Growth Hacking Dates Back To David VS. Goliath
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Transcript of Growth Hacking Dates Back To David VS. Goliath
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What is Growth “Hacking”?just a sexy word for digital marketing?
David Arnoux @darnocks
@growthamsterdam
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David vs Goliath
vs.63.6% victory!
Over the past 200 years, when small armies use
unconventional methods they won almost 2/3rds of the time
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Unconventionial tactics
vs.
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Why Growth “Hacking”?•Startups tend to have limited resources so they need to be
very creative to grow, acquire new users and retain them
•Traditional marketing channels are expensive and saturated
•Most startups focus heavily on product but the real challenge is with distribution (Dave McClure, founder of 500 startups)
•Growth Hackers don’t really care about “brand awareness” they care about ROI and finding out “what works”
• It’s exciting and fun as hell!! It’s guerrilla warfare :)
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What is Growth Hacking?
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What is Growth Hacking?
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Growth Hacker vs. Digital Marketer
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Let’s look at some examples...
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PLATFORM INTEGRATION
thanks to @morganb
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Airbnb
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Airbnb
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VIRAL GROWTH / REFERRALS
thanks to @morganb
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Dropbox
2.8million invites sent in April 2010!100k to 4mio users from 2008 to 2010!
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DATA & TESTING(conversion rate
optimization)
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Your 2 best friends
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Know where you’re losing visitors(and money)
Visited Signed up Activated Referred
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AB test your sign up forms!
(source: contentverve.com)
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12% conversion
AB test your Value Proposition
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AB test your Value Proposition
26% conversion
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A/B test your copywriting
+60%
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A/B test imagery and colors
(source: contentverve.com)
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A/B test testimonials
(source: conversionxl.com)
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A/B test referral pages
+200%
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A/B test payment pages
+16% sales
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A/B Test Usability
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Growth Hacker tools
These have saved me from learning to code :D
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Be careful•There is no point in scaling if you have not reached
product/market fit (Sean Ellis recommends 40% of users should be “very disappointed to lose your tool)
•Some growth hacks are NOT sustainable so only apply to very early stages
•The term “Growth Hacking” is used for everything and anything nowadays
• It doesn’t really matter what you call it as long as it brings growth!
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Thanks!QA
David Arnoux @darnocks