[GrowthHackers Conference '16] Fireside Chat with Brian Rothenberg (VP Growth at Eventbrite): The...

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Fireside Chat: The Keys To Implementing And Maintaining A Growth Process and Culture

Transcript of [GrowthHackers Conference '16] Fireside Chat with Brian Rothenberg (VP Growth at Eventbrite): The...

Page 1: [GrowthHackers Conference '16] Fireside Chat with Brian Rothenberg (VP Growth at Eventbrite): The Keys To Implementing And Maintaining A Growth Process and Culture

Fireside Chat: The Keys To Implementing And Maintaining A Growth Process and Culture

Page 2: [GrowthHackers Conference '16] Fireside Chat with Brian Rothenberg (VP Growth at Eventbrite): The Keys To Implementing And Maintaining A Growth Process and Culture

Key Topics

• Approach to Drive Growth• Metrics & Dashboard• How to Prioritize• Data-informed Growth Opportunity• Product & Marketing• Start a Growth Team

Page 3: [GrowthHackers Conference '16] Fireside Chat with Brian Rothenberg (VP Growth at Eventbrite): The Keys To Implementing And Maintaining A Growth Process and Culture

Quotes From The Chat

“Find your north star metric and understand what drives your business. For us, it’s gross ticket sales. But then we spent a lot of time breaking down all of the inputs”

“We have a dynamic dashboard which consists of visualization of flow combined with key metrics for each flow, and our teams are centered around how we drive each core input to impact the output.”

Page 4: [GrowthHackers Conference '16] Fireside Chat with Brian Rothenberg (VP Growth at Eventbrite): The Keys To Implementing And Maintaining A Growth Process and Culture

Quotes From The Chat

“Understand the dynamics of your business, knowing that you don’t get to know it truly deeply in 3 months -- it may take 6 or 12 or 18 months.”

“Look for organic signals of strength. Rather than fight the tide, roll with the tide; look for what’s already pulling you in certain areas.”

Page 5: [GrowthHackers Conference '16] Fireside Chat with Brian Rothenberg (VP Growth at Eventbrite): The Keys To Implementing And Maintaining A Growth Process and Culture

Quotes From The Chat

“Growth is the hardest thing I have ever done. It has taught me a lot about perseverance, humility and risk tolerance. There are some high-pressure moments, like when numbers are lower than you’d like.”

“Ultimately, people who are successful driving growth have the common trait of always being a self-starter and digging for the next big thing.”

Page 6: [GrowthHackers Conference '16] Fireside Chat with Brian Rothenberg (VP Growth at Eventbrite): The Keys To Implementing And Maintaining A Growth Process and Culture

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