200

320

FY 2012-13 FY 2013-14

Funds Raised (in Lakhs)

Expected to raise 60

Million in this FY as

compared to 40 Million

raised during the last FY–

An increase of around 50%

Raised 32 Million

compared to 20 Million last

year, an improvement of

around 60%.

Conversion rate

3.6%An improvement of 28%

From last year

Donor Acquisition

52%of Total Donors from the

Individual giving Initiative

₹

₹

Collaboration with LBS

Initiative to publish case study

Tweets by famous personalities

Rajdeep Sardesai

Sonu Nigam

Ronnie Screwvala

Tweets by International orgnizations

Helen Clark, administrator UNDP

World Food Programme, USA Tweet.

WFP USA

Africa Nigeria Press

In news and discussion

CNN-IBN News

ABP News

Facebook Likes

50k

7

Online PR The India Hackathon-

Stanford India Association

Akshaya Patra challenges well

received and core groups are

working on technological

solutions

Have managed to

suppress negative

content in search

engines

100% increase from Q1

Annual Report - 2013

Joy of Giving Week - celebration

World Food Day - Event

Sa

lute

to

Te

ac

he

rs-

Eve

nt

Microsite

Number of days required to

dispatch 35AC

# 2.2 business days

Processed

13201Receipts

Donor Care

Implemented

Social CRM for better

query handling

Currently 94% donor queries

are getting solved in 4 business

hours.

Implemented task management

application

for better planning & execution

Tested Android based

receipt printing application

Phase wise implementation

planned for Pan India

High end apartments can

adopt schools nearby

Data Quality AlignmentTo Complete Data Quality

Alignment for our entire donor

data.Students of International Educational

Institutions contribute for our cause

In locations like

Mumbai, Chennai, Delhi

& Mysore

Reduce the average no of days for

generating TEC from the date of donation

realization to printing to1day (Currently it is

2.2 Days)

Password protectede-copy of 35 ACs.

Apartments Society

Donation Drive

BPO Expansion

1 Day delivery of 35 ACs

School donation program

Get one Jackfruit and

Give five midday meals

New Fundraising Channels

Contributed an additional

10% revenue

FB game app for virality and

engagement to double the

likes by Q4

Enhanced web presence through

new website/blog/multi-lingual

micro sitesVirtual Fundraising module to

recruit volunteers

Video Case studiesfor website and YouTube

Ambient Ads

to promote and interact with

the masses

New Website and Blog FB Virality App New Online FR Channels