Growth of E-Publishing Industry

Growth ofE-Publishing Industry

A plethora of services are offered by Indian companies to their overseas clients to cater their needs with the essence of timeliness, quality and accuracy. The increased rate of growth in outsourcing business processes and knowledge based companies warrants the wide scope of outsourcing business in India. E-publishing sector has even wider wings in India wherein more opportunites flourish for new entrepreneurs to emerge and make a mark. Digitisation and modern devices have transformed the ways of learning and readers who crave for knowledge identify ebooks to be a vital resource of knowledge. E-publish-ing companies in India offer services to book publishing giants such as McGraw Hill, Pearson and Prentice Hall, to mention a few. Even a small percentage of e-publishing jobs outsourced to Indian companies would gener-ate great revenue. In this white paper, Guires will explicate the current trend of e-publishing sector in India and what necessitates such a tremendous worldwide growth in the field.

India serves as a hub to number of outsourcing businesses which include business process outsourcing, knowledge pro-cess outsourcing and IT enabled services.

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Content

White Paper Growth of E-Publishing Industry2

Overview of the industry ---------------------------------------03

Global report on e-publishing----------------------------------03

E-publishing- will it incline or decline? -----------------------05

E-publishing in India -------------------------------------------06

The future of e-publishing in India- from hardcopies to soft touch screens ----------------------------06

Summary --------------------------------------------------------08

References ----------------------------------------------------08

Contact - ----------------------------------------------------09

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E-publishing is an ever-growing sector satisfying the requirements of its users through digitalisation. In this digitised world, everything susceptible for the purpose of learning is converted into digital formats and are utilised with the aid of modern technological equipment such as smartphones, tablets and electronic readers. Learning and educa-tion is in close relation with the e-publishing sector wherein there is always a need for students to learn and more books to get published. The tradi-tional ways of learning and perceiving academic as well as professional values have changed from hard-copied books to soft-touch gadgets. With new ways of learning emerge new formats for books to be compatible with gadgets such as tablets, smartphones etc.

E-publishing combines the overall publishing patterns such as the e-books, print on demand, email publishing and web publishing. Such pub-lishing methods have intrigued many users on its significance and even strike a question whether in the near future the entire hard-copied learn-ing with the aid of books would be replaced by e-books. Some of the significant advantages pertaining to e-publishing are low cost of pro-duction, low cost of investment, and reaching global audience cost effectively through inter-net.

Overview of the industry

3White PaperGrowth of E-Publishing Industry

Global report on e-publishingA report on the global statistics with regard to the growth of e-publishing sector in different coun-tries shows a substantial inclination. This shows an increasing trend in the number of e-publishing companies which are increasing every year in countries such as the United States, Europe, Asia-pacific countries, middle-east and even some Saharan nations.

Source: Adopted from Valades (2016)

0

2000

2009 2010 2011 2012 2013 2014 2014 2015 2016

4000

6000

8000

10000

12000

14000

16000

Latin-America

Asia-Paca�c

Asia-Paca�c

Central and Eastern Europe

Overview of the industry ---------------------------------------03

Global report on e-publishing----------------------------------03

E-publishing- will it incline or decline? -----------------------05

E-publishing in India -------------------------------------------06

The future of e-publishing in India- from hardcopies to soft touch screens ----------------------------06

Summary --------------------------------------------------------08

References ----------------------------------------------------08

Contact - ----------------------------------------------------09

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A report on a global perspective by the “reportsnreports.com” also displayed a consider-able growth of the e-publishing sector with the global e-publishing market accounting for an increase to 27.8% by the year 2019. The report also elucidated the fact that the growth is so phenomenal wherein the e-book market accounted only for 12.6% in the year 2014 which marks incredible growth. The analysis covered several nations which include APAC region, Europe, and North America and leading publishers to name a few Amazon, Macmillan, Wiley and Hachette (2).


Source: Adopted from Wischenbart et al. (3)

A global eBook report by Wischenbart delivered the fact that bookstores have suffered a decline in their sales much after the advent of the e-publish-ing industry. Since readers accept change in the form of digitisation, they embrace new technolo-gies to ease their learning in the form of e-learning experience (3). In addition, the STM report (2015) also inferred to the use of modern day technolo-gies and the critical situation to adapt e-based publishing strategies to deliver science, technology and medicine related articles through smart-phones, tablets and so on. The user experience is enriched with the aid of e-based learning tools wherein the reader can store their e-books in cloud storage and utilise when needed. This is a facility that helps readers to gain information on the go (4).

E-publishing- will it inclineor decline?

This is a common question identified by many researchers who think that any sector that shows a drastic increase in its growth is suscep-tible to a sudden fall. The e-publishing industry expands into new landscapes and in the forth-coming years with the advancement of new technologies, the e-book market will flourish (5). However, a recent report showed that the e-book industry, especially the big five publish-ers suffered from drop in their sales for the first time in the year 2015. Following is the statistics:

-14

-12

-10

-8

-6

-4

-2

0

2

4

DE FR IT SP SE FenlandNorway AT CH Belgium

(FR)

2009>2010 Sales bookstore (Print),% Value




0,1 -1 -5,3

-1,4 -1,5 -7 -12 -3 -2 0,9 0

-2,6

-3,3 -1.5 0 -5 -1 1,8

-1 -3 -2 0 -1 -3 -2

-12 -1 -2,1 1,7 1

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Source: Adopted from Flood (6)

Though a number of critics stated that the sales of e-books are declining, e-publishers are happy with the implication that rest of digital content are growing in numbers (7).

E-publishing in IndiaIndia has witnessed growth in the electronic publishing sector since the country’s population is highly evolving to utilise smart gadgets especially Apple Iphones, Amazon kindle and lot more. Native Indian authors such as Chetan Bagat and Amish Tripati have been the talk of young readers, states Amrita Chowdhury, coun-try head and publishing director of Harlequin India. Though their books were sold in physical formats, many publishers have started utilising the electronic mode to sell digital books of the same sort.

The future of e-publishing in India- from hardcopies to soft touch screensThough publishing e-books and digital content is in its infancy in India, the sector will boom in the near future (8). A recent report by the press trust of India (2015) elab-orated the same accounting that 70 % of publishers have already embraced digitisation of their books

that are compatible with smartphones and e-readers. In addition, it was reported that e-book sales in the overall e-commerce segment account for 15 % which is just blocks away from electronics (34 %) and fashion accessories (30 %) (9). Revising the view, a report by ‘asianage.com’ also sup-ported the fact of increased e-book sales in India, and is susceptible to incline and may constitute 25 % of the overall book sales within 3 years from 2016 (10).

However, an assessment of the output of global publications during the years 2005-14 revealed 68 % of the global share by most productive countries (including India) in terms of e-publishing. From the observations of the previous research, it was evident that India and other countries which are contributing a particular level of e-productivity worldwide should focus more on the e-publishing sector in order to prove distinctness (11). On the contrary, the projections much related to the e-pub-lishing sector with the sales of e-books in India to rise every year and may show drastic inclination by 2020. Following is the projection of e-books and other digital content.

10000000

20000000

30000000

40000000

50000000

60000000

Simon and Schuster

Pan Machmillan

Harper Collins

Hachette

Penguin Random House

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Source: Adopted from Statista (12)

In addition to the digitisation of content, e-pub-lishing includes other typesetting activities such as pagination, copy-editing, proof-reading, graphics and design, and so on. These activities were out-sourced by international publishers to companies in India since Indian workforce is capable to deliver productivity coupled with quality 24x7, at a very low cost and low attrition rates (13). Some of the typesetting companies in India that cater the needs of foreign publisher clients include (14):

Exemplarr worldwide ltd

01 02

05 06

03 04

07 08

09

Mizpah Publishing Services P Ltd

Exeter Pre-Media Services

Chennai Softech

OKS Prepress Services Pvt Limited

C & M Digits Private limited

CommLab SPI Global

Future graphic systems Private limited

Indian BPOs are the hub to digitisation of con-tent starting from data conversion till the com-plete project management. Many global STM publishers such as Springer, Elsevier, Wiley and Pearson outsource projects to Indian companies despite certain issues that arise out of late delivery, quality and schedules (1).

SummaryOn a global perspective, the e-publishing sector is flourishing. Though in certain periods, the sale of e-books would have declined, it does not affect the growth of the e-publishing sectors. The market for e-publishing sector is wide open for India since the need for digitisation persists among technologically evolved readers. Many exclusive publishers rely on Indian workforce to get their job done in spite of time and delivery factors. However, the e-publishing sector does not restrict its limits to e-pub conversion but other domains include typesetting for books and international journals, both hard-copied and online versions. With a broad perspective, if any kind of a process related to e-publishing could be accomplished then the company will be deemed to support international clientele with varied requirements.

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References

1. Valades M. STM Publishing and India [Internet]. Technica Editorial. 2016 [cited 2016 May 12]. Available from: http://technicaeditori al.com/stm-publishing-and-india/

2.Reportsn Reports. Global E-book Market 2015-2019 [Internet]. 2014 [cited 2016 May 13]. Available from: http://w-ww.reportsnreports.com/reports/318555-global-e-book-market-2015-2019.html

3.Wischenbart R, Carrenho C, Celaya J, Licher V, Kovac M, Mallya V. Global eBook: A report on market trends and developments [Internet]. 2014. Available from: http://www.wischenbart.com/upload/1234000000358_04042014_fi-nal.pdf

4.Ware M, Mabe M. The STM Report An overview of scientific and scholarly journal publishing [Internet]. 4th ed. United Kingdom: International Association of Scientific, Technical and Medical Publishers; 2015. Available from: http://www.stm-assoc.org/2015_02_20_STM_Report_2015.pdf

5.Flood A. Ebook sales falling for the first time, finds new report. The Guardian [Internet]. 2016 Feb; Available from: http://www.theguardian.com /books/2016/feb/03/ebook-sales-falling-for-the-first-time-finds-new-report

6.Ingram M. No, e-book sales are not falling, despite what publishers say. Fortune [Internet]. 2015 Sep; Available from: http://for tune.com/2015/09/24/ebook-sales/

7.Mukherjee A. Long-term concerns aside, Indian publishing industry growing at the moment. Business Today [Inter-net]. 2014 Apr; Available from: http://www.businesstoday.in/current/corporate/indian-publish ing-industry-grow-ing-reasons/story/205027.html

8.Krishnamoorthy V. Publishing Next 2014: a peek into publishing in India and how e-books fare in the Indian market [Internet]. Your Story. 2014 [cited 2016 May 13]. Available from: http://yourstory.com/2014/10/publish-ing-next-2014/

9. Venugopal S. Smartphones set to boost e-book market [Internet]. The Asian Age. 2015 [cited 2016 May 13]. Avail-able from: http://www.asianage.com/business/smartphones-set-boost-e-book-market-532

10.Dhawan SM, Gupta BM, Guptaa nd R. Research in electronic publishing field: A scientometric assessment of publications output during 2005-14. Ann Libr Inf Stud. 2016;63(1):59–67.

11.Statista. ePublishing [Internet]. 2016 [cited 2016 May 13]. Available from: https://www.statista.com/out-look/204/119/epublishing/india#

12.Kearney AT. India tops 2016 outsourcing index: Study. The Economic Times [Internet]. 2016 Jan; Available from: http://articles.economictimes.india times.com/2016-01-12/news/69704757_1_india-and-china-gsli-a-t-kearney

13.Companies In India. Top E-Publishing Companies in India 2016 [Internet]. 2016 [cited 2016 May 12]. Available from: http://companiesinindia.net/top-10-epublishing-companies-in-india.html

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Growth of E-Publishing Industry

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