eBoot Camp Presents: Social Media for Association Executives

I Feel Your Pain

•Member Recruitment

•Member Engagement

•Member Retention

Social Media Challenges

•Overwhelming

•Don’t care what you ate for breakfast this morning.

•No time!

If you’re not generating results with

social media, it’s just a

hobby.

Agenda

• 5 Golden Rules for Social Media Success

•One easy-to-execute digital strategy to:

• Recruit more members

•Get better engagement

• Keep members longer

Rule #1: You must stay FOCUSED on the areas that can

generate results.

Rule #2: Fish Where the Fish Are

What are your members doing online?

Rule #3: Divide and conquer

Rule #4 Make it about them

Rule #5: If your Website sucks, social media can’t help you.

ABCE•Failure = When a potential

member visits your Website and leaves without giving you their information.

Strategy #1: Member Recruitment

The power of LinkedIn is not your network, it’s your network’s network.

• Short professional summary on how you help people and the benefits to being an association member

• 500+ Connections

• Ask members to recommend you

• Quality over Quantity

Your Profile

Bonus! You can add video

Get Introduced to Prospective Members

LinkedIn

Join and engage local or industry

groups

• Be picky

•Offer value

•When appropriate, get prospective members to a meeting

Strategy #2:

Use Content Marketing as a 24/7

Opportunity to Engage and Add

Value

What happens between the meetings?

Create a consistent stream of digital

content that adds value to your

members.

Content Plan

•One article per week

• 5-7 bullets

•Use for e-Blast and Blog post

•Use bullets for social media posts

• Article becomes video script?

What type of content should you

write?

Information your members will deem

valuable.

Facebook

• Pictures of events

•Make it about THEM

• Post frequently

•When in doubt, go local

Numbers Matter

LinkedIn

•Connect to your members

• Share daily updates

• Post weekly to group page

Keep it updated

• Share value

•Meeting takeaways

• Articles

Start a LinkedIn Group

Strategy #3:

Increase retention by

building rapport

Activity

• Please write down the names of three of your VIP Members

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson

• Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients and has booked me as a speaker multiple times.

• Highly under-utilized

• Deeper relationship with your clients

• Recognize Birthdays

• Celebrate Milestones

• Support during tough times

• Stay top-of-mind with prospects

Personal pages: Connect w/ Customers

Yarn Ball Exercise: Add Value

• Yellow - Blog article

•Green - Facebook post

• Blue - LinkedIn post

•Red - eMail Marketing Piece

In Summary: Fish where the Fish Are

Don’t get bent out of shape over Social Media

Keep it simple.

Thank you! •Want this PowerPoint and a digital

copy of my book? I need your email address!

•www.ebootcamp.com

•corey@ebootcamp.com

•855-eboot-now

•Questions!