GRPS-A Report

8/7/2019 GRPS-A Report

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Report Compiled by: Rajeev Naval

General Packet Radio Service

A Report


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General packet radio service (GPRS)

GPRS is a packet oriented mobile data service on the 2G and 3G cellular

communication systems global system for mobile communications (GSM).The service is available to users in over 200 countries worldwide.

GPRS was originally standardized by European TelecommunicationsStandards Institute (ETSI) in response to the earlier. It is now maintained by

the 3rd Generation Partnership Project (3GPP)

GPRS usage charging is based on volume of data, either as part of a bundle

or on a pay as you use basis.

An example of a bundle is up to 5 GB per month for a fixed fee. Usage

above the bundle cap is either charged for per megabyte or disallowed. Thepay as you use charging is typically per megabyte of traffic.


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Services offeredGPRS extends the GSM circuit switched data capabilities and makes the following

services possible:

"Always on" internet access

Multimedia messaging service (MMS)

Push to talk over cellular (PoC/PTT)

Instant messaging and presencewireless village

Internet applications for smart devices through wireless applicationprotocol (WAP)

Point-to-point (P2P) service: inter-networking with the Internet (IP)

Up-Coming Technology

If SMS over GPRS is used, an SMS transmission speed of about 30 SMS messagesper minute may be achieved. This is much faster than using the ordinary SMS over

GSM, whose SMS transmission speed is about 6 to 10 SMS messages per minute


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GPRS IN INDIA- A REPORT

There are 213.81 million wireless subscribers, subscribed to Data services, as

reported by the wireless service providers.

Note: The above chart depicts the number of subscribers who have subscribed to Data Services

37 33.64% of total wireless subscribers base are capable of Accessing data,

Services/Internet at the end of June-10.*TRAI

126.97

149.03

213.81

0

50

100

150

200

250

QE June 2009 QE Dec 2009 QE June 2010

Growth Pattern(Millions)

Growth Pattern

Month Wireless data Subscriber(Million)

QE June 2009 126.97

QE Dec 2009 149.03

QE June 2010 213.81


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Service Provider wise details of Data Services *

Service Provider Data Subscribers as on 30th June

2010 (in millions)

Aircel 287

Bharti 7089

Loop 322

BSNL(Gprs) 4281

BSNL(CDMA 2000 XI ) 1Vodafone 3551

Idea 924

MTNL(GPRS ) 264

MTNL(CDMA 2000 XI ) 4

Reliance(GPRS) 276

Reliance(CDMA 2000 XI) 2404

Sistema(CDMA 2000 XI) 9

Tata(GPRS) 1065

Tata(CDMA 2000 XI) 106

Unitech 602Videocon 194

HFCL Nil

S Tel Nil

Etisalat Nil

Total 213.81


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Graphic Representation:*

Service Provider wise details of Data Services*

287

7089

322

4281

1

3551

924

2644

276

2404

9

1065

106

602

194

0

1000

2000

3000

4000

5000

6000

7000

8000


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Most of the Metros and big cities have nearly come to a saturation point, however,the current phase of growth in Indian Mobile Market is in Rural areas which is now

accounting for majority of growth in mobile space.

Having said that, it would be interesting to know how 270 million odd Urban

subscribers use their mobile phones.

So here we go, some of the numbers may surprise you, while some may disappoint,

but it sure makes a good reading

Which Indian City Uses Social Networking maximum through its mobile

phones?

Nearly 10% Delhi Mobile subscribers use Social Networking services on their

mobile phones, followed by Mumbai & Chennai.


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Which Social networking site is most favored by Indian Urban Mobile

Subscribers?

We know Orkut is the king in India be it web or Mobile, but what in the world is

Mycantos, which accounts for nearly 4% of urban India using it, I am also

surprised that twitter does not find any mention hereIsnt it part of the Social

Networking Phenomenon!

0

2

4

6

8

10

12

2.8

4

2.8

6.7

3

4.6

6

3.3 2.93.9

11.4


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Which is the most favored Mobile Search Engine by Indians?

Nearly 18.5 million Indian Urban Mobile subscribers used their mobile phones

for searches, with Google taking the numero-uno position with 5.76 million

followed by yahoo with 4.58 million.


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Which mobile site is used daily by Indian Urban Mobile Subscribers?

Again, no surprised herethe winner is Google followed by Yahoo. Nearly half of

Urban India uses Google daily on their mobile phones.


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Which IM application does Urban India use on its Mobile phones?

A quarter (25%) of all urban Indians who use IM over their phone do so from an

application that came preloaded in the phone.

Pre-Loaded IM Application25.7%

Web Browser for IM19.1%

Third party downloaded IM app16.8%


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Which is the most popular IM service used by Urban Indian MobileSubscribers?

Ahasurprises here Yahoo! Messenger has narrowly edged Googles Gtalk to

become most popular messenger service with urban Indian mobile users, with a

18.3% market share followed closely by Google Talk (17.8%). Nice to see Yahoo

beating Google, at least somewhere :). I am sure though next few months will see

Google coming to No.1.

0

2

4

6

8

10

12

14

16

18

20

Google Talk MSN

Messenger

AOL IM Yahoo

Messenger

17.8

12.4

8.9

18.3


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Do Indian Mobiles subscribers participate in Mobile Contests?

Of course they do that too in large numbers!

And what is the source of this SMS Contest? Of course, it is dominated with

TV. All reality TVs, song and dance shows choose their winners via some or the

other SMS contest and India just loves it.

86% of all SMS contest originate from TV, followed by Newspapers and Internet.

0 20 40 60 80 100

Tv

Radio

Internet

Newspaper

Magazine

Others

86.6

36.9

48.9

50.3

34.1

21.6


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Mobile VAS services report

Here are some numbers on how Urban India uses the Mobile Value Added

Services offered by Telecom providers.

Nearly 56 Million urban Indians used a VAS related SMS subscription service in

March/April 2009out of which Reliance Mobile CDMA accounted for a quarter

of all subscribers to VAS SMS subscription service, followed by Bharti Airtel

(18%) and Vodafone (14%)

12

18

7

25

14

1

10

103 TATA Indicom

Bharti Airtel

Reliance Mobile GSM

Reliance CDMA

Vodafone Essar

MTNL

IDEA

BSNl

Aircel Cellular


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Which is the most popular SMS service used by Urban India?

This number actually surprised meI have thought News and probably Jobs

would garner most of votes, but NOit is Jokes that issued by 52% of Urban

Indian Mobile users followed by Astrology.

One conclusion I can definitely make from these numbers is that majority of

mobile users in India fall into Age group of 16-25 years!

44

42

48

52

34

31

20

43

24

27

22

12

0 10 20 30 40 50 60

News Updates

Sports Updates

Astrology

Jokies

Finance Updates

Health Tips

Movies

Jobs

SpiritualLove Tips

Vastu

TV Guide

Chart Title

Series1


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Which are the popular VAS options that Urban India likes?

No surprises hereUnlimited Internet Access & better offers on SMS bundles are

the two VAS options that Indian urban mobile phone users look at while deciding

on a service.


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Which is the most popular M-Commerce Activity for Urban Indian

Mobile phone users

Nearly 98 million of all mobile users have used mobile phones to recharge their

card or pay their phone billThe second most popular M-Commerce activity is

buying movie tickets (39.67 million)

38.4 39.67

98.13

30.680

20

40

60

80

100

120

Series1


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Which is the most popular VAS service used by Urban Indian Mobile

Phone User?

Finding out who called and informing people when busy are the two other

most popular Value added services used by Urban India. Missed call alerts is used

by almost 40 % urban Indians while Talk/Voice SMS is used by almost 80 million.

40

30

25

11

0

5

10

15

20

25

30

35

40

45

Missed Call

alerts

Talk/Voice Calls Busy CallerTune Caller-Back

Ringtone

Series1


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Bibliography:

http://www.startupdunia.com/india-mobile/gprs-statistics-for-india-21-million-

gprs-users-124

http://www.reuters.com/article/idUSTRE67151F20100813

http://en.wikipedia.org/wiki/General_Packet_Radio_Service

www.Coai.com

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