Introduction to Growth Hacking and the Growth Hacking Process
Growth hacking with 99designs - A case study
Transcript of Growth hacking with 99designs - A case study
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growth hacking
CASE STUDY
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ONTHEGRID@onthegridagency
Ultimately, it’s all about growth
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WE ARE BIG FANS!
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LOGO CONTESTS AVERAGE$1.46per logo
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YOU CAN’T GET THAT MUCH CREATIVE VALUE ANYWHERE ELSE
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WE
OUR LOGOj
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CREATEDWITH99DESIGNS
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BUT WE DIDN’T CHOOSE IT
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WE HAD A SERIOUS CASE OF LOVE GOGGLES
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for this logo
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This LOGO doesn’t match our brand
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BUT we needed help to see that
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HOW WE GOT FRIENDS AND other people TO HELP US ditch the love goggles
You’ll learn
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HOW TO MAKE SURE YOUR LOGO MATCHES YOUR BRAND
You’ll learn
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get a boatload of logo designs
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WE CHOSE THE $799 CONTEST
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124designers
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536logo
designs
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4days
in
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I think that qualifies as a boatload.
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get your friends to vote
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BY USINGCANVA AND FACEBOOK
j
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CREATE A LOGO MASHUP IN CANVA
r
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copy your fav logos from 99designs
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ORGANIZE AND ADD NUMBERS
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post mashup on facebook
r
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TALLY YOUR FRIENDs’VOTES
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GET other people
to vote
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BY USINGAMAZON MECHANICAL TURK& SURVEY MONKEY
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survey takers
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survey
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Make a list of important brand attributes
r
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trust
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quality
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create a survey in surveymonkey
r
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create a survey link job in mturk
r
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the fun part...r
analyze the data!
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brand attribute “trust”
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brand attribute “business growth”
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r
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final vote on facebook
#1
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some advice
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remember the love goggles?
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once the votes came in, our love googles came off...
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and we saw other logos we weren’t paying attention to.
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“logo surveys help you realize your fav logo isn’t as good as you think it is.”
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going with top vote isn’t always best.
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lots of votes for this one but a circuit board is too techy for our brand.
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“if a logo doesn’t fit your brand, don’t compromise. make the hard decision and cut it.”
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total cost of all this work?
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32hours
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$864
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a logo that matches our
brand...
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growth · quality · trust
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follow us!