‘film poster analysis’

This is the film poster that has been designed for this film. The colour scheme of this poster is very bright and it looks as if they have stuck to a certain amount of colours. The colours look as if they fit in with the location of where the shot was taken at. Because the film is all based around friendship and restoring it, it is a good idea that the main characters are all shown in this shot as it looks as if they are enjoying themselves. This poster gives us an idea of what the genre could be, and we are also given a hint when we see the names of the actors who are involved as these people are used to playing roles in comedies. The text in this image is all of the same font, the font doesn’t give us an idea of what genre the film is going to be, this is a good idea as they don’t want to be giving everything away. The positioning of all of the features such as the masthead and characters names has taken a traditional format as the positioning of where they are is similar to what other film posters are. The main aim is for this poster to sell the film and I think that this has been very well done as it is something which will catch peoples eyes and especially by having big names in the film it means that they will attract their fans too.

At the top of the film poster we are able to see the names of the main actors. By having this at the top of the poster it grabs the audience attention and brings light to the actors. I think that it is fair to say that the name of the actors is in order of most famous/ recognised, they could also be in order of how much they are on screen during the film. The colour of the text is different to the background colour which shows the importance of the names and allows them to be more distinct. However these names of actors do not take the spotlight in comparison to the main image. Because not every single actor/actress has their name addressed on this poster it means that the ratio of text to image is still in favour of image as this is the thing which will grab the attention of the audience.

The location that the image is shot is in the place that the funniest part of the film is filmed in. By having the main image at a water park it shows the audience that it is suitable for even adults to have fun in as even they can relive their childhood all over again.

Here we are able to see the enjoyment on all of the faces of the characters, by including all of the main characters in this shot it shows us who we will be expected to sit and watch in the film. The expressions on their faces show us that this film is going to be a really enjoyable one.

The text that is at the bottom of the image sums up the main image. By having some text at the bottom of the image it allows us as the audience to have an idea of what is going to happen without the plot being spoilt for us.

The characters which are closer to the camera are the ones that are the main characters and the ones who have a more dominant role, the characters have ALL been clothed in clothing that will make them stand out and allow them to be more bold when they have been merged into the background.

By having the film name the same colour as the background colour of the image it allows us to see that they are sticking to a colour scheme, as this shows professionalism and this will also link in with the other media texts that are used to promote the film.

The name of this film is something that links in with the narrative of the film as at the start we see flashbacks of when they were all children then the film goes on to show us how there friendship is being rekindled.

Where we are able to see the name of the film, just underneath it we are able to see what the date of the release of the trailer is, by having this just underneath the name it means that our attention is brought to this, and this is the general idea as everything that they do will be to promote the film. The date of the release is in a different colour, this means that it is something different to the film name and makes it stand out more.