GROWING YOUR

IN 2015Social Media

History OfSocial Media

Lets go over a few points of wheresocial media has gone over the past 5

years

2015Social Media

S T A T I S T I C S

Users Platforms What's the next step?

Over 25% of the peopleon the internet use someform of social media.

1.28 Billion people use FB

187 Million on Linkedin

Many Platforms haveemerged over the pastyears.FacebokTwitterPinterestLinkedinFoursquareand many more

We know that socialmedia is a big part of lifetoday. So whats next forbrands to do?

Properly monitoring and engaging on social media is big for making sure your business grows

2015

As You plan for

Keep

3 Points in mind while developing your strategy

Remember to develop a voiceRespond to all of your comments and mentionsDon't be passive while engaging a community

01Fan Engagement

Put out valuable contentDevelop Proper Buyer PersonasRemember Context is King and Content is queen

02Content, Content ContentMake sure it is in context though

Don't setup an autoresponderRead your insights and post at the appropriate timesHave someone focused on managing thecommunity

03DedicationStay dedicated to engaging with potential customers

2 Major Social Media sites

- Facebook- Twitter

TOPICS

If you would like to discuss any other socialmedia sites, lets setup a time to talk

Understand who your customer is

Develop your buyer personas thoroughly

Understand how to read your insights

1

Engage with people , don't justlike post for the sake of likingpost. Make sure to put somethough behind what you are

doing on social media.

Facebook has a very unique advertising platform. Use itto grow your social media in your target demographic.

The ads can be very specifically targeted. I like to thinkabout it like pretty much any information you can put on

Facebook, you can target.

Boost Post on Facebook

Use Targeted advertising

Utilize Dark post or Unpublished post on FB

2

Share Valuable Content. People like toconsume content if you haven't noticed yet.After understanding your customer, share

things with them that they might like

Engage with trending topics on twitter. Jointhe conversation and act human.

Determine what type of conversation youare staying away from before you plan todo this. We have seen brands make big

mistakes on Twitter.

#TrendingTopics

Read More about Twitter success

About the Author

Keith KakadiaCEO @ Sociallyin

Follow on Twitter@Keithsol