GSMA Mobile for Development: mLearning Programme Learning through Mobile DAWES... · 2016-03-29 ·...
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GSMA Mobile for Development: mLearning Programme Restricted - Confidential Information © GSMA 2012 Learning through Mobile BSP – OECD Asian Seminar on Financial Literacy and Inclusion, 11 -12 September 2012 Photo Courtesy of: www.imow.org; http://www.worldlearning.org; www.shropshirefoundation.org; www.watblog.com
Transcript of GSMA Mobile for Development: mLearning Programme Learning through Mobile DAWES... · 2016-03-29 ·...
GSMA Mobile for Development:
mLearning Programme
Restricted - Confidential Information © GSMA 2012
Learning
through Mobile
BSP – OECD Asian Seminar on Financial Literacy and
Inclusion, 11 -12 September 2012
Photo Courtesy of: www.imow.org; http://www.worldlearning.org; www.shropshirefoundation.org; www.watblog.com
Mobile for Development
Our Programmes & How We Work
2004 2005 2006 2007 2008 2009 2010 2011 2012
Connectivity
Emerging
Markets Handset
Mobile Money for the Unbanked
Green Power for Mobile
mAgri
Community Power
From Mobile
mHealth
mWomen
mLearning
Identify the Opportunity
Stimulate Activity
Scale for Impact
Commercially Sustainable Social
Impact through Mobile
$5 million of
funding across 19
operators
Mobile for Development
1. Background is not in financial services or banking
2. A lack of large scale, evidence based mobile financial
literacy services
3. 90% of images have been used illegally or without
permission
Mobile for Development
Studies have shown
that a
increase in mobile penetration
leads to a 1.2% increase in GDP.
% 10
Large segments of the world population are off 20th century infrastructural grids for communication, employment, power, health, education and banking
The reach of mobile communications is extending rapidly
6 billion mobile connections this year
5 billion mobile connections in the developing world
4 out of 5 new connections are made in the developing world
Mobile-enabled commercial business models are increasingly seen as a promising avenue to provide life-enhancing services to underserved populations
The Mobile for Development Revolution
Mobile for Development
Learning does not occur for ‘learning’s sake’!!!
Link to employment, financial security and ‘good life’
Mobile for Development
Business
or Career 30%
Skills
Development
39%
Money Income 21%
Concerns about money and finance management
Mobile for Development
The prevalence of mobile technology in the lives of the
underserved it can provide transformative and life enhancing
learning and resources to those in developing countries.
“I wish I could save my own money”
ranked #1 out of 40
attitudinal statements in Uganda and Papua
New Guinea
1 in 7 youths wanted access
to Financial Education services
via mobile in India and Uganda
Restricted - Confidential Information © GSMA 2012
Rank mobile phones as the number one asset in their lives,
ahead of.……..
Importance of Mobiles
21%
21%
23%
74%
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Youths believed it was possible to learn
from even a basic mobile device……....
Feasibility of mLearning
This increased to for mobile data users. 78%
MoMaths – Nokia, UNESCO, Maskew Miller Longman, Local Government / Ministries
South Africa (Nigeria and Tanzania)
- Maths and financial literacy training in
line with local curriculum
- 50 000 grade 10 and grade 11 learners
in 160 schools
- More than 0.5 M practice tests and
exams completed in 2011
- An increase of 14% maths scores
for students who use MoMaths
mLearning Projects
SMS for Literacy – Mobilink, UNESCO
Pakistan
- Teaching basic literacy and numeracy
skills to young women
- Can Read Urdu SMS:
Pre 11.3%
Post 81.2%
- Can do simple mathematics on a Mobile
Phone
Pre 3.4%
Post 78.0%
- Project in its third phase and being
launched to reach 2,500 young women
mLearning Projects
Financial Literacy Pilot – Grameen Foundation, PostBank
Uganda
- Mobile Money Agents and PostBank
staff were used to disseminate financial
information as well as sign up new
customers
- Additionally, SMS reminders were sent
to customers to remind them when and
how much savings to put aside
- Of those interviewed post – project
77% helped to regularise saving
88% found the alerts useful
77% noted a savings increase
mLearning Projects
Challenges still remain……
Low Literacy
Technical Literacy
Sustainability and ‘Who Pays’
Challenges
What Next?
mLearning
Working to understand new models of sustainability
mWomen Research:
Financial practices & money management skills,
attitudes, needs and barriers
Socio-demographics and cultural attributes
Understanding of mobile financial services
Horizon
Further Information
http://gsma.com/developmentfund/
Or Email
Miss. Lauren Dawes, Head of mLearning
Restricted - Confidential Information © GSMA 2012
Contact
