Growth and Transforming Pricebaba (ISDI Mumbai, Design Day)
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Transcript of Growth and Transforming Pricebaba (ISDI Mumbai, Design Day)
“If something works but emotionally you don't feel a connection - it's ugly - you'll use it, but you'll use it begrudgingly and you'll change at the first opportunity and you'll build no relationship with the brand or the people behind it. And so you really have to be successful in both.”
- Jony Ive on Form & Function
Why did we change it?● We felt our previous logo looked more like an icon and didn’t stand
strong as a symbol
● Users might remember it as just another bar code and not as PriceBaba’s
symbol
● It lacked personality and of course, color
Primary Importance:Seller NameSeller GuaranteeStock StatusPriceGo to Store button
Secondary Importance:Details (EMI, Shipping, Delivery)Variants (Model name + Color & Price)Offers (Text)
Mockup
ONLINE STORES LAYOUT