Growth hacking - Daphnis Labs

L ABS

Mobile Growth made easy

1

Why Daphnis Labs?

Precisely connect Prespective user to the BRAND

2

Daphnislabs2016 ver1.1

Founded in 2013

Laser targeted web & mobile traffic

Who we are?

Mobile & web performance agency

Proved viral methodologies

Amongst top growth Hacking Companies in the world

3 Daphnislabs2016 ver1.1

What we do?Target right user

to get bestPerformance

Execute campaigns on CPI,CPL,CPS,

CPC,CPV,CPM etc.

360 degree solutions to

boost performance

Get best optimizedUsers at fraction

of cost

Highly experienced team to ensure bestcampaign execution

Internal fraud traffic handling


App Promotions and branding

Facebook campaign management

Google ad campaign management

Performance optimizations

Google playstore 5 star reviews (keyword based) to boost your ASO positions

Viral strategy

CPI,CPR,SEO Strategy

SEM management and strategy

CPS campaigns

Email marketing

A/B testing

Video marketing Channels

Survey and feedback based campaigns

Purchase Percentage

Level Ups

Registration rate

Add to Cart Percentage

Retention rate

LTV

ARPU

Time on Site/App

News Vs Returning Users

Tutorial Completed

Pattern Detection

IP Repeat Rate

Virtual Device Info

Low Quality Performance

3G Telecom Repeat

Scale performance against different parameters

360 degree solutions for advertisers to get

performance and rankings

Internal fraud traffic analysis across

different parameters

5


How We Do?Mobile Growth Stratergy

we consult some of the most innovative mobile commerce brands on Earth to help them increase the e�iciency and transparency of their media buying e�orts .

Mobile Campaign Management

Our agile campaign management framework leverages small tests , rapid iteration , and only scaling what works to maximize return on ad for our clients


Creative Stratergy and Production

Mobile is the most personal way to connectyour brand with a potential customer andas they say , you never get a second chanceat a �rst impression .

Advertising Iteration Service

We partner with larger mobile brands to help ensure they continue rapid exploration of new creatives and audience Segments despite the huge workload that goes into maintaining a basrline at scale .

7


Case Studies

8


Get high quality retained usersChallenge -

We ran a cross channels campaign spanningover a long period of time with age, gender,demographic, income, interest and othercrucial target methods

Solution -

We achieved more than 30% of users who engage with app including:

Install to retaining users after 15 days

are above 30%Install to events per

users average is4-5 events per user

User interaction increased by

700% on average

Result

9


Get large amount of traffic to stay on top of app store charts

Challenge -

We did a volume based campaign and generated genuine users from every urban city in india

Solution -

Result

We achieved more than 50% of users who engage with app including:

30%and above retention

upto 4 days

60% surge in downloads

by users

10


Acquire new Indian shoppers for Amazon Shopping App on a CPI basis.

Challenge -

Using our predictive algorithm we were able to buy traffic from our publishers and predict their conversion rates.

Solution -

Result

We scaled and generated significant volume

30%and above user

registered ona pp

02% Purchases from

the app

11


Acquire and retain Institutional fee paying usersChallenge -

We laser targeted users and achieved the desired KPI of fee paying users for both web and mobile platform

Solution -

Result

We achieved thefollowing

20% above user

retention upto 3days

20% transaction within

the app

12


Existing Clients

13


Tech Partners

14


Company Address: 609, Pearl Best Height-2 Netaji Shubhash PlaceDelhi – 110034, India Contact : +91-9560870329

15


Growth hacking - Daphnis Labs

Marketing

Transcript of Growth hacking - Daphnis Labs