quality and level of the speaker Strength of the references offered Please check with speakers before submitting a panel

NB: We might not use your submission exactly as it is displayed in its original format

Every submission is treated in the strictest confidence and the programme development team is very happy to sign non-disclosure agreements to ensure the inclusion of any commercially sensitive material that would strengthen your proposal.


What Happens Next? Speaker Management Process

We have evolved our traditional speaker management process

Key relationship management– Content Managers hold a closer relationship with speakers and their teams– Moderator selection and briefing process brought forward for earlier engagement with speakers– Earlier engagement with the production team for better management of rehearsals

Online Resources– Upload speaker contact information, biographies and photos– Read and download the Speaker Information Guide– Upload presentations– Get the latest information as soon as it becomes available

Onsite speaker lounge & speaker testing room– Test and review presentations– Book rehearsals for stage familiarisation and to test demos– Space to meet with the session moderators and speakers– Networking opportunities with refreshments


How Can You Help?

Don’t engage with us just once or twice a year. Educate us all year round on:

– The importance of the sector your clients/company are active in– The USPs/leadership of your clients

The more we know, the more likely– The sector will be included in the programme– Your client/company will be seen as an authority in their sector

If your submission is successful– Ensure information channels remain open– Double check all information on the speaker has been submitted – Facilitate discussions with the moderator – Be available during the event in case any issues arise


Mobile World Live


What is Mobile World Live? Mobile World Live is the online portal for the mobile communications industry

Mobile World Live extends the reach of the industry’s elite events, Mobile World Congress and Mobile Asia Congress throughout the year

Mobile World Live delivers dynamic thought-leading content and networking opportunities in an interactive Web 2.0 experience

Mobile World Live leverages the unique strength of the GSMA to deliver thought leading CxO interviews and content, as well as an executive level operator audience to the portal


Elements of Mobile World Live

Mobile World Live Community Mobile World Live Onstage

Social networking across the Mobile World Live Community

Daily discussion around industry topics

Exclusive Live feeds from Barcelona and Hong Kong

Replay of keynote sessions within 8 weeks of the event


Audience

Mobile World Live Statistics at March 2010 (5 months after launch)

Typical Monthly Visitors 15,000 Registered Users 52,444

Peak Monthly Visitors (Feb ‘10) 31,000 Registered Companies 15,794

Phase 2 Monthly Visitors (Oct ‘10) 400,000 Registered Countries 212

Biggest Single Event: Over 100K views to date for the Google Keynote

North Amer-ica

15%

Africa5%

Asia Pacific14%

Middle East7%

Latin America4%

Europe55%

Director23%

Manager32%

Technical/Engineer

7%

Consultant5%

Other5%

C-Level16%

Vice President10%

Global Audience Community Profile


Contacts

Contact us [email protected] [email protected] [email protected]

Follow us on Twitter: gsmworld

Submit a speaking proposal here www.mobileasiacongress.com/cfpmac10 www.mobileworldcongress.com/cfpmwc11

mailto:[email protected]



http://www.mobileasiacongress.com/cfpmac10

http://www.mobileworldcongress.com/cfpmwc11


Frequently Asked Questions

How are speakers selected?

Speakers are selected on the topic relevance, originality and interest of their presentations, as well as on their proven ability and prominence in the industry.

Does exhibiting/sponsoring the events impact my chances of getting a speaking slot?

The agenda and speaking slots are developed independently of Congress sponsorship and exhibition: you cannot pay for speaking slots. Please contact our sales team on [email protected] or [email protected] should you wish to explore other commercial opportunities to enhance your organisation’s standing at our events.

Can I submit a panel of speakers?

Yes, but please check with them before submitting to ensure that they are available

How many submissions should I make?

There is no limit on the number of submissions you can make but it is important to only submit on areas of key importance to your business (as a guideline 1-5)

How long are speaking slots?

As a guideline, presentations are 20 minutes and panel discussions are 45




Frequently Asked Questions

What if my presentation includes commercially sensitive material?The GSMA will sign non-disclosure agreements to ensure the inclusion of any commercially sensitive material that could strengthen a proposal.

What are the costs involved in speaking?There is no charge to speak at our events. In fact every speaker is given a pass that enables them to attend the entire program, as well as access the exclusive speaker lounge.

Does the GSMA pay for my flight and/or accommodation?Due to the unique way in which the GSMA is funded, we do not offer speakers financial support for flights and accommodation.

When will I find out if my application is accepted?We make every effort to contact our successful applicants within two months of the close of the call for papers. If a speaker becomes unavailable, then a first reserve will be invited to assume the available speaker slot.

Should you be planning on attending the event but are awaiting on the results of your proposal, we recommend you proceed with your registration for the event, and we will refund the cost of the purchased pass should you subsequently be selected to speak at the event.

Does speaking at the Mobile Asia Congress preclude me from speaking at the Mobile World Congress?

We consider each application independently for each event.


Any Questions?

Thank you!

Gsma pr briefing london

Technology

Transcript of Gsma pr briefing london