Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Growth Hacking Mobile App
description
Transcript of Growth Hacking Mobile App
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Growth hacking mobile app: tips & tricks
Bayram Annakov, Palo Alto, 2014
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App in the Air
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Many failed transactions
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$12 000 000
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Growth Hacking?
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A mix of
• Focus - you need to know what to look for
• Data - you need data to ask right questions
• Creativity - you need imagination to come up with hypotheses
• Test - this is obvious :)
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Focus or I don’t know what I know
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Focus areas
• Retention - OMTM
• Virality - viral coefficient (how many users does one user “infect”)
• Visibility - ASO and vendor relations
• Revenue - combine relative and absolute values
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Retention
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30% do not add flight
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Users prefer their own language (same as developers)
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Virality
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Native iOS sharing
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Eye-catching shares
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Hall of Fame
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Useful framework
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Visibility
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ASO
flight vs flightsairport vs airports
2x increase in visibility
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ASO
• Keywords matter
• No spaces (“flight,airport” vs “flight, airport”)
• Title includes keywords, no need to duplicate
• Localisation
• Frequency of updates
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Vendor relations
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User reviews
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Lessons learned• Ask for review wisely
• Our approach to negative reviews (App Store):
• Nickname
• Naming convention
• Country matters
• Use other app
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Revenue
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Sell more
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Sell often
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Recommended reading
• Croll, Yoskowitz “Lean Analytics”
• Wheelan “Naked Statistics”
• Foreman “Data smart”
• Meadows “Thinking in Systems”
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bayram @ appintheair.
mobi