Grundfos Social Business Cookbook (and Yammer)
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Transcript of Grundfos Social Business Cookbook (and Yammer)
GRUNDFOSSOCIALBUSINESSCOOKBOOK(andYAMMER)ChristianCarlssonCollaborationConsultant,GlobalWorkingCulturePresentedatIntranätverk,Stockholm,November5th 2015
@chris_carlsson
GLOBALWORKINGCULTURE @chris_carlsson
“Todrivebusinessgrowth,innovation,andstrategy
execution,bymakingitnormaltoengageopenlyinthe
globallyconnectedGrundfos– internallyandexternally
– withasincereintentofleveragingopportunitiesand
ideas,collaboratingeffectively,orreducinginefficiencies.”
WEHELPTHEORGANIZATIONCROSSTHECHASM...
...ANDITHAPPENSONEPERSONORUSE-CASEATATIME.
Source:Geoffrey A.Moore(1991)
@chris_carlsson
GLOBALWORKINGCULTURE
Mission (WHY)• Identifynewwaysofworking
effectively• ‘PushGrundfosacrossthegap’
Method (HOW)• FrontloadingandInnovating• DesignThinking
Actions (WHAT)• PilotProjects• BusinessConsultancy
SMARTWORKER
Mission (WHY)• Giveback1millionhourstoour
businessfunctions• ‘PullGrundfosacrossthegap’
Method (HOW)• ScalableDeploymentModels• UserAdoptionFramework
Actions (WHAT)• Worksmart portal• ProductivityTeams&Super
UserCommunities
GLOBALWORKINGCULTUREKEYMILESTONES @chris_carlsson
1st
EmployeeAdvocacypilot 1st SocialMedia
ManagementpilotlaunchedbyMarketing
Prospect-Finderpilot
SAPJam
SocialListeningpilot
(NetBase)
2nd
MaturityAssessment
PulsarforYammerAnalytics
NewInSitemock-up
ProductCentre
CustomerCommunity
ThoughtLeaderSocialBusinessEnablement
ReachfortheStars
LeadApp
2nd
employeeadvocacypilot
BDProjectTemplate
1st
YamJam(MWB1)
DACHOneOfficeteam
concept
SprinklrRamp-Up
UXExcellenceGuide
Collabora-tion
Analytics
2012 20152013 2014
MWB5definition
YammerwithHR(P&S)
GrundfosSocial
BusinessPolicy
LaunchofGlobalWorkingCulture
TalentEvent
1st MaturityAssessment
1st
integratedSocial
Businessstrategy
framework(Cookbook)
MadsBlog
SocialBusiness
Intelligencepilot
(Sprinklr)
MHDStrategyEngagement
Case
CommunityPlanningGuide
VirtualLeadershipModule1
Strategy2020MWB5Practises
VoiceoftheCustomer
Community(VoC)
CommunityManagementEnablement
GlobalPurchase
Enablement
KeyCollaborationBehaviourAnalytics
INPROGRESS CLOSEDDOWNCOMPLETE CHANGEDRIVER:BEHAVIORTECHNOLOGY
WorksmartPortal
DesignThinking:RichProfile
Surveys,SelfAssessment, and
LeadershipCommunication
OURYAMMER INFIGURES @chris_carlsson
10021MEMBERSoutof19.500;currentlyveryfewbluecollarworkers
ENGAGEDUSERS~2500engagedusers/weeklyor~4000engagedusers/monthlynolurker stats;1-9-90ruleapply
GROUPS636public/720privateanyonecanstartagroup,aswellasexternalnetworks
MESSAGES~900messagesperweek;98%ingroups;45%Publicvs.55%PrivateweuseSkype forPrivatemessages;andFiles andNotesmainlyonSharePoint&OneNote
INGREDIENTS @chris_carlsson
§ OneGrundfos
Community
§ Community
Literacy
§ WorkingOutLoud
§ DigitalLiteracy
§ Organizational
Maturity
§ SocialBusiness
Ecosystem
...amongothers.
EXAMPLE:MADSBLOG @chris_carlsson
Employeetaking theexampleto thestrategic level.
Madsenergizes thefeed-backloop…..
…fromhis phone!
Anemployeeadscontextandmoredepth to theexample
Anemployeesupports thediscussion byconfirmingamatchbetween themeand
reality.
Employeeproposing solutiontospecificexample.
EXAMPLE:WORKINGOUTLOUD @chris_carlsson
WeeklyHorizonWatch:
#wolWorking OutLoud
#wowWinoftheWeek
#daywolDailyWorking OutLoud
OURNEXTFOCUS:COLLABORATIONMATURITYMEASUREMENT @chris_carlsson
WECANTODAYTYPICALLYMEASUREONACTIVITY
/ENGAGEMENT
§ Postandreplies
§ ActiveEngagement
§ Community size;newfollowers
§ Growth, trends
§ Textsentiment;textanalytics
§ CommunityManagement
HOWEVER,TODRIVEREALCHANGEWENEEDTO
MEASUREONKEYCOLLABORATIONBEHAVIORS…
§ Askquestions
§ Answerquestion
§ @-mention
§ Praise
§ Useofkeytopics/communities
§ Outsidegeography/division
…ANDGIVEINSTANTFEEDBACKTOUSERSHOW
THEYCANIMPROVE,ANDWHY.