Growing Your Business with Social Media
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Transcript of Growing Your Business with Social Media
Growing Your Business with Social Media
MLK, Jr. Celebration – January 19, 2015
Stan RobinsonSHR Marketing LLCwww.shrmarketing.com
Your Business Strategy
Elements of Your Web Presence
Social Media tools
Social Media execution
Overview
Who do you serve?
How do you help them?
What value do you provide?
What makes you different?
Four Questions
Hub of your digital presence
Free options (e.g., Wix, Weebly); also Wordpress
Need domain and hosting
Your Website
Your email list is an asset
Nurture relationships - most visitors aren’t ready to buy when they first visit
Regular emails with relevant information
Use an email service provider
Email Basics
Self publishingReachDialogueSpeedSharingPublicly available and searchable information
Social proof
The Power of Social Media
Establish regular routine
Check for engagement
Share content
Move off social media into sales process
Executing Your Strategy
Contact information:
Stan Robinson, Jr. Phone: 908-463-3485Email: [email protected]
www.shrmarketing.comLinkedIn: www.linkedin.com/in/stanrobinson
Questions?