Growth Hacking A Book: Minimum Viable Product to Bestseller
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Transcript of Growth Hacking A Book: Minimum Viable Product to Bestseller
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12-18 months
later a book is born… and hopefully it excels.
Growth Hacking A Book: Minimum Viable Product to Bestseller
![Page 2: Growth Hacking A Book: Minimum Viable Product to Bestseller](https://reader034.fdocuments.in/reader034/viewer/2022042606/5474eb63b4af9fbe0a8b599b/html5/thumbnails/2.jpg)
Book publishing
is as old school as it gets. Book publishing is as old school as it gets.
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Editors have hunches and make big bets on proposals.
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12-18 months later a book is born… and hopefully it sells.
![Page 5: Growth Hacking A Book: Minimum Viable Product to Bestseller](https://reader034.fdocuments.in/reader034/viewer/2022042606/5474eb63b4af9fbe0a8b599b/html5/thumbnails/5.jpg)
12-18 months
later a book is born… and hopefully it excels.
What if there was a better way ?
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12-18 months
later a book is born… and hopefully it excels.
Growth HACKING
Let me show you how it worked for me. has an ANSWER!
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I wrote an article for Fast Company
In 2012
AKA Minimum Viable Product
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12-18 months
later a book is born… and hopefully it excels.
Then I got an email from my editor.
Would I like to try it as an e-single?
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A few months later GROWTH HACKER MARKETING
came out
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12-18 months
later a book is born… and hopefully it excels.
We kept the price low. !
!
Marketed it with guest posts, podcasts and Slideshare
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12-18 months
later a book is born… and hopefully it excels.
It became a #1 Amazon bestseller.
AKA: Product Market Fit
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Only then did we decide !
to make it physical.
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We improved the book based on feedback, doubled the length,
updated the examples
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We brainstormed how to activate existing fans - how to create a WOW factor
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We created viral tools to spread the book to new groups. !
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Even after giving away all these free copies, pre-orders went way up !
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Now, it’s out and for sale and doing better than ever. I’ve spoken all over the world in support of the book, invested in companies, advised incubators. !
It’s sold tens of thousands of copies across platforms and has more than 300 reviews on Amazon. !
!
!
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It all started because of a minimum viable product—an article. !
!
!
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Book publishing
is as old school as it gets.
Growth Hacking works! Even for something as old school as a book.
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12-18 months
later a book is born… and hopefully it excels.
Why don’t you try it ?
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Just send an e-mail to: growthhackermarketing@
gmail.com
Special Bonus !
Get the actual transcripts of the interviews from Growth Hacker Marketing, a free
chapter from Trust Me, I’m Lying, and a code for two
free months of Growth Hacker TV (a $58 value)!