Growth Hacking 101: An Introduction To Growth Hacking Marketing
Growth hacking: a black art?
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Transcript of Growth hacking: a black art?
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Tl;dr
@seysconstantijn (Image: Now you see me)
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Loyal customers > new customers
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Slides are based on this blogpost
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Goal Tool for academic researchers
Pre launch:
- Mail signups
- Twitter followers
Assumptions -> Measure -> Assumptions
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Tl;dr
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Beta website
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Beta website
- Result: More than 400 users signed up
- Price: 60 USD (design); 3 days of work
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Tool
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Tool
- Result: More than 600 people used it; posted on Reddit, Hacker News, etc.
- Price: 50 USD 2 days of work
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Quiz
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Quiz
- Result: More than 500 people participated
- Price: 50 USD (cartoons), 2 days of work
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- Result: >100 views on signup page
- Price: Free, time & effort
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Content (1): blog
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Content (1)
- Result: >50 signups
- Price: 0 USD, 4 days of work
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Content (2): ebook
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Content (2)
- Result: Some positive feedback, >50 signups
- Price: 0 USD; 3 days of work
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Flyers
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Flyers
- Result: <5 signups
- Price: 5 USD; 10 min of work
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Youtube video
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Youtube video
- Result: >5,000 views, but very few signups
- Price: 15 USD; 30 min of work
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Infographic
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Infographic
- Result: A few sign ups (<10)
- Price: 0 USD; 1 day of work
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Twitter bot
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Twitter bot
- Result: <50 sign ups
- Price: 0 USD; 2 hours of work
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Meetups
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Meetups
- Result: <10 people signed up
- Price: 5 USD/month; 1 hour of work
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Tl;dr
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Tl;dr Assumptions -> Measure -> Assumptions
(or Experiment -> weep -> start again)
Mail signups (>1500 in 2 months)
Twitter followers (3120 in 5 months)
+- $0.15 for each beta user
@seysconstantijn